What Sraml does

Sraml (Šraml d.o.o.) is a Slovenia-based, family-owned manufacturer of food and beverage processing equipment founded in the mid-1990s, with headquarters and production in Slovenia. The company designs and builds custom-engineered machinery for wineries, juice producers, and cider makers, and has delivered more than 20,000 machines to over 8,000 customers worldwide over roughly three decades. Its product range centers on pneumatic grape presses (VPe series, 500-2100 L capacity), destemmers, grape belt elevators, monoblock filling systems for bottles, bag-in-box filling machines, and a newer can-filling monoblock line, with bag-in-box equipment also sold into food, chemical, and cosmetics applications.

Technically, Sraml differentiates through proprietary design choices such as polyethylene-cage destemmers, inert-atmosphere pressing, integrated pneumatic press-to-filler lines, and touchscreen-controlled filling systems. Approximately 90% of parts are produced in-house, supporting rapid customization for small and mid-sized producers who require tailored throughput, container format, and facility-fit specifications rather than catalog equipment. The company maintains seven-year spare-part availability for legacy machines, reinforcing its installed-base economics.

Commercially, Sraml operates a direct B2B model: customers configure and request quotes through the company website, with pricing set on a project-by-project basis under EXW delivery terms and supported by multi-year spare-part and service commitments. The customer base is highly fragmented across more than 8,000 accounts, dominated by small-to-mid wineries, cideries, and juice producers (e.g., Edi Simčič, Albiana, VIPI, Lisjak, Frankly Juice, Craftier Ltd, Bullervie Cidre, Noma Projects). Go-to-market is increasingly international, evidenced by a five-language website and participation in major beverage-industry trade shows such as Drinktec 2025 and SIMEI 2026.

Name

Sraml

Legal name

Šraml d.o.o.

Website

https://sraml.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Sraml (Šraml d.o.o.) is a Slovenia-based, family-owned manufacturer of custom-engineered grape presses, destemmers, and bottle, bag-in-box, and can-filling systems serving more than 8,000 small and mid-sized wineries, juice producers, and cider makers worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Podnanos

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Food Processing Equipment Sales: Sraml generates revenue through the manufacture and sale of food processing equipment including grape presses, juice production machinery, filling lines, and monoblocks. The business operates on a project-based, custom-engineered model where equipment is tailored to customer specifications with pricing provided via quotes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Sraml manufactures and sells custom-engineered food processing equipment for the wine, juice, and cider industries. The product portfolio includes pneumatic grape presses (VPe series, 500-2100L), destemmers, grape belt elevators, juice production lines, and automated filling/packaging systems including monoblocks, bag-in-box fillers, and manual bottle fillers. Equipment is configured to customer-specific requirements and sold direct to beverage producers worldwide.

Product overview

SRAML provides comprehensive fruit and vegetable processing lines serving the wine, juice, and cider industries. The product portfolio includes three main categories: Winemaking Equipment (pneumatic presses, destemmers, grape elevators, grape reception systems), Juice Production lines, and Filling Lines (monoblocks, bag-in-box fillers, manual bottle fillers). The flagship VPe pneumatic presses range from 500-2100L with touchscreen control. The monoblock line offers specialized solutions for carbonated soft drinks, spirits, still wine, sparkling wine, beer, juice, and cans. Bag-in-box fillers (ABB, 2ABB, RBB models) serve food, beverage, chemical, and cosmetics industries. Equipment is designed with in-house engineering, over 90% of parts manufactured in-house, and supports configurations from 500L to complete automated lines. The company also offers a machine configurator tool for tailored solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• VPe Pneumatic Presses Pneumatic wine presses available in 500 to 2100 L capacity (VP8et, VP11et, VP15et, VP21et models) with touchscreen control, stainless steel construction, and gentle grape pressing capabilities designed for boutique and mid-sized wineries.
• Juice Production Equipment Complete juice processing lines for fruit and vegetable production, supporting juice makers in achieving superior performance and product excellence, including equipment for fruit juice extraction, processing, and packaging.
• Monoblocks (Automatic Bottling) Compact synchronized systems combining rinsing, filling, and closing processes for wine, beer, spirits, oils, juices, carbonated drinks, and cans. Includes specialized monoblocks for carbonated soft drinks, spirits, still wine, oil, sparkling wine, beer, juice, and cans.
• Bag-in-Box Filler Automatic (ABB, 2ABB) and semi-automatic (RBB) bag-in-box filling machines for hygienic and precise filling of beverages, juices, oils, chemicals, and cosmetics products with lower packaging and transport costs.
• Can Filling Monoblock Compact monoblock system for filling and closing aluminum cans with counter-pressure filling for carbonated and still beverages, featuring telescopic filling valves and integrated CIP cleaning, expandable into complete canning lines.
• Manual Bottle Filling (PS Standard and PSe Eco) Manual gravity-filling solutions for accurate and controlled filling of liquid products into bottles, available in self-standing (PS Standard) and tabletop (PSe Eco) configurations.
• D-Type Destemmer Horizontal grape destemmers with polyethylene cage and rubberized adjustable tips that rotate in the same direction to reduce berry damage and stem breakage.
• Grape Belt Elevator (GBE) Equipment for transferring grapes from reception into the processing line, designed for gentle handling of grape clusters.

Quantifiable outcome

• 200% production rate increase reported by Frankly Juice
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Krones AG: German global leader in beverage filling and packaging equipment with breadth across beer, wine, soft drinks, and dairy. A much larger incumbent that competes with Sraml's monoblock and bag-in-box offerings among larger beverage customers.
• GEA Group: Large German industrial group providing food processing and beverage equipment including separators, homogenizers, and complete processing lines. Broad incumbent with overlapping capabilities in beverage processing.
• Bühler Group: Swiss global manufacturer of food processing equipment and complete production lines. Adjacent incumbent with comparable food and beverage machinery capabilities, though serving different primary verticals.

Direct peers

• Schiavello / Mori Group: Italian group producing wine, juice, and beverage processing equipment including presses, tanks, and filling systems. Comparable European specialty equipment OEM with overlapping product lines.
• Bucher Vaslin: French-headquartered global leader in wine-making equipment, including pneumatic presses, destemmers, and complete winery lines. Direct competitor to Sraml's core wine equipment offering, serving the same boutique and mid-sized winery customers.
• Enoveneta: Italian manufacturer specializing in wine-making equipment, pneumatic presses, destemmers, and fruit processing lines. Comparable to Sraml in size, geography, and product focus on small-to-mid winery customers.
• Della Toffola: Italian producer of complete wine-making and beverage processing lines including presses, filtration, and bottling equipment. Direct competitor with a similar integrated line offering for mid-sized wineries and beverage producers.
• Pellenc Group (Pera Pellenc): Major French manufacturer of wine-making equipment including pneumatic presses, sorting equipment, and destemmers. Closely comparable to Sraml in product scope and customer base focused on wineries.

Emerging players

• Amos Industries: European specialist in fruit processing and beverage equipment, including presses, juice processing, and filling systems. Comparable specialty OEM targeting similar small-to-mid-sized beverage producers.
• CFT Group: Italian supplier of packaging and processing equipment for beverages and food, including filling systems and complete lines. Comparable niche player with overlapping monoblock and filling equipment offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/SramlTV
• Facebookfacebook.com/sraml.machinery
• LinkedInlinkedin.com/company/sraml
• Instagraminstagram.com/sraml_machinery
• TikToktiktok.com/@sraml.machinery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sraml