Stichting Start2Finish

What Stichting Start2Finish does

Stichting Start2Finish is a Dutch foundation (stichting) headquartered in Almere, Flevoland, Netherlands, that organizes community sports events in the Almere region. Founded in 2013–2014 and operated by a 7-person team led by race organizer Jefry Visser, the foundation runs four recurring annual events: Vanquish Tijdrit Almere (time trial cycling), TRI ALMERE (triathlon), De 30 van Almere (a multi-distance running event with a Kids Run component), and Halloween Run Almere-Buiten. The portfolio is positioned as accessible, low-barrier, and meticulously organized, with race distances ranging from 1 km youth runs to 42 km individual time trials and standard-distance triathlon. The organization partners with KiKa (a Dutch children's cancer research fund) through the Run for KiKa component of De 30 van Almere, which raised 189,040.23 euros in 2024 and 156,100 euros in 2025.

The foundation operates a hybrid revenue model built on participant registration fees collected via the third-party platform Njuko, supplemented by sponsorship income from a broad partner ecosystem. Title sponsorship is held by Vanquish Bikes (brought to market by TRIPRO from Hilversum) for the time trial event; Medi-Mere is the long-standing sponsor of the Kids Runs; and a roster of approximately 20 additional partners — including Albert Heijn, Sportpaleis, Run2Day, Picnic, GIANT Bicycles, Ouro Nutrition, and multiple local Almere businesses — supports the events. The organization uses standard digital marketing channels (website, email newsletter, Facebook, Instagram, Twitter/X) and participates in the multi-organization TRI HARD Series for triathlon distribution. Scheduled 2026 events include hosting the WFN NK Tijdrijden (Dutch National Time Trial Championships) on April 12, signaling prestige-level recognition of the Vanquish Tijdrit Almere venue.

The business model is operationally lean: 7 employees coordinate events that collectively draw several thousand participants annually, supported by volunteers and a dense sponsorship network. The foundation does not disclose financial results, does not operate proprietary technology, and is geographically anchored to the Almere/Flevoland region of the Netherlands. Its strategic posture is incremental — expanding event formats (duathlon distances added in 2025), deepening the KiKa charity integration, and upgrading event prestige through national-championship hosting — rather than pursuing aggressive geographic or structural expansion.

Name

Stichting Start2Finish

Legal name

Stichting Start2Finish

Website

https://start-2-finish.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Stichting Start2Finish is a Dutch non-profit foundation based in Almere that organizes four annual community sports events — running, cycling, triathlon, and duathlon — serving amateur and competitive athletes of all levels in the Flevoland region through registration fees and sponsorship income.

Ownership category

akta.pro rank

Product category

Sports Event Organization

NAICS

Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon) (MPAKAIAB)

akta.pro secondary industries

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC), Trail Running & Ultra-Endurance Events (Trail Races, Ultras) (MPAKAIAD)

Keywords

• Sports event organization
• Running race events
• Triathlon events
• Cycling time trials
• Charity running events

Headquarters

HQ city

Almere

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Event Participation Fees: Revenue is generated through participant registration fees for sports events including the Vanquish Tijdrit Almere, TRI ALMERE, De 30 van Almere, and Halloween Run. Registration fees are collected via online platforms like Njuko. The organization also receives sponsorship income from partners such as Vanquish Bikes/TRIPRO, Medi-Mere, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Stichting Start2Finish is a Dutch nonprofit foundation that organizes and manages community sports events in the Almere region. Its core offering is the planning, execution, and registration of four major recurring events: Vanquish Tijdrit & RBR Almere (cycling time trial and run-bike-run), TRI ALMERE (triathlon), De 30 van Almere (multi-distance running event with a Run for KiKa charity component), and Halloweenrun Almere-Buiten. Events accommodate participants of all skill levels through multiple distance categories (1km Kids Run to 30km, plus triathlon/duathlon/time trial formats) and are delivered with volunteer support and local sponsorship.

Product overview

Stichting Start2Finish is a Dutch sports event organization that operates as a single unified offering focused on organizing and managing (sport)events in the Almere region. The company organizes four main recurring events: Vanquish Tijdrit Almere (time trial cycling), TRI ALMERE (triathlon), De 30 van Almere (running with multiple distances), and Halloweenrun Almere-Buiten. These events are organized under the Start2Finish foundation and target athletes of all levels, from professional competitors to recreational participants and children. The organization also supports charitable causes, particularly through the Run for KiKa component of De 30 van Almere.

Differentiator

Problem solved

Functional benefit

Products and services

• Vanquish Tijdrit & RBR Almere A cycling time trial event held on the Gooimeerdijk-Oost near Almere Haven, featuring individual time trials over 42km (3 laps) and 28km (2 laps), a Team Time Trial (TTT) over 42km, and a 6km youth time trial. The event is scheduled to host the WFN NK Tijdrijden (Dutch National Time Trial Championships) in 2026.
• TRI ALMERE A triathlon event featuring the Standard Distance (1500m swimming, 40km cycling, 10km running), Team Time Trial competitions, and multiple race categories for athletes of all levels.
• De 30 van Almere A major running event held annually in Almere-Buiten featuring multiple distances including 1km and 2km Kids Runs, 5km, 10km, 15km, and 30km, with a Run for KiKa charity component supporting childhood cancer research.
• Halloweenrun Almere-Buiten A themed running event held in Almere-Buiten with a Halloween motif, featuring actors and a festive atmosphere for participants.

Quantifiable outcome

• Over 1500 participants per major running event; nearly 1000 participants in TRI ALMERE; over 156,000 euros raised for KiKa in 2025

Named customers3 records

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered flagship, core and minor.

• Vanquish Bikes / TRIPROflagshipGTM or Marketing Partner · 28 November 2024Vanquish Bikes, a bicycle brand brought to market by TRIPRO from Hilversum, became the new title sponsor of the Time Trial Almere in November 2024. The event was renamed Vanquish Tijdrit Almere. Vanquish Bikes aims to make triathlon and aero racing bikes affordable. TRIPRO organizes aero camps for event participants. The sponsorship was extended beyond 2024.
• Medi-MerecoreGTM or Marketing PartnerMedi-Mere, a general practice clinic, has sponsored the Kids Runs at De 30 van Almere for multiple years, enabling children to participate at a very low cost. This partnership supports youth participation in sports events.
• Run for KiKaflagshipStrategic or Co-development PartnerRun for KiKa is integrated into De 30 van Almere, with participants running to raise funds for KiKa (children's cancer fund). In 2025, over 156,000 euros was raised. In 2024, 189,040.23 euros was raised. This is a major charitable component of the event.
• Albert Heijn MeerveldpleinminorGTM or Marketing PartnerAlbert Heijn grocery store at Meerveldplein in Almere sponsors Start2Finish events.
• Sportpaleis Almere CitymallminorGTM or Marketing PartnerSportpaleis Almere Citymall is a sponsor of Start2Finish events.
• Run2DayminorGTM or Marketing PartnerRun2Day, a specialty running store, sponsors Start2Finish sports events.
• PicnicminorGTM or Marketing PartnerPicnic online grocery delivery service is a sponsor of Start2Finish events.
• Andree TroostminorGTM or Marketing PartnerAndree Troost (photographer) is listed as a partner/sponsor of Start2Finish events.
• Dark to LightminorGTM or Marketing PartnerDark to Light is listed as a partner of Start2Finish events.
• TRI HARD SeriescoreTechnology or IntegrationStart2Finish works with the TRI HARD Series for triathlon events. TRI HARD manages event infrastructure including the RBR Almere website and TRI HARD Series branding. The Vanquish Tijdrit Almere is part of the TRI HARD Series.
• Marathon Photo'sminorGTM or Marketing PartnerMarathon Photo's provides official photography services for Start2Finish events including De 30 van Almere.
• Sport Service FlevolandminorGTM or Marketing PartnerSport Service Flevoland is a partner of Start2Finish sports events.
• Almere City MarketingminorGTM or Marketing PartnerAlmere City Marketing is a sponsor and partner of Start2Finish events.
• Ouro NutritionminorGTM or Marketing PartnerOuro Nutrition endurance nutrition brand sponsors Start2Finish events.
• Down the Road CyclingminorGTM or Marketing PartnerDown the Road Cycling is a partner of Start2Finish events.
• Triple F SecurityminorGTM or Marketing PartnerTriple F Security is a sponsor of Start2Finish events.
• MTB&MoreminorGTM or Marketing PartnerMTB&More is a partner of Start2Finish events.
• DUINminorGTM or Marketing PartnerDUIN is a partner of Start2Finish events.
• Ski-MereminorGTM or Marketing PartnerSki-Mere is a partner of Start2Finish events.
• Rixax VerhuurminorGTM or Marketing PartnerRixax Verhuur (equipment rental) is a partner of Start2Finish events.
• Lion AVminorGTM or Marketing PartnerLion AV is a partner of Start2Finish events.
• 3athlonminorGTM or Marketing Partner3athlon (triathlon magazine/platform) is a partner of Start2Finish events.
• Doemere-BuitenmereminorGTM or Marketing PartnerDoemere-Buitenmere is a partner of Start2Finish events.
• Almere Buiten CentrumminorGTM or Marketing PartnerAlmere Buiten Centrum shopping center is a partner of Start2Finish events.
• GIANT BicyclesminorGTM or Marketing PartnerGIANT Bicycles is a partner of Start2Finish events.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Others

• Hardloopnetwerk Nederland: Dutch platform aggregating road running events and serving as an enabling/distribution layer for race registration and discovery. Comparable in targeting the same Dutch amateur endurance runner segment, but functions as an ecosystem/aggregator rather than an event operator.

Broad incumbents

• Golazo Sports: Largest Dutch mass-participation sports event organizer (Rotterdam Marathon, Amsterdam Marathon). Operates at significantly larger scale but competes for the same participant pool and sponsorship wallet across Dutch endurance events.
• IRONMAN EMEA: Global triathlon franchise with European events. Competes for the same triathlon participant pool at an international scale; sets the production quality and sponsorship pricing benchmarks against which smaller Dutch triathlons like TRI ALMERE must position.
• Stichting NN Marathon Rotterdam: Non-profit foundation organizing the Rotterdam Marathon, the largest marathon in the Netherlands. Comparable foundation structure and mass-participation road running focus, but operates at much greater scale with national title sponsorship.

Direct peers

• Stichting Dam tot Damloop: Dutch foundation organizing one of the Netherlands' largest road running events. Comparable non-profit foundation structure, mass-participation road running focus, and charity/community engagement model.
• Challenge Almere-Amsterdam: Operates the largest international triathlon in Almere (Long Distance World Championship venue). Direct competitor for triathlon participants and sponsors in the same Almere market, but at a substantially larger scale with international franchise reach.
• Le Champion: Dutch sports event organizer running major running, cycling, and walking events across the Netherlands (e.g., Marathon Eindhoven, CPC Loop Den Haag). Comparable multi-event endurance portfolio targeting similar amateur and recreational athlete segments.
• TRI HARD Series: Already a technology/integration partner of Start2Finish and operates multiple Dutch triathlon events including the RBR Almere platform. Comparable regional triathlon and run-bike-run event organizer with similar volunteer-driven operating model.
• Stichting Menzis 4 Mijl van Groningen: Dutch foundation organizing a large regional road running event with title sponsorship and multi-distance offering. Closely comparable in foundation structure, regional scope, and event-driven mass participation model.
• Stichting Triathlon Holten: Dutch foundation organizing a well-established triathlon event. Comparable non-profit structure, triathlon focus, and reliance on volunteers and local sponsorship to deliver regional endurance events.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/start2f
• LinkedInlinkedin.com/company/stichting-start2finish

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting Start2Finish