What Jasmine Alimentos does

Jasmine Alimentos is a Brazilian packaged food company founded in 1990 and headquartered in Campina Grande do Sul, Paraná, specializing in integral, organic, gluten-free, vegan, and zero-sugar products under the Jasmine brand. Its portfolio spans six primary categories: granolas (Premium, Integral, Zero Açúcar, Orgânica, Low Carb, and Mini), oats, integral cookies and biscuits (including the Sou Sweet sub-brand), grains and seeds (chia, flax, sesame), and pantry items such as textured soy protein, sea salt under the Jasmine Atlantis line, and organic blue agave syrup. Many SKUs are fortified with 11 vitamins and minerals, contain 64-80% whole ingredients, and select lines carry carbon neutral certification.

The company operates as a consumer packaged goods (CPG) business distributing through traditional Brazilian retail channels including supermarkets, grocery stores, health food stores, and pharmacies, with no disclosed direct e-commerce sales. It complements its consumer reach with a dedicated B2B portal (Portal Jasmine PRO) based in São Paulo that supplies nutritionists and dietitians with clinical guides, recipes, webinars, and product prescription tools, creating a professional recommendation channel into the consumer market. Jasmine is a sub-brand of M Dias Branco, a diversified Brazilian food conglomerate that provides manufacturing scale and nationwide distribution.

The business model is branded retail CPG sales, with revenue mechanics driven by unit volume through retail partners at retailer-determined prices; pricing is not publicly disclosed. Jasmine targets four primary customer segments: health-conscious consumers, consumers with dietary restrictions (gluten-free, lactose-free, vegan), consumers seeking sugar reduction, and nutritionists/dietitians as professional influencers. The company employs between 251 and 500 people and is privately held under the M Dias Branco group.

Name

Jasmine Alimentos

Legal name

Jasmine Alimentos

Website

https://jasminealimentos.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

Jasmine Alimentos is a Brazilian branded food company founded in 1990 that manufactures and distributes integral, organic, gluten-free, vegan, and zero-sugar products (granolas, oats, cookies, seeds, pantry items) through national retail channels, serving health-conscious consumers and nutritionists.

Ownership category

akta.pro rank

Product category

Healthy Packaged Foods

NAICS

Nonchocolate Confectionery Manufacturing (31134), All Other Specialty Food Retailers (445298)

SIC

Food And Kindred Products (2000), Bakery Products (2050)

akta.pro primary industry

Nuts, Seeds & Trail Mix Snacks (CRADABAF)

akta.pro secondary industries

Functional Foods & Wellness Beverage Retail (Kombucha, Adaptogens, CBD where legal) (CRAHAEAH), Sweetener Blends & Systems (Bulk + HIS Blends, Customized Sweetening Systems) (AFAJAAAO)

Keywords

• Healthy packaged foods
• Granola manufacturing
• Organic whole grains
• Gluten-free products
• Wholesale food distribution

Headquarters

HQ city

Campina Grande Do Sul

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Packaged Goods Sales: Jasmine generates revenue through the manufacture and sale of packaged healthy food products distributed through retail channels across Brazil. Products include granolas, oats, cookies, seeds, grains, and specialty items targeting health-conscious consumers and those with dietary restrictions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Jasmine Alimentos manufactures and distributes a portfolio of healthy, integral, organic, and dietary-specific packaged food products under the Jasmine brand. The product range includes granolas, oats, cookies and biscuits, grains and seeds, breads and wraps, textured soy protein, sea salt, and organic agave syrup. The company sells through retail and grocery channels across Brazil and operates a dedicated B2B portal (Portal Jasmine PRO) that provides nutritionists with clinical content, recipes, and product guidance.

Product overview

Jasmine Alimentos is a Brazilian healthy food company offering a comprehensive portfolio of integral/organic products across multiple categories: Granolas (Premium, Integral, Zero Açúcar, Orgânica, Low Carb, and Mini varieties), Oats (Flocos Finos/Grossos with and without gluten), Cookies and Biscuits (Integral, Zero Açúcar, and Sou Sweet sub-brands), Grains and Seeds (Chia, Linhaça, Gergelim), Pantry items (Textured Soy Protein, Sea Salt, Organic Agave Syrup), and a PRO Portal for nutritionists. The company emphasizes natural ingredients, nutritional value (many products contain 11 vitamins and minerals, fiber sources), and sustainability with carbon-neutral product lines.

Differentiator

Problem solved

Functional benefit

Brands

• Sou Sweet: Line of cookies and sweet snacks, including flavors like Banana & Aveia, Cacau & Cereais, and Chocolate & Gotas, available in zero sugar variants
• Jasmine Atlantis
• Portal Jasmine PRO

Products and services

• Granola Product Line A multi-variant granola range (Premium, Integral, Zero Sugar, Organic, Low Carb, and Mini) sold in supermarkets and health food stores across Brazil for breakfast and snacking use by health-conscious consumers and consumers with dietary restrictions.
• Aveia em Flocos (Rolled Oats) Rolled oat products sold in 400g packages for breakfast preparation, marketed for fiber, beta-glucan heart-health benefits, and amino acid content. Available in regular and gluten-free versions.
• Cookies e Biscoitos Integrais (Integral Cookies and Biscuits) Integral cookie and biscuit line in 120g packages for snack consumption, sold to consumers seeking healthier sweet options.
• Cookies Zero Açúcar (Sugar-Free Cookies) Sugar-free cookie and biscuit range sweetened with stevia, targeted at consumers managing sugar intake, diabetics, and those pursuing weight management.
• Sou Sweet Zero sugar sweet biscuit sub-brand in 135g box packaging for snack consumption, targeting consumers seeking indulgent-tasting treats without added sugar.
• Grãos e Sementes (Grains and Seeds) Packaged grain and seed range (chia, flax, sesame) in 120g packages for cooking and topping use, positioned around omega-3 and mineral content.
• Proteína Texturizada de Soja (Textured Soy Protein) Textured soy protein in 250g packages for vegetarian and vegan cooking applications, sold as a meat substitute ingredient.
• Sal Marinho Jasmine Atlantis (Sea Salt) Naturally sourced sea salt in 1kg packaging, marketed for retained mineral content and iodate fortification.
• Calda de Agave Azul Orgânico (Organic Blue Agave Syrup) Organic blue agave syrup in 330g squeeze bottle for use as a natural sweetener in foods and beverages.
• Portal Jasmine PRO Exclusive B2B professional portal for nutritionists offering scientific content, clinical guides, recipes, clinical tools, webinars, and product information to support dietary recommendations to patients.

Quantifiable outcome

• Select products are carbon neutral through offset compensation in manufacturing process
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Cooperatives and SuppliersminorOthersJasmine maintains partnerships with cooperatives and suppliers aligned with environmental respect values for ingredient sourcing. The company selects ingredients through careful criteria and works with suppliers committed to sustainable practices throughout the production chain.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mãe Terra: Mãe Terra is a Brazilian natural and integral food brand offering granolas, cereals, cookies, and healthy snacks across mainstream retail — directly comparable to Jasmine in product mix, channel presence, and health-food positioning in Brazil.
• Vitao: Vitao is a Brazilian wholefoods/granola brand sold through supermarkets in Brazil — overlapping with Jasmine on granola, oats, and integral cookies.
• Granvita: Granvita is a Brazilian brand focused on whole/healthy foods including granola, oats, breads, cookies, and seeds, distributed through supermarkets — a direct competitor to Jasmine's integral product portfolio.
• Belive: Belive markets Brazilian functional and health-oriented granola, cookies, seeds, and snacks aimed at health-conscious consumers — directly comparable to Jasmine's premium and zero-sugar granola lines.
• Naturovos: Naturovos is a Brazilian granola and healthy-snack brand with similar integral, organic, and dietary-specific positioning to Jasmine's granolas and cookies.

Broad incumbents

• Quaker (PepsiCo): Quaker Brasil markets oats, granola, and cereal/snack products through PepsiCo's distribution — directly competing with Jasmine's Aveia and granola product lines at national retail.
• Danone Brasil: Danone Brasil sells yogurts, dairy-free, and functional health products that compete with Jasmine for the same health-conscious Brazilian consumer's wallet, particularly in the breakfast and snacking occasions.
• Kellogg's Brasil: Kellogg's Brasil sells breakfast cereals and granola/snack products at scale across Brazilian supermarkets — a broader incumbent in the same shelf-space as Jasmine.
• Nestlé Brasil: Nestlé Brasil operates a wide CPG portfolio including breakfast cereals, granola bars, and functional foods via brands like Nesfit and Mucilon — a much larger incumbent competing with Jasmine in the health-food retail aisle.

Regional players

• Mundo Verde: Mundo Verde is Brazil's largest specialty natural/organic retail chain and competitor/retail channel for Jasmine-style products; while not a direct product competitor in manufacturing, it shapes the specialty channel in which Jasmine's healthy-food portfolio competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/jasminealim
• YouTubeyoutube.com/jasminealimentos
• Facebookfacebook.com/jasminealimentos
• LinkedInlinkedin.com/company/jasminealimentos
• Instagraminstagram.com/jasmine_alimentos

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jasmine Alimentos