SRH University Campus Dresden

What SRH University Campus Dresden does

SRH University Campus Dresden is one of 18 campus locations operated by SRH Hochschulen GmbH, a private limited company headquartered in Heidelberg and owned by SRH Holding. The institution is a state-recognized private university of applied sciences in Germany offering Bachelor, Master, MBA, dual (study + work), part-time/continuing education, and certificate programs across disciplines including design/film/music, health/social work/education, computer science/data science, communication/media/marketing, logistics, psychology, technology/architecture/sustainability, tourism/hotel/events, and business/law. The university applies its proprietary CORE (Competence Oriented Research and Education) pedagogy — student-centered, small-group, practice-oriented instruction — and serves a network-wide enrollment of 9,500+ students from over 140 countries through 200+ degree programs. Recent inorganic growth has added specialized health-sciences capacity via the integration of the former Gesundheitshochschule (Campus Gera) and Wilhelm-Löhe-Hochschule (Campus Fürth).

Revenue is generated primarily through tuition fees on a subscription/annual billing basis, with program-specific pricing obtained via direct inquiry with study advisors rather than public disclosure. The go-to-market motion is direct-to-consumer: prospective students engage through the website's program finder tool, online inquiry forms, campus info days, open-house events, education-fair participation, and advisor consultations, supported by an active multi-channel social presence (Instagram, TikTok, YouTube, Facebook, LinkedIn) and content marketing via the Insights online magazine. Distribution is augmented by dual-study partnerships with companies that provide work-integrated placements.

Technology infrastructure is standard higher-ed plus commercial martech: a CRM stack built on HubSpot (with AI chatbot) and Cobra CRM, the Dream Apply application management platform, communications via Microsoft Teams and Zoom, payment processing via Flywire and Evangelische Bank, scheduling via eTermin, events via Eveeno and Eventbrite, and marketing/analytics tools including Matomo, Meta Pixel, Google Ads/Tag Manager, TikTok and LinkedIn pixels, Unibuddy for peer chat, and Usercentrics for consent management. No proprietary technology platform or differentiated AI capability is documented; competitive differentiation rests on regulatory accreditations (AACSB, Wissenschaftsrat, system accreditation), the 18-campus physical footprint, the CORE methodology, and the embedded corporate dual-study network.

Name

SRH University Campus Dresden

Legal name

SRH Hochschulen GmbH

Website

https://srh-campus-dresden.de

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

SRH University Campus Dresden is a German private, state-recognized university of applied sciences campus within the SRH Hochschulen GmbH network of 18 locations, offering Bachelor, Master, MBA, dual, and certificate programs to 9,500+ students across business, health, technology, design, and social sciences using the proprietary CORE pedagogy.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Engineering & Technology Institutes (Comprehensive) (EDAHAEAA)

Keywords

• Higher education services
• Bachelor degree programs
• Master degree programs
• Dual study programs
• Continuing education certificates

Headquarters

HQ city

Heidelberg

HQ country

Germany

HQ region

Europe

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition and Study Fees: SRH University generates revenue primarily through tuition fees charged to students for degree programs. The university offers various study models including full-time, dual (study + work), part-time, and continuing education programs with associated fee structures.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

SRH University Campus Dresden delivers state-recognised higher education programs as part of SRH Hochschulen GmbH's network of 18 campuses in Germany. The campus offers Bachelor, Master, MBA, dual, and part-time/continuing education programs through flexible study formats grounded in the CORE (Competence Oriented Research and Education) teaching methodology that emphasizes small-group, practice-oriented learning. Students can pursue disciplines including business, health, technology, social sciences, design, and communication, with the Dresden campus featuring dual and full-time study options.

Product overview

SRH University is a multi-campus German university of applied sciences offering a comprehensive portfolio of higher education programs across 18 locations in Germany. The institution provides Bachelor, Master, MBA, and Certificate programs through both full-time and part-time study formats, including dual study options that combine academic learning with practical work experience. Programs span diverse fields including Design/Film/Music, Health/Social Work/Education, Computer Science/Data Science, Communication/Media/Marketing, Logistics, Psychology, Technology/Architecture/Sustainability, Tourism/Hotel/Events, and Business/Law. The university distinguishes itself through its CORE (Competence Oriented Research and Education) methodology, which emphasizes student-centered learning in small groups with immediate practical application. Key support services include an International Office for study abroad and visa support, Career Service connecting students with employers, Student Health Management programs, and a Learning Innovation Centre. The institution has grown through integration of specialized schools including the former Gesundheitshochschule (Health University) at Campus Gera and Wilhelm-Löhe-Hochschule at Campus Fürth. SRH serves over 9,500 students across more than 200 study programs, with students from over 140 countries.

Differentiator

Problem solved

Functional benefit

Brands

• CORE-Prinzip (Competence Oriented Research and Education): Innovative learning approach that places students at the centre, featuring practice-oriented education in small groups
• Learning Innovation Centre
• SRH Graduate Academy
• Gründer-Institut (Founder Institute)
• Heidelberger Hochschul-Verlag
• Heidelberger Akademie für Psychotherapie

Products and services

• Bachelor Programs Undergraduate degree programs for prospective students across multiple fields including Design/Film/Music, Health/Social Work/Education, Computer Science/Data Science, Communication/Media/Marketing, Logistics, Psychology, Technology/Architecture/Sustainability, Tourism/Hotel/Events, and Business/Law.
• Master Programs Graduate degree programs for prospective students including Applied Data Science and AI, Architecture, Business Analytics, Digital Health, Digital Transformation Management, International Business, Psychology specializations, Supply Chain Management, and Sustainability Management.
• MBA Programs Master of Business Administration programs for executive education and leadership development aimed at working professionals and career advancers.
• Dual Study Programs Combined study and work programs where students spend approximately 22 months with partner companies gaining practical experience alongside theoretical studies.
• Part-time/Continuing Education Programs Berufsbegleitendes Studium for working professionals pursuing higher education while employed, including evening and weekend formats.
• Certificate Programs Short-term professional certification programs and continuing education courses for career advancement.
• CORE Principle (Competence Oriented Research and Education) SRH's innovative learning methodology that places students at the center of learning with practice-oriented, small-group instruction, focusing on applying knowledge immediately and developing competencies relevant to career goals.

Quantifiable outcome

• 9,500+ students enrolled
• +1 more outcomes

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

AI capability2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Techniker Krankenkasse (TK)coreStrategic or Co-development Partner · 1 October 2024Partnership with Techniker Krankenkasse (TK), Germany's largest health insurance provider, for the Student Health Management (SGM) project at Campus Hamm. The three-year project (starting October 2024) focuses on developing health-promoting structures including offerings in movement, nutrition, mental health, and campus life.
• Logistik-Initiative HamburgminorGTM or Marketing PartnerLogistics initiative partnership at Campus Hamburg supporting programs in logistics, trade, and business with industry connections.
• H&S SolutionsminorGTM or Marketing PartnerPartner company at Campus Hamburg providing industry connections and potential dual study opportunities.
• tesaminorGTM or Marketing PartnerPartner company at Campus Hamburg providing industry connections and potential dual study or career opportunities.
• EBS Universität für Wirtschaft und RechtcoreStrategic or Co-development PartnerAffiliated company within the SRH higher education network, offering complementary business and law programs that expand the overall educational portfolio.
• SRH Fernhochschule / Mobile UniversitycoreStrategic or Co-development PartnerAffiliated distance learning university within the SRH network, providing online study options that complement campus-based programs.
• SRH Fachschulen GmbHminorStrategic or Co-development PartnerAffiliated vocational school provider within the SRH network, offering practical training pathways.
• BaWiG - Die PflegeakademiecoreStrategic or Co-development PartnerCooperation partner for nursing programs at Campus Fürth, offering specialized respiratory therapy and pediatric nursing specializations.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Technische Hochschule Köln (TH Köln): Large public German university of applied sciences with a comparable multi-discipline portfolio including engineering, business, and design. Represents the tuition-free incumbent that SRH must differentiate against on experience, flexibility, and pedagogy rather than price.

Direct peers

• CBS International Business School: Private, state-recognized German business school offering Bachelor, Master, and MBA programs with AACSB-equivalent accreditations. Directly comparable on business-education accreditation and international program positioning.
• International School of Management (ISM): Private German Hochschule with multiple campuses offering Bachelor, Master, and MBA programs with a strong international focus. Competes for the same English-taught, internationally-mobile student cohort as SRH.
• HMKW Hochschule für Medien, Kommunikation und Wirtschaft: Private German Hochschule with multiple campuses focused on media, communication, business, and psychology. Comparable in size, program breadth, and target audience for the same bachelor/master candidates.
• Hochschule Fresenius: Private, state-recognized German university of applied sciences with multiple campuses offering Bachelor, Master, and doctoral programs in health, psychology, business, and chemistry. Highly comparable institutional type, accreditation posture, and program mix.
• IU International University of Applied Sciences: Germany's largest private, state-recognized university of applied sciences with a comparable multi-format portfolio (Bachelor, Master, MBA, dual, distance learning). Direct competitor for the same German tuition-paying student segment across business, tech, health, and design.
• Hochschule Macromedia: Private German university of applied sciences (part of Galileo Global Education) focused on media, communication, management, and creative industries. Competes for the same design/media/business student audience served by SRH's Hamburg and Berlin campuses.
• University of Europe for Applied Sciences: German private Hochschule with campuses in Berlin, Hamburg, and other cities offering programs in business, psychology, design, and film. Directly competes for the same creative-industries and business students in SRH's major-city campuses.
• FOM Hochschule: One of Germany's largest private Hochschulen focused on berufsbegleitend (part-time) and dual study programs for working professionals. Closely comparable in target customer (employed adult learners) and campus-network distribution model.

Emerging players

• CODE University of Applied Sciences: Berlin-based private, state-recognized Hochschule focused on software engineering, interaction design, and product management. Overlaps with SRH's computer science and data science programs and targets the same digitally-native prospective-student segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@srhuniversity
• Facebookfacebook.com/srhuniversitysrh
• LinkedInlinkedin.com/school/srhdresden
• Instagraminstagram.com/srh_university
• TikToktiktok.com/@srhuniversity

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SRH University Campus Dresden