What Stadskupan does

Stadskupan Sverige AB is a Swedish sustainability services company founded in 2014 in Gothenburg that promotes biological diversity in urban environments through beekeeping and ecological landscaping for businesses, property owners, and municipalities. Its core services are Bi-tjänster (rental and professional management of bee colonies installed on corporate rooftops and courtyards, producing locally branded honey that contributes to LEED/BREEAM certification) and Mångfaldstjänster (pollinator-friendly plantings, sand beds, and insect hotels), supplemented by educational events and lectures.

Underlying the physical services is the proprietary Bloom platform, developed in collaboration with Jönköping University, which uses honey bees as biomonitoring agents and applies DNA metabarcoding of pollen to generate urban biodiversity and chemical-exposure datasets. A companion GIS plugin delivers these data to urban planners. Outputs are mapped to CSRD and TNFD reporting frameworks, allowing corporate clients to convert sustainability commitments into measurable disclosures.

The business model combines multi-year subscription/recurring contracts (bee colonies, biodiversity installations) with professional services (events, lectures). Stadskupan operates direct enterprise field sales across six Swedish cities (Gothenburg, Helsingborg, Malmö, Halmstad, Örebro, Jönköping), supported by a referral-driven 'vänföretag' (partner company) network of 18+ enterprises led by Skanska, Vasakronan, Castellum, Atrium Ljungberg, Corem, and HSB. The company operates a social-enterprise model in partnership with the VägenUt! cooperative, employing people distant from the labor market as part of service delivery, which strengthens its ESG narrative for corporate procurement.

Name

Stadskupan

Legal name

Stadskupan Sverige AB

Website

https://stadskupan.se

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Stadskupan is a Swedish social enterprise that installs and manages urban beehives, biodiversity landscaping, and educational events for Swedish real estate firms, construction companies, and municipalities.

Ownership category

akta.pro rank

Product category

Urban Beekeeping & Biodiversity Services

NAICS

Apiculture (11291), Landscaping Services (56173)

SIC

Agricultural Services (700)

akta.pro primary industry

Commercial Pollination Services (Hive Rental) (AFAEAHAG)

akta.pro secondary industry

Biodiversity & Habitat Enhancement (Pollinator Strips, Buffer Zones, Riparian Restoration) (AFAGAMAG)

Keywords

• Urban beekeeping services
• Biodiversity consulting
• Pollinator habitat solutions
• Corporate sustainability services
• Environmental data monitoring

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Bee Colony Rental (Bi-tjänster): Companies rent bee colonies placed on their premises (rooftops, courtyards). Stadskupan handles all professional beekeeping, maintenance, and honey harvesting. Clients receive their own locally produced honey as a tangible proof of sustainability commitment. Services can contribute to LEED and BREEAM environmental certifications for buildings.
2. Biodiversity Services (Mångfaldstjänster): Customized solutions including pollinator-friendly plantings, natural sand beds for ground-dwelling insects, and unique insect hotels for pollinators. These services create diverse green areas that support rich insect life and promote biodiversity in urban environments.
3. Events and Workshops: Customized activities for companies, property owners, and organizations including lectures, workshops, honey tastings, and nature walks. Educational events for schools and youth groups on biodiversity and pollinators.
4. Lectures and Presentations: Educational lectures about biological diversity and pollinators for corporate teams, schools, and specific target groups. Presentations are tailored to inspire and educate about environmental issues.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Stadskupan promotes biological diversity in urban environments by installing, professionally managing, and harvesting honey from bee colonies placed on client rooftops and premises, and by delivering complementary biodiversity installations such as pollinator-friendly plantings, sand beds, and insect hotels. Services are delivered through recurring rental arrangements with businesses, property companies, and municipalities, with the Bloom digital platform providing measurable biodiversity and contamination data, and event/lecture services supporting corporate sustainability engagement.

Product overview

Stadskupan operates as a sustainability services company focused on promoting biological diversity in urban environments through two primary service categories: Bi-tjänster (Bee Services) for renting and managing bee colonies, and Mångfaldstjänster (Biodiversity Services) including pollinator-friendly plantings, sand beds, and insect hotels. These core offerings are complemented by Events and Lectures for corporate education, plus the Bloom digital platform for measuring and visualizing biodiversity data. The company serves businesses, property owners, and municipalities across multiple Swedish cities including Göteborg, Helsingborg, Malmö, Halmstad, Örebro, and Jönköping.

Differentiator

Problem solved

Functional benefit

Brands

• Bloom: A digital platform developed by Stadskupan that makes nature's condition in the city visible, measurable, and useful in decision-making. Uses honey bees as living samplers to collect data on biodiversity and chemical impact, visualized through maps, graphs and indicators.

Products and services

• Bi-tjänster (Bee Services) Rental and professional management of bee colonies for businesses and property owners. Stadskupan installs, maintains, and harvests honey from beehives placed on rooftops and urban environments, providing companies with their own locally produced honey and contributing to LEED and BREEAM environmental certifications.
• Mångfaldstjänster (Biodiversity Services) Comprehensive biodiversity solutions including pollinator-friendly plantings, natural sand beds for ground-dwelling insects, and specially designed insect hotels for pollinators. Services are tailored for each urban environment and include maintenance support.
• Events Customized sustainability events for companies, property owners, and organizations including lectures, workshops, honey tasting, and nature walks designed to strengthen sustainability work and raise awareness about biodiversity.
• Föreläsningar (Lectures) Educational presentations about biological diversity and pollinators for businesses, schools, and the public. Topics cover the critical role pollinators play in biodiversity and their importance for ecosystem health.
• Bloom Digital Platform A digital platform that makes the state of nature in cities visible, measurable, and usable in decision-making. By using honey bees as living samplers, data on biodiversity and chemical impact is collected and visualized through maps, graphs, and indicators. The platform helps companies report nature-related risks and demonstrate how their decisions affect biodiversity in line with CSRD and TNFD regulations.

Quantifiable outcome

• Göteborg ranked 2nd in Sweden's most bee-friendly municipality (Naturskyddsföreningen 2020)
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Jönköping University (Žan Križnar)coreStrategic or Co-development Partner · 1 January 2024Research collaboration with Žan Križnar at Jönköping University to explore how honeybees and pollen can be used as bioindicators for sustainable urban environments. The study resulted in a GIS plugin that uses pollen analysis data to help urban planners make informed decisions. Research used pollen samples from Stadskupan's beehive on Skanska's rooftop in central Göteborg.
• VägenUt!coreStrategic or Co-development Partner · 1 January 2022Work-integrating cooperative (arbetsintegrerande kooperativ) that collaborates with Stadskupan on the 'Mera Mångfald' project in Sävenäs industrial area (2022-2025). VägenUt! builds enclosures for bee hives and participates in practical on-site work. Partnership exemplifies Stadskupan's social sustainability model employing people distant from the labor market.
• Öppna förskolan KåkenminorStrategic or Co-development PartnerCollaboration on 'Frö för framtid' (Seeds for the Future) event at Mångfaldsgården, creating seed balls for bees, butterflies, and other pollinators for children and adults.
• HigabminorStrategic or Co-development PartnerCollaboration with Higab on activities at Härlanda Park, involving businesses in lectures and other activities related to bee colonies.
• Göteborgs StadminorStrategic or Co-development PartnerPartnership with Göteborgs Stad for events at Mångfaldsgården near Kulturhuset Kåken.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• The Honeybee Conservancy: US nonprofit focused on honeybee conservation, education, and community bee-keeping programs. Adjacent in mission and educational programming (similar to Stadskupan's lectures/workshops), but operates as a charity rather than a commercial service provider.
• BrightView Holdings: Largest US commercial landscaping services company, providing maintenance and design across commercial properties. Comparable only at the broader 'green-services-for-commercial-property' level; a much larger incumbent that does not specialize in pollinators or biodiversity data.

Others

• Pollinator Partnership: US/international nonprofit that coordinates pollinator conservation initiatives and certification programs (e.g., Bee Friendly Farming). Adjacent to Stadskupan's pollinator-habitat business and educational mission, but nonprofit and advocacy-oriented rather than a commercial operator.
• Buglife: UK-based invertebrate conservation charity. Not a commercial peer, but a relevant ecosystem participant — both organizations work on pollinator habitat and biodiversity policy that affects demand for Stadskupan's urban habitat services.

Direct peers

• Alvéole: Montreal-based urban beekeeping company that installs and manages beehives on corporate rooftops and commercial properties across North America and Europe. Operates an essentially identical hive-rental-plus-biodiversity-services business model targeting the same property-owner and corporate-sustainability buyer.
• Best Bees Company: US-based commercial beekeeping service that installs and manages hives on corporate, residential, and institutional properties. Directly comparable service model, with an additional research/data component (the Best Bees Beekeeping Home for data) that parallels Stadskupan's Bloom platform.

Emerging players

• NatureMetrics: UK-based eDNA-based biodiversity monitoring company that turns environmental DNA samples into standardized biodiversity metrics for corporates, governments, and consultancies. Closely comparable technology approach to Bloom's DNA metabarcoding of pollen, though NatureMetrics is positioned as a pure data platform rather than a service provider.
• ApisProtect: Ireland-based agtech company that applies IoT sensors and machine learning to monitor honeybee colony health. Overlaps with the data-side of Stadskupan's Bloom offering rather than the physical hive-rental service, and represents a technology peer rather than a direct commercial competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stadskupan
• LinkedInlinkedin.com/company/stadskupan
• Instagraminstagram.com/stadskupan

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stadskupan