Staples Rodway Tauranga Limited

What Staples Rodway Tauranga Limited does

Staples Rodway Tauranga Limited is a regional member firm of Baker Tilly Staples Rodway, an independently owned New Zealand accounting and business advisory network comprising eight offices across seven regions (Auckland, Waikato, Taranaki, Tauranga, Hawke's Bay, Wellington, and Christchurch). The firm traces its origins to 1947 and is also an independent member of Baker Tilly International, a top-ten global accounting network with 145+ territories and 50,000+ professionals. Each regional entity is a separately incorporated private limited company (with one limited partnership), operating under a coordinating entity, Baker Tilly Staples Rodway New Zealand Limited.

The firm delivers a full-service professional offering across eight core service lines: Audit, Assurance & Risk Management; Business Advisory (BAS); Tax Services; Business Recovery; Corporate Advisory; Human Resources; IT Services; and Specialist Services (including cryptocurrency advisory, trusteeships, Australia services, Team Japan, and Critical Point Network). Underlying technology is standard professional-services infrastructure — Xero, MYOB, MYOB Acumatica, APS, TaxLab, and Modano for financial modelling — with no proprietary AI/ML capability. The firm serves SMB and mid-market clients as primary segments, with secondary exposure to enterprise/NZX-listed companies, agribusiness, trusts and estates, and specific verticals such as kiwifruit, dairy, commercial property, and construction.

Revenue is generated through engagement-based, quote-priced professional services, with recurring compliance work (accounting, tax, HR/payroll) producing predictable annuity streams and project-based advisory (M&A, corporate finance, business recovery, modelling) producing lumpy transaction revenue. The go-to-market is sales-led and community-driven: partner/director-led business development, referrals from lawyers and brokers, and Baker Tilly International cross-border referrals, supported by content marketing (news articles, newsletters), events, and significant earned media presence across major NZ outlets. The entity has 12 listed employees for the Tauranga office, with the broader network materially larger. Revenue is not publicly disclosed.

Name

Staples Rodway Tauranga Limited

Legal name

Baker Tilly Staples Rodway New Zealand Limited

Website

https://staplesrodway.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Baker Tilly Staples Rodway is a New Zealand accounting and business advisory network operating across eight offices in seven regions, delivering audit, tax, advisory, corporate finance, HR, and IT services primarily to SMB and mid-market clients, and is an independent member firm of Baker Tilly International.

Ownership category

akta.pro rank

Product category

Accounting and Business Advisory Services

NAICS

Offices of Certified Public Accountants (541211), Other Accounting Services (541219), Administrative Management and General Management Consulting Services (541611)

SIC

Investment Advice (6282)

akta.pro primary industry

Accounting & Bookkeeping Services (BPAHABAC)

akta.pro secondary industry

Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI)

Keywords

• Accounting services
• Audit assurance
• Tax advisory
• Business advisory
• Corporate advisory

Headquarters

HQ city

Tauranga

HQ country

New Zealand

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Accounting and Bookkeeping Services: Ongoing accounting, bookkeeping, and financial statement preparation for businesses and individuals. Revenue generated through recurring engagements with annual and periodic billing cycles.
2. Tax Advisory and Compliance: Tax planning, preparation of tax returns, tax advice, and IRD audit support. Both recurring compliance work and project-based advisory engagements.
3. Audit and Assurance: Statutory audits, internal audits, and assurance services for NZX-listed clients and other entities requiring independent verification.
4. Business Advisory Services: Strategic consulting, business planning, succession planning, and management accounting advisory. Project-based engagements and ongoing advisory retainers.
5. Corporate Advisory: M&A advisory, business valuations, due diligence, and governance services. Transaction-based revenue.
6. HR Services: Human resources consulting, payroll services, and employment relations advisory.
7. IT Services: Technology advisory, ERP implementation, system consulting, and accounting software implementation support.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Baker Tilly Staples Rodway is a New Zealand accounting and business advisory firm providing audit and assurance, tax advisory and compliance, business advisory, corporate advisory (M&A, valuations, governance), business recovery and insolvency, human resources consulting, IT services, and specialist services (cryptocurrency tax, trusteeships, Team Japan, BAS systems consulting, financial modelling, tax pooling/Audit Shield). Services are delivered through partner-led engagements across eight offices covering seven New Zealand regions, serving SMB, mid-market, enterprise (including NZX-listed), agribusiness, and trust/estate clients.

Product overview

Baker Tilly Staples Rodway is a full-service accounting and business advisory network operating as a unified platform of professional services across New Zealand. The core offering consists of integrated service lines including Audit & Assurance, Business Advisory (BAS), Tax Services, Business Recovery, Corporate Advisory, Human Resources, IT Services, and Specialist Services. The BAS service line includes specialized sub-offerings for Systems & Projects (accounting software implementations) and Financial Modelling. Specialist Services encompasses niche offerings such as cryptocurrency advisory, trusteeships, Australia services, and Team Japan (Japan-New Zealand business advisory). The network operates as independently owned regional offices under the Baker Tilly International global umbrella, combining local expertise with international reach.

Differentiator

Problem solved

Functional benefit

Brands

• Critical Point Network: Specialist services network for business advisory
• Team Japan
• Audit Shield
• BAS (Business Advisory Services)

Products and services

• Audit, Assurance & Risk Management

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Baker Tilly InternationalcoreStrategic or Co-development PartnerIndependent member firm of Baker Tilly International - a top ten global accounting network with presence in 145+ territories and 50,000+ people worldwide. Provides access to global resources, international referrals, and worldwide expertise for clients with cross-border needs.
• Life Education NZminorOthersProud sponsor of Life Education NZ, supporting health education for children.
• ModanocoreTechnology or IntegrationSpecialist financial modelling software used by the firm for advisory engagements. Financial Modeller role requires training on Modano.
• XerocoreTechnology or IntegrationPreferred cloud accounting software platform. Job postings require Xero experience; firm provides BAS Advisory services focused on Xero implementations.
• MYOBcoreTechnology or IntegrationCloud accounting software platform used for client implementations and advisory services. ERP Analyst role focuses on MYOB Acumatica implementations.
• Chartered Accountants Australia and New Zealand (CA ANZ)coreOthersProfessional body affiliation. Staff pursue CA ANZ qualification; CA ANZ Fellowships awarded to members.
• CPA AustraliaminorOthersProfessional body affiliation. Staff may pursue CPA Australia qualification.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• EY New Zealand: EY is a Big 4 firm with full-service audit, tax, transaction advisory, and consulting in New Zealand. Competes for NZX50 and enterprise audit mandates and large M&A advisory engagements.
• PwC New Zealand: PwC is a Big 4 firm providing audit, tax, and advisory services across New Zealand. Directly competes for NZX-listed clients and corporate finance mandates.
• KPMG New Zealand: KPMG is a Big 4 firm in New Zealand providing audit, tax, and advisory services. Competes for NZX-listed and enterprise clients while also serving mid-market segments.
• Deloitte New Zealand: Deloitte is a Big 4 firm operating broadly in New Zealand across audit, consulting, tax, and advisory. Overlaps with Staples Rodway on enterprise audit and advisory but serves a much larger, broader client base.

Direct peers

• Nexia New Zealand: Nexia is an international accounting network with New Zealand member firms delivering audit, tax, and advisory services. Similar mid-market positioning and multi-office coverage.
• Crowe New Zealand: Crowe is an international accounting network with New Zealand member firms offering audit, tax, and advisory. Similar middle-market positioning and full-service offering.
• Grant Thornton New Zealand: Grant Thornton is a global mid-tier accounting and advisory network with New Zealand operations covering audit, tax, and advisory. Highly comparable service mix and target client segment.
• BDO New Zealand: BDO is a top-tier international accounting network offering audit, tax, and advisory services across New Zealand with multiple regional offices. Closely comparable mid-tier full-service model and similar SMB/mid-market client focus.
• RSM New Zealand: RSM operates a mid-tier international accounting network with audit, tax, and consulting services in New Zealand. Comparable scale, multi-office presence, and middle-market positioning make it a direct competitor.
• PKF New Zealand: PKF is a global accounting network with New Zealand member firms providing audit, tax, and business advisory. Comparable mid-tier scale and service breadth for SMB and mid-market clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/staples-rodway-tauranga-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Staples Rodway Tauranga Limited