De Kweker
- Company typePrivate
- Founded1949
- HeadquartersAmsterdam, Netherlands
- Headcount—
- GTM typeB2B
- OfferingServices
De Kweker firmographics
Firmographics- Name
- De Kweker
- Legal name
- Sligro Food Group Nederland B.V.
- Website
- https://dekweker.nl
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Ownership category
- akta.pro rank
De Kweker industry classification
Industry- Product category
- Foodservice Wholesale
- NAICS
- Grocery and Related Product Merchant Wholesalers (4244)
- SIC
- Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Regional/Local Broadline Foodservice Distributors (AFAIAAAB)
- akta.pro secondary industries
- Value/Discount Broadline Foodservice Distributors (AFAIAAAK), Specialty & Gourmet Foods Distribution (CRAOABAF)
Keywords
Where De Kweker is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
De Kweker business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale product sales - self-service: Customers purchase products directly in self-service wholesale locations (Zelfbedieningsvestiging) using their Klantenkaart. Products include food, beverages, and non-food items across a catalog of 75,000+ SKUs. Prices are shown exclusive of VAT and include deposit/emballage charges.
- Wholesale product sales - delivery service: Delivery customers place orders online or via account managers for home delivery. A minimum order value of €200 applies per delivery address. Pricing is based on invoice date. Payments are processed via automatic direct debit with a 7-day payment term.
- Customer loyalty programs and savings: Sligro operates savings programs (spaaracties) where customers collect stamps or points redeemable for events and arrangements. Loyalty programs are separate and cannot be combined across different campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Self-service wholesale (Zelfbedieningsvestiging) |
| Subscription | Monthly | Delivery service (Bezorgservice) |
| Unit Pricing | Pay-as-you-go | Mega Deals and promotional offers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
De Kweker product offering
Product offeringCore offering
De Kweker is a self-service wholesale and delivery wholesaler serving food professionals in the Netherlands, offering access to more than 75,000 food, beverage, and non-food articles through a network of physical self-service stores (requiring a Klantenkaart customer card) and a delivery service with account manager support. Specialist fresh departments (fish, meat, game/poultry, vegetables/fruit) are operated within the wholesale format by dedicated Verspartners (SmitVis, Kaldenberg, Smeding, Ruig). Pricing is competitive via bulk purchasing, promotional folders every 3 weeks, and loyalty savings programs.
Product overview
De Kweker is a self-service wholesale business for food professionals (horeca, catering, and food retailers), offering over 75,000 products across food, beverages, and non-food categories. The core offering consists of physical self-service stores where customers use a customer card, supplemented by an online ordering platform for delivery customers. The company features a network of Verspartners (fresh partners) including SmitVis for fish, Kaldenberg for meat, Smeding for vegetables/fruit, and Ruig for game/poultry. Additional services include ZiN Inspiratielab for inspiration and training, Mega Deals for promotional offers, and a strategic partnership with Heineken for beverages and tap services. The online account enables customers to view products, create shopping lists, and manage orders.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Access to over 75,000 products
- +2 more outcomes
Companies that use De Kweker
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles5 records
De Kweker technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability3 records
Feature2 records
De Kweker partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- HeinekencoreSligro Food Group has a strategic partnership with Heineken for the distribution of beer and cider products on the Dutch foodservice delivery market. Heineken handles the beer and cider assortment while Sligro manages transport and logistics. A Blade tap system is offered by Heineken through De Kweker, enabling venues to serve Heineken 0.0 from a compact keg.
- SmitViscoreSmitVis is the designated fish specialist partner of De Kweker, offering the best from the sea every day. SmitVis is represented with a professional fish department in the De Kweker self-service locations. They supply premium fresh fish to De Kweker customers.
- Kaldenberg (Slagerijen Kaldenberg)coreKaldenberg is De Kweker's meat partner, specializing since 1959 in processing quality meat for foodservice and wholesale. They are a Verspartner providing premium meat products through De Kweker's self-service format.
- Smeding Groenten en FruitcoreSmeding is the specialist in potatoes, vegetables, and fruit (AGF) for De Kweker. They select the best products daily, sourced directly from growers. With over 1,500 types of vegetables and fruit, Smeding provides fresh produce, seasonal concepts, and innovative products. They also offer in-store specialists who advise customers.
- RuigcoreRuig is a supplier and producer of premium-quality wild game and poultry for De Kweker's professional kitchen customers. Their operations center on respect for people, environment, and animals.
- Sligro Food GroupcoreDe Kweker has been a 'proud member' of Sligro Food Group since May 2019. Sligro Food Group N.V. (16045002, Veghel) consists of 50 self-service wholesale locations, 8 delivery wholesale locations, and a strong franchise formula. De Kweker operates as a branded wholesale outlet under this umbrella. De Kweker traces its origins to 1949 as groothandel P. Vroegop & Zonen.
- Take Dis (Disposables specialist)minorTake Dis is described as a leader in innovative and sustainable disposables such as single-use tableware. They are featured as a theme partner for the disposables category on De Kweker's website.
- Statiegeld NederlandminorDe Kweker collects PET bottles and cans in packaging bags (emballagezakken) and delivers them to Statiegeld Nederland, which counts the bottles and cans and credits the deposit refund. Customers must register with Statiegeld Nederland to receive deposit refunds.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
De Kweker competitors and assessment
Company assessmentDirect peers
- Kramer Foodservice: Kramer is a regional Dutch foodservice wholesaler serving horeca and small businesses with both self-service and delivery in the western Netherlands. Direct competitor to De Kweker in the regional broadline foodservice segment with overlapping customer base and product mix.
- Bidfood Netherlands: Bidfood is a major Dutch foodservice delivery wholesaler and part of the international Bidcorp group, serving restaurants, hotels, and care institutions. Direct competitor to De Kweker's delivery business with overlapping horeca customers and similar product breadth across fresh, frozen, and ambient categories.
- Metro Cash & Carry (Netherlands): Metro Cash & Carry operates self-service wholesale stores serving horeca, hotels, and small businesses in the Netherlands through its Makro brand and Metro-branded cash & carry. Direct competitor with comparable cash-and-carry format and broad assortment including fresh and non-food items.
- Hanos: Hanos is the largest independent Dutch broadline foodservice wholesaler, operating self-service cash & carry and delivery to horeca customers across the Netherlands and Belgium. Direct head-to-head competitor to De Kweker in the same regional broadline foodservice category with comparable SKUs, customer base, and dual-channel model.
- Booster Foodservice: Booster is a Dutch foodservice delivery wholesaler serving horeca customers with fresh, frozen, and dry goods across multiple regional hubs. Direct competitor to De Kweker's Bezorgservice delivery channel, focused exclusively on the same horeca delivery segment.
Broad incumbents
- US Foods: US Foods is one of the largest U.S. broadline foodservice distributors serving independent restaurants, healthcare, and hospitality operators with a similar product mix and delivery model. Comparable as a broad incumbent in foodservice wholesale; operates outside De Kweker's geography but represents the same end market and category.
- Performance Food Group: Performance Food Group is a major U.S. broadline foodservice distributor with a portfolio including Vistar and Core-Mark, serving restaurants and convenience retail. Comparable as a broad incumbent in foodservice distribution; useful scale benchmark even though geographically distant from De Kweker.
- Booker Group: Booker is the UK's largest food wholesaler, operating cash & carry and delivered wholesale to caterers, retailers, and small businesses. Comparable as a broad incumbent in the foodservice and small-business wholesale space with an analogous dual-channel model, though serving a different geography.
- Sligro Food Group: Sligro Food Group N.V. is the publicly listed parent company of De Kweker on Euronext Amsterdam, operating a broader portfolio of self-service and delivery wholesale locations across the Netherlands and Belgium. Comparable as the corporate parent operating an overlapping horeca wholesale network; effectively the broader entity that De Kweker operates within.
- Sysco Corporation: Sysco is the largest global broadline foodservice distributor, serving restaurants, healthcare, and hospitality with a comparable mix of fresh, frozen, and non-food products. Comparable as a broad incumbent in foodservice wholesale with analogous business model, though operating at vastly greater scale outside the Netherlands.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
De Kweker social profiles
Digital presenceDe Kweker financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Kweker leadership team
Management profileNumber of profiles
Profiles1 record
De Kweker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Kweker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Kweker
What does De Kweker do?
De Kweker is a self-service wholesale and delivery wholesaler serving food professionals in the Netherlands, offering access to more than 75,000 food, beverage, and non-food articles through a network of physical self-service stores (requiring a Klantenkaart customer card) and a delivery service with account manager support. Specialist fresh departments (fish, meat, game/poultry, vegetables/fruit) are operated within the wholesale format by dedicated Verspartners (SmitVis, Kaldenberg, Smeding, Ruig). Pricing is competitive via bulk purchasing, promotional folders every 3 weeks, and loyalty savings programs.
Is De Kweker a public or private company?
De Kweker is a private company. It is classified as corporate owned and is currently operating.
When was De Kweker founded?
De Kweker was founded in 1949.
Where is De Kweker based?
De Kweker is headquartered in Amsterdam, Netherlands, in the Europe region.
How does De Kweker make money?
Three revenue lines are on record. Wholesale product sales - self-service is the primary driver. The others are wholesale product sales - delivery service and customer loyalty programs and savings.
Who are De Kweker's main competitors?
Direct peers on record are Kramer Foodservice, Bidfood Netherlands, Metro Cash & Carry (Netherlands), Hanos and Booster Foodservice. Broad incumbents are US Foods, Performance Food Group, Booker Group, Sligro Food Group and Sysco Corporation.
Does De Kweker have an API?
No public API is recorded for De Kweker.
What industry is De Kweker in?
De Kweker's product category is Foodservice Wholesale. Its primary akta.pro industry code is AFAIAAAB, Regional/Local Broadline Foodservice Distributors, with a secondary code of AFAIAAAK, Value/Discount Broadline Foodservice Distributors. Its NAICS code is 4244 and its SIC code is 5140.