Star Marketing, Inc

What Star Marketing, Inc does

Star Marketing, Inc (legal entity Star Marketing Corp.) is a privately held, founder-led professional and managed services firm headquartered in Birmingham, Alabama. Founded in 2002 by Diane Henderson, the company operates two distinct service lines from a single office with approximately 8 employees. The first line is employee benefits consulting — advising HR managers and business owners on health, life, disability, dental, identity theft protection, long-term care, payroll-deducted benefits, and retirement planning, delivered on a custom, quote-based professional services engagement model. The second line, operating under the wholly-owned My Personal Assistant division, provides personal concierge and errand-running services to both individual clients (busy professionals, executives, seniors) and corporate clients that use the offering as an employee benefit to support recruitment and retention. A third adjacent service, Event and Party Management, bundles venue selection, entertainment booking, transportation, on-site staffing, and budget handling for corporate and personal functions.

The business is services-only with no proprietary software, platform, API, or AI components. Delivery is performed by a small team that includes founder Diane Henderson (President, 20+ years of experience, RHU designation) and, as of November 2007, Meredith Cleckler as the first dedicated Personal Concierge Consultant; concierge tasks are largely staffed by retired white-collar professionals. Go-to-market is enterprise field sales: direct outreach via phone, email, and the company website (starmkt.net) to employers and HR managers in the Birmingham metro and broader Southeast US, with no disclosed marketing budget, no digital channels beyond the website, and no named customer logos. Pricing is individually negotiated and not publicly disclosed; revenue mix combines professional services fees for benefits consulting and managed-services-style retainers or per-engagement fees for concierge and event work. The firm carries no external institutional investors, no parent company, no acquisitions, and no disclosed funding activity, and operates as an independent, owner-controlled micro-business.

Name

Star Marketing, Inc

Legal name

Star Marketing Corp.

Website

https://starmkt.net

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Employee Benefits Consulting

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900), Services-Management Consulting Services (8742)

akta.pro primary industry

Entertainment Booking & Speaker/Talent Management (HSACAAAI)

akta.pro secondary industries

Brand Ambassadors & Promotional Event Staff (HSACAEAE), Event Staffing & Brand Ambassadors (Hosts, Greeters, Promoters) (THAHALAA)

Keywords

• Employee benefits consulting
• Personal concierge services
• Event management services
• HR consulting services
• Retirement planning services

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Employee Benefit Consulting Services: Consulting services for health, life, disability, identity theft protection, payroll deducted benefits, long term care and retirement planning. Services provided to employers and HR managers.
2. Personal Assistant/Concierge Services: Concierge staffing services offered as an employee benefit to help companies recruit and retain employees. Services include personal tasks, errand running, event planning, and executive services.
3. Event and Party Management: Event coordination services including venue selection, budget management, invitation handling, entertainment booking, transportation, and onsite staffing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Star Marketing provides employee benefits consulting (health, life, disability, identity theft protection, payroll-deducted benefits, long-term care, and retirement planning) to employers and HR managers. It also operates My Personal Assistant, a personal concierge staffing division delivering errand running, home handyman, pet sitting, house cleaning, personal shopping, transportation, event planning, and executive services to both corporate clients and individuals. A third line offers event and party management including venue selection, budget management, invitations, entertainment, transportation, and on-site staffing.

Product overview

Star Marketing, Inc is an employee benefits consulting firm that operates as a multi-service business offering three distinct service lines: (1) Employee Benefit Consulting for health, life, disability, and retirement planning services, (2) My Personal Assistant — a personal concierge staffing division providing both business executive services and personal household assistance, and (3) Event and Party Management for coordinating personal and corporate functions. The My Personal Assistant division, founded in 2002, serves as both an employee benefit for corporate clients seeking recruitment/retention tools and a consumer service for individuals seeking work-life balance assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• My Personal Assistant A personal concierge staffing service providing clients with dedicated assistants to handle personal tasks such as errand running, home handyman services, pet sitting, house cleaning, transportation, personal shopping, event planning, and home companion services for seniors. Offered both as an employee benefit for corporate clients and directly to individuals.
• Employee Benefit Consulting Comprehensive employee benefits consulting for employers and HR managers covering health, life, disability, dental, identity theft protection, payroll-deducted benefits, long-term care, COBRA administration, retirement planning, and human resource consulting with personalized client service.
• Event and Party Management Full-service event coordination including venue selection, menu planning, budget preparation, invitation handling, entertainment booking, transportation arrangements, on-site staffing, and post-event cleanup for personal and corporate functions.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Magic: On-demand personal-assistant service providing task execution via chat/messaging; competes for the same executive and busy-professional segment but with a software-first, distributed model.
• Hello Alfred: In-home personal assistance and home management service; overlaps with Star Marketing's personal errand, housecleaning, and pet/home-sitting offerings but delivered through a managed platform.
• Velocity Black: Tech-enabled on-demand personal concierge and lifestyle management service; comparable in end-offering (personal tasks, errands, bookings) but competes on digital scale and brand rather than local relationships.

Broad incumbents

• Maritz Global Events: Large corporate event and meeting management company; comparable to Star Marketing's Event and Party Management line in end-service (venue, logistics, on-site staffing) but at enterprise scale.
• Brown & Brown: Major insurance brokerage offering employee benefits consulting and ancillary services; comparable as a scaled incumbent in the same benefits-advisory market Star Marketing addresses.
• LesConcierges: Established corporate concierge provider embedded in employer benefit programs; offers the same 'concierge-as-employee-benefit' positioning Star Marketing uses, but at larger enterprise scale.
• OneDigital: Large national employee benefits brokerage and consulting firm — comparable to Star Marketing's Employee Benefit Consulting line in buyer (HR/employers) and product category (health, life, retirement, voluntary benefits).

Others

• TaskRabbit: On-demand marketplace for errands, home tasks, and personal assistance; competes for the same end-user need (time-strapped individuals outsourcing personal tasks) but via a gig-economy platform rather than a staffed concierge team.

Direct peers

• Pure Concierge: Corporate concierge service provider focused on helping employers offer personal-assistant perks to employees; highly comparable to Star Marketing's model of selling concierge as an HR/retention benefit.
• International Concierge & Lifestyle Management: Long-standing personal concierge and lifestyle management firm serving individuals and corporate clients with errands, event support, and executive assistance — directly comparable to Star Marketing's My Personal Assistant division in service mix and buyer type.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/star-marketing-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Star Marketing, Inc