Stal Hendrix
Stal Hendrix is a third-generation, family-owned Dutch equestrian enterprise breeding, training, and trading show jumping horses, with ~25 foals annually, stud services, and five annual events including the CSI3* JPM International and online auction platform HX Auctions.
- Company typePrivate
- Founded-
- HeadquartersKessel, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Stal Hendrix does
Stal Hendrix is a third-generation, family-owned equestrian enterprise headquartered in Kessel, Netherlands, with operational sites in Baarlo and Kessel. The business is built around the breeding, training, trading, and competitive showcasing of show jumping horses, with a disclosed headcount of 9 employees. Core operations span five business lines organized under the HX sub-brand architecture: HX Stallions (stud services with publicly disclosed fees of €1,000-€1,500 per mating), HX Breeding (a program producing approximately 25 foals annually), direct horse trading to international buyers, training services delivered personally by Emile, Timothy, and Michel Hendrix to riders from countries including the US, Canada, Finland, and Sweden, and HX Events (event organization encompassing JPM International, a CSI3* show jumping competition; Dutch Sport Horse Sales auction; Limburgse Veulenveiling foal auction; Hengstenshow stallion presentation; and Stal Hendrix Competition for young horses).
The company monetizes through one-time high-value horse transactions, recurring stud fee income, training fees, auction commissions, and event-related revenue. Distribution is multi-channel, combining direct sales from the Baarlo and Kessel facilities, three distinct auction brands including the online HX Auctions platform launched in late 2020, and the CSI3* JPM International event which draws riders from over 30 nations. Co-ownership syndicates with partners such as Team Nijhof and Redfield Farm (US) extend commercial reach into stallion ownership and North American distribution. The Limburgse Veulenveiling alone has exported over 40% of foals internationally to buyers in 29 countries via livestreamed auctions. Stallions have secured multiple KWPN breeding licenses and a Keur Predicate, evidencing industry-recognized genetics. The current leadership comprises the second generation (Paul and Emile Hendrix) and the third generation (Timothy, Michel, and Janou Hendrix), with no external investors or parent company structure.
Stal Hendrix firmographics
Firmographics- Name
- Stal Hendrix
- Legal name
- Stal Hendrix
- Website
- https://stalhendrix.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stal Hendrix is a third-generation, family-owned Dutch equestrian enterprise breeding, training, and trading show jumping horses, with ~25 foals annually, stud services, and five annual events including the CSI3* JPM International and online auction platform HX Auctions.
- Ownership category
- akta.pro rank
Stal Hendrix industry classification
Industry- Product category
- Equestrian Services
- NAICS
- Horses and Other Equine Production (112920), Horses and Other Equine Production (11292)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200), Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Horse Breeding & Stud Farms (AFAEAGAA)
- akta.pro secondary industries
- Stallion Services & Semen Collection/Distribution (AFAEAGAB), Sport/Show Horse Training & Performance Programs (AFAEAGAF), Yearling/Weanling Raising & Sales Prep (AFAEAGAD)
Keywords
Where Stal Hendrix is headquartered
LocationHeadquarters
- HQ city
- Kessel
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Stal Hendrix business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Horse Trading: Stal Hendrix sells show jumping horses to customers worldwide, with North America and Europe as largest markets.
- Stallion Breeding Services: Stud services with breeding fees for stallions including Pagani of the Paddocks (€1,000), Newmarket VM (€1,000), and A Moonlight Speciale Z (€1,500).
- Training Services: Training ruiters (riders) from around the world at facilities in Limburg, Netherlands.
- Event Organization: Annual events including JPM International, Dutch Sport Horse Sales, Limburgse Veulenveiling, Hengstenshow, and Stal Hendrix Competition.
- Horse Breeding: Approximately 25 foals bred annually at Stal Hendrix facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pagani of the Paddocks - Catoki x Corofino I |
| Unit Pricing | Pay-as-you-go | Newmarket VM - Chacoon Blue x Numero Uno |
| Unit Pricing | Pay-as-you-go | A Moonlight Speciale Z - Aganix du Seigneur x Chacco-Blue |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Stal Hendrix product offering
Product offeringCore offering
Stal Hendrix is a third-generation family-owned equestrian business operating show jumping horse breeding, trading, stallion management, and rider training from facilities in Baarlo and Kessel, Netherlands. The company breeds approximately 25 foals annually, sells horses internationally with North America and Europe as primary markets, and operates stallion services. It also organizes five annual events including show jumping competitions, foal and horse auctions, and a young horse competition series.
Product overview
Stal Hendrix is an internationally renowned show jumping and trading stable operated by the Hendrix family across locations in Baarlo and Kessel, Netherlands. The business operates as a unified equestrian enterprise combining multiple services: horse breeding (approximately 25 foals annually through HX Breeding), stallion services (HX Stallions), horse trading globally, rider training, and event organization. The event portfolio includes five annual events—JPM International (international CSI3*/CSI1*/CSIYH competition), Dutch Sport Horse Sales (4-7 year-old horse auction), Limburgse Veulenveiling (foal auction since 2000), Hengstenshow (annual stallion presentation), and Stal Hendrix Competition (young horse competition for 4-6 year-olds). The third generation also launched HX Auctions as an online auction platform. The company is currently led by Paul and Emile Hendrix (second generation) along with their sons Michel and Timothy (third generation).
Differentiator
Problem solved
Functional benefit
Brands
- HX Stallions: Stallion breeding and management division showcasing internationally successful sport stallions and proven sires.
- HX Breeding
- HX Events
- HX Auctions
- Limburgse Veulenveiling
- JPM International
- Dutch Sport Horse Sales
- Stal Hendrix Competitie
Products and services
- HX Stallions Stallion breeding and management division providing stud services with stallions including Pagani of the Paddocks (€1,000), Newmarket VM (€1,000), and A Moonlight Speciale Z (€1,500). Stallions are trained for top-level sport and remain available year-round for breeders.
- HX Breeding Comprehensive horse breeding program producing approximately 25 foals annually. Also purchases foals, primarily from Stal Hendrix's own stallions, for upbringing and development into show jumping horses.
- HX Events Event organization division managing five annual events that promote Limburg as a horse province, including sales platforms and national competitions with international appeal.
- Dutch Sport Horse Sales International auction of talented 4- to 7-year-old show jumping horses known for careful selection prioritizing quality and health. Selection committee includes Yves Houtackers, Paul, Emile, Michel and Timothy Hendrix.
- JPM International Six-day international show jumping competition (CSI3*, CSI1* and CSIYH) held annually in late May at the Kessel venue, attracting riders from over 30 nations.
- Limburgse Veulenveiling Annual international foal auction with over 40% of foals exported abroad and buyers from 29 countries following via live stream.
- Hengstenshow Annual stallion presentation evening at the Kessel location where all stallions are presented both in-hand and under saddle, with offspring demonstrations and commentary by Paul Hendrix.
- Stal Hendrix Competition Annual young horse competition for 4-, 5-, and 6-year-old show jumping horses organized in Limburg and Brabant provinces, featuring five selection rounds and a final at Peelbergen Equestrian Centre.
- HX Auctions Online auction platform offering promising show jumping talents at an earlier stage to international customers.
- Horse Trading Sale of show jumping horses to customers worldwide, with North America and Europe as the largest sales markets. Horses are matched with appropriate buyers based on skill level and competition goals.
- Training Services Professional coaching provided by Emile, Timothy and Michel Hendrix for riders from around the world, including riders from America, Canada, Finland and Sweden at the Limburg facilities.
Quantifiable outcome
- Over 40% of Limburgse Veulenveiling foals sold internationally
- +2 more outcomes
Companies that use Stal Hendrix
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Stal Hendrix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stal Hendrix partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Team NijhofcoreCo-ownership partnership with Team Nijhof for stallion Newmarket VM (Chacoon Blue son). Team Nijhof joined ownership syndicate during performance test. Newmarket VM sold to United States through Redfield Farm co-ownership.
- HavensminorEquestrian feed company sponsor displayed on Stal Hendrix website.
- ZandonaminorEquestrian equipment/gear sponsor (saddles, accessories) displayed on Stal Hendrix website.
- CWDminorEquestrian saddlery brand sponsor displayed on Stal Hendrix website.
- Tech StirrupsminorTech Stirrups brand sponsor displayed on Stal Hendrix website.
- KEP ItaliaminorEquestrian helmet brand sponsor displayed on Stal Hendrix website.
- Jan van MeevercoreCo-ownership of Lambada Shake AG (Aganix du Seigneur son) alongside Stal Hendrix and Lammers family.
- Redfield FarmcoreUS-based partner through which Newmarket VM was sold to continue sporting career in America with ambitious young rider.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Stal Hendrix competitors and assessment
Company assessmentDirect peers
- Stal Tops: Dutch show jumping and trading stable operating in Limburg region, breeding and trading sport horses internationally. Overlaps directly with Stal Hendrix's horse trading, breeding, and event business.
- VDL Stud: Dutch stallion station and show jumping breeding operation in the Netherlands. Highly comparable to Stal Hendrix's HX Stallions and HX Breeding divisions, with overlapping KWPN stallion roster and international buyer base.
- Stal De Muze: Belgian show jumping and breeding stable trading 4–7-year-old jumpers internationally. Comparable to Stal Hendrix's Dutch Sport Horse Sales auction of the same age category.
- Hengstenhouderij De Wiemselbach: Dutch stallion station specializing in show jumping genetics with international sport-licensed stallions. Directly comparable to HX Stallions on the stallion services and breeding side.
- Team Nijhof: Major Dutch show jumping stallion station co-owned with Stal Hendrix on Newmarket VM. Directly comparable as a KWPN-approved stallion operation offering stud services, breeding partnerships, and sport-horse development.
Broad incumbents
- Helgstrand Dressage: Danish integrated equestrian platform combining stallion services, breeding, trading, and rider development. Same multi-vertical equestrian business model as Stal Hendrix, but focused on dressage rather than show jumping.
- Paul Schockemöhle / Lewitz Stud: Germany's largest stallion station and sport-horse breeding operation. Operates at much greater scale than Stal Hendrix but competes in the same European show jumping stallion and breeding market.
Others
- ClipMyHorse: Equestrian live-streaming platform that broadcasts Stal Hendrix's stallion presentations and auctions. Adjacent infrastructure provider enabling Stal Hendrix's digital distribution.
- KWPN (Royal Dutch Sporthorse): Dutch studbook that registers and approves Stal Hendrix's stallions (Bustique, Lambada Shake AG, Newmarket VM, Lambrusco). Functions as the regulatory/registration body rather than a competitor, but central to Stal Hendrix's approval pipeline and commercial value of its stallions.
Regional players
- Peelbergen Equestrian Centre: Dutch equestrian competition venue in Limburg that hosts the finals of Stal Hendrix's annual young horse competition. Comparable as a regional Limburg-based show jumping venue operator.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Stal Hendrix social profiles
Digital presenceStal Hendrix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stal Hendrix leadership team
Management profileNumber of profiles
Profiles5 records
Stal Hendrix subsidiaries and ownership
Company hierarchySubsidiaries4 records
Stal Hendrix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stal Hendrix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stal Hendrix
What does Stal Hendrix do?
Stal Hendrix is a third-generation family-owned equestrian business operating show jumping horse breeding, trading, stallion management, and rider training from facilities in Baarlo and Kessel, Netherlands. The company breeds approximately 25 foals annually, sells horses internationally with North America and Europe as primary markets, and operates stallion services. It also organizes five annual events including show jumping competitions, foal and horse auctions, and a young horse competition series.
Is Stal Hendrix a public or private company?
Stal Hendrix is a private company. It is classified as family owned and is currently operating.
When was Stal Hendrix founded?
Stal Hendrix was founded in -1. It employs 1 to 10 people.
Where is Stal Hendrix based?
Stal Hendrix is headquartered in Kessel, Netherlands, in the Europe region.
How does Stal Hendrix make money?
Five revenue lines are on record. Horse Trading is the primary driver. The others are stallion Breeding Services, training Services, event Organization and horse Breeding.
Who are Stal Hendrix's main competitors?
Direct peers on record are Stal Tops, VDL Stud, Stal De Muze, Hengstenhouderij De Wiemselbach and Team Nijhof. Broad incumbents are Helgstrand Dressage and Paul Schockemöhle / Lewitz Stud. Others are ClipMyHorse and KWPN (Royal Dutch Sporthorse). Peelbergen Equestrian Centre is listed as a regional player.
Does Stal Hendrix have an API?
No public API is recorded for Stal Hendrix.
What industry is Stal Hendrix in?
Stal Hendrix's product category is Equestrian Services. Its primary akta.pro industry code is AFAEAGAA, Horse Breeding & Stud Farms, with a secondary code of AFAEAGAB, Stallion Services & Semen Collection/Distribution. Its NAICS code is 112920 and its SIC code is 200.