Starbucks Norway

What Starbucks Norway does

Starbucks Norway, operating as D. Coffee AS (Org nr 998 656 206), is the franchise entity licensed by Starbucks Corporation (NASDAQ: SBUX) to operate Starbucks retail coffeehouses in Norway. The entity runs physical café locations across six Norwegian cities—Oslo, Bergen, Trondheim, Kristiansand, Stavanger, and Bodø—offering hand-crafted espresso-based beverages, cold drinks, Frappuccinos, Refreshers, teas, food items, and a portfolio of whole-bean coffees (Pike Place, House Blend, Caffè Verona, Espresso Roast, Colombia, Ethiopia, Guatemala Antigua, Kenya, Sumatra, and Blonde Espresso). The retail proposition is supported by the My Starbucks Rewards loyalty program, the Starbucks Card stored-value payment system, and an e-commerce storefront (store.starbucks.no) for direct-to-consumer bean and merchandise sales.

Name

Starbucks Norway

Legal name

D. Coffee AS

Website

https://starbucks.no

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Starbucks Norway (D. Coffee AS) is a franchise licensee operating Starbucks coffeehouses across six Norwegian cities, serving retail consumers with hand-crafted beverages, food, whole-bean coffee, and Wolt-powered delivery.

Ownership category

akta.pro rank

Product category

Specialty Coffee Retail

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Coffee and Tea Manufacturing (311920)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Coffee Chains & Franchise Cafes (THAFADAB)

akta.pro secondary industries

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)

Keywords

• Specialty coffee retail
• Café beverages
• Coffee shop services
• Whole bean coffee
• Branded merchandise

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. In-café beverage and food sales: Revenue from on-premises sales of espresso-based drinks, cold beverages, Frappuccinos, and food items across physical café locations.
2. Online store (coffee beans and merchandise): Revenue from e-commerce sales of retail coffee beans, including whole bean options, available at store.starbucks.no.
3. Delivery orders via Wolt: Revenue generated through Wolt delivery platform orders for beverages and food delivered to customers at home, work, or school.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Starbucks Norway (legally D. Coffee AS) operates Starbucks-branded café stores across major Norwegian cities, serving handcrafted espresso beverages, brewed coffee, tea, and food items to retail consumers. The business is complemented by an online store at store.starbucks.no selling whole bean coffee, brewing equipment, and branded merchandise, plus a loyalty program (My Starbucks Rewards) and third-party delivery via Wolt.

Product overview

Starbucks Norway operates a coffeehouse retail business offering hand-crafted beverages, food items, and whole-bean coffees across their store network in Norway. The core offering consists of in-store coffee and beverage service (espresso, lattes, Frappuccinos, Refreshers, teas, and seasonal specials) supported by the My Starbucks Rewards loyalty program and Starbucks Card stored-value payment system. Product portfolio includes three roast tiers (Blonde, Medium, Dark) with 14+ named coffee products available as whole beans for home brewing. Recent initiatives include the Starbucks Delivers delivery service via Wolt platform, and the Barista Championship annual competition. Sustainability efforts focus on reusable cups, paper straws, wooden cutlery, food waste reduction (KuttMatsvinn 2030), and free plant-based options since October 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Starbucks Café In-Store Experience

Quantifiable outcome

• Committed to halving food waste by 2030 aligned with UN Sustainable Development Goals and Norway's KuttMatsvinn industry agreement.
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

One partnership is on record.

• WoltcoreChannel Partner/ Reseller/ DistributorStarbucks has partnered with Wolt for the 'Starbucks Delivers' initiative, allowing customers to have their favorite beverages (coffee, iced drinks, Refreshers, Frappuccinos) delivered to their home, office, or school via the Wolt platform.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Coffee Fellows: Established German coffeehouse chain with European presence. Comparable as a mid-tier coffee chain operating across Europe with similar café formats and broad beverage menus, though less concentrated in Norway.
• Costa Coffee: UK-headquartered mass-market coffee chain (owned by Coca-Cola). Comparable as a global coffee chain brand with café retail and packaged coffee products, serving as a competing premium coffeehouse option in Europe.
• McCafé (McDonald's): Coffee offering within McDonald's restaurants. Competes with Starbucks Norway at the lower-priced end of the Norwegian out-of-home coffee occasion, particularly for convenience-driven and value-oriented consumers.
• 7-Eleven Norway: Convenience retail chain in Norway with self-service coffee offerings. Competes with Starbucks Norway for grab-and-go coffee occasions, particularly outside major café districts and during off-peak hours.

Direct peers

• Joe & The Juice: Danish-born coffee and juice bar chain with a strong Nordic footprint. Comparable as a Scandinavian coffeehouse brand targeting urban consumers with espresso-based drinks and a similar third-place aesthetic.
• Kaffebrenneriet: Norwegian specialty coffee chain roasting its own beans and operating cafés in Oslo and other major cities. Competes with Starbucks Norway for the Norwegian third-wave coffee drinker with a similar in-café and retail bean offering.
• Tim Wendelboe: Award-winning Oslo-based specialty coffee roaster and café. Comparable as a Norwegian café operator targeting premium coffee consumers in Oslo with single-origin offerings and direct trade sourcing.
• Espresso House: Largest coffee chain in the Nordics with hundreds of cafés across Sweden, Norway, Finland, and Denmark. Directly comparable as a multi-city Scandinavian coffeehouse chain competing for the same urban daily-occasion consumer.

Emerging players

• Solberg & Hansen: Norwegian specialty coffee roaster with heritage since 1879 and a smaller café/retail presence. Comparable as a Norwegian-based coffee operator competing for the premium retail bean and café occasion with strong local sourcing credentials.

Regional players

• Deli de Luca: Norwegian convenience café/kiosk chain serving coffee, fresh food, and grab-and-go items in high-traffic urban locations. Comparable as a competing Norwegian foodservice brand targeting commuters and on-the-go coffee occasions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/StarbucksNorge
• Instagraminstagram.com/starbucksnorge
• LinkedInlinkedin.com/company/starbucks-norway

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starbucks Norway