What Starters Technology LTD does

Starters Technology LTD is a Ghana-based educational technology company founded in 2016 by Triumph Tetteh (a former math teacher) and headquartered in Accra with its operating hub at Lashibi-Sakumono. The company delivers STEAM (science, technology, engineering, arts, and mathematics) education across the full childhood-to-adolescence age range, serving three primary customer groups: infants and young children aged 6 months to 6 years through the wholly-owned Bambini micro-preschool subsidiary; school-aged children 4-18 through center-based, home-tuition, and weekend robotics and coding programs; and partner schools through curriculum licensing. The company also publishes STEM Storybooks under the Nexgen Stories brand with a buy-one-donate-one social-impact model aimed at African children.

The product portfolio combines proprietary curriculum content with project-based pedagogy rather than a unified software platform. Core offerings include CodesRock (an integrated coding curriculum for ages 3-6 sold to schools as a $330 one-time license), Play and Code camps, weekday and Saturday robotics programs using Arduino, VEX, and Micro:bit kits, robotics competition training (including preparation for the World Robot Olympiad 2025), and advanced courses in JavaScript, Python, Unity game development, React, Django, AI/ML, data science, and IoT. The STEM Storybooks line integrates scientific concepts — beginning with the inaugural "Tableau Periodic" — into children's narratives, paired with workbooks, art cards, and technical cards. Sub-brands include Bambini, STEAM Spark (home tuition), Starters Robotics Group, CodesRock, Nexgen Stories, and Starters Innovations.

Revenue derives from a mix of subscription-style termly and monthly tuition (GHS1,000-GHS4,000 per program), one-time curriculum licensing for schools (CodesRock at $330), workshop and camp fees (GHS150-GHS960 per session), and direct-to-consumer STEM Storybook sales via Kickstarter ($8-$99 per tier). Distribution is community-led and direct-to-consumer, anchored by the Starters Hub workshop facility and supplemented by school partnerships, home-tuition deployment, and online ordering. The company is bootstrapped with no disclosed external investment, operates with approximately 13 staff, and functions as a founder-led micro-enterprise focused on the Ghanaian domestic market with selected global reach through crowdfunding.

Name

Starters Technology LTD

Legal name

Starters Technology LTD

Website

https://starterstech.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Starters Technology LTD is a Ghana-based educational technology company delivering STEAM, robotics, coding, and AI/ML education programs to children aged 6 months to 18 years through a Bambini preschool subsidiary, center-based training at Starters Hub, school curriculum licensing (CodesRock), and a published STEM Storybook line.

Ownership category

akta.pro rank

Product category

Children's STEAM Education Services

NAICS

Computer Training (61142), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Introductory Coding (Block-Based & Beginner) (EDAMACAA)

akta.pro secondary industries

STEM & Coding Readiness for Early Learners (EDACANAF), Coding, Game Design & Computer Science Camps (EDAMALAD), Text-Based Programming (Python, Java, C/C++) (EDAMACAB), Robotics & Engineering Summer Camps / Bootcamps (EDAMADAF), STEAM-Focused Early Learning Academies (EDACADAJ)

Keywords

• STEAM education
• Robotics training
• Coding courses
• Preschool education
• STEM storybooks

Headquarters

HQ city

Lashibi, Tema

HQ country

Ghana

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Preschool and Early Childhood Education: Bambini preschool program charges termly fees (GHS3,000) for children 6 months to 6 years, providing individualized excellence in nurturing child development through inquiry-based and hands-on learning.
2. STEAM and Robotics Programs: Weekly and monthly subscription-style programs for children aged 4-18 years including STEAM Spark home tuition (GHS2,500 weekly), weekday robotics (GHS4,000 monthly), and Saturday robotics group sessions (GHS1,000 flexible).
3. Workshop and Camp Programs: One-time payment programs including Play and Code Camp (GHS960 for 4 Saturdays), robotics competition training (GHS150 per session), and coding curriculum for schools (CodesRock at $330 one-time).
4. STEM Storybooks and Educational Content: Direct-to-consumer sales of STEM storybook sets through Kickstarter campaign at $8 per book set, $35 for 5 sets, $60 for 10 sets, or $99 for 20 sets, with buy-one-donate-one model.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Starters Technology LTD delivers STEAM/STEM education to children and youth in Ghana through a physical training hub (StartersHub in Lashibi-Sakumono), online and home-tutoring programs, and integrated school curricula. Offerings span a micro-preschool (Bambini), the CodesRock coding curriculum for ages 3-6, weekly robotics and afterschool programs, structured coding/AI/ML/web/game-development/data-science courses, and a STEM Storybook publishing line (Nexgen Stories) sold via crowdfunding with a buy-one-donate-one model.

Product overview

Starters Technology LTD operates as a multi-product educational technology platform consisting of two main portfolios: Education Services and Industry-Community-driven Services (startups). The Education Services portfolio centers on Starters Education, an end-to-end system integrating Child Development School & Resources, Robotics Education and Competitions, Technology and Vocational Workshops, STEAM Education (consultancy, curriculum, and resources), and Home Tuition/Online student support. Key products include the Bambini micro-preschool (6 months-6 years), CodesRock Curriculum for ages 3-6, STEAM Spark home tuition (4-18 years), and comprehensive workshop courses covering Play and Code, Robotics for Competitions, Electronics and IoT, Programming/AI/ML, JavaScript Mastery, Game Development with Unity, Data Science with Python, and Web Development. The STEM Storybooks and Nexgen Stories sub-brands offer educational storybooks integrating STEM concepts. Courses are delivered through physical workshops at StartersHub (Lashibi-Sakumono), home tuition, and online programs.

Differentiator

Problem solved

Functional benefit

Brands

• Bambini: Micro preschool service for children 6 months to 6 years, offering individualized excellence in nurturing child growth through inquiry-based and hands-on learning approaches
• STEAM Spark
• Starters Innovations
• CodesRock
• Starters Robotics Group
• Nexgen Stories

Products and services

• Bambini Micro-Preschool Micro-preschool program for children aged 6 months to 6 years at Starters Hub (Lashibi, Sakumono, Ghana), providing individualized, inquiry-based and hands-on early childhood development. Termly enrollment at GHS3,000 per term.
• CodesRock Curriculum for Schools Integrated coding curriculum for children aged 3-6 years, designed for school adoption covering songs, word games, spatial reasoning, logic, sequencing, and debugging. One-time payment of $330 per school.
• STEAM Spark Home Tuition Weekly personal home tuition and online student support program for children aged 4-18 years, covering STEAM subjects with one-on-one instruction at GHS2,500 per term.
• Robotics for Schools (Afterschool/Mainstream) Afterschool and mainstream-school robotics program for Grade 1 through High School, delivered in partnership with schools on a termly basis.
• Starters Robotics Group (Saturday Sessions) Saturday robotics group program for ages 7-20 years with flexible scheduling at GHS1,000 per month, including competition preparation for World Robot Olympiad 2025.
• Weekday Robotics/Afterschool Program (7-18 years) Weekday regular robotics classes for ages 7-18 years at Starters Hub on a monthly subscription at GHS4,000 per month.
• Play and Code Workshop Foundational coding workshop for children aged 4-8 years using the CodesRock curriculum with unplugged and screen-free learning approaches. Delivered as a 4-Saturday camp at GHS960 per cycle.
• Center Training Workshop Courses (Customised Programs) Customised multi-course program at Starters Hub (Sakumono-Lashibi) covering Computational Thinking, Web Technologies (Figma/HTML/CSS/JavaScript/Bootstrap), Arduino Robotics, Data Science/Analytics, 2D/3D Design and Animation, React.js, Django, JavaScript, Unity Game Development, and Electronics/IoT for ages 8-18.
• Nexgen Stories (STEM Storybooks) Publishing line of 20 STEM-integrated educational storybooks across 4 series (each 5 episodes), accompanied by workbooks, art cards, and interactive tools. Sold globally via Kickstarter at $8 per book set with a buy-one-donate-one model.

Quantifiable outcome

• 85% increase in attention and retention with STEM Storybooks
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Kano Computing: UK-based company that builds computer and coding kits for kids and partners with schools globally to deliver STEAM learning — comparable to Starters in combining hardware (robotics kits), curriculum (CodesRock), and a mission-driven storytelling brand.
• Tinker Education: Kenya-based STEAM and coding education provider for children, offering robotics, programming, and tech camps with in-center and school-channel delivery — directly comparable to Starters' Bambini, Saturday robotics, and school curriculum model within East/West Africa.

Regional players

• Moringa School: Kenya-based technology and vocational training school for youth and adults — comparable as an Africa-focused tech education provider, though oriented toward older learners and workforce outcomes rather than Starters' early-childhood robotics focus.
• uLesson: Nigeria-based K-12 edtech platform delivering video lessons, assessments, and supplementary learning across West Africa — a regional peer addressing the same Ghanaian/Nigerian learner pool with deeper pockets and a tech-led delivery model that Starters' home tuition and online programs must compete against.

Others

• Africa Code Week: Pan-African initiative (SAP-backed) that runs mass coding workshops and teacher training across the continent — comparable as a STEAM/STEM awareness and adoption channel that both complements and competes with Starters' workshops and curriculum delivery in Ghana.

Broad incumbents

• Raspberry Pi Foundation: UK-based charity producing low-cost computing hardware and free computing curricula used in schools worldwide — a broad incumbent that influences the affordability and curriculum standards Starters must meet in its robotics and electronics/IoT courses.
• Andela: Africa-rooted technology training and talent accelerator that has trained thousands of African developers — a broad incumbent in African tech education whose curriculum depth and employer connections raise the bar for Starters' advanced AI/ML and Data Science courses.
• Code.org: Largest US-based nonprofit providing free coding curriculum (including block-based introductions for ages 4+) and school-district partnerships — a broad incumbent that constrains pricing power and shapes the global coding-for-kids category Starters competes in.
• STEM Learning Ltd: India-based STEM education provider running large-scale school programs and competition ecosystems (including robotics) — a broad incumbent whose school-licensing and competition models closely parallel Starters' CodesRock and World Robot Olympiad pipelines.

Emerging players

• Black Boys Code: Canada-based nonprofit offering coding workshops, mentorship, and programs for Black youth — a niche, mission-aligned emerging player with a comparable community-led STEAM model targeting under-represented learners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/starterstech

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starters Technology LTD