Stadtbäckerei Engelbrecht

What Stadtbäckerei Engelbrecht does

Stadtbäckerei Engelbrecht GmbH is a family-owned artisan bakery founded in 1903 and headquartered at An der Feuerwache 8 in Bremerhaven, Germany, currently managed by Gerd Engelbrecht. The company operates approximately 300 employees across 25 retail storefronts (Fachgeschäfte) spanning Bremerhaven and surrounding municipalities including Geestland, Nordenham, Wurster Nordseeküste, Hagen, Loxstedt, Beverstedt, and Langen. The footprint combines flagship bakery-cafés (e.g., Caféhaus Bgm.-Smidt-Str.), neighbourhood bakeries, supermarket inlays (Edeka, E-Center, Kaufland, Lidl, Combi, Neukauf), a clinic counter (Klinikum Bremerhaven), and an anti-waste second-chance concept branded "Das Gute von Gestern."

The core offering is daily handcrafted baked goods produced using traditional stone-baking methods (auf Stein gebacken) and proprietary in-house recipes without industrial pre-mixes. Signature products include Kleines Kerniges (rye whole grain, 36-hour fermentation), URVITAL-kamut (ancient-grain bread), Dinkel-Ciabatta, and seasonal specialties such as the 120er Jubiläumsbrötchen, Hafer-Zwilling, Kürbis pumpkin bread, and Grillbrote. The company emphasizes regional ingredient sourcing via named partnerships with Rohland Mühle (coastal wheat), Obsthof Quast (apples), Hof Barward (pumpkin), and Ahlener Heidelbeerhof (blueberries), and has earned DLG quality medals on eight products — the only such recognition held by a baker in the region.

The business model is direct-to-consumer retail with several supplementary revenue streams: in-store bakery and café sales, the Genusskarte prepaid wallet and loyalty card operated on the bonVito platform (including the Treuekarte and Kaffeekarte variants), online gift vouchers (Gutscheine) sold via bonVito, and PDF-based snack and catering pre-orders with in-store pickup. Distribution is exclusively through owned storefronts, with secondary digital touchpoints including a content website, Instagram, Facebook, TikTok, the Brötchen App ordering platform, and basic payments integrations (PayPal, AmEx, Visa, Mastercard, Apple Pay, Google Pay). The company is privately held with no external investors and operates independently as a member of the BÄKO-ZENTRALE wholesale cooperative.

Name

Stadtbäckerei Engelbrecht

Legal name

Stadtbäckerei Engelbrecht GmbH

Website

https://stadtbaeckerei-engelbrecht.de

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

1–10 employees

Short description

Stadtbäckerei Engelbrecht is a family-owned artisan bakery founded in 1903 in Bremerhaven, Germany, operating 25 retail storefronts across the region that sell handcrafted, stone-baked breads, pastries, and café fare to local consumers using traditional methods and regional ingredients.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Limited-Service Restaurants (722513)

SIC

Bakery Products (2050), Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Artisanal & Craft Bakeries (CRAHAGAA)

akta.pro secondary industries

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG), Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Artisan bakery
• Stone-baked bread
• Handcrafted baked goods
• Regional ingredient sourcing
• Retail bakery chain

Headquarters

HQ city

Bremerhaven

HQ country

Germany

HQ region

Europe

Offices26 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail bakery sales: In-store sales of freshly baked bread, pastries, snacks, and coffee across 20+ owned retail locations. Core revenue stream driven by daily foot traffic and a strong local brand.
2. Prepaid loyalty card (Genusskarte): Customers preload funds onto a physical or digital loyalty card (Genusskarte via bonVito platform). Each purchase deducts from the balance. Also supports linking multiple cards to one bonVito account for families.
3. Gift vouchers (Gutscheine): Prepaid gift vouchers sold online through the bonVito platform, redeemable for handcrafted baked goods. Delivered as printable vouchers.
4. Pre-order / catering snack orders: B2C and B2B pre-ordering of snack platters and baked goods via PDF form, with scheduled in-store pickup.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Stadtbäckerei Engelbrecht is a traditional artisan bakery that daily handcrafts and stone-bakes bread, rolls, pastries, snacks, and seasonal specialties in-house using proprietary recipes without industrial ready-mixes, sold directly to consumers across more than 20 owned retail bakery-café stores in Bremerhaven and surrounding municipalities. Supporting offerings include the Genusskarte loyalty programme (with Treuekarte and Kaffeekarte variants), gift vouchers, and snack pre-orders for catering and individual pickup.

Product overview

Stadtbäckerei Engelbrecht is a traditional family bakery founded in 1903, operating as a single unified offering centered on handcrafted baked goods with regional ingredients. The core product portfolio includes daily fresh breads (Kleines Kerniges, URVITAL-kamut, Dinkel-Ciabatta), seasonal specialties (120er Jubiläumsbrötchen, Hafer-Zwilling, Kürbis pumpkin bread, Grillbrote), and snacks. Supporting services include the Genusskarte loyalty card system (with Treuekarte and Kaffeekarte sub-products), gift vouchers, and the Brötchen App for mobile ordering. The company operates over 20 retail Fachgeschäfte locations with café areas, Sunday openings, and breakfast offerings throughout Bremerhaven and surrounding communities.

Differentiator

Problem solved

Functional benefit

Brands

• 120er Jubiläumsbrötchen: Anniversary rolls launched in 2023 to celebrate 120 years of baking tradition, hand-crafted and stone-baked.
• Hafer-Zwilling
• Grillbrote
• Kleines Kerniges
• URVITAL-Kamut

Products and services

• Handgemachte Backwaren (Handcrafted Baked Goods) Daily fresh handcrafted bread, rolls, pastries, and snacks produced in-house from proprietary recipes without industrial ready-mixes, sold at all Engelbrecht retail Fachgeschäfte for individual consumers in the Bremerhaven region.
• 120er Jubiläumsbrötchen Anniversary bread rolls launched for the bakery's 120th anniversary, available in Weizen and Vollkorn varieties, handcrafted and stone-baked; targeted at local consumers and gift-givers.
• Hafer-Zwilling Handcrafted oat-based specialty bread, traditionally stone-baked; for local consumers seeking premium artisanal bread.
• Kürbis (Pumpkin Bread) Seasonal pumpkin bread made with regional pumpkins from Hof Barward, handcrafted and stone-baked; for autumn consumption by local consumers.
• Grillbrote Seasonal specialty bread products designed for grilling, handcrafted and stone-baked; for consumers seeking barbecue-ready bakery items.
• Kleines Kerniges Rye wholemeal bread with balanced flavor and high freshness retention, produced via a 36-hour dough fermentation process; targeted at local consumers seeking traditional whole-grain bread.
• URVITAL-kamut Handcrafted bread made from premium Kamut ancient grain, stone-baked, recognized for its rich flavor and high protein and vitamin content; targeted at health-conscious local consumers.
• Dinkel-Ciabatta Handmade spelt ciabatta bread, laboriously hand-crafted and stone-baked for premium quality; targeted at consumers seeking artisan Italian-style bread.
• Snacks (Vorbestellung) Pre-orderable ready-to-serve snack platters and baked goods, ordered via downloadable PDF form and picked up at a chosen Engelbrecht store; available for both individual consumers and small catering customers.
• Gutscheine (Gift Vouchers) Customizable-denomination gift vouchers for handcrafted baked goods, sold online via the bonVito platform and printable at home, with physical gift packaging also available in stores; targeted at gift-givers and local consumers.
• Genusskarte (Loyalty Card) Reloadable prepaid digital and physical loyalty card powered by bonVito, enabling cashless in-store payment, balance loading, loyalty point accumulation, QR-code smartphone payment, and multi-card family linking; targeted at repeat local customers.
• Treuekarte (Loyalty Card) Point-based loyalty component of the Genusskarte programme: customers earn 1 loyalty point per cash purchase of baked goods and beverages over €3.50, with 24 points redeemable for €3.75 worth of free baked goods on the next visit.
• Kaffeekarte (Coffee Card) Frequency-based loyalty component of the Genusskarte programme: customers purchasing 12 hot drinks (coffee, tea, cocoa) earn the 13th hot drink free; targeted at regular café patrons.
• Frühstücks-Angebote (Breakfast Offerings) Breakfast menus available at Engelbrecht café-bakery locations combining handcrafted baked goods with coffee; targeted at local residents and visitors seeking on-site morning meals at flagship and neighbourhood stores.

Quantifiable outcome

• Eight products received DLG (German Agricultural Society) quality medals — the only baker in the region with this recognition.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Rohland Mühle (Roland Mills United)coreOthersPrimary flour and grain supplier providing 'Küstenweizen' (coastal wheat) grown in the Otterndorf region, harvested sun-ripened and benefiting from North Sea climate and unique soil conditions to develop a special aromatic profile used in Engelbrecht's baked goods.
• Obsthof QuastcoreOthersApple supplier from Stade, providing hand-picked, freshly harvested apples from the Altes Land orchard region. Only fully ripe, full-bodied, sun-ripened fruit is accepted for processing into apple specialties.
• Hof BarwardminorOthersLocal pumpkin supplier from Imsum near Bremerhaven, providing premium-quality pumpkins for Engelbrecht's seasonal pumpkin baked goods and specialties.
• Ahlener HeidelbeerhofminorOthersBlueberry supplier from Wanna near Bremerhaven, providing fresh berries harvested from local farms in the region during the harvest season for use in Engelbrecht's fruit-based pastries and specialties.
• BÄKO-ZENTRALE eGcoreOthersMajor wholesale bakery supply cooperative providing a range of bakery ingredients and supplies. Also provides the HIN/T whistleblowing platform for the bakery. Engelbrecht is an independent member of this cooperative network.
• BAEKO (shown as logo on website)coreOthersRegional bakery cooperative shown in the supplier/partner section. Provides wholesale bakery supplies to independent artisan bakers.
• GrossmarktminorOthersWholesale market supplier partner shown in the supplier/partner section.
• AbelmannminorOthersSupplier partner shown in the supplier/partner section (specific product category not detailed on website).
• HEIMBSminorOthersSupplier partner shown in the supplier/partner section (specific product category not detailed on website).
• MühlenbeckminorOthersSupplier partner shown in the supplier/partner section (specific product category not detailed on website).
• SchlosshauerminorOthersSupplier partner shown in the supplier/partner section (specific product category not detailed on website).
• Roland-Mehl (Roland Mills)coreOthersFlour and grain supplier (same as Rohland Mühle / Roland Mills United), providing premium 'Küstenweizen' wheat flour for Engelbrecht's artisan bakery products.
• bonVito (by Reward Studios / NETPROFI)coreTechnology or IntegrationDigital loyalty card and gift voucher platform integrated into Engelbrecht's Genusskarte programme. Provides the backend for cashless payments, balance loading, loyalty points, gift voucher issuance, and QR-code smartphone payments. The platform is accessed at secure.bonvito.net.
• JobRadminorOthersBicycle leasing programme offered as an employee benefit. Engelbrecht provides bike leasing access to staff via JobRad as part of their employee benefits package.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bäckerei Junge: Family-owned regional bakery chain headquartered in Hamburg, operating hundreds of retail outlets across northern Germany. Directly comparable to Engelbrecht as a traditional craft bakery chain with in-house production, café formats, and regional store density.
• Bäckerei Peters: Family-run regional bakery chain in Lower Saxony with retail stores and own baking. Comparable to Engelbrecht on regional craft-bakery positioning, store-format variety, and family ownership structure.
• Bäcker Görtz: German bakery chain operating a multi-store retail network with own production. Comparable to Engelbrecht on the craft-bakery-with-café store model and local/regional store density.
• LILA Bäcker: Regional organic-focused German bakery chain with multiple stores. Comparable to Engelbrecht as a multi-outlet craft bakery operator, with a stronger clean-label/organic ingredient positioning and East German footprint.
• Dat Backhaus: Traditional German bakery chain with regional store clusters and in-house baking. Closely comparable to Engelbrecht on craft positioning, multi-store retail footprint, and direct-to-consumer bakery-café operations.
• Bäckerei Stern Back: German regional bakery chain with multiple retail stores and in-house production. Comparable to Engelbrecht as a multi-store family-baker format spanning city and surrounding municipalities, with café offerings and traditional craft positioning.
• Bäckerei + Konditorei Bachl: Multi-store German bakery chain combining bakery with café and confectionery. Comparable to Engelbrecht on craft production, café-bakery retail formats, and a portfolio of specialty baked goods.

Broad incumbents

• Bäckerei Kamps: Historic German bakery brand with broad retail and wholesale presence, now part of larger food groups. Comparable to Engelbrecht as a recognisable German bakery retail brand, though with materially larger and more diversified operations.
• Mestemacher: Larger German rye and whole-grain bakery producer with a broader packaged-goods business. Comparable to Engelbrecht on regional craft heritage and rye-bread specialty, but operates at much larger industrial scale and distribution.
• Schäfer's: Established German industrial bakery producing bread and rolls for retail and foodservice. Comparable to Engelbrecht on German bread category presence, but at industrial scale with distribution rather than retail storefronts.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EngelbrechtMeinStadtbaecker
• Instagraminstagram.com/stadtbaeckereiengelbrecht/?hl=de
• TikToktiktok.com/@stadtbaeckereiengelbrecht
• LinkedInlinkedin.com/company/stadtb%C3%A4ckerei-engelbrecht

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stadtbäckerei Engelbrecht