What SSB Group does

SSB Group is a privately held, Western Australian diversified building conglomerate founded in 1992 and headquartered in Osborne Park, Perth. The group operates a multi-brand structure that vertically integrates residential construction with supporting trade services: Content Living and Dream Start Homes serve as the consumer-facing home-building brands, while Habitat Air, Rose Cabinets, and Abiett Plumbing provide HVAC, cabinetry/joinery, and plumbing services respectively as wholly-owned subsidiaries. Content Living is the flagship brand and primary customer-acquisition engine, targeting first-home buyers, families, professionals, property investors, and rural-block owners across the Perth metropolitan area.

The company's core offering is the design and construction of customizable single-storey residential homes across three collections (Diamond, Luxe, and Farmhouse), with floor plans ranging from 192m² to 377m² and 3-5 bedroom configurations. Specialized ranges (Full House, Kitchen Excellence, Scullery) address family, professional, and entertainer segments. The primary technology layer is BIMX 3D Virtual Home Viewing, which enables buyers to experience their future home via immersive walkthroughs before construction begins. Display homes across seven Perth suburbs (Madora Bay, Clarkson, Eglinton, Sinagra, Piara Waters, Treeby, Alkimos) serve as both marketing venues and physical sales infrastructure. A 25-year structural guarantee on new homes, 31c ceilings, stone benchtops, and 900mm appliances are positioned as standard inclusions across most ranges.

The business model is project-based, one-off revenue: buyers purchase either a house-and-land package (typically AUD 600k-AUD 950k+, with Grande turnkey homes starting around AUD 469,995* plus land) or a custom build on a separately acquired lot. Go-to-market is sales-led and consultative, with senior design consultants guiding buyers from enquiry through handover, supported by digital enquiry channels, a website with detailed floor plans, a $2,000 refer-a-friend program, and a Verity Finance partnership for embedded mortgage solutions. Pricing is per-unit with limited disclosed discounting beyond promotional upgrades (e.g., AUD 4,990 SMEG appliance upgrade, AUD 1,995 supersize benchtop). No publicly disclosed revenue, funding rounds, or institutional investment is present in the source material.

Name

SSB Group

Legal name

SSB Group

Website

https://ssbwa.com.au

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Residential Home Construction

NAICS

New Housing For-Sale Builders (236117)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential General Contracting (New Build) (IMAFAAAB)

akta.pro secondary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Residential home construction
• House and land packages
• Display home builder
• Custom home design
• Perth home builder

Headquarters

HQ city

Osborne Park

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Home Construction: One-time construction of custom-designed residential homes for individual buyers. Customers select from pre-designed floor plans (Diamond, Luxe, Farmhouse Collections) with customization options for finishes, fixtures, and layout modifications.
2. House & Land Packages: Bundled offerings combining land purchase with home construction. Fixed-price contracts covering land, site works, and construction. Partnerships with land developers provide access to exclusive blocks in new estates.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

SSB Group, through its core brand Content Living, designs and constructs residential homes for individual buyers in the Perth metropolitan area of Western Australia. Offerings include pre-designed home collections (Diamond, Luxe, Farmhouse), house and land packages in new estates, customization of floor plans and finishes, and construction of homes ranging from 192m2 to 377m2 with comprehensive standard inclusions. The group also operates in-house trade service subsidiaries (Habitat Air for HVAC, Rose Cabinets for joinery, Abiett Plumbing) that support the construction process.

Product overview

SSB Group operates through Content Living, a Western Australian residential home builder offering pre-designed and customizable single-storey home designs across multiple collections (The Diamond Collection, The Luxe Collection, The Farmhouse Collection). The product portfolio includes specialized ranges such as The Full House Range for families, The Kitchen Excellence Range for professionals, and The Scullery Range for entertainers. Content Living provides house and land packages, maintains multiple display homes across Perth suburbs for buyer inspections, and offers turnkey solutions including the Grande series of upgrade packages. The company serves as a parent entity within SSB Group alongside subsidiaries including Dream Start Homes, Habitat Air, Rose Cabinets, and Abiett Plumbing.

Differentiator

Problem solved

Functional benefit

Brands

• Content Living: Main home building brand specializing in residential construction in Perth, Western Australia, offering home designs, house and land packages, and display homes.
• Dream Start Homes
• Habitat Air
• Rose Cabinets
• Abiett Plumbing

Products and services

• Content Living Home Designs Pre-designed residential home floor plans across the Diamond, Luxe, and Farmhouse collections, with single and double storey options ranging from 3-5 bedrooms and 192m2 to 377m2, customizable for finishes, fixtures, and layout modifications. Targeted at individual home buyers in the Perth metropolitan area.
• Display Homes Physical display homes available for touring across multiple Perth locations including Madora Bay, Clarkson, Eglinton, Sinagra, Piara Waters, Treeby, and Alkimos, allowing prospective buyers to inspect completed home designs in person.
• House & Land Packages Bundled offerings combining a land purchase with home construction in new Perth housing estates, delivered through fixed-price contracts covering land, site works, and construction. Targeted at first home buyers and other individual buyers, with tiered pricing under $850k, $850k-$950k, and over $950k.
• The Diamond Collection Premium home design collection featuring luxury inclusions and higher specification finishes, forming one of the three core Content Living product collections.
• The Luxe Collection Mid-to-premium tier home designs with enhanced features and contemporary styling, forming one of the three core Content Living product collections.
• The Farmhouse Collection Rural and acreage-style home designs featuring farmhouse aesthetics with modern functional interiors, including properties such as Blackwood Lodge, Gascoyne Lodge, and Ledgendre Lodge, targeting rural/lifestyle block owners.
• The Pacific Display Home 4-bedroom, 2-bathroom coastal display home in Alkimos with 258m2 total area, featuring study, IT nook, scullery kitchen, activity room, and home theatre. Open for prospective buyer tours.
• The Brock Display Home 4-bedroom, 2-bathroom display home in Treeby with 292m2 total area, featuring a parents retreat, IT nook, and hotel-inspired master suite. Open for prospective buyer tours.
• The Whittaker Display Home Luxury 4-bedroom display home in Piara Waters with 291m2 total area, featuring a chef-style kitchen with large scullery and an opulent master suite. Open for prospective buyer tours.

Quantifiable outcome

• 25 Year Structural Guarantee on all new homes
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core, minor and moderate.

• SSB GroupcoreStrategic or Co-development PartnerParent company of Content Living, Dream Start Homes, Habitat Air, Rose Cabinets, and Abiett Plumbing. SSB Group is a Western Australian home building conglomerate providing comprehensive residential construction services across multiple brands.
• Dream Start HomesminorStrategic or Co-development PartnerSister brand under SSB Group, offering affordable home building options in Western Australia
• Habitat AirminorStrategic or Co-development PartnerRelated brand under SSB Group providing air conditioning and HVAC services for residential homes
• Rose CabinetsminorStrategic or Co-development PartnerRelated brand under SSB Group providing cabinetry and joinery services
• Abiett PlumbingminorStrategic or Co-development PartnerRelated brand under SSB Group providing plumbing services for residential construction
• Verity FinancecoreChannel Partner/ Reseller/ DistributorFinancial services partner providing financing options for Content Living house and land package customers. Offers tailored mortgage solutions in collaboration with Content Living to help customers secure funding for their home purchases.
• Housing Industry Association (HIA)minorOthersIndustry association membership providing credibility, advocacy, and industry standards compliance for home builders in Australia
• Australian MademinorOthersAustralian Made certification indicating locally manufactured content and support for Australian manufacturing
• BIMX 3DmoderateTechnology or Integration3D visualization technology used to create immersive virtual walkthroughs of home designs before construction, helping customers visualize their future homes

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Simonds Group: Simonds is an ASX-listed national residential builder with display homes, design ranges and house & land packages across multiple Australian states, providing a broad-incumbent benchmark for Content Living's model.
• Clarendon Homes: Clarendon Homes is an Australian residential builder operating house & land packages and design collections across multiple east-coast states, with a comparable mid-market product proposition.
• Porter Davis Homes: Porter Davis is a large Australian volume home builder (historically Victoria-focused) offering display homes, design collections and H&L packages, comparable in product structure though not in WA geography.
• Henley Properties: Henley is a long-established Australian residential builder operating multiple design collections and house & land packages across east-coast markets, structurally similar to Content Living's collection-based approach.
• GJ Gardner Homes: GJ Gardner is a national franchise-based home builder with display homes and design ranges across Australia, comparable in offering a multi-collection, multi-segment residential product set.
• Metricon Homes: Metricon is Australia's largest privately owned residential home builder, operating nationally with similar display village, design collection and house & land package models; not focused on WA but a broad incumbent in the same product category.

Direct peers

• Summit Homes Group: Summit Homes Group is a Perth-based home builder with display homes across WA growth corridors, offering comparable house & land packages and design collections aimed at first-home buyers and upgraders in the same metro as Content Living.
• BGC Australia: BGC is a major Perth-based residential home builder and one of Content Living's closest direct competitors in the Western Australian new-home market, with overlapping house & land packages, display homes and first-home-buyer focus.
• Celebration Homes: Celebration Homes is a WA-focused residential builder competing in similar Perth price bands and growth-corridor estates, with comparable entry-level house & land packages for first-home buyers.
• ABN Group (Dale Alcock Homes): ABN Group is a large WA-based residential construction group (including Dale Alcock Homes) operating display villages and house & land packages across Perth, directly competing for the same buyer segments as Content Living.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ssbwa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SSB Group