SsangYong ahora KGM Chile

What SsangYong ahora KGM Chile does

KGM Chile SpA is the exclusive Chilean importer and distributor of vehicles manufactured by KG Mobility (formerly SsangYong Motor Company), a South Korean automotive OEM specializing in SUVs and pickup trucks. Operating from its headquarters at Américo Vespucio Norte 1561, Vitacura, Santiago, the company distributes a nine-model portfolio spanning six SUVs (Torres EVX, Torres, Rexton, Korando, Tivoli, Actyon) and three pickups (Musso, New Musso, Musso Grand) through a network of more than 40 authorized dealerships spanning Chile from Arica to Punta Arenas. Brand representation and operations are managed by Astara Chile, a mobility group that represents 15 automotive brands in the country.

The underlying vehicle technology combines Korean-manufactured platforms with Euro 6-compliant 2.2L turbo diesel engines, 1.5L turbo gasoline powertrains, and the Torres EVX fully electric platform (73.4 kWh lithium iron phosphate battery, 204 HP motor, 462 km WLTP highway range / 635 km city range, V2L capability). Vehicles integrate comprehensive ADAS suites (AEB, ESC, adaptive cruise control, lane keep assist, 360-degree monitoring, up to 9 airbags), 4WD traction systems with 2H/4H/4L modes, and infotainment compatible with Apple CarPlay and Android Auto. Manufacturing heritage includes a 1991 Mercedes-Benz technology transfer alliance and dedicated engine/transmission production at the Changwon plant.

The business model generates revenue through wholesale vehicle sales to dealers, retail/fleet sales, after-sales service, and genuine parts distribution (RepuestosExpress). Vehicle pricing ranges from CLP 20.99M (Torres) to CLP 45.99M (Torres EVX Limited Plus), with promotional online pricing on select models. Financing is facilitated through a Santander Consumer Finance partnership, and corporate fleet buyers receive dedicated preferential pricing, priority service, and staff training. Customer segments span individual consumers (families, adventure enthusiasts) and corporate fleet operators. The company recently rebranded from SsangYong to KGM (2022–2024) following acquisition by KG Mobility and launched its first EV (Torres EVX) in Chile in March 2024.

Name

SsangYong ahora KGM Chile

Legal name

KGM Chile SpA

Website

https://ssangyong.cl

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

KGM Chile SpA is the Chilean importer and distributor of Korean automaker KG Mobility's SUVs and pickup trucks, operating a 40+ dealer network nationwide with a portfolio spanning Euro 6 diesel, gasoline, and electric vehicles.

Ownership category

akta.pro rank

Product category

Sport Utility Vehicles and Pickup Trucks

NAICS

Automobile and Other Motor Vehicle Merchant Wholesalers (42311), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Commercial Fleet Leasing & Management (Trucks/Vans/LCVs) (THADAKAD)

akta.pro secondary industry

Commercial / Business Vehicle Subscriptions (Vans, Light Trucks) (THADACAI)

Keywords

• Sport utility vehicles
• Pickup trucks
• Automotive distribution
• Corporate fleet sales
• Car dealership services

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices16 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: One-time vehicle purchases of SUVs and Pick-ups through authorized dealerships and online store. Revenue generated from retail sales to individual consumers and fleet sales to corporate customers.
2. Automotive Financing: Vehicle financing provided through Santander Consumer Finance partner. Revenue from interest and financing services facilitated by third-party financial institution.
3. After-Sales Service and Parts: Maintenance services, genuine parts, accessories, and warranty services through authorized service centers and parts retailers (RepuestosExpress).
4. Fleet Services: Dedicated fleet sales with benefits including preferential pricing, priority service, staff training, and priority parts supply for corporate customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

KGM Chile SpA (formerly SsangYong Chile) is the official Chilean importer and distributor of KG Mobility vehicles, a Korean automotive manufacturer. The company sells SUVs and pickup trucks through a network of 40+ authorized dealerships across Chile and an online sales platform, complemented by after-sales service, genuine parts, fleet sales programs, and customer-facing mobile applications.

Product overview

KGM Chile (formerly SsangYong) operates as the Chilean importer of KG Mobility Corporation, a South Korean automotive manufacturer specializing in SUVs and pickup trucks. The product portfolio consists of nine vehicle models across two categories: six SUV models (Torres EVX, Torres, Rexton, Korando, Tivoli, Actyon) and three pickup models (Musso, New Musso, Musso Grand). The lineup includes both internal combustion engines (primarily 2.2L turbo diesel Euro 6) and electric propulsion (Torres EVX). Beyond vehicle sales, KGM Chile offers complementary services including a mobile application, fleet programs for businesses, maintenance scheduling, warranty services, original accessories, and preventive recall campaigns. The brand is represented by Astara and maintains operations from headquarters in Vitacura, Santiago.

Differentiator

Problem solved

Functional benefit

Products and services

• Torres EVX Fully electric SUV inspired by Torres del Paine, featuring 462 km highway/635 km city range (WLTP), 73.4 kWh battery with 10-year/1 million km warranty, 204 HP motor, advanced ADAS suite, V2L connector for external devices, and seating for five passengers with 839L cargo capacity expandable to 1,662L.
• Torres Mid-size SUV powered by a 1.5L turbo engine producing 163 HP, featuring 4WD, 12.3-inch touchscreen with Apple CarPlay/Android Auto, advanced safety systems including AEB, ESC, LKA, BSD, BSA, and up to 700L cargo capacity.
• Rexton Full-size SUV with seating for seven passengers across three rows, featuring 4WD system, premium leather seats with heating/ventilation, advanced ADAS including AEB and 360-degree monitoring, 9 airbags, and 641L boot space with third row folded.
• Musso Double-cab pickup truck with 2.2L turbo diesel Euro 6 engine, 4WD with electronic selection (2H/4H/4L), 700+ kg payload capacity, 3-ton towing capacity, 12.5-inch HD touchscreen, dual-zone climate control, sunroof, and 6 airbags.
• Musso Grand Extended version of Musso pickup with enhanced interior space, same 2.2L turbo diesel Euro 6 engine, 4WD capabilities, advanced safety features including ESC and HSA, premium interior with large touchscreen and climate control.
• Actyon Sporty SUV/pickup hybrid combining sedan comfort with pickup utility. Features modern design, efficient powertrain options, and practical features for urban and adventure use.
• New Musso Updated version of the Musso pickup offering enhanced features and styling over the standard Musso model.
• Korando Compact SUV combining urban practicality with off-road capability, featuring modern design, efficient engines, and comprehensive safety features.
• Tivoli Compact SUV introduced in 2015 as the brand's first entry in the compact SUV segment, available in gasoline and diesel versions with 4x4 and 4x2 options.
• Fleet Sales Program Corporate fleet program offering test drives, special discounts, flexible financing options, staff training, priority technical service attention, and priority parts ordering with special pricing for business customers.

Quantifiable outcome

• Torres EVX achieves 462 km range in highway conditions and 635 km in city driving per WLTP cycle
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered supporting, core and minor.

• Salazar IsraelsupportingChannel Partner/ Reseller/ Distributor · 1 June 2025Dealership partner that reopened a local in Concepción, Chile, as part of KGM's expanding dealer network in southern Chile.
• Astara ChilecoreStrategic or Co-development Partner · 18 January 2024Astara is the parent company and official importer/representative of SsangYong (KGM) in Chile, operating as part of the Astara Group (The Open Mobility Company) with over 35 years presence in Chile representing 15 automotive brands. Astara Chile manages all distribution, sales, and marketing activities for KGM vehicles.
• Tío TomateminorGTM or Marketing Partner · 18 January 2024Restaurant partnership for Summer Tour marketing activations. Test drive participants receive 10% discount at Tío Tomate in Maitencillo. Santiago customers with SsangYong vehicles receive 20% lunch discount by showing their vehicle key.
• Rapalón Surf SchoolminorGTM or Marketing Partner · 18 January 2024Surf school partnership during Summer Tour in Maitencillo. Provides surf lessons as part of experiential marketing activations at the beach.
• Teatro CminorGTM or Marketing Partner · 18 January 2024Entertainment venue partnership for Thursday night events in Santiago as part of Summer Tour urban activations, offering nightlife experiences for customers.
• Copec Voltex SpAsupportingOthersIn the context of electromobility transition, customer data may be shared with Copec Voltex SpA for EV customers to access charging infrastructure benefits and services related to electric vehicle ownership.
• Copec Flux SpAsupportingOthersPartner for electric vehicle charging services, sharing data with EV/PHEV customers for charging infrastructure access and related benefits.
• Salinas y Fabres Sociedad AnonimasupportingChannel Partner/ Reseller/ DistributorAuthorized dealer in Santiago (Rondizzoni 2130), part of the 15 authorized dealers network across Chile.
• KG Mobility (Parent)coreStrategic or Co-development PartnerKG Mobility is the Korean parent company (formerly SsangYong Motor Company) that manufactures KGM vehicles. The Chilean operation distributes vehicles produced by KG Mobility's Korean manufacturing plants in Pyungtaek (innovation/R&D center) and Changwon (specialized in engines and transmissions).

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nissan Chile: Established SUV/pickup player (X-Trail, Frontier) with broad fleet and retail reach. Comparable in fleet sales programs, dealer network structure, and diesel-powered pickup offering overlapping with the Musso.
• Toyota Chile: Dominant SUV/pickup incumbent in Chile (RAV4, Hilux, Fortuner) with much larger dealer footprint and brand pull. Comparable as the volume benchmark in the same SUV and pickup segments KGM competes in.

Direct peers

• Mitsubishi Chile: SUV/pickup competitor (L200, Outlander, ASX) with 4WD heritage and similar fleet and adventure positioning. Comparable in product mix (SUV + pickup), dealer-distribution model, and mid-market price band.
• Kia Chile: Sister Korean OEM with strong SUV lineup (Sportage, Sorento, Seltos) sold through a comparable authorized-dealer model in Chile. Directly comparable in technology positioning, Korean origin, dealer-led GTM, and fleet-program offering.
• Hyundai Chile: Direct Korean SUV/pickup competitor in Chile, with similar product portfolio (Tucson, Santa Fe, Creta) and overlapping price points. Compares because both brands source from Korea, target similar family and adventure buyer segments, and compete head-to-head in fleet and retail.
• Subaru Chile: Japanese SUV brand (Forester, Outback) with strong adventure and 4WD positioning that overlaps with KGM's Torres and Rexton marketing. Comparable in targeting outdoor/family buyers and in dealer-distributed GTM.

Emerging players

• Jetour Chile: New Chinese SUV brand expanding in Chile with price-aggressive positioning. Comparable in targeting the same value-oriented SUV buyer and operating through a similar growing dealer network.
• Chery Chile: Chinese challenger brand (Tiggo lineup) rapidly gaining share in Chile's SUV segment. Comparable as an import-driven brand competing on value in similar compact/mid-SUV price tiers, though with weaker brand heritage than KGM.
• BAIC Chile: Chinese SUV/pickup brand (X35, X55, BJ40) distributed via dealer network in Chile. Comparable in product mix (SUVs + body-on-frame pickup), import-and-distribute model, and entry/mid pricing overlap with KGM.
• MG Motor Chile: Chinese-owned brand (HS, ZS, RX5) gaining share in Chile with SUV-focused lineup. Comparable as an importer-distributor with a similar growing dealer model and value-tier SUV positioning, including emerging EV variants.

Market position

Strengths4 records

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ssangyong-chile-kgm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SsangYong ahora KGM Chile