ST ALBANS SPORTS CLUB

What ST ALBANS SPORTS CLUB does

St Albans Sports Club Inc is a community-based, member-owned incorporated association operating from a single venue at Kings Park Reserve, 96A Gillespie Road, St Albans, Victoria 3021, Australia. Founded in 1984 and governed by a six-member Board of Directors with day-to-day operations led by a General Manager, the club serves the multicultural western Melbourne community through an integrated hospitality and entertainment offering: a family bistro trading seven days a week (12pm-8:30pm), a bar with daily happy hour, TAB wagering and Keno gaming services, live sports broadcast via Fox Sports and Sky Sports, and a function space accommodating up to 80 seated or 150 cocktail-style guests for weddings, corporate events, and celebrations. The club also operates a SASCRewards loyalty program and integrates YourPlay for gaming rewards.

The underlying technology stack is light and venue-centric: HD broadcast infrastructure for live sport, standard website/contact tooling, and third-party integrations for gaming loyalty and responsible-gambling multilingual disclosures (English, Arabic, Chinese, Italian, Spanish, Turkish, Vietnamese). The business model combines four revenue streams — recurring annual club memberships, transaction-based food and beverage sales, TAB/Keno gaming commissions, and function/event hire fees — with seven affiliated sports clubs (Football, Cricket, Netball, Bowls, Golf, Angling, Little Athletics) serving as both sponsorship recipients and a captive community/membership pipeline. The club holds VGCCC gaming venue compliance and adheres to Responsible Gambling, Wagering, and Keno Codes of Conduct.

The go-to-market is direct-to-consumer at a single physical venue, supported by an organic Facebook presence, a basic website with online enquiry forms, and word-of-mouth through the sponsored sports club network. Headcount is approximately 10 employees, and revenue is not publicly disclosed. The company has no parent, no external investors, and operates as an independent community association with extended trading hours (9am-1am Friday/Saturday) to maximise venue utilisation.

Name

ST ALBANS SPORTS CLUB

Legal name

St Albans Sports Club Inc

Website

https://stalbanssportsclub.com.au

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

St Albans Sports Club Inc is a community-owned, member-governed hospitality and gaming venue in St Albans, Victoria, operating since 1984. It serves Melbourne's multicultural western suburbs with a bistro, bar, TAB/Keno gaming, live sports viewing, function hire, and sponsorship of seven local sports clubs.

Ownership category

akta.pro rank

Product category

Community Sports Club & Hospitality Venue

NAICS

Drinking Places (Alcoholic Beverages) (7224), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro industry

PRIMARYTHAFAEAA

Neighborhood & Sports Bars

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bars, Pubs & Nightlife Venues

SECONDARYCRANACAC

Sports Bars

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/On-Premise Alcohol Retail (Bars, Pubs & Taprooms)

Keywords

• Community sports club
• Hospitality services
• Gaming venue
• Function venue
• Club membership

Headquarters

HQ city

St Albans

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Food and Beverage Sales: Bistro dining and bar services operating 7 days a week with extended trading hours. Serves meals, beverages, and coffee/cake to members and visitors.
2. Gaming Revenue: TAB (wagering) and Keno gaming services generate revenue through betting activity and gaming commissions.
3. Function and Event Hire: Catering for private functions including weddings, anniversaries, birthdays, engagements, and corporate events. Venues accommodate up to 80 seated or 150 cocktail-style guests.
4. Club Membership: Annual membership providing access to club facilities, sports club affiliations, and member benefits.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

St Albans Sports Club operates a physical hospitality and entertainment venue at Kings Park Reserve in St Albans, Victoria, providing a family bistro, bar with daily happy hour, TAB wagering, Keno gaming, live sport broadcasting on HD screens via Fox Sports and Sky Sports, and function spaces hosting up to 150 guests. The club operates 7 days a week with extended trading hours and serves as a community focal point sponsoring seven local sports clubs including football, cricket, netball, bowls, golf, angling, and little athletics.

Product overview

St Albans Sports Club is a community-focused hospitality and entertainment venue operating since 1984. The club provides a unified entertainment package combining a family bistro, bar, TAB wagering, and Keno gaming services. The venue hosts live sports viewing through Sky Sports and Fox Sports, offers function spaces for events up to 150 guests, and runs regular entertainment programming including live music and weekly promotions. The club sponsors multiple local sports clubs and operates a SASCRewards loyalty program for members. The venue operates extended trading hours (9am-1am Friday/Saturday) and is open 7 days a week.

Differentiator

Problem solved

Functional benefit

Products and services

• Bistro Dining

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• St Albans Football ClubcoreStrategic or Co-development PartnerCommunity football club based at Kings Park Reserve founded in 1942. The Sports Club provides sponsorship, facilities, and support. Club has Junior and Senior teams including Division 1 WRFL participation, Auskick program, and advocacy for Western Jets Junior Development.
• St Albans Cricket ClubcoreStrategic or Co-development PartnerCricket club formed in early 1900s with home ground at Kings Park Reserve. Sports Club provides sponsorship and facilities. Club has Turf and Hard wicket divisions from U10s to 5 open age senior teams in VTCA (North A Division), plus Milo cricket junior program.
• St Albans Caroline Springs Netball AssociationcoreStrategic or Co-development PartnerNetball association with over 155 teams across juniors and open age competitions. Sports Club provides sponsorship and support. Westside Saints representative teams compete at State Netball and Hockey Centre.
• St Albans Bowls ClubminorStrategic or Co-development PartnerBowls club associated with the Sports Club, receiving sponsorship and facility support.
• Hookers & Slicers Golf ClubminorStrategic or Co-development PartnerGolf club established in 1992 by former Football Club members. Sports Club provides sponsorship and membership support. Club organizes monthly social golf games and annual Murray River golf trip.
• The Saints Angling ClubminorStrategic or Co-development PartnerAngling club established in 2006 for Sports Club members who enjoy fishing. Membership requires Sports Club membership. Monthly meetings and fishing trips organized.
• Brimbank Little Athletics CentreminorStrategic or Co-development PartnerLittle Athletics Centre welcoming families from local community for athletics program (ages 5-15). Sports Club provides sponsorship and support. Summer athletics program at Sassella Park and winter cross country.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RSL Victoria (Returned & Services League): Network of Victorian RSL clubs operating bistro, bar, gaming, and function venues with community-facing positioning. Broader institutional scale but overlapping operating model and customer base.
• Melbourne Racing Club: Major Victorian racing and hospitality operator with club-style venues, F&B, function spaces, and gaming. Larger institutional scale but overlapping hospitality and entertainment revenue sources.

Direct peers

• Boronia Sporting Club: Suburban Melbourne sporting club with similar bistro, bar, gaming, and function venue offerings — directly comparable in scale and operating model.
• Altona Sports Club: Community sports club in Melbourne's western suburbs offering bistro, bar, TAB, Keno, and live sports viewing with affiliated sports clubs. Most directly comparable peer given geographic and operational overlap.
• Deer Park Club: Suburban community sports and social club in Melbourne's west providing similar bistro, bar, gaming, and function venue services to a multicultural local community.
• Whittlesea Bowls Club: Suburban Melbourne bowls club with bistro, bar, gaming, and affiliated sports club sponsorship. Most directly comparable in scale, sport-sponsorship ecosystem, and hospitality mix.
• Club Kilsyth: Eastern Melbourne community sporting club with bistro, bar, gaming, and affiliated sports clubs. Similar multi-vertical sports-club sponsorship model with comparable F&B and gaming revenue mix.
• Yarraville Club: Inner-western Melbourne community club offering bistro, bar, TAB, Keno, and event/function hire — a near-identical operating model in a comparable suburban setting.

Regional players

• Keilor Hotel: Suburban Melbourne pub/hotel with bistro, bar, TAB, and live sports viewing in Melbourne's northwest. Comparable suburban hospitality model but operating as a hotel rather than a community sports club.

Others

• The Park Melbourne: Event and function venue in Melbourne offering comparable catering and event hire for weddings and corporate events. Adjacent competitor specifically for the functions revenue stream.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/stalbanssportsclub
• LinkedInlinkedin.com/company/st-albans-sports-club

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ST ALBANS SPORTS CLUB