Sr Pao Panificacao E Alimentos Congelados

What Sr Pao Panificacao E Alimentos Congelados does

Sr. Pão Panificação e Alimentos Congelados Ltda is a Brazilian B2B manufacturer of frozen bakery products founded in 2003 and headquartered in Jaraguá do Sul, Santa Catarina. The company produces a portfolio of frozen and pre-fried breads (Pão Francês, Pão de Queijo, Pão Doce), savory items (Coxinha Gourmet, Mini Pizza, Enroladinho de Salsicha, Bolinho de Carne, Bauru), and confectionery (Tortas Trufadas, Bolos de Pote, Folhados Doces) exclusively for business clients holding a CNPJ (Brazilian business tax ID). Production occurs at a 2,500m² plant in Santa Luzia neighborhood (opened 2012), with shelf-life specifications of up to 180 days at -18°C and 5 days refrigerated. The company was founded by bakers with prior experience at a renowned Jaraguá do Sul bakery and operates with 57 employees.

The company sells to bakeries, markets, gas stations, and wholesale distributors (over 1,000 B2B clients) across the states of Santa Catarina, Paraná, and São Paulo. Its commercial model is sales-led with dedicated representatives and account managers, complemented by an equipment loan ("comodato") program that places ovens, proofers, and related bakery equipment in client sites along with preventive/corrective maintenance, specialized technical support, and training. Distribution is executed via an in-house delivery fleet that was renovated and expanded in 2024, with a branch office in Cambé, Paraná supporting the Paraná region.

Sr. Pão is a privately held, founder-owned LTDA with no public listing, no identified parent entity, and no disclosed external funding rounds. Revenue is not publicly disclosed. Beyond the product line, the company sells a service ecosystem (equipment, maintenance, training, dedicated sales reps) designed to create stickiness with B2B customers that lack full in-house bakery capacity.

Name

Sr Pao Panificacao E Alimentos Congelados

Legal name

Sr. Pão Panificação e Alimentos Congelados LTDA

Website

https://srpao.com.br

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Sr. Pão is a Brazilian B2B manufacturer of frozen bakery products (breads, savory items, and confectionery) serving over 1,000 bakeries, markets, gas stations, and wholesalers across Santa Catarina, Paraná, and São Paulo.

Ownership category

akta.pro rank

Product category

Industrial Frozen Bakery

NAICS

Bread and Bakery Product Manufacturing (31181), Frozen Specialty Food Manufacturing (311412)

SIC

Bakery Products (2050)

akta.pro industry

PRIMARYTHAFAFAK

Frozen & Par-Baked Bakery Production

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bakeries & Patisseries

SECONDARYTHAFAFAF

Wholesale / Commercial Bakeries (B2B Supply)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bakeries & Patisseries

SECONDARYAFAKACAM

Refrigerated & Frozen Doughs and Batters Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Canned, Frozen & Preserved Foods Manufacturing

SECONDARYCRADADAB

Frozen Pizza & Flatbreads

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Frozen & Prepared Meals

Keywords

• Frozen bakery products
• Frozen bread manufacturing
• B2B food distribution
• Pre-fried savory products
• Frozen confectionery goods

Headquarters

HQ city

Jaraguá do Sul

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Frozen Bakery Product Sales: Primary revenue stream from selling frozen bread, savory, and confectionery products to B2B clients including bakeries, markets, gas stations, and wholesale distributors. Products are sold in various states including raw frozen, pre-fried, and pre-baked formats.
2. Equipment Comodato (Loan): Company provides ovens, proofing chambers, and other equipment to clients on loan basis, creating a stickiness factor and ongoing relationship with B2B customers while supporting product usage.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sr. Pão manufactures and distributes frozen bakery, savory, and confectionery products (breads, cheese breads, sweet breads, coxinhas, mini pizzas, truffle pies, layered cakes) for B2B clients only (CNPJ holders). Products are supplied in raw frozen, pre-fried, and pre-baked formats, requiring final reheating or heating at the point of sale. The company complements its product line with equipment loan (comodato), preventive and corrective maintenance, technical support, training, and own-fleet delivery across Santa Catarina, Paraná, and São Paulo.

Product overview

Sr. Pão is a frozen bakery products manufacturer offering a comprehensive portfolio of frozen breads, cheese breads, sweet breads, pastries, and savory products exclusively for B2B customers (CNPJ). Their product line includes Pão Francês, Pão de Queijo, Pão Doce, Tortas Trufadas, Coxinha Gourmet, Mini Pizza, Bolinho de Carne, Bauru, and Enroladinho de Salsicha. Beyond products, they provide equipment on loan (comodato), preventive and corrective maintenance, specialized technical support, technical training, dedicated sales representatives, and operate their own delivery fleet to serve bakeries, markets, gas stations, and wholesalers in Santa Catarina, Paraná, and São Paulo.

Differentiator

Problem solved

Functional benefit

Products and services

• Pão Francês (French Bread) Classic French bread available in high, medium, and low fermentation variants, plus mini versions. Sold in 7.5kg packages for reheating and sale at partner bakeries and food service establishments.
• Pão de Queijo (Cheese Bread) Brazilian cheese bread available in large (70g), medium, and mini (18g) sizes. Sold in 7.5kg or 1kg packages for reheating and retail sale.
• Pão Doce (Sweet Bread) Sweet bread suited from breakfast to dessert, in 65g units, distributed frozen for partner reheating and sale.
• Coxinha Gourmet Premium chicken croquette with gourmet fillings including Costela (ribs) and Frango com Requeijão (chicken with requeijão). Available in large (150g), medium (60g), and mini (20g) sizes, in raw or pre-fried versions.
• Mini Pizza Pre-baked mini pizza in Frango, Calabresa, Queijo Presunto, and Palmito varieties. Requires 5-7 minutes heating at 170-180°C.
• Bolinho de Carne (Meatball) Meatball appetizer available in pre-baked frozen format for snacks and meals at partner establishments.
• Enroladinho de Salsicha (Sausage Roll) Sausage roll available in mini and large versions, in pre-fried or raw options, launched in 2024 as a new savory product addition to the frozen bakery line.
• Bauru Traditional Brazilian sandwich filling with beef, cheese, tomato and other ingredients. 150g units, 3kg packages, with cooking time of 25-30 minutes at 200°C.
• Tortas Trufadas (Truffle Pies) Assorted truffle pies including Holandesa, Bombom, Brigadeiro, Chocolate, Coco, Chocolate Branco, Maracujá, and Morango varieties. Available in 1kg packages with extended shelf life.
• Folhados Doces (Sweet Pastries) Sweet pastries in Chocolate ao Leite, Chocolate Branco, Maçã com Canela, Dois Amores, Creme com Coco, Avelã, and Prestígio varieties. 120g units in 600g packages.
• Bolos de Pote (Layered Jar Cakes) Layered cakes in cups in Beijinho, Quatro Leites, Red Velvet, Limão, Alemã, Brigadeiro, Banoffe, and Mesclado Crocante varieties. 180g units with 360-day shelf life.
• Equipamentos em Comodato (Equipment Loan) Loan of ovens, proofers, and other equipment to partner bakeries to support product usage and create ongoing partnership relationships.
• Manutenção Preventiva e Corretiva (Maintenance Services) Preventive and corrective maintenance for loaned equipment, ensuring uninterrupted operations at partner bakeries.
• Treinamento Técnico (Technical Training) Technical training programs to equip partner teams with skills to use Sr. Pão products and operate equipment efficiently.

Quantifiable outcome

• Frozen products maintain quality for up to 180 days when stored at -18°C
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Wickbold: Brazilian frozen baked goods manufacturer (breads, cheese breads, specialty items) sold through retail and foodservice — comparable product mix and frozen par-baked production model to Sr. Pão.
• Forno de Minas: Brazilian frozen pão de queijo and bakery products manufacturer supplying bakeries, foodservice and retail with par-baked and frozen items — directly comparable to Sr. Pão's core frozen bakery product line and B2B foodservice model.
• Visconti: Brazilian producer of frozen breads and doughs (such as pão de queijo and pão francês) for B2B and retail — closely comparable frozen bakery portfolio and channel strategy to Sr. Pão.

Broad incumbents

• Marilan: Established Brazilian packaged bakery and biscuit manufacturer (breads, crackers, cookies) — overlapping category and retail/foodservice channels with Sr. Pão, though broader in scope.
• Jasmine Alimentos: Brazilian food manufacturer producing frozen prepared foods, pizzas and bakery-adjacent products for retail and foodservice — overlaps with Sr. Pão's frozen savory/mini-pizza offering and foodservice customers.
• Panco (Grupo Bimbo): National Brazilian bread brand within Grupo Bimbo selling fresh and frozen bread products — competes with Sr. Pão in the same category but with significantly broader distribution and a household brand.
• Grupo Bimbo: Largest bakery group in Latin America with extensive frozen and shelf-stable bakery lines (Pullman, Panco, Bimbo) — competes broadly with Sr. Pão in Brazilian bakery and frozen foodservice supply, but at much greater scale and national reach.
• McCain Foods (Brazil): Global frozen foods manufacturer with Brazilian operations in frozen potatoes, snacks and prepared foods — comparable as a large frozen-foods supplier into foodservice channels where Sr. Pão also competes.

Regional players

• Frimesa: Cooperative food producer in southern Brazil (PR/SC region) with a frozen and prepared-foods portfolio — comparable as a regional frozen-foods competitor in the same southern Brazilian footprint Sr. Pão serves.

Emerging players

• Massa Leve: Brazilian producer of frozen doughs and baked goods for foodservice — overlaps with Sr. Pão in frozen par-baked supply to bakeries and small retail, but typically narrower in savory/confectionery breadth.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SrPaoCongelados
• Facebookfacebook.com/srpaofresquinhoatodahora
• LinkedInlinkedin.com/company/sr-pao-panificacao-e-alimentos-congelados
• Instagraminstagram.com/srpaocongelados?igsh=a2F5ZmozdG5pb3A0&utm_source=qr
• TikToktiktok.com/@srpaocongelados?lang=pt-BR

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sr Pao Panificacao E Alimentos Congelados