Stansoft
Stansoft is a bootstrapped, founder-operated portfolio of software products including SaaSHub (software marketplace) and LibHunt (software libraries directory), plus newer products Lenns.io and GoodStrata.au, serving software vendors, developers, and Australian strata managers.
- Company typePrivate
- Founded2007
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Stansoft does
Stansoft is the informal bootstrapped business entity of Stan Bright (Stanislav Bozhkov), a Bulgarian-born software engineer based in Sydney, Australia, operating a portfolio of independently developed software products since 2007. The company's core products are SaaSHub, an independent software marketplace launched in October 2014 that helps software vendors promote products and users find alternatives and reviews; and LibHunt, a software libraries directory launched in March 2016 organized into programming-language sub-sites with manually curated weekly newsletters. Supporting products include Alertcamp (a real-time social-media monitoring engine built with Elixir/Phoenix/OTP, powering SaaSHub and LibHunt), Lenns.io (an RSS/Atom feed reader launched in 2021), and GoodStrata.au (an Australian strata management platform in development as of January 2025). The technical stack is centered on Ruby on Rails and PostgreSQL, with Elixir/Phoenix/OTP used for Alertcamp's custom Aho-Corasick keyword-monitoring implementation.
The business model is product-led growth across the portfolio. SaaSHub monetizes via a self-service featured-product subscription at $99/month and is positioned as an affiliate-free marketplace to preserve objectivity; LibHunt has 15,000+ newsletter subscribers (as of September 2020) but no disclosed direct monetization; Alertcamp is not accepting new registrations and serves as internal infrastructure; Lenns.io and GoodStrata.au are at earlier stages with GoodStrata.au targeting 10 paying customers by end of 2025. The company is entirely bootstrapped with no institutional funding, ~6 headcount, and the founder operating as a sole full-time contributor since leaving Fat Zebra in mid-2019. No formal legal entity details, revenue figures, or enterprise customer relationships are disclosed in the available data.
Stansoft firmographics
Firmographics- Name
- Stansoft
- Legal name
- Stansoft
- Website
- https://stanbright.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stansoft is a bootstrapped, founder-operated portfolio of software products including SaaSHub (software marketplace) and LibHunt (software libraries directory), plus newer products Lenns.io and GoodStrata.au, serving software vendors, developers, and Australian strata managers.
- Ownership category
- akta.pro rank
Where Stansoft is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Stansoft business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaSHub Featured Products Subscription: Self-service product promotion subscription at $99/month. Vendors can promote their approved products on SaaSHub.
- SaaSHub Marketplace Commissions: Marketplace model helping vendors promote products with objective listings and reviews
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Featured Products - Self-service product promo |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Stansoft product offering
Product offeringCore offering
Stansoft is the informal business entity of founder Stan Bright, operating a portfolio of independently-developed software products. Its core commercial offering is SaaSHub, an independent software marketplace that helps vendors promote their products (via $99/month featured listings) and helps users find alternatives and reviews. Supporting products include LibHunt (curated software libraries directory), Lenns.io (RSS feed reader), Alertcamp (social media monitoring engine), and GoodStrata.au (Australian strata management platform currently in development).
Product overview
Stansoft operates as a portfolio of independently-developed software products, primarily focused on software discovery, content aggregation, and business management tools. The core product portfolio includes SaaSHub (an independent software marketplace), LibHunt (a software libraries directory), Lenns.io (an RSS feed reader), and GoodStrata.au (a strata management platform for Australia in development). Additional products include Alertcamp (social media monitoring, now serving as internal engine for SaaSHub and LibHunt). The portfolio reflects a builder-focused approach using Ruby on Rails as the primary technology stack.
Differentiator
Problem solved
Functional benefit
Brands
- SaaSHub: An independent software marketplace that helps vendors promote their products and users find alternatives and reviews of software they already use.
- LibHunt
- Lenns.io
- GoodStrata.au
Products and services
- SaaSHub An independent software marketplace whose goal is to be objective, simple, and the first stop for researching new services to help grow businesses. SaaSHub helps software vendors promote their products (via $99/month featured product subscriptions) and helps users find alternatives and reviews of software they already use.
- LibHunt A software libraries directory with sub-websites dedicated to different programming languages. Lists are curated by experts from relevant GitHub communities to help developers find the software and libraries they need. All "awesome" sub-sites ship a manually curated weekly newsletter.
- Lenns.io A feed reader that allows users to track new content from standard RSS and Atom sources as well as 90% of all generic websites. Lets users set priority for each feed source or category and control the number of items listed per day.
- GoodStrata.au A strata management platform targeting the Australian market, built with Ruby on Rails and PostgreSQL. Currently in development.
- Alertcamp A social media monitoring engine built with Elixir/Phoenix/OTP using a custom Aho-Corasick algorithm for real-time keyword monitoring across Reddit, Hacker News, and Dev.to. Serves as back-end monitoring engine for SaaSHub and LibHunt. No longer accepting new registrations.
Quantifiable outcome
- 15,000+ newsletter subscribers across LibHunt network
- +1 more outcomes
Companies that use Stansoft
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
Stansoft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Stansoft partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Stansoft competitors and assessment
Company assessmentDirect peers
- SourceForge: SourceForge is a long-running software directory and download platform, historically a direct competitor to SaaSHub and LibHunt for users searching developer and productivity software.
- Capterra: Capterra (a Gartner company) operates a software discovery and reviews marketplace targeting exactly the same SMB software-buyer audience as SaaSHub. Its category breadth and review depth make it a primary direct competitor.
- G2: G2 is the largest software marketplace and review platform, serving the same vendor-and-buyer two-sided market as SaaSHub. It is the most direct comparable on product category, audience, and business model.
- TrustRadius: TrustRadius is a B2B software review platform emphasizing verified, in-depth reviews. It overlaps with SaaSHub on the review-driven software-research use case, especially for enterprise and mid-market buyers.
- AlternativeTo: AlternativeTo is a crowdsourced software alternatives directory that competes directly with SaaSHub's core "find alternatives and reviews" value proposition. Its model of user-submitted alternatives maps closely to SaaSHub's objective marketplace positioning.
- Product Hunt: Product Hunt is a product-discovery platform where makers launch and users vote on software products. It competes with SaaSHub for the same audience of software researchers and the same vendor demand for organic discovery.
- GetApp: GetApp is a software discovery and comparison platform owned by Gartner, focused on SMB software buyers. It overlaps with SaaSHub on category coverage and audience, with comparable vendor-promotion monetization.
Emerging players
- Feedly: Feedly is a leading RSS feed reader and content aggregation platform, the closest scaled competitor to Lenns.io. It is a relevant peer for the feed-reader product in Stansoft's portfolio.
- Slant: Slant is a community-driven recommendation platform for software and other tools. It overlaps with SaaSHub and LibHunt on the "discover the right software" use case but differentiates via pro/con style crowd recommendations.
Broad incumbents
- GoodStrata competitors (Buildium, MRI Software): Buildium and MRI Software are established property and strata management platforms in the U.S. and global markets. They are comparable to GoodStrata.au's target use case (strata management SaaS), though Australia-specific regulation differentiates GoodStrata's wedge.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Stansoft social profiles
Digital presenceStansoft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stansoft leadership team
Management profileNumber of profiles
Profiles1 record
Stansoft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stansoft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stansoft
What does Stansoft do?
Stansoft is the informal business entity of founder Stan Bright, operating a portfolio of independently-developed software products. Its core commercial offering is SaaSHub, an independent software marketplace that helps vendors promote their products (via $99/month featured listings) and helps users find alternatives and reviews. Supporting products include LibHunt (curated software libraries directory), Lenns.io (RSS feed reader), Alertcamp (social media monitoring engine), and GoodStrata.au (Australian strata management platform currently in development).
Is Stansoft a public or private company?
Stansoft is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stansoft founded?
Stansoft was founded in 2007. It employs 1 to 10 people.
Where is Stansoft based?
Stansoft is headquartered in Sydney, Australia, in the Oceania region.
How does Stansoft make money?
Two revenue lines are on record. SaaSHub Featured Products Subscription is the primary driver. The others are saaSHub Marketplace Commissions.
Who are Stansoft's main competitors?
Direct peers on record are SourceForge, Capterra, G2, TrustRadius, AlternativeTo, Product Hunt and GetApp. Emerging players are Feedly and Slant. GoodStrata competitors (Buildium, MRI Software) is listed as a broad incumbent.
Does Stansoft have an API?
No public API is recorded for Stansoft.