SRI SRI AYURVEDA (Sri Sri Tattva)

What SRI SRI AYURVEDA (Sri Sri Tattva) does

SRI SRI AYURVEDA, operating internationally as Sri Sri Tattva, is a heritage Ayurvedic wellness brand established in 1986 and headquartered in Bangalore, India, with a US-facing direct-to-consumer e-commerce entity serving American consumers through srisritattvausa.com. Its product portfolio spans herbal supplements (immunity, sleep, stress, digestion, cognition, men's and women's wellness), Ayurvedic oral care, personal care/skincare, natural foods (notably Golden Monkey Ghee), and 1-on-1 online and in-person Ayurvedic consultations. Products are formulated from clinically tested Ayurvedic herbs and marketed as non-GMO, paraben-free, vegan, and cruelty-free, with the brand leveraging its 35+ year heritage and association with the broader Sri Sri / Art of Living institution for credibility.

The business model is direct-to-consumer e-commerce with unit-level pricing in the $6.99–$27.99 range, a $50 free-shipping threshold, a 10% newsletter signup discount, gift cards, a loyalty rewards program, and affiliate/referral programs for customer acquisition. Distribution runs primarily through the owned US storefront with selectively authorized Amazon resellers (requiring prior written consent) and a consultation services channel that doubles as a high-touch funnel for product recommendations. Marketing relies on a content/blog knowledge center combined with organic presence on Instagram, Facebook, YouTube, TikTok, and LinkedIn, supplemented by email and affiliate channels.

Name

SRI SRI AYURVEDA (Sri Sri Tattva)

Legal name

Sri Sri Tattva

Website

https://srisriayurveda.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Sri Sri Ayurveda (Sri Sri Tattva) is a heritage Ayurvedic wellness brand operating a US DTC e-commerce storefront selling clinically tested herbal supplements, oral care, personal care, natural foods, and consultations to health-conscious consumers.

Ownership category

akta.pro rank

Product category

Ayurvedic Wellness Products

NAICS

Food (Health) Supplement Retailers (456191), Other Health and Personal Care Retailers (45619), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

Keywords

• Ayurvedic supplements
• Herbal wellness products
• Natural oral care
• Ayurvedic consultation services
• Holistic personal care

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of Ayurvedic supplements, personal care, oral health, and natural foods through owned e-commerce storefront. Products sold at unit prices with free shipping threshold of $50+

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Sri Sri Tattva manufactures and sells a broad portfolio of clinically-tested Ayurvedic wellness products — herbal supplements (immunity, sleep, stress, digestion, detox, vitality, cognitive), Ayurvedic oral care (herbal toothpaste), personal care (face packs, hair oil), and natural foods (organic ghee) — distributed primarily direct-to-consumer via its own US e-commerce storefront. It complements product sales with 1-on-1 online and in-person Ayurvedic consultation services for personalized wellness guidance.

Product overview

Sri Sri Tattva is an Ayurvedic products and wellness company offering a comprehensive portfolio of herbal supplements, oral care products, personal care items, natural foods, and consultation services. The product lineup includes: Deep-SLP and Ashwagandha for sleep and stress relief; NAOQ19, Chyawanprash, Shakti Drops, Amruth (Guduchi/Giloy), Amla, and Tulsi Drops for immunity support; Triphala, Harithaki, Devavati Plus, and Liv On for digestion and detox; Omega 3,6,9, CardiStrong, Brahmi, Shankapushpi for cardiovascular and cognitive health; oral care products including Sudanta Toothpaste and Sudanta Charcoal Toothpaste; Golden Monkey Ghee as a natural food; Shatavari and Evening Primrose for women's wellness; and Kali Musli and Fenugreek Oil Capsules for men's vitality. The company also offers Ayurvedic consultation services (online and in-person) and operates an affiliate program. Products are marketed as clinically tested, non-GMO, paraben-free, and cruelty-free.

Differentiator

Problem solved

Functional benefit

Products and services

• Deep-SLP Sleep Well

Quantifiable outcome

• 4.8-4.9 star average customer ratings across products

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Organic India: Global Ayurvedic and herbal supplement company offering tulsi, ashwagandha, triphala, and wellness formulations. Comparable ingredient sourcing, organic positioning, and DTC plus retail distribution model.
• Herb Pharm: US liquid herbal extract and supplement company with strong clinical-testing and traceability messaging. Overlaps with Sri Sri Tattva on clinically-tested herbal formulations for stress, immunity, and detoxification.
• Himalaya Wellness: One of the largest global Ayurvedic wellness brands offering herbal supplements, oral care, personal care, and natural foods. Highly comparable in product mix, ingredient philosophy, and target consumer to Sri Sri Tattva's US catalog.
• Gaia Herbs: US botanical supplement brand offering herbal extracts for sleep, stress, immunity, and cognition. Comparable in clean-label positioning, single-ingredient hero SKUs, and DTC-plus-natural-retail distribution.
• Maharishi Ayurveda: Ayurvedic supplements and personal care brand with deep heritage in classical Ayurveda and a comparable DTC-plus-retail presence. Directly competes on authenticity, ingredient quality, and benefit-based product organization.
• Banyan Botanicals: US-based Ayurvedic brand selling herbal supplements, oils, and personal care with strong educational content and a similar wellness-conscious target customer. Closest US-headquartered direct comparable in catalog and positioning.

Broad incumbents

• Life Extension: Established US supplement brand offering a wide range of vitamins, herbal extracts, and specialty condition supplements. Comparable on benefit-based catalog organization and DTC-plus-retail distribution, but with a Western clinical rather than Ayurvedic framing.
• NOW Foods: Major US-based natural products company with a broad supplements, herbal, and personal care portfolio. Comparable on commoditized hero ingredients (ashwagandha, turmeric, omega oils) and clean-label positioning, but at much larger scale.
• Dabur: One of the largest Indian Ayurvedic FMCG conglomerates with a global portfolio of supplements, oral care, and personal care. Overlaps broadly across Sri Sri Tattva's category mix but at much larger scale and broader retail penetration.
• Patanjali Ayurved: Large Indian Ayurvedic conglomerate offering herbal supplements, personal care, oral care, and natural foods. Directly comparable product mix but at significantly larger scale and broader distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@SriSriTattvaOfficial
• Facebookfacebook.com/srisritattvausa
• LinkedInlinkedin.com/company/sri-sri-ayurveda
• Instagraminstagram.com/srisritattvausa
• TikToktiktok.com/@srisritattva_usa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SRI SRI AYURVEDA (Sri Sri Tattva)