Marlene Meyerson JCC

What Marlene Meyerson JCC does

Marlene Meyerson JCC Manhattan is a 501(c)(3) nonprofit Jewish Community Center headquartered at 334 Amsterdam Avenue on Manhattan's Upper West Side, with a secondary location in Harlem. Founded in 1990 (previously operating as JCC Manhattan), the organization delivers an integrated mix of health and wellness, early childhood education, youth programming, cultural events, and community services to individuals, families, and corporate partners across New York City. Core product lines include Health Club memberships ($155-$199/month, plus teen, young adult, and senior tiers), Pool, Basketball, and Community memberships ($180-$360 annually), the Saul and Carole Zabar Nursery School (a Reggio Emilia-inspired program for ages 2-5), Day Camp @ the JCC, Vacation Minicamps, and an Afterschool Clubhouse, supplemented by group exercise classes, personal training, massage, facility rentals, and arts/literary programming (the Laurie M. Tisch Gallery, the Books That Changed My Life Festival).

The underlying technology stack is a third-party SaaS platform rather than proprietary software: Daxko powers membership management, program registration, scheduling, online account access, and the native iOS/Android mobile applications. The business model is a diversified nonprofit revenue engine across recurring memberships and program tuition (the largest stream), corporate sponsorships ($25,000-$100,000 tiered packages with named past sponsors including Pfizer, Amazon, and Barclays), philanthropic donations and fundraising events (Annual Benefit, Winter Soirée, Room to Grow Financial Assistance Fund), ancillary services (guest passes, massage, personal training, birthday parties), and facility rentals (Goldman-Sonnenfeldt Family Auditorium and other event spaces). The website explicitly notes that tuition, membership dues, and program fees cover approximately 72% of operating costs, with the remaining 28% funded by charitable contributions, corporate sponsorships, and fundraising — a structural subsidy characteristic of community-centered nonprofits. Go-to-market is direct-to-consumer via website enrollment, phone inquiries, in-person visits, community referrals, and a 20+ partner Neighborhood Partners network, combined with enterprise-channel corporate membership and sponsorship sales led by the COO of Health and Wellness + Membership.

Name

Marlene Meyerson JCC

Legal name

Marlene Meyerson JCC Manhattan

Website

https://mmjccm.org

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Marlene Meyerson JCC Manhattan is a 501(c)(3) nonprofit Jewish Community Center on Manhattan's Upper West Side (plus a Harlem location) providing Health Club memberships, Reggio Emilia-inspired nursery school, day camps, after-school programming, and cultural events to individuals, families, and corporate partners across New York City.

Ownership category

akta.pro rank

Product category

Community Center Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Religious Organizations (8131), Civic and Social Organizations (813410), Educational Services (611)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Special Education, Disability Support & Inclusive Education Nonprofits (BPAGADAH)

Keywords

• Community center services
• Early childhood education
• Fitness and wellness
• Cultural programming
• Nonprofit community services

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: The JCC generates primary revenue through tiered membership subscriptions including Health Club ($155-$199/month), Pool, Basketball, and Community memberships ($180-$360 annually). Membership provides access to fitness facilities, pools, group exercise classes, and program discounts.
2. Program Registration Fees: Revenue from children's programs including nursery school (tuition), day camp, after-school programs, vacation minicamps, and specialty programs. Also includes group exercise class passes for non-members ($21.25-$230 depending on pass type and member status).
3. Corporate Sponsorships: Corporate sponsorship revenue at multiple tiers ($25,000-$100,000) providing brand exposure, event sponsorships, and employee wellness program access. Previous sponsors include Pfizer, Amazon, Barclays, and Recovery Physical Therapy.
4. Donations and Fundraising: Charitable contributions through annual fundraising campaigns including the Annual Benefit, Winter Soiree, and Room to Grow Financial Assistance Fund. Additional revenue from planned giving, matching gifts, and tribute donations.
5. Facility Rentals: Event space rentals for both internal community events and external bookings. Spaces range from 425 to 6,000 square feet including the Goldman-Sonnenfeldt Family Auditorium, rooftop venues, conference center, and various meeting rooms.
6. Ancillary Services: Revenue from guest passes ($25 for members, $35 for public), personal training, massage services, and birthday party packages. These services provide supplementary income to members utilizing fitness and wellness facilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels10 records

Core offering

The Marlene Meyerson JCC Manhattan is a 501(c)(3) nonprofit Jewish Community Center providing tiered fitness and wellness memberships, Reggio Emilia-inspired early childhood education through the Saul and Carole Zabar Nursery School, youth and family programming (day camp, vacation minicamps, after-school), cultural and Jewish life programming, and event venue rentals at the Samuel Priest Rose Building on the Upper West Side. Revenue is generated through membership dues, program fees, corporate sponsorships, donations, and facility rentals, with charitable contributions subsidizing approximately 28% of operating costs.

Product overview

Marlene Meyerson JCC Manhattan offers a diverse portfolio of community-focused programs and services organized around health and fitness, early childhood education, youth programming, and event/fundraising activities. The Health Club Membership serves as the core fitness product, offering access to state-of-the-art facilities including pools, fitness centers with Peloton bikes, and unlimited group exercise classes (barre, yoga, pilates, boxing, dance). Additional membership tiers include Pool, Basketball, and Community memberships. The Saul and Carole Zabar Nursery School provides Reggio Emilia-inspired early childhood education for ages 2-5. Youth programming encompasses Day Camp @ the JCC for summer, Vacation Minicamps during school breaks, Afterschool Clubhouse, and Turning 2s. The organization also operates Room/Event Space Rentals for venues including the Goldman-Sonnenfeldt Family Auditorium, offers Corporate Sponsorship packages, and conducts major fundraising events including the Annual Benefit and Winter Soirée. A mobile application enables members to manage registrations, appointments, and memberships.

Differentiator

Problem solved

Functional benefit

Brands

• The Saul and Carole Zabar Nursery School: A progressive, Reggio Emilia inspired nursery school serving children ages 2-5, located on the 2nd floor of the JCC, incorporating Jewish values and tradition.
• Day Camp @ the JCC
• Vacation Minicamps
• The Laurie M. Tisch Gallery
• Books That Changed My Life Festival
• Joseph Stern Center for Social Responsibility
• The Goldman-Sonnenfeldt Family Auditorium

Products and services

• JCC Health Club Membership Tiered fitness and wellness membership providing access to a state-of-the-art fitness center with Peloton bikes, 25-meter lap pool and training pool, unlimited group exercise classes (yoga, barre, Pilates, boxing, dance, MELT, mobility, Nia, sculpting, HIIT), basketball courts, pickleball, and spa amenities including steam rooms and towel service. Available in Teen ($155/mo), Young Adult ages 18-27 ($170/mo), Adult ($199/mo), and Senior ages 62+ ($178/mo) monthly subscriptions.
• Pool Membership Access to indoor swimming facilities including lap swim, family swim, and aquatic programs across two indoor pools for members who do not require full Health Club access.
• Basketball Membership Access to open gym time, leagues, and pickup games in a full-size gym with two courts for members focused on basketball programming.
• Community Membership Flexible membership providing access to the library, meditation space, complimentary fitness center or pool reservations, reduced-rate group fitness classes, priority registration for children's programs, and exclusive savings on camps, classes, and personal services. Individual tier $180 annually and Family tier $360 annually.
• Group Exercise Classes Daily in-person and live virtual fitness classes including barre, boxing, dance, MELT, mobility, Nia, Pilates, sculpting, yoga, and HIIT, available 7 days a week for adults of all ages. Available as single-class ($21.25-$25), 5-class ($102-$120), and 10-class ($195.50-$230) passes for JCC members and the general public.
• The Saul and Carole Zabar Nursery School Progressive Reggio Emilia-inspired nursery school for children ages 2-5, located on the 2nd floor of the JCC, incorporating Jewish values into the curriculum with emphasis on social-emotional learning, emergent curriculum, and exmissions support for kindergarten placement. Staffed by 26 full-time teachers across 8 classrooms.
• Day Camp @ the JCC Summer day camp program for children ages 3+ on the Upper West Side featuring swim, sports, arts, cooking, and specialty activities. Lower Division serves ages 3-5 and Middle Division serves ages 6-7.
• Vacation Minicamps Minicamps during school breaks (Winter Break, Presidents' Break, Passover Break) for children ages 3-13, featuring classic camps and specialty programs including theater and film.
• Afterschool Clubhouse After-school program for Pre-K through Grade 5 with diverse activities and enrichment programs providing supervision and enrichment during the school year.
• Room/Event Space Rentals Event venue rental services offering spaces ranging from 425 to 6,000 square feet including the Goldman-Sonnenfeldt Family Auditorium, 7th floor spaces (Beit Midrash, Reception Room, Conference Center, Makom), gymnasium, and rooftop venue for meetings, performances, and private events.
• Corporate Sponsorship Program Corporate partnership program with four sponsorship levels ($25,000, $50,000, $75,000, $100,000) offering brand exposure, event tickets, employee wellness benefits, fitness class access, and membership allocations.
• Annual Benefit Annual fundraising gala event raising critical funds for JCC programs and services, featuring honorees and keynote speakers. Scheduled for May 19, 2026.
• Winter Soirée Annual fundraising event featuring cocktails, hors d'oeuvres, auction, and dancing to support JCC community programs and the Shomer Fund for security. Scheduled for January 31, 2026.
• Room to Grow Financial Assistance Fund Financial assistance fund supporting children and families in accessing Nursery School, Day Camp, Afterschool Clubhouse, and Turning 2s programs regardless of financial circumstances.
• JCC Mobile Application Mobile app for iOS (Apple App Store) and Android (Google Play) enabling members to manage profiles, register for programs and group exercise classes, purchase massage and personal training packages, book appointments, and manage memberships, powered by Daxko operations software.

Quantifiable outcome

• Tuition, membership dues, and program fees cover 72 percent of operating costs, with charitable contributions subsidizing the remaining 28%
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered minor and core.

• PfizerminorGTM or Marketing PartnerPrevious corporate sponsor of JCC programming. Pfizer has supported the JCC's community programs as part of its corporate social responsibility initiatives.
• AmazonminorGTM or Marketing PartnerPrevious corporate sponsor of JCC programming. Amazon has contributed to supporting community programs at the JCC.
• BarclaysminorGTM or Marketing PartnerPrevious corporate sponsor of JCC programming. Barclays has supported the JCC's community initiatives.
• Recovery Physical TherapyminorChannel Partner/ Reseller/ DistributorCorporate sponsor providing physical therapy services and wellness programming support to JCC members.
• The New Jewish HomeminorStrategic or Co-development PartnerNonprofit partner sharing alignment in serving the Jewish community and providing healthcare and wellness services.
• The ApsleyminorGTM or Marketing PartnerPrevious corporate sponsor supporting JCC programming and community initiatives.
• UJA-FederationcoreStrategic or Co-development PartnerThe JCC is a Proud Partner of UJA-Federation, New York's Jewish community foundation. This partnership provides organizational support, community connections, and collaborative programming opportunities within the Jewish community.
• The Astor (235 West 75th St)minorGTM or Marketing PartnerNeighborhood partner offering real estate services. Live in an UWS landmark with Pembrooke & Ives modernized residences.
• Amsterdam Wine Co.minorGTM or Marketing PartnerNeighborhood partner offering 10% off wine (excluding champagne, liquor, and rare wine). Voted Best Wine Shop on UWS by Wine Spectator. Free delivery.
• Beacon WineminorGTM or Marketing PartnerNeighborhood partner offering 10% off (exclusions may apply). Features the largest Kosher wine selection in the neighborhood.
• Bond VetminorGTM or Marketing PartnerNeighborhood partner veterinary clinic offering $25 credit with code BONDVETNY50. Provides best-in-class primary and urgent care for pets.
• Boram Postnatal RetreatminorGTM or Marketing PartnerNeighborhood partner offering 10% off for JCC members. Provides serene postnatal care environment for new mothers with nourishing meals, 24/7 Baby Room, and lactation support.
• Columbus Avenue Wines & SpiritsminorGTM or Marketing PartnerNeighborhood partner offering 20% off wines, 15% off sparkling, 12% off spirits (regular priced items). Specializes in Israeli and kosher wines with free NYC/Hamptons delivery.
• Daisy PlaysminorGTM or Marketing PartnerNeighborhood partner offering 20% off any course with code JCC. Provides online self-paced courses for parents on developing children's speech and language skills.
• Flex Physical TherapyminorChannel Partner/ Reseller/ DistributorNeighborhood partner offering 10% off for JCC members. Boutique physical therapy clinic providing individualized one-on-one care.
• Hotel BelleclaireminorGTM or Marketing PartnerNeighborhood partner offering 15% off room rates, upgrade based on availability, and late 1 pm check out with promo code JCC.
• Miriam RestaurantminorGTM or Marketing PartnerNeighborhood partner offering 5% off with JCC ID card. Mediterranean/Israeli restaurant on the Upper West Side.
• Private PrepminorGTM or Marketing PartnerNeighborhood partner offering $50 off first invoice plus $50 donation to JCC, and free diagnostic test with analysis. Educational services company providing academic support and test prep.
• DaxkocoreTechnology or IntegrationTechnology partner providing operations software for membership management, program registration, scheduling, and mobile application. Powers the online portal and mobile app used by members.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Others

• Temple Emanu-El of New York: Large NYC Jewish congregation serving overlapping demographic with cultural and educational programming. Not a facility-based competitor, but addresses similar Jewish community programming needs.

Direct peers

• JCC Chicago: Major urban JCC with multi-site footprint offering fitness, aquatics, early childhood education, camps, and cultural programming. Highly comparable scale, mission, and revenue model to Marlene Meyerson JCC Manhattan.
• Commonpoint Queens: NYC community services nonprofit operating early childhood education, camps, fitness, and senior programming. Comparable mixed-program nonprofit model in another borough.
• Sid Jacobson JCC: Long Island JCC with comprehensive fitness, early childhood, and senior programming. Comparable suburban JCC model on the Jewish community-services continuum.
• 92nd Street Y (92NY): Iconic Upper East Side Jewish-affiliated community center offering cultural programming, classes, and early childhood education. Closest comparable in NYC combining Jewish community with fitness, education, and cultural programming.
• Edlavitch DCJCC: Washington D.C. Jewish community center offering fitness, early childhood education, camps, and cultural programming. Comparable mid-major JCC scale and programming mix in a different metro.
• YMCA of Greater New York: Nonprofit community organization operating fitness facilities, aquatics, childcare, and youth programming across NYC. Closest non-Jewish analogue in mission, scale, membership-pricing model, and capital structure.
• JCC Brooklyn: NYC-area JCC serving Brooklyn families with fitness, early childhood education, and Jewish programming. Same JCC movement model, overlapping donor and member bases within the five boroughs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mm_jccdaycamp
• Xx.com/MM_JCCManhattan
• Facebookfacebook.com/jccinmanhattan

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marlene Meyerson JCC