Start & Go

What Start & Go does

Start & Go is a privately held Portuguese-language digital magazine platform founded in 2013 in Porto by coordinator Mónica Monteiro as a partnership with Grupo Editorial Vida Económica. The platform publishes a bimonthly digital magazine (Revista Digital Start & Go) covering entrepreneurship, management, marketing, sales, human resources, strategy, innovation, and business quality, distributed free via email newsletter and the startandgo.pt website to Portuguese entrepreneurs, SME owners, and managers. Content is produced by a network of 18+ resident business authors and experts, and the editorial library has accumulated 48 editions and over 1,000 articles across more than a decade of operation.

The underlying technology is a standard digital publishing and content management stack supporting a Portuguese-language website, email newsletter delivery, and embedded multimedia (YouTube-hosted Talk&Go video interviews). Start & Go's business model is essentially freemium: the magazine, articles, and newsletter are free, with the only disclosed paid revenue stream being event registration fees for the annual Encontro de Autores (Authors' Meeting) conference held at partner venues such as Porto Business School, with dinners priced at €37.50. Adjacent programs include the Talk&Go video series and the Prêmio Start & Go annual awards recognizing top authors and articles.

Go-to-market is content-led: organic website publishing, a free email newsletter, organic social (Facebook, LinkedIn, YouTube), and annual in-person events. Distribution is domestic (Portugal only), with no disclosed funding, no enterprise clients, no parent company, and no international expansion. The company operates with approximately 8 employees and partners with academic institutions (Porto Business School, NOVA SBE) and entrepreneurship programs (European Innovation Academy) to reinforce credibility within the Portuguese SME ecosystem.

Name

Start & Go

Legal name

Start & Go

Website

https://startandgo.pt

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Start & Go is a Porto-based, founder-led Portuguese digital magazine platform founded in 2013 that publishes a free bimonthly business magazine and newsletter for Portuguese entrepreneurs, SME owners, and managers, supported by an 18-author contributor network and an annual authors' conference at Porto Business School.

Ownership category

akta.pro rank

Product category

Business Content Publishing

NAICS

Periodical Publishers (513120)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industries

Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL), Content Strategy & Planning (BPAFAIAG)

Keywords

• Business management content
• Digital business magazine
• Entrepreneurship publishing
• SME management resources
• Business content platform

Headquarters

HQ city

Porto

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Free Digital Content: The core offering of free digital magazine editions and articles distributed via website and email newsletter, supported by Vida Económica group partnership.
2. Event Revenue: Revenue generated from paid event registrations, such as the annual 'Encontro de Autores' held at Porto Business School, with dinner fees of €37.50.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Start & Go is a Portuguese-language digital magazine and content platform that publishes business management articles, case studies, and video interviews targeted at entrepreneurs, SME owners, and managers in Portugal. The platform distributes free bimonthly digital magazine editions via its website (startandgo.pt) and email newsletter, covering topics such as entrepreneurship, marketing, sales, human resources, strategy, innovation, leadership, and quality management.

Product overview

Start & Go is a digital magazine platform focused on entrepreneurship, management, and business excellence for Portuguese SMEs. The core offering is the Revista Digital Start & Go, a regularly published digital publication distributed via email, covering topics such as entrepreneurship, marketing, sales, human resources, strategy, innovation, and quality management. The platform also hosts Talk&Go video interviews, organizes the annual Encontro de Autores (Authors' Meeting) event at partner venues, and administers the Prémio Start & Go awards recognizing top authors and articles. The offering is a content platform built around a community of authors and expert contributors who share knowledge through articles, interviews, and events.

Differentiator

Problem solved

Functional benefit

Products and services

• Revista Digital Start & Go A Portuguese digital magazine focused on entrepreneurship, management, marketing, sales, human resources, strategy, innovation, and business quality, published regularly and distributed free via email newsletter to subscribers.
• Talk&Go Video interview series featuring entrepreneurs, business leaders, and Start & Go authors discussing business topics such as innovation costs, negotiation in sales, leadership, and the network effect in business.
• Prémio Start & Go Annual awards program recognizing the most-read author and the most-read article of the year, honoring the work of contributors to the Start & Go community.
• Encontro de Autores Start & Go Annual in-person event bringing together authors, entrepreneurs, managers, and readers of the magazine for panel discussions, networking dinners, and award ceremonies, hosted at partner venues such as Porto Business School.

Quantifiable outcome

• 44+ digital editions published over 10 years
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Porto Business SchoolcoreStrategic or Co-development Partner · 25 February 2026Host venue for the annual Encontro de Autores (Author Meeting) conference. The first edition of this event was held at Porto Business School on February 25, 2026, featuring panel discussions on leadership and resilience for Portuguese SMEs.
• Grupo Editorial Vida EconómicacoreStrategic or Co-development Partner · 1 January 2013Original publishing partnership with Vida Económica group that gave rise to Start & Go. The founder, Mónica Monteiro, was invited by João Luís de Sousa from Vida Económica to write business case studies, leading to the partnership that evolved into Start & Go.
• NOVA SBE (NOVA School of Business & Economics)minorStrategic or Co-development PartnerFeatured partnership featuring NOVA SBE Voice Leadership Initiative, a program aimed at supporting the modernization and competitiveness of Portuguese SMEs through leadership development and specialized mentoring.
• European Innovation AcademyminorStrategic or Co-development PartnerFeatured collaboration noting that Porto hosted the largest entrepreneurship and innovation academy in Europe at the Faculty of Economics of the University of Porto.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Exame: Portuguese edition of Exame, covering business, economics, and management. Directly comparable as a Portuguese-language business magazine targeting executives and entrepreneurs with editorial content and case studies.
• Jornal de Negócios: Leading Portuguese financial/business daily covering markets, companies, and management. Comparable as a Portuguese-language business content platform targeting managers and entrepreneurs, though distributed via paid daily news rather than a free digital magazine.
• Vida Económica: Portuguese business publisher and Start & Go's founding partner. Both produce business/management content targeting Portuguese professionals; Vida Económica covers broader business news while Start & Go focuses on SME management cases.
• Human Resources Portugal: Portuguese HR and management magazine covering leadership, people management, and organizational topics. Overlaps with Start & Go's HR and management content themes and serves the same Portuguese business audience.
• Marketeer: Portuguese marketing and brands magazine. Comparable as a Portuguese-language B2B content publication targeting marketing and management professionals with multi-channel distribution.
• Forbes Portugal: Portuguese edition of Forbes covering business leaders, entrepreneurship, and management. Directly comparable as a Portuguese-language business magazine targeting entrepreneurs, managers, and SME owners.

Broad incumbents

• Observador: Major Portuguese digital news outlet with a significant business/economy section. Comparable as a broader Portuguese content platform that overlaps with Start & Go's manager/entrepreneur audience through its general business coverage.
• MIT Sloan Management Review: Management publication from MIT focused on innovation, leadership, and strategy for business executives. Comparable in targeting business managers with management-focused editorial, though English-language and academic-anchored.
• Harvard Business Review (HBR): Global business management publication covering leadership, strategy, and entrepreneurship. Comparable in content categories and target audience (managers, executives), though HBR serves a global audience and operates at much larger scale.

Others

• ANJE (Associação Nacional de Jovens Empresários): Portuguese young entrepreneurs association providing content, training, and networking for SME founders. Adjacent to Start & Go: serves the same Portuguese entrepreneur/SME segment with events and educational content rather than a magazine format.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@revistastartandgo7731/videos?view=0&sort=dd&shelf_id=0
• Facebookfacebook.com/721217357944476
• LinkedInlinkedin.com/company/startandgo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Start & Go