Fruits de mer Starboard Seafood

What Fruits de mer Starboard Seafood does

Starboard Seafood (Les Fruits de Mer Starboard inc.) is a seafood distribution company headquartered in Dorval, Quebec, at 560 Av. Lépine. It imports and distributes fresh, frozen, and live seafood products sourced globally from responsible suppliers and delivers them directly to customers in Quebec and Toronto. The company positions itself as a leader in fish and seafood distribution across these two markets, emphasizing quality, selection, and service as its value proposition. The underlying technology is not explicitly disclosed; the company's operations appear to be traditional physical-goods distribution supported by a basic bilingual (French/English) website with contact forms for customer inquiries.

The company operates as a division/subsidiary of Premium Brands Holdings, a publicly traded TSX-listed conglomerate. This parent relationship provides Starboard with supply chain infrastructure, brand credibility, and operational backing that an independent small operator would not possess. Pricing is not publicly disclosed and operates on a quote-based model, and the revenue model is transactional distribution (one-time license/sale per shipment). The customer base is horizontal: seafood buyers including restaurants, retailers, and foodservice operators across Quebec and Toronto.

The business model is straightforward import-and-distribute: Starboard sources seafood globally, holds or passes inventory through its Dorval facility, and delivers directly to customers at competitive prices. The company has 5 employees, indicating a lean operating structure that relies heavily on the parent group's logistics and supplier relationships. No app, API, patents, certifications, or digital channels beyond the website are present in the source data. The company's strategic posture is stable rather than expansionary, with no disclosed funding rounds, acquisitions, leadership changes, or product launches.

Name

Fruits de mer Starboard Seafood

Legal name

Les Fruits de Mer Starboard inc.

Website

https://starboardseafood.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Starboard Seafood is a Quebec-based seafood importer and distributor, operating as a division of Premium Brands Holdings. It distributes fresh, frozen, and live seafood products sourced globally from responsible suppliers to restaurants, retailers, and foodservice customers in Quebec and Toronto.

Ownership category

akta.pro rank

Product category

Seafood Distribution

NAICS

Fish and Seafood Merchant Wholesalers (42446), Fish and Seafood Merchant Wholesalers (424460)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Seafood Wholesale (Fresh & Frozen) (AFAIADAD)

akta.pro secondary industry

Live Seafood & Tank-Based Distribution Wholesale (AFAIADAI)

Keywords

• Seafood distribution
• Fresh seafood
• Frozen seafood
• Live seafood
• Seafood wholesale

Headquarters

HQ city

Dorval

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure

Revenue model

1. Seafood Distribution: Revenue is generated through the importation and distribution of fish and seafood products. The company sources products globally from responsible suppliers and distributes them directly to customers in Quebec and Toronto, offering fresh, frozen, and live seafood options.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Starboard Seafood imports and distributes responsibly-sourced fish and seafood products directly to customers in Quebec and Toronto. The company offers a unified portfolio of fresh, frozen, and live seafood sourced from suppliers worldwide, delivered at competitive prices under its parent company Premium Brands Holdings.

Product overview

Starboard Seafood is a seafood distribution company offering a unified product portfolio of fresh, frozen, and live seafood products. The company operates as a single product category (seafood distribution services) with three product types that differ by preservation method and presentation, all serving the same core function of supplying responsibly-sourced fish and seafood to customers in Quebec and Toronto.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Premium Brands HoldingscoreStrategic or Co-development PartnerPremium Brands Holdings is the parent company of Starboard Seafood. Starboard operates as a proud division/subsidiary of the Premium Brands Holdings group, leveraging the parent company's infrastructure, supply chain capabilities, and brand credibility to support its seafood distribution operations in Quebec and Toronto.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Stavis Seafoods: Boston-based specialty seafood distributor offering fresh, frozen, and live seafood to restaurants and retailers. Highly comparable to Starboard in scale, regional focus, and product format mix including live product.
• Ocean Choice International: Newfoundland-based harvester and processor of groundfish and shellfish with a strong wholesale and foodservice distribution arm across Canada. Comparable to Starboard in product mix (fresh/frozen shellfish and finfish) and customer base (foodservice/retail).
• Seattle Fish Company: US-based specialty seafood distributor with a focus on responsibly-sourced fresh, frozen, and live seafood for restaurants and retailers. Highly comparable to Starboard in sourcing philosophy, product format mix, and foodservice orientation.
• Fortune Fish & Gourmet: US specialty seafood and gourmet food distributor supplying restaurants and retailers with fresh, frozen, and live seafood. Closely comparable to Starboard in distribution model, customer segments, and product mix including live offerings.
• Inland Seafood: US specialty seafood distributor with broad fresh, frozen, and live product lines serving foodservice customers across the Southeast and beyond. Comparable to Starboard in distribution model, customer base, and live-seafood capability.
• Clearwater Seafoods: Canadian shellfish and frozen seafood harvester/processor owned by Premium Brands Holdings, Starboard's parent. Operates within the same corporate group and supplies similar seafood categories to overlapping North American foodservice and retail customers.

Broad incumbents

• Highliner Foods: Canada's largest frozen seafood branded supplier, distributing frozen value-added seafood to North American grocery and foodservice. Comparable to Starboard on frozen seafood distribution, though broader in geography and brand portfolio.
• Pacific Seafood Group: One of the largest vertically integrated seafood companies in North America, with harvesting, processing, and broad-line distribution including fresh, frozen, and live. Direct competitor to Starboard's distribution model across product formats.
• Trident Seafoods: Major US-based vertically integrated seafood processor and distributor with broad fresh and frozen product lines serving foodservice and retail. Comparable to Starboard at the distribution and product-format level, though vastly larger.
• Atalanta Corporation: US specialty food importer and distributor with a substantial seafood portfolio serving retail and foodservice across North America. Comparable to Starboard in importer/distributor function, though broader in protein and gourmet categories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fruits-de-mer-starboard-seafood

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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