Shimon and Sara Birnbaum Jewish Community Center

What Shimon and Sara Birnbaum Jewish Community Center does

The Shimon and Sara Birnbaum Jewish Community Center (SSBJCC) is a 501(c)(3) nonprofit organization operating from its campus at 775 Talamini Road in Bridgewater, New Jersey, serving Somerset, Hunterdon, and Warren Counties. Founded in 1999 and affiliated with the JCC Association of North America, the center functions as a multi-generational community hub offering a diversified portfolio of programs: fitness (JFit, 7,500+ sq ft facility with Life Fitness, Cybex, Precor, and Keiser equipment, and 70+ weekly group classes including Les Mills BodyPump, Zumba, Yoga, and Pilates), aquatics (heated 82–84°F saltwater indoor and outdoor pools, swim lessons, water fitness, Bridgewater Tide competitive swim team), youth programming (Camp Ruach summer camp, JCrew after-school, Blaustein Early Childhood Center serving 139 children, youth sports, theatre), special needs services (JCares adult intern program, JConnects social/enrichment, adaptive swim), adult programming (Mah Jongg lessons and tournaments, trips, cultural events, speakers), and Jewish heritage programs (Helen & Sol Krawitz Holocaust Memorial & Education Center, Israeli programs, holiday celebrations, Russian School).

The organization employs 58 people and generates revenue through three streams: recurring membership fees (Star membership with 9-month commitment providing full facility access including Summer Swim Club, and Basic membership with monthly cancellation), program and event fees (group fitness, swim lessons, camp, theater, adult classes), and tax-deductible donations through dedicated funds (Legacy Giving, Scholarship, Memorial, Sustainability, Holocaust Memorial). The center distributes over $500,000 annually in scholarship aid, including $315K in camp scholarships and $355K in broader financial assistance, supporting more than 200 seniors and families with financial limitations.

Membership signup and program registration are managed through the Amilia SaaS platform, with in-person sales at the Welcome Center and online self-serve signups. The center maintains strategic partnerships with the Jewish Federation of West-Central New Jersey, Jewish Family Service (JFS), Robert Wood Johnson University Hospital Somerset, Peapack Bank and Trust, Bridgewater Commons, Bridgewater Township, and the Israeli Scouts (Tzofim). Customer acquisition is community-led, leveraging referrals (one free month per successful referral), one-week trial passes, hosted events (Golf/Tennis/Pickleball Outing, Mah Jongg Tournament, Dancing with the Stars, Women of Impact, Spring Carnival/Touch-A-Truck), and word-of-mouth across the regional community.

Name

Shimon and Sara Birnbaum Jewish Community Center

Legal name

Jewish Community Center of Somerset, Hunterdon and Warren Counties, Inc.

Website

https://ssbjcc.org

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Shimon and Sara Birnbaum Jewish Community Center is a 501(c)(3) nonprofit JCC in Bridgewater, NJ serving Somerset, Hunterdon, and Warren Counties with fitness, aquatics, youth camp, early childhood education, special needs, and Jewish cultural programming.

Ownership category

akta.pro rank

Product category

Community Recreation and Cultural Center

NAICS

Fitness and Recreational Sports Centers (71394), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Other Schools and Instruction (6116), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Educational Services (8200), Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGAJAL

Places of Worship & Religious Facilities Operations (Cemeteries, Retreat Centers, Pilgrimage Sites)

Business & Public Services/Nonprofit, NGO & Social Services/Religious & Faith-Based Organizations

SECONDARYBPAGADAH

Special Education, Disability Support & Inclusive Education Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

SECONDARYEDAAAFAB

Community Center Education Programs

Education/Adult & Continuing Education/Community & Public Education Programs (Libraries, Community Centers)

SECONDARYEDAMALAO

Life Skills & SEL Camps (Confidence, Executive Function, Social Skills)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Summer & Holiday Enrichment Camps (Multi-Activity, Academic)

SECONDARYEDAMALAI

Performing Arts Camps (Theater, Musical Theater, Dance)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Summer & Holiday Enrichment Camps (Multi-Activity, Academic)

Keywords

• Community recreation services
• Fitness and wellness programs
• Aquatic center programs
• Youth summer camp
• Jewish cultural education

Headquarters

HQ city

Bridgewater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Recurring membership fees from Star and Basic membership tiers. Star Membership requires 9-month commitment; Basic Membership allows cancellation after one billing cycle.
2. Program and Event Fees: Fees collected for group fitness classes, sports programs, swim lessons, camp programs, theater productions, adult classes (Mah Jongg lessons, cooking classes), and special events.
3. Donations and Fundraising: Tax-deductible donations through various funds including Legacy Giving, Scholarship and Memorial Funds, Sustainability Fund, Holocaust Memorial Fund, and general donations. Organization is a 501(c)(3) nonprofit with Tax ID 22-3681640.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Shimon and Sara Birnbaum Jewish Community Center operates a multi-generational community center providing fitness and aquatics facilities (7,500+ sq ft fitness center, saltwater indoor and outdoor pools), over 70 weekly group fitness classes, summer camp (Camp Ruach), early childhood education (BECC), after-school program (JCrew), youth sports and theater, special needs programs (JCares, JConnects), adult cultural and social programming, and Jewish cultural and Holocaust education. Access is provided through Star and Basic monthly memberships and per-program fees, with over $500,000 in annual scholarship aid to ensure accessibility.

Product overview

The Shimon and Sara Birnbaum Jewish Community Center (SSBJCC) is a community recreation and cultural center offering a diverse portfolio of programs and services centered around fitness, aquatics, youth development, adult programming, and Jewish cultural education. The center operates primarily through its JFit fitness program (with over 7,500 sq ft fitness facility and 70+ group fitness classes) and Aquatics Center (featuring heated saltwater indoor and outdoor pools). Membership tiers (Star and Basic) provide access to fitness facilities, pools, courts, and member pricing on programs. Youth programming includes Camp Ruach summer camp, JCrew after-school program, Blaustein Early Childhood Center (BECC), and youth theatre productions. Special services include JCares Adult Intern Program and JConnects for individuals with special needs. The center also offers Jewish programming through the Holocaust Memorial & Education Center and various cultural/social adult programming including Mah Jongg classes and tournaments. The SSBJCC serves Somerset, Hunterdon & Warren Counties from its Bridgewater, NJ location.

Differentiator

Problem solved

Functional benefit

Brands

• JFit: Fitness and wellness program offering group fitness classes, personal training, and fitness facilities including cardio theater, functional training, and spin studio.
• Camp Ruach
• Blaustein Early Childhood Center (BECC)
• JCares
• JConnects
• Bridgewater Tide

Products and services

• JFit Fitness Program JFit is the JCC's comprehensive fitness and wellness program offering group fitness classes, personal training, and a fitness center with cardio, strength, and functional training equipment (Life Fitness, Cybex, Precor, Keiser, Rogue), plus the only area outdoor functional training area.
• Aquatics Center Year-round aquatic facility featuring heated saltwater indoor and outdoor pools, swim lessons, water fitness classes, lap swimming, and the Summer Swim Club with a dome-enclosed outdoor pool with saltwater filtration.
• JCC Star Membership Premium monthly membership tier including indoor pool, fitness center, gymnasium, unlimited group fitness classes, Summer Swim Club, outdoor courts (tennis, pickleball, basketball), and member pricing for all programs and events. Requires 9-month commitment.
• JCC Basic Membership Entry-level monthly membership including indoor pool, fitness center, select group fitness classes, gymnasium, and outdoor courts. Cancelable after one full billing cycle.
• Camp Ruach Summer day camp program offering various activities including theater productions (current production: Oliver! JR.), sports, arts, and Jewish cultural programming for children and teens. $315K in annual camp scholarships are distributed.
• JCrew After School After-school program building skills through group activities and team-building experiences, focusing on leadership, communication, and teamwork development for students.
• Blaustein Early Childhood Center (BECC) Early childhood education program with over 25 years of experience, currently serving 139 children, offering curriculum for young children and family programming.
• Bridgewater Tide Swim Team Competitive swim team providing youth and teen swimmers opportunities to participate in swim meets and develop aquatic skills.
• JCares Adult Intern Program Day program for adults with special needs providing social, enrichment, and vocational training opportunities, including overnight trips and community-based activities.
• JConnects Social/Enrichment Programs Social and enrichment programming for individuals with special needs, including social opportunities, games, and community engagement.
• Helen & Sol Krawitz Holocaust Memorial & Education Center Educational center dedicated to Holocaust remembrance, education, and programming for the community.
• Summer Swim Club Outdoor pool club available to Star members and Swim Club members, operating seasonally with guest policies at the dome-enclosed outdoor pool.
• Special Needs Swim Programs Adaptive swim instruction and aquatic programs designed for individuals with special needs, including specialized accommodations.
• Youth Theatre Program Performing arts program offering full theatrical productions with costumes, choreography, and live audiences for youth participants.

Quantifiable outcome

• Over $500,000 in annual scholarship aid distributed to families
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• Peapack Bank and TrustflagshipGTM or Marketing PartnerTitle Sponsor of the 25th Annual Golf, Tennis, and Pickleball Outing benefiting the JCC Sustainability Fund
• RWJ (Robert Wood Johnson University Hospital Somerset)flagshipGTM or Marketing PartnerTitle Sponsor of the Bridgewater Spring Carnival and Touch-A-Truck community event
• Parker Adult Day CarecoreGTM or Marketing PartnerLead Sponsor of the Annual Mah Jongg Tournament
• JCC Association of North AmericacoreStrategic or Co-development PartnerAffiliated organization providing resources, standards, and network support for JCCs across North America
• Jewish Federation of West-Central New JerseycoreStrategic or Co-development PartnerPartnership for Jewish programming and community initiatives including partial sponsorship of the Jewish Charm Necklace Workshop
• Bridgewater CommonscoreGTM or Marketing PartnerCo-presenter of Bridgewater Spring Carnival and Touch-A-Truck, Cocktail Hour Sponsor for Golf Outing
• Bridgewater TownshipcoreGTM or Marketing PartnerCommunity partner for Bridgewater Spring Carnival and Touch-A-Truck event
• Israeli Scouts (Tzofim)minorStrategic or Co-development PartnerPartnership bringing Tzofim Friendship Caravan performances to the JCC, connecting Israeli and North American communities through music and culture since 1973
• Alvita CareminorGTM or Marketing PartnerBreakfast Sponsor for Mah Jongg Tournament
• Brandywine, BridgewaterminorGTM or Marketing PartnerBreakfast Sponsor for Mah Jongg Tournament
• Jersey Shore Whale WatchingminorOthersThird-party operator for whale watching excursion trips organized by the JCC
• Jewish Family Service (JFS)coreStrategic or Co-development PartnerPartnership for the Tzedek Project, packing heat preparedness kits for local seniors
• Planetarium at RVCCminorGTM or Marketing PartnerSponsor for Family Fun Night events and carnival activities

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Marlene Meyerson JCC Manhattan: Upper West Side JCC with comparable fitness, aquatics, cultural programming, and Jewish community engagement in an urban setting. Operates a similar multi-program community center model.
• Sid Jacobson JCC: East Hills, NY JCC offering fitness, aquatics, early childhood, senior services, and cultural programming. Comparable Long Island JCC with similar community-recreation structure and significant senior programming.
• Kaplen JCC on the Palisades: Tenafly, NJ JCC operating a similar membership-based model with fitness, aquatics, early childhood, summer camp, and special needs programming. Directly comparable suburban New Jersey JCC of similar scale.
• Osher Marin JCC: San Rafael, CA JCC with comparable fitness, aquatics, preschool, summer camp, and Jewish cultural programming. Similar mid-size suburban JCC model with strong community membership base.
• JCC of Greater Baltimore: Large suburban JCC with multiple facilities offering fitness, aquatics, early childhood, summer camp, and Jewish programming. Comparable in scale and program breadth to SSBJCC.
• Jewish Community Center of Central New Jersey: Scotch Plains-based JCC serving Union County and surrounding area with comparable fitness, aquatics, camp, early childhood, and Jewish programming. Most direct geographic competitor to SSBJCC with overlapping member catchment.

Broad incumbents

• 92nd Street Y: Iconic New York Jewish community and cultural center offering fitness, aquatics, education, and cultural programming. Larger and more cultural-arts focused than SSBJCC but operates the same broad JCC model.
• YMCA of Eastern Union County: Regional YMCA branch serving nearby New Jersey communities with fitness, aquatics, youth programs, and memberships. Competes for the same family and individual membership pool as SSBJCC.

Others

• JCC Association of North America: National umbrella and affiliation body for JCCs. SSBJCC is explicitly affiliated; the Association provides shared resources, programming standards, and benchmarking that materially shape SSBJCC operations.
• Jewish Federation of West-Central New Jersey: Strategic partner that provides partial sponsorship for Jewish programming at SSBJCC. Functions as a referral, funding, and ecosystem partner rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bridgewater-jcc

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shimon and Sara Birnbaum Jewish Community Center