Starfish
Starfish.com is a direct-to-consumer telehealth platform operating under FPK Services LLC that delivers asynchronous online consultations and prescriptions for sexual, reproductive, and wellness conditions, serving adult patients across the United States through pharmacy pickup and direct shipping.
- Company typePrivate
- Founded-
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Starfish firmographics
Firmographics- Name
- Starfish
- Legal name
- FPK Services LLC
- Website
- https://starfish.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Starfish.com is a direct-to-consumer telehealth platform operating under FPK Services LLC that delivers asynchronous online consultations and prescriptions for sexual, reproductive, and wellness conditions, serving adult patients across the United States through pharmacy pickup and direct shipping.
- Ownership category
- akta.pro rank
Starfish industry classification
Industry- Product category
- Telehealth Services
- NAICS
- Offices of Physicians (6211)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro industry
- Prescription-Based Digital Clinics (Condition-Specific Rx Programs)Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support)Healthcare & Life Sciences/Telehealth Platforms/Women’s & Family Health Telehealth Platforms (fertility, pregnancy, pediatrics)DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription)Healthcare & Life Sciences/Telehealth Platforms/Pharmacy-Integrated Telehealth & ePrescribing Platforms
Keywords
Where Starfish is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Starfish business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Telehealth Consultation Fees: Flat fee charged for clinical diagnosis and prescription writing service. Patients pay for the consultation and prescription generation; medication cost is separate at the pharmacy. Each consultation is a one-time transaction.
- Prescription Medication Fulfillment: While medication costs are paid at the pharmacy, some products like Men's Intimate Wash and FC2 Female Condom are shipped directly to patients as part of the service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | UTI Treatment - Consultation + Prescription |
| One time/ perpetual license | Pay-as-you-go | BV Treatment - Consultation + Prescription |
| Unit Pricing | Pay-as-you-go | Psoriasis Treatment - $49 (30% discount) |
| Unit Pricing | Pay-as-you-go | DoxyPEP - 2 Tablets, $22 (25% discount) |
| Unit Pricing | Pay-as-you-go | Male BV Treatment - $89 (35% discount, was $137) |
| Unit Pricing | Pay-as-you-go | Men's Intimate Wash - $29 (35% discount) |
| Unit Pricing | Pay-as-you-go | Zofran (Ondansetron) - $27 (30% discount) |
| Unit Pricing | Pay-as-you-go | Hemorrhoids Treatment - $39 (35% discount) |
| Unit Pricing | Pay-as-you-go | Genital Herpes (HSV-2) - $45 (25% discount) |
| Subscription | Monthly | GLP-1 Weight Loss - $169/month |
| Unit Pricing | Pay-as-you-go | Metformin - $49 (30% discount, was $70) |
| Other | Pay-as-you-go | FC2 Female Condom - Free with insurance |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Starfish product offering
Product offeringCore offering
Starfish operates an online telehealth clinic that provides asynchronous, questionnaire-based consultations reviewed by licensed clinicians who issue prescriptions within 1-2 hours. Patients can pick up medications same-day at a chosen local pharmacy or have select products shipped directly to their door. The platform covers sexual and reproductive health, weight loss, and prescription dermatology, with a white-label offering that lets partner brands deliver telehealth under their own identity.
Product overview
Starfish.com is an online telehealth clinic offering discreet virtual consultations and prescriptions for men's and women's health. The core platform operates through a three-step process: patients complete an online questionnaire, licensed clinicians review and issue prescriptions within 1-2 hours, and medications are picked up at local pharmacies or shipped. The product portfolio spans vaginal health (UTI, BV, yeast infection treatments), STD/STI diagnosis and treatment (chlamydia, gonorrhea, trichomoniasis, ureaplasma, Mycoplasma, herpes), preventive sexual health (DoxyPEP, FC2 condoms, male BV treatment, men's intimate wash), wellness and weight management (GLP-1 medications, metformin, Zofran), and dermatology (acne, eczema, psoriasis). Services are delivered by board-certified physicians and nurse practitioners via asynchronous questionnaire review with synchronous telehealth visits when needed. The company also offers white-label telehealth capabilities to partners through their Partner With Us program.
Differentiator
Problem solved
Functional benefit
Products and services
- Telehealth Consultation Platform
Quantifiable outcome
- Prescription review and issuance within 1-2 hours of questionnaire completion
- +3 more outcomes
Companies that use Starfish
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Starfish technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Starfish partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FPK Services LLCcoreFPK Services LLC is the legal entity operating the telehealth practice. Starfish.com is part of FPK Services LLC, which provides the healthcare practitioner network and telehealth platform. Privacy notices indicate FPK Services maintains HIPAA compliance and is the practice entity for physician services.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Starfish competitors and assessment
Company assessmentDirect peers
- Ro: Multi-condition D2C telehealth platform offering sexual health, weight loss (GLP-1s), dermatology, and pharmacy fulfillment through Roman and Rory brands. Highly comparable on multi-specialty DTC telehealth model with pharmacy integration.
- Wisp: Telehealth platform specifically focused on sexual and reproductive health (UTIs, BV, yeast infections, STIs, herpes, contraception, postpartum care). Closest direct peer given overlapping condition portfolio and cash-pay asynchronous model.
- Nurx: Telehealth platform offering STI testing/treatment, contraception, herpes treatment, and sexual/reproductive health services. Operates under Thirty Madison; comparable on core sexual health focus and asynchronous prescription model.
- Lemonaid Health: Telehealth platform offering online consultations and prescriptions for a broad range of conditions including UTIs, STIs, mental health, and chronic conditions. Comparable cash-pay asynchronous model and condition breadth.
- The Pill Club: Telehealth platform focused on contraception and sexual/reproductive health with pharmacy fulfillment. Comparable condition-specific Rx model and D2C approach to women's health.
- Alpha Medical: Telehealth platform offering primary care, sexual health, dermatology, and mental health services through asynchronous consultation. Comparable as a multi-condition, asynchronous, cash-pay telehealth provider.
- Hims & Hers Health: Largest DTC telehealth platform addressing sexual health (ED, herpes), hair loss, skin, and weight loss (GLP-1s) with similar asynchronous-friendly model, pharmacy integration, and subscription economics. Directly comparable on product breadth and target customer.
Emerging players
- Done. Telehealth platform focused on weight loss via GLP-1 medications with subscription model. Comparable on cash-pay GLP-1 subscription, asynchronous intake, and pharmacy fulfillment — though primary emphasis is weight management.
Broad incumbents
- K Health: AI-driven primary care telehealth platform offering consultations across many conditions including UTIs, STIs, and weight management. Comparable telehealth infrastructure and cash-pay/Subscription model but operates as a broader primary-care incumbent.
- Sesame: D2C telehealth marketplace offering condition-specific consultations across primary care, sexual health, weight loss, and dermatology. Comparable cash-pay telehealth model and condition breadth but with broader marketplace structure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Starfish social profiles
Digital presenceStarfish compliance and trust
Trust signalCompliance2 records
Starfish financial estimates
Financial estimateRevenue estimate
Valuation estimate
Starfish leadership team
Management profileNumber of profiles
Starfish funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Starfish M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Starfish
What does Starfish do?
Starfish operates an online telehealth clinic that provides asynchronous, questionnaire-based consultations reviewed by licensed clinicians who issue prescriptions within 1-2 hours. Patients can pick up medications same-day at a chosen local pharmacy or have select products shipped directly to their door. The platform covers sexual and reproductive health, weight loss, and prescription dermatology, with a white-label offering that lets partner brands deliver telehealth under their own identity.
Is Starfish a public or private company?
Starfish is a private company. It is classified as corporate owned and is currently operating.
When was Starfish founded?
Starfish was founded in -1. It employs 11 to 50 people.
Where is Starfish based?
Starfish is headquartered in Houston, United States, in the North America region.
How does Starfish make money?
Two revenue lines are on record. Telehealth Consultation Fees are the primary driver. The others are prescription Medication Fulfillment.
Who are Starfish's main competitors?
Direct peers on record are Ro, Wisp, Nurx, Lemonaid Health, The Pill Club, Alpha Medical and Hims & Hers Health. Done. is listed as an emerging player. Broad incumbents are K Health and Sesame.
Does Starfish have an API?
No public API is recorded for Starfish.
What industry is Starfish in?
Starfish's product category is Telehealth Services. Its primary akta.pro industry code is HLALAAAD, Prescription-Based Digital Clinics (Condition-Specific Rx Programs), with a secondary code of HLALAHAJ, Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support). Its NAICS code is 6211 and its SIC code is 8011.