What Stamford Ford does

Stamford Ford is a privately held, family-owned Ford franchised automobile dealership operating from a single location at 212 Magee Ave, Stamford, CT. Founded in 2009 and led by Dealer Principal Dominic Franchella alongside Chief Excitement Officer Frankie Franchella, the dealership sells new Ford vehicles (Bronco, Explorer, Mustang, F-150, Mustang Mach-E, F-150 Lightning, Transit, and other SUV/truck/van/EV models), certified pre-owned vehicles under the Ford Blue Advantage program, and used vehicles. Revenue is generated across three primary streams: one-time vehicle sales, finance and insurance transaction fees via an on-site Finance Center, and recurring service and parts revenue through an attached Service Center and Parts Department. The dealership also offers custom factory orders and a vehicle finder service accessing over 100,000 vehicles weekly through its Dealer Alchemist-powered website platform (stamfordford.com).

The business serves two main customer segments: individual retail consumers purchasing personal/family transportation (the primary segment), and commercial/business customers acquiring fleet vehicles, work trucks, and cargo vans (secondary segment). GTM motion is direct-to-consumer across physical showroom, phone sales, and the website's online inventory and scheduling tools. Marketing channels include the website, Google Reviews (4.7 stars across 2,901 reviews), a YouTube podcast ('Get Under The Hood'), social media, and community involvement programs.

Operational scale is modest but full-service: 39 employees, 237 vehicles in current inventory (135 new, 102 pre-owned), and a leadership team spanning sales, pre-owned, fixed operations, finance, service, parts, IT/social media, and brand marketing. The dealership has earned eight consecutive Ford President's Awards for customer service and five consecutive Ford Elite Awards, indicating sustained top-tier performance within the Ford dealer network. No external parent, private equity, or institutional investor is referenced; the business remains wholly owned and operated by the Franchella family.

Name

Stamford Ford

Legal name

Stamford Ford

Website

https://stamfordford.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Stamford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain

Revenue model

1. Vehicle Sales: New and pre-owned Ford vehicle sales including cars, trucks, SUVs, vans, and electric/hybrid vehicles. Includes custom factory orders and certified pre-owned vehicles.
2. Finance and Insurance: Vehicle financing, extended warranties, and insurance products offered through the Finance Center.
3. Service and Parts: Vehicle maintenance, repairs, and genuine Ford parts and accessories sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Stamford Ford is a franchised Ford dealership that sells new Ford vehicles (cars, SUVs, trucks, vans, and EV/hybrid models), certified pre-owned and used vehicles, and offers on-site vehicle financing, a service and maintenance center, and genuine Ford parts and accessories. The dealership also supports custom factory orders and a vehicle finder service with access to over 100,000 vehicles weekly.

Product overview

Stamford Ford is a Ford franchised automobile dealership offering new and pre-owned Ford vehicles, vehicle financing, maintenance services, and genuine Ford parts. The core product is the sale of new Ford vehicles (SUVs, trucks, vans, and electric/hybrid models) complemented by pre-owned vehicle sales under the Ford Blue Advantage program, finance services, service center, and parts department. Additional services include custom factory orders and a vehicle finder service.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles

Quantifiable outcome

• 4.7 star rating on Google with 2901 reviews

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Ford franchise dealer selling new Ford vehicles, parts, and providing service. Operates under Ford's brand and programs including Ford Blue Advantage certified pre-owned program.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Vroom: Online used-vehicle retailer offering home delivery and financing. Comparable to Stamford Ford's used-vehicle operations but as an emerging digital-first alternative serving similar consumer demand.
• Carvana: Online-only used vehicle retailer with home delivery and vending-machine pickup. Comparable to Stamford Ford in the used-vehicle retail space, but represents an emerging digital channel that competes for the same consumer demand.

Broad incumbents

• CarMax: Largest US used-vehicle retailer with omnichannel operations and captive financing. Comparable to Stamford Ford as a consumer-facing vehicle retailer with F&I and reconditioning operations, though focused on used vehicles and operating at scale.
• Sonic Automotive: US franchised automotive retailer operating dealerships across multiple OEM brands plus the EchoPark used-vehicle brand. Comparable to Stamford Ford across new and used vehicle retail, F&I, and service.
• AutoNation: Largest US automotive retailer operating hundreds of franchised dealerships across multiple OEM brands. Comparable to Stamford Ford as a franchised new-vehicle retailer with finance, service, and parts operations, but at vastly greater scale and geographic breadth.
• Lithia Motors: Large multi-brand US auto dealer group with hundreds of rooftops and a broad OEM portfolio. Comparable to Stamford Ford in business model (franchised new/used vehicle sales, F&I, service, parts) but operates at national scale.
• Group 1 Automotive: US-based franchised automotive retailer with ~200 dealerships across the US and UK. Closely comparable to Stamford Ford's franchised dealership business model with new, used, F&I, and service operations.
• Asbury Automotive Group: US franchised automotive retailer with dealerships in multiple states plus Clicklane digital retail. Comparable to Stamford Ford as a multi-channel franchised dealer with new/used sales, finance, and service.
• Penske Automotive Group: Global premium franchised automotive retailer with a strong commercial truck division. Comparable to Stamford Ford in new-vehicle retailing, F&I, and service operations, though much larger and more diversified geographically.

Regional players

• Holman Enterprises: Family-owned automotive services group with franchised dealerships and fleet management. Comparable to Stamford Ford in being family-owned and operating franchised retail plus commercial/fleet services, though diversified across multiple brands and services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@GetUnderTheHood
• LinkedInlinkedin.com/company/stamford-ford

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stamford Ford