SRSD Online

What SRSD Online does

SRSD Online is a privately-held, US-based educational technology company that delivers professional development to K-12 educators through a web-based learning platform accessible at course.srsdonline.com. The company commercializes Self-Regulated Strategy Development (SRSD), an evidence-based writing instruction methodology developed by Dr. Karen Harris (Regents Professor Emeritus at Arizona State University) and Dr. Steve Graham, built on more than 40 years of peer-reviewed research and 170+ studies. The platform offers self-paced asynchronous courses segmented by grade band: Writing to Learn Early Learning Edition (K-1), Elementary Edition (Grades 2-5), and Secondary Edition (Grades 6-12), each priced at $299 for a lifetime license. The platform is not a novel technical invention; it is the digital distribution layer for a validated pedagogical framework consisting of a six-stage instructional model integrating explicit strategy instruction with self-regulation components, including branded writing mnemonics (POW, TREE, TIDE, WWW).

The business operates a hybrid revenue model combining one-time individual course licenses ($299), annual subscriptions for the upcoming Instructional Coach Master Class ($3,500/year, scheduled July 2025), a K-12 Implementation Toolkit ($299 lifetime, scheduled Fall 2025), and hourly professional services ($500/hour consultation). Distribution runs through two motions: a self-serve e-commerce channel for individual teachers and a consultation-driven enterprise sales process for whole-school and district adoption. Marketing is anchored in the methodology's research credibility, including an Institute of Education Sciences "Strongest Evidence Rating" and inclusion in Carnegie Corporation's "Writing Next" report, with reported reach of 10,000 classrooms across 40 US states and 12 countries.

The company is small and founder-led, with only 5 employees, no disclosed external funding, no institutional ownership, and no parent company. It is operated as an independent training and professional development provider built around the personal research reputations of its founders.

Name

SRSD Online

Legal name

SRSD Online

Website

https://srsdonline.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

SRSD Online is a US-based edtech company delivering evidence-based writing instruction training to K-12 educators via a web-based LMS, commercializing the 40-year-old Self-Regulated Strategy Development (SRSD) methodology through $299 lifetime courses, a $3,500/year Coach Master Class, and district implementation programs.

Ownership category

akta.pro rank

Product category

K-12 Educator Professional Development

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI)

akta.pro secondary industry

K–12 Instructional Design & Curriculum Development Services (EDAGAKAA)

Keywords

• Writing instruction
• Teacher professional development
• K-12 writing strategies
• Educator training courses
• Literacy curriculum

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Individual Educator Course Sales: SRSD Online sells individual lifetime course licenses directly to K-12 educators via its e-commerce platform (course.srsdonline.com). Each course is a one-time purchase providing lifetime access to the training content, lesson plans, and teaching materials. Current offerings include Writing to Learn Early Learning Edition (K-1), Elementary Edition (Gr. 2-5), and Secondary Edition (6-12), each priced at $299 for a lifetime license. The model is a one-time license (per educator) with no recurring fee.
2. K-12 Group / Whole School Programs: SRSD Online sells group and whole-school implementation programs targeting districts and individual schools. These are consultation and training programs that include the Writing to Learn K-12 Implementation Toolkit, the Instructional Coach Master Class, and structured implementation support. Pricing for the Coach Master Class is $3,500/year, with the K-12 Toolkit priced at $299/K-12 Lifetime License. These programs are sold directly to school and district leadership.
3. Personalized Consultation Services: SRSD Online offers one-on-one and small-group Zoom consultation sessions with SRSD experts at $500/hour. These sessions are used for diving into specific topics, implementation feedback, curriculum customization, and planning. This professional services stream supplements the course and program revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

SRSD Online sells online professional development courses and implementation programs that teach K-12 educators how to deliver the Self-Regulated Strategy Development (SRSD) writing instruction methodology. The core product line is the Writing to Learn course series (Early Learning K-1, Elementary Gr. 2-5, and Secondary 6-12 editions) priced at $299 per lifetime license, supplemented by a Coach Master Class ($3,500/year), a K-12 Implementation Toolkit ($299), and one-on-one Zoom consultations ($500/hour).

Product overview

SRSD Online offers a unified platform of evidence-based writing instruction products centered on the Self-Regulated Strategy Development (SRSD) methodology. The core product line consists of Writing to Learn™ courses across three editions: Early Learning Edition (K-1), Elementary Edition (Gr. 2-5), and Secondary Edition (6-12), each priced at $299/lifetime license. Supporting add-on modules include the K-12 Implementation Toolkit ($299) for accessing supplementary materials, the Instructional Coach Master Class ($3,500/year) for training in-house coaches, and Personalized Consultation sessions ($500/hour) for expert support. All products are built on 40+ years of peer-reviewed research and are designed to work together as an integrated professional development ecosystem for K-12 educators.

Differentiator

Problem solved

Functional benefit

Products and services

• Writing to Learn Early Learning Edition (K-1) A 6-hour self-paced online course equipping K-1 educators with SRSD writing strategies; includes explicit lesson plans, a complete set of teaching materials, and a lifetime course license.
• Writing to Learn Elementary Edition (Gr. 2-5) Self-paced online teacher training course equipping elementary educators with SRSD for Grades 2-5, teaching students to use strategies to expand simple writing into complex, well-organized texts. Includes explicit lesson plans, teaching materials, and lifetime access.
• Writing to Learn Secondary Edition (6-12) Self-paced online teacher training course for secondary educators teaching students to use SRSD to expand simple writing into complex, well-organized texts.
• Writing to Learn Instructional Coach Master Class Advanced, practice-based train-the-trainer course following the Practice-Based Professional Development (PBPD) model to prepare coaches, mentors, and teacher leaders to implement SRSD with fidelity in their schools or districts. Includes structured mentoring sessions, progress reviews, and coaching development.
• Writing to Learn K-12 Implementation Toolkit Online toolkit portal providing fastest access to specific lesson plans, materials, advice videos, graphic organizers, and classroom-ready resources for specific genres and grade levels. Available only with Writing to Learn courses.
• SRSD Personalized Consultation One-on-one or small-group Zoom sessions with SRSD experts for diving deeper into specific topics, feedback on implementation, and customizing SRSD to fit a school's curriculum.

Quantifiable outcome

• Student writing performance improved from the 50th to the 90th percentile after SRSD instruction (Graham, McKeown, Kiuhara, & Harris, 2012 meta-analysis)
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Lexia Learning: K-12 literacy instruction platform (part of Cambium Learning Group) used widely in schools. Competes indirectly with SRSD Online by offering packaged reading and writing instruction with embedded professional development at district scale.
• Curriculum Associates: Large K-12 supplemental instruction provider behind i-Ready and ReadyGEN, serving the same school and district buyers as SRSD Online but with a much broader product portfolio spanning assessment, reading, and math.
• Heinemann: Established educational publisher (division of Houghton Mifflin Harcourt) providing literacy professional development books and resources to K-12 educators. Broader portfolio than SRSD Online but overlaps in teacher PD for literacy and writing.

Direct peers

• Solution Tree: K-12 professional development provider offering workshops, conferences, and online courses for teachers and school leaders. Directly comparable audience and delivery model, though broader in topic coverage than writing-specific SRSD Online.
• Corwin: Teacher professional development publisher and PD provider serving K-12 educators with both authored content and live/virtual training. Comparable self-paced online course + district program motion to SRSD Online.
• 95 Percent Group: Specializes in structured literacy professional development and assessment for K-12 educators, with a strong research foundation and a similar dual motion of individual teacher courses and district implementation programs.
• Benchmark Education Company: Publishes K-12 literacy curricula and offers teacher professional development with a focus on evidence-based reading and writing instruction. Targets the same school and district buyers as SRSD Online.
• Voyager Sopris Learning: Provides K-12 literacy and writing intervention programs along with teacher professional development. Competes with SRSD Online for district-level writing and literacy PD budgets, particularly in intervention/structured literacy segments.
• Wilson Language Training: Long-established provider of structured literacy and writing instruction professional development for K-12 teachers. Sells both individual educator training and school/district implementation packages with comparable pricing tiers.
• Really Great Reading: Provides evidence-based K-12 literacy professional development and structured literacy programs to teachers and districts. Closely comparable model to SRSD Online: research-anchored methodology, online teacher training courses, and consultation-driven district sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/srsdonline
• YouTubeyoutube.com/channel/UCGCIZSvbY5LfTDwBWjfzH6g
• Facebookfacebook.com/SRSDonline
• LinkedInlinkedin.com/company/srsd-online

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SRSD Online