Stadsmarkt de Pijp

What Stadsmarkt de Pijp does

Stadsmarkt de Pijp is a single-location biological (organic) supermarket operating from Van Woustraat 103 in the De Pijp district of Amsterdam, Netherlands. The store is organized into seven integrated in-house departments — a butcher shop, fishmonger, bakery, cheese counter, vegetable stall, house-made prepared meals section, and a standard grocery assortment — serving local neighborhood residents who prioritize fresh, seasonal, and locally-sourced food. The business has no e-commerce or online ordering channel; all transactions occur at the physical point of sale, open six to seven days per week.

The company's value proposition is built on transparent provenance: products are sourced from a publicly disclosed network of over 110 named suppliers and farmers, including Palmesteyn (beef), Beemsterland (pork), Gildehoen (chicken), Vishandel Tel (fish), De Kaasfabriek (cheese), Brood van Menno (bakery), and Fruit van Erik (produce). Landmarkt acts as the core operational partner, performing daily collection rounds from local farms and preparing the in-store Huis Gemaakt meals. Marketing is limited to organic Instagram engagement and Google Ads paid search aimed at driving local foot traffic.

The company is privately held, independent (no parent or institutional investors), and operates with approximately 7 employees. Revenue is generated solely through direct retail grocery sales at the single Amsterdam location, with pricing set at the point of sale. There is no technology platform, no proprietary software, no patents, no certifications, and no award or recognition record disclosed in the source material.

Name

Stadsmarkt de Pijp

Legal name

Stadsmarkt De Pijp

Website

https://stadsmarktdepijp.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Stadsmarkt de Pijp is a single-location biological supermarket in Amsterdam's De Pijp neighborhood, serving local residents with organic groceries, fresh meat, fish, bakery, cheese, and daily prepared meals sourced from 110+ named local farmers and producers.

Ownership category

akta.pro rank

Product category

Organic Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Imported & Regional Specialty Food Stores (CRAHAGAL)

akta.pro secondary industry

Produce Markets & Greengrocers (CRAHAHAA)

Keywords

• Organic grocery retail
• Biological supermarket
• Artisanal food shop
• Local produce sourcing
• Fresh food market

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retail Grocery Sales: Direct retail sales of groceries to consumers through a physical supermarket. Revenue is generated through in-store transactions at the Amsterdam De Pijp location, encompassing fresh produce, meat, fish, bakery, cheese, and prepared meals. No online channel or subscription model described.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Stadsmarkt de Pijp is an independent biological (organic) supermarket in Amsterdam's De Pijp neighborhood selling fresh groceries — vegetables, fruit, meat, fish, cheese, bread, and ready-to-eat meals — sourced from more than 110 named local farmers and producers. The store combines an in-house butcher, fishmonger, bakery, cheese counter, vegetable stall, and house-made prepared meals section in a single physical retail location.

Product overview

Stadsmarkt de Pijp operates as a biological supermarket offering a unified shopping experience combining traditional market quality with everyday grocery convenience. The core offering includes seven integrated departments: a Butcher Shop (Slagerij) providing premium meats from named farms, a Fishmonger (Vishandel) with fresh daily catches, an in-house Bakery (Bakkerij) producing fresh bread and pastries nightly, a Cheese Shop (Kazerij) featuring local Dutch and European artisanal cheeses, a Vegetable Stall (Groente Kraam) sourced from over 30 local farmers, House Made Meals (Huis Gemaakt) prepared daily with seasonal market ingredients, and specialty spotlight products from vendor partners. All departments emphasize biological, seasonal, and locally-sourced products with craftsmanship and personal attention.

Differentiator

Problem solved

Functional benefit

Products and services

• Biologische Supermarkt (Organic Supermarket) Core retail offering of biological and seasonal groceries — local vegetables, fruit, fish, meat, cheese, and bakery items — supplemented with familiar supermarket staples, sold directly to neighborhood consumers at a single physical storefront in Amsterdam De Pijp.
• Smoked Chicken Garum by 621 Ferments Specialty fermented umami seasoning produced by 621 Ferments, two Amsterdam-based chefs, made from beef and mushroom waste streams; a sustainable, artisanal product currently featured and sold in the store.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• LandmarktcoreStrategic or Co-development PartnerLandmarkt is described as 'vrienden' (friends) of Stadsmarkt de Pijp. They cook daily homemade meals in the Huis Gemaakt section following seasonal ingredients from market and local farms. They also drive daily rounds to collect products from local suppliers and farmers, forming a critical supply chain partnership.
• PalmesteynminorOthersNamed supplier of beef — cattle raised in meadows of Palmesteyn. Represents the store's commitment to transparent provenance and quality sourcing.
• BeemsterlandminorOthersNamed supplier of pork — pigs with ample space at Beemsterland. Part of the local, transparent supply chain narrative.
• Gildehoen (Stompwijk)minorOthersNamed supplier of chicken — Gildehoen chickens that freely roam in Stompwijk. Indicates free-range, high-welfare sourcing standards.
• Vishandel TelminorOthersAmsterdam-based fish supplier featured as a key partner on the suppliers page. Provides fresh fish including tuna, salmon, sole, sea bream, mackerel, cod, and more.
• De KaasfabriekminorOthersNamed cheese supplier partner featured on the suppliers page. Represents local Dutch cheese makers supplying the cheese department.
• Brood van MennominorOthersNamed bakery supplier partner featured on the suppliers page. Supplies artisanal bread to the bakery department.
• NOIXminorOthersSupplier partner featured on the suppliers page, likely for nuts or specialty products.
• Erik BuysmanminorOthersNamed local farmer/supplier partner featured on the suppliers page.
• Fruit van Erik (Erik Drogenbroek)minorOthersNamed fruit supplier partner featured on the suppliers page. Represents the store's direct-from-boer sourcing for fresh produce.
• Le Perron (Henk Bouman)minorOthersNamed supplier partner featured on the suppliers page, potentially a cheese or specialty food supplier.
• Rokerij Jacob van JanminorOthersNamed smoked fish specialist supplier featured on the suppliers page. Provides smoked fish products to the fish department.
• 621 FermentsminorOthersSupplier of Smoked Chicken Garum, a fermented umami seasoning made from beef and mushroom waste streams by two Amsterdam chefs. Products are now available in the Stadsmarkt de Pijp store. Represents the store's commitment to sustainability and artisanal local producers.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Bio Company: Dutch organic specialty supermarket chain with locations across the Netherlands; competes for biological-grocery shoppers with similar fresh and artisanal product emphasis.
• Ekoplaza: Largest Dutch biological supermarket chain; competes directly for organic-conscious grocery shoppers across the Netherlands with similar biological positioning and expanded assortment.
• Landmarkt: Amsterdam-based specialty/biological market with multiple locations and a similar local-sourcing, in-house artisanal department model; directly comparable as both a strategic partner to Stadsmarkt de Pijp and a peer concept in the same city.
• Odin: Dutch organic supermarket chain with a long-standing focus on biological products and member-driven cooperatives; directly comparable in biological grocery positioning.

Emerging players

• De Kweker: Amsterdam specialty food store emphasizing fresh, local, and seasonal produce with an artisanal-market feel; overlaps with Stadsmarkt de Pijp's neighborhood fresh-food positioning.
• Stach: Amsterdam-based specialty food market offering fresh, artisanal, and locally-sourced products in a small-footprint neighborhood format; comparable niche positioning in De Pijp-adjacent Amsterdam locations.

Others

• Picnic: Dutch online-only grocery delivery company serving the same Amsterdam households with low-cost convenience; relevant as a competing channel capturing incremental grocery share that Stadsmarkt de Pijp currently does not address.

Broad incumbents

• Albert Heijn: Netherlands' largest supermarket chain; competes broadly for De Pijp grocery spend with expanded organic ranges (AH Puur & Eerlijk), online delivery, and convenience formats.
• Jumbo: Major Dutch supermarket chain with growing organic assortment (Jumbo Biologisch) and online delivery; relevant as a broad-line incumbent that anchors neighborhood grocery competition.

Regional players

• Färm: Belgian organic supermarket chain with neighborhood-store format emphasizing local and biological sourcing; structurally similar concept operating across a different geography (Belgium).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/stadsmarktdepijp?igsh=ODd2MWp5OTd4eDA0
• LinkedInlinkedin.com/company/stadsmarkt-de-pijp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stadsmarkt de Pijp