Marketeers

What Marketeers does

Marketeers is an Indonesian business media company headquartered in Jakarta and operating since 2012, organized as a platform-plus-events business serving marketing professionals, business leaders, entrepreneurs, and students. The core platform is marketeers.com, a digital content hub covering news, trends, opinion, campaigns, and market insights, supplemented by a print magazine and the eMagz digital edition, plus a premium subscription tier called MarketeersMax. The company extends its media footprint through three flagship annual events: Tech for Business (TFB, now in its 5th year and attended by over 650 participants), Marketeers Hangout (an immersive marketing professionals gathering), and XFest (a full-day virtual event for approximately 3,000 campus students). Marketeers also operates the MClub learning community in partnership with MarkPlus Institute, the Kelas Marketeers masterclass series, the Indonesia Marketing Festival, and four award franchises (OMNI Brands of the Year, Youth Choice, SME Enablers, and Editor's Choice).

Name

Marketeers

Legal name

Marketeers

Website

https://marketeers.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Marketeers is an Indonesian business media company (Jakarta, est. 2012) operating a multi-platform network of digital content, print magazine, premium subscription, flagship events, and industry awards serving marketing professionals, business leaders, entrepreneurs, and students.

Ownership category

akta.pro rank

Product category

Business Media and Trade Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Convention and Trade Show Organizers (56192)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Trade Shows & Industry Expos (B2B) (MPAGAHAB)

akta.pro secondary industry

Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF)

Keywords

• Business media publishing
• Marketing publications
• Industry events conferences
• Digital magazine subscription
• Branded content advertising

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising: The website prominently features 'Advertise With Us' section indicating advertising is a primary revenue stream for brands wanting to reach their business audience
2. Subscription/Magazine: Digital and print magazine subscriptions through emagz.marketeers.com and premium content access via MarketeersMax
3. Events: Revenue from flagship conferences XFest, Hangout, and Tech for Business attended by thousands of participants

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Marketeers is an Indonesian business media company that publishes digital and print content covering marketing, business, and entrepreneurship. It operates a website, a digital magazine subscription service, premium content subscriptions, flagship annual events (Tech for Business, Hangout, XFest), and industry award programs targeting marketing professionals and brands. Revenue is generated from advertising, subscriptions, event sponsorships, and event registrations.

Product overview

Marketeers operates as a next-generation business media company offering a platform-plus-events architecture. The core digital platform (marketeers.com) provides business, marketing, and entrepreneurship content, supported by premium subscription services MarketeersMax and eMagz. The company organizes three major annual conferences (Tech for Business, Hangout, and XFest), community program MClub, and the Indonesia Marketing Festival. Marketeers also administers four annual awards: Youth Choice Award, Omni-Brands of the Year, SME Enablers Award, and Editor's Choice Awards. The company also operates Marketeers Review as an opinion platform for marketing experts.

Differentiator

Problem solved

Functional benefit

Brands

• Tech for Business (TFB): Annual technology and business conference discussing digital transformation and AI in marketing
• Marketeers Hangout
• XFast
• MClub
• Indonesia Marketing Festival
• Marketeers Youth Choice Award
• Marketeers OMNI Brands of the Year
• Marketeers SME Enablers Award
• Marketeers Editor's Choice Awards

Products and services

• Marketeers.com Digital Media Platform Online business media platform publishing articles, news, trends, opinion pieces, and specialized content clusters (Marketing 7.0, AI Marketing, Global EM: Focus on China) for marketing professionals and business leaders in Indonesia.
• MarketeersMax Premium Subscription
• Marketeers eMagz Digital Magazine
• Tech for Business (TFB) Annual Conference
• Marketeers Hangout Annual Event
• Marketeers XFest Virtual Event
• Indonesia Marketing Festival
• MClub Community Learning Program
• Marketeers Review Opinion Platform

Quantifiable outcome

• TFB 2026 attended by over 650 industry professionals including C-level executives and marketing managers
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• MarkPlus InstitutecoreStrategic or Co-development PartnerMarkPlus Institute collaborates with Marketeers on MClub programs, an exclusive learning community offering company visits and expert sessions. MClub provides educational experiences for marketing professionals through practical learning at various companies.
• HeykamaminorStrategic or Co-development PartnerHeykama, a local eyewear brand founded in Bandung in 2020, hosted MClub members for company visit as part of learning program. This provided practical insights on customer-centric strategies for MClub participants.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Drum: Global B2B marketing media brand publishing editorial content, awards (The Drum Awards), and events for marketing professionals. Closely mirrors Marketeers' multi-format platform-plus-events architecture.
• Marketing Week: Centaur-owned UK B2B marketing publication combining editorial, awards, and events for marketing professionals. Operates the same platform-plus-events architecture as Marketeers, focused on a single regional market.
• Campaign Asia: Haymarket-owned B2B marketing media brand for Asia, publishing editorial, awards (Agency of the Year), and events serving the same regional marketer and brand-owner audience as Marketeers. Closely comparable business model mixing content, events, and awards.
• Mumbrella Asia: Asia-focused B2B marketing, advertising, and media industry publisher with editorial, events (Mumbrella360), and awards covering the same marketer audience as Marketeers. Similar content-plus-events operating model.
• SWA Magazine: Long-established Indonesian business and marketing magazine publishing print and digital content for marketers and business leaders. Most direct local-language peer to Marketeers in Indonesia.

Broad incumbents

• Adweek: Large established U.S. B2B advertising and marketing media brand with editorial, events, and awards. Significantly broader and global in scale but covers the same marketer persona Marketeers targets.
• Kontan: Established Indonesian business and financial news publisher with digital and print operations. Targets the same Indonesian business professional audience as Marketeers, though heavier on financial news versus marketing-specific content.
• Forbes Indonesia: Indonesian edition of Forbes covering business, marketing, and entrepreneurship. Serves overlapping C-suite and marketer audience via content plus events, though broader in business scope than Marketeers.

Others

• MarkPlus, Inc. Indonesian marketing consulting and education firm (MarkPlus Institute) that is Marketeers' strategic partner on MClub. Operates in adjacent marketing services rather than directly competing for editorial audience.

Regional players

• A+M (Advertising + Marketing) Magazine: Regional B2B marketing magazine covering Southeast Asia, including Indonesia, with editorial content for marketing professionals. Comparable audience and category, though different geographic emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC4OPXGhLI6seUqeYOaUABaw
• Facebookfacebook.com/themarketeers
• LinkedInlinkedin.com/company/marketeer-com
• Instagraminstagram.com/marketeers
• Xx.com/the_marketeers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketeers