StateCraft Inc.

What StateCraft Inc. does

StateCraft Inc. is a Lagos-based governance communication and political consulting firm founded in 2014 and operating across the African continent. The firm provides professional services across eight practice areas: political campaigns, policy development and implementation, government relations, lobbying, crisis management, strategic communication, citizen engagement, and reputation management. It serves a clientele of African presidents, federal and state governments, political parties, UN agencies, and development NGOs, with disclosed engagements including the 2015 Buhari and 2016 Akufo-Addo presidential campaigns and work for governments in Nigeria, Ghana, Senegal, and Kenya.

The firm operates as a boutique consultancy with seven employees and no proprietary technology platform; revenue is generated through project-based professional services engagements priced on a quote-negotiated basis. Go-to-market is enterprise field sales driven by direct relationships with political and institutional decision-makers. StateCraft is a subsidiary of RED Africa and supplements client services with thought-leadership publications, including the BTS100 and WBTS recognition lists and the 'Track the Policy' newsletter series. A 2024 partnership with Ubuntu Tribe extends the WBTS initiative into fintech and blockchain ecosystems.

The business model is fundamentally people- and reputation-driven, with value derived from leadership expertise in African political strategy, established relationships with heads of state, and accumulated credibility from a claimed track record of four or more consecutive election victories. The firm does not disclose revenue, has no disclosed external funding, and is privately held under the RED Africa parent structure.

Name

StateCraft Inc.

Legal name

State Craft Inc.

Website

https://statecraftinc.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

StateCraft Inc. is a Lagos-based governance communication and political consulting firm serving African governments, presidential campaigns, and international organizations across Nigeria, Ghana, Senegal, and Kenya, with services spanning elections, policy, crisis management, and strategic communication.

Ownership category

akta.pro rank

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Governance Consulting Services: Professional consulting fees for governance communication, political campaign strategy, policy development, and government relations services. Revenue is generated through project-based engagements with governments, political candidates, and institutional clients across Africa.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

StateCraft Inc. is a Lagos-based governance communication firm providing consulting services in political campaign strategy, policy development and implementation, government relations, lobbying, crisis management, strategic communication, citizen engagement, and reputation management. Its clients include political candidates, governments, and institutions across Africa, and the firm supports them through an integrated content-communication-development model anchored by its BTS 100, WBTS, and Track the Policy editorial properties.

Product overview

StateCraft Inc. is a governance communication firm offering professional consulting services including Political Campaigns, Policy Development and Implementation, Government Relations, Lobbying, Crisis Management, Strategic Communication, Citizen Engagement, and Reputation Management. The firm operates as a single-service consulting practice rather than a platform-plus-modules architecture. In addition to client services, StateCraft Inc. produces thought leadership publications including the BTS 100 (100 Powers Behind The State) annual list recognizing influential young governance leaders, the WBTS (Women Behind The State) initiative celebrating female leaders, and the Track the Policy newsletter series providing policy analysis.

Differentiator

Problem solved

Functional benefit

Products and services

• Political Campaigns End-to-end political campaign strategy and execution support for candidates and parties across Africa, covering positioning, messaging, and field engagement.
• Policy Development and Implementation Advisory support to governments and institutions in designing, developing, and implementing public policies.
• Government Relations Strategic advisory and engagement services helping clients navigate relationships with government stakeholders and institutions.
• Lobbying Lobbying and stakeholder advocacy services for clients seeking to influence legislative or regulatory outcomes.
• Crisis Management Communications and advisory support to clients facing reputational, political, or operational crises.
• Strategic Communication Strategic communications advisory and execution for political and institutional clients across Africa.
• Citizen Engagement Programs and advisory supporting governments and institutions in engaging citizens and stakeholders on policy and governance issues.
• Reputation Management Reputation management advisory and execution services for political and institutional clients operating in sensitive governance environments.

Quantifiable outcome

• Nana Akufo-Addo won Ghana's 2016 presidential election with 53.8% lead at the polls; 74,000+ 'Ready for Change' campaign app downloads
• +1 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ubuntu TribecoreGTM or Marketing Partner · 29 March 2024Ubuntu Tribe, a fintech company specializing in tokenized real-world assets (starting with gold), partnered with StateCraft Inc.'s parent company RED Africa for the 'Women Behind The State' (WBTS) initiative. Ubuntu Tribe's blockchain technology and GIFT (Gold International Fungible Token) platform supports the WBTS initiative promoting women in governance and business leadership across Nigeria.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Portland Communications: London-headquartered strategic communications consultancy with a strong Africa practice, serving governments, political figures, and multinationals. Closely mirrors StateCraft's election-campaign and government-relations services model.
• Africa Practice: Africa-focused strategic communications and advisory firm with offices across the continent serving corporates, governments, and multilaterals. Directly comparable to StateCraft's pan-African governance communication offering.

Broad incumbents

• Finsbury Glover Hering: Global strategic communications and public affairs firm serving governments, political figures, and corporations. Overlaps with StateCraft in political advisory, crisis, and reputation services at a global scale.
• Weber Shandwick: Global communications network with public affairs and government relations capabilities serving political campaigns and policy initiatives, including in emerging markets relevant to StateCraft's territory.
• Brunswick Group: Global strategic communications advisory with deep Africa coverage and experience supporting political campaigns, government relations, and crisis management for senior public figures. Broader portfolio than StateCraft but overlapping service lines.
• APCO Worldwide: Global public affairs and strategic communications firm with established Africa operations. Competes for government relations, policy communications, and reputation management mandates similar to StateCraft's offerings.
• FleishmanHillard: Global public relations and public affairs agency with African hubs offering public-sector communications, government relations, and integrated campaign support to political and institutional clients.
• Teneo: Global advisory firm combining strategic communications, government affairs, and management consulting. Overlaps with StateCraft in serving senior political and government clients, particularly on reputation and crisis mandates.
• Hill & Knowlton Strategies: Global public relations and public affairs consultancy with a long track record supporting political campaigns, government communications, and policy advocacy for heads of state and ministers.
• Edelman: Largest global PR firm with an Africa practice providing government relations, policy communications, and crisis support to public-sector and multinational clients; comparable in service scope, larger in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/statecraftinc
• Instagraminstagram.com/statecraftinc
• LinkedInlinkedin.com/company/statecraftinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StateCraft Inc.