St Albans Football Club

What St Albans Football Club does

St Albans Cricket Club is a community-based amateur cricket club located at Kings Park Reserve, 96a Gillespie Rd, St Albans, Victoria, Australia. Founded in the early 1900s and relocated to Kings Park Reserve around 1995, the club operates a family-friendly, community-led model serving players in Melbourne's West. It fields five open-age senior teams competing in the VTCA North A Division across both Turf and Hard Wicket competitions, and runs a structured junior pathway from the introductory Cricket Blast program through Under 10s, Under 12s, Under 14s, and Under 17.5s.

The club's operating technology is minimal: a website with online shop and registration functionality, use of the PlayHQ platform (Cricket Australia's official club management system) for fixtures, results, and merchandise, and standard social media channels. There are no proprietary technology products, AI/ML capabilities, patents, or integration ecosystems beyond basic club administration tooling.

Revenue is generated from three streams: recurring membership fees from senior and junior players, sponsorship packages sold directly to local businesses (covering ground signage, apparel, match days, events, and digital promotion), and one-time merchandise sales through the online shop. The club is governed by a volunteer committee (President Jeff Montebello, Vice President Martin Allison, Secretary Sophie Hubery, Treasurer Ian Cook, and Junior Coordinator Stacey Pittaway), with no external ownership, parent company, or institutional backing. Outreach is conducted through school clinics, local shopping center events, and community partnerships with not-for-profit organizations.

Name

St Albans Football Club

Legal name

St Albans Cricket Club

Website

https://stalbanscricketclub.com.au

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

1–10 employees

Short description

St Albans Cricket Club is a community-based amateur cricket club in Melbourne's West, founded in the early 1900s, operating five senior teams in VTCA North A Division and a junior pathway from Cricket Blast through U17.5s, funded by memberships, local sponsorships, and merchandise.

Ownership category

akta.pro rank

Product category

Amateur Sports Club / Community Cricket Club

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKACAF

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAGAMAF

Youth & Amateur Sports Tournaments

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Live Sports Events

Keywords

• Community cricket club
• Junior cricket programs
• Senior cricket competitions
• Cricket sponsorship packages
• Club merchandise sales

Headquarters

HQ city

St Albans

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Sponsorship: The club actively seeks sponsorship from local supporters, businesses and individuals. Sponsorship packages include ground signage, club apparel, match days, club events, social media promotion, website visibility, and signage at St Albans Sports Club.
2. Membership fees: Club membership for players participating in senior and junior cricket programs across multiple teams.
3. Merchandise sales: Online shop selling merchandise items including apparel and cricket equipment.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

St Albans Cricket Club operates a community-based amateur cricket club offering competitive senior cricket (five open-age teams in VTCA North A Division across Turf and Hard Wicket competitions) and a structured junior cricket pathway from Cricket Blast introductory program through Under 17.5s. The club supplements its playing operations with an online merchandise shop and direct sponsorship packages for local businesses.

Product overview

St Albans Cricket Club is a community sports organization offering cricket programs across all age groups. The club operates a unified structure with a junior cricket pathway (Cricket Blast through Under 17.5s) feeding into five open-age senior teams competing in VTCA North A Division. The club also offers merchandise and sponsorship opportunities as supplementary services. The organization provides programs on both Turf and Hard Wicket surfaces, with additional offerings including events and community engagement activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Cricket Program

Named customers12 records

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Not-for-profit organizationsminorStrategic or Co-development PartnerThe club engages in partnerships with not-for-profit organizations as part of its community engagement strategy. These partnerships support the club's mission of fostering community connections and providing cricket opportunities.
• St Albans Sports ClubminorStrategic or Co-development PartnerSignage partnership at St Albans Sports Club as part of sponsorship packages. Sponsors receive visibility through signage at the sports club venue.
• PlayHQ (Cricket Australia)coreTechnology or IntegrationThe club uses PlayHQ platform for fixtures, results, and shop functionality. This is Cricket Australia's official platform for club management including registrations and merchandise.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Yarraville Cricket Club: Melbourne western suburbs cricket club offering a similar community club model with junior and senior teams in turf/hard wicket formats.
• St Kilda Cricket Club: Established Melbourne metropolitan cricket club with junior and senior pathways operating in VTCA/suburban competitions, directly comparable structure.
• Keilor Cricket Club: Local amateur cricket club in Melbourne's northwest with comparable junior age-group teams and VTCA-style competition participation.
• Carlton Cricket Club: Long-established Melbourne inner-suburban cricket club running a junior-to-senior pathway and multiple senior teams, comparable in operating model.
• Sunshine Cricket Club: Suburban Melbourne cricket club operating in the western corridor with a similar junior development program and community-led membership model.
• Footscray Cricket Club: Another Melbourne's West community cricket club competing in VTCA, with a comparable junior-to-senior pathway and volunteer-driven model in the same geographic catchment.

Broad incumbents

• Melbourne Cricket Club: Australia's most prominent cricket club and the custodian of the MCG; serves as a broad incumbent in the same sport with much greater scale and resources, anchoring the broader Melbourne cricket ecosystem.

Others

• Cricket Victoria: State governing body for cricket in Victoria that sanctions competitions, provides child-safe policies, and supports clubs like St Albans through pathways and community programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/st-albans-football-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St Albans Football Club