What Stay-Focused does

Stay-Focused, Inc. is a Delaware-incorporated 501(c)(3) public charity founded on January 28, 2003, by Roger Muller after witnessing his brother Bobby, a Marine Corps veteran with paraplegia, experience the freedom of SCUBA diving in Grand Cayman. The organization delivers PADI SCUBA Diver certification and leadership development programs to teens aged 13–17 with physical disabilities (amputations, cerebral palsy, spina bifida, spinal cord injuries, osteogenesis imperfecta, and related conditions), primarily through week-long residential programs held each summer in Grand Cayman. Core offerings include the First-time Diver Program (seven-day PADI certification), the Reunion Program (six-day skill refinement and team building), the Mentor Program (13 active alumni mentors), the Leadership Development curriculum built on MBTI assessments, and the Caymanian Internship Program launched in 2014 to build local disability awareness. The technology stack is non-proprietary and consists of PADI eLearning for academics, dive monitors, spirometers for pulmonary function measurement, and Divers Alert Network (DAN) Project Dive Exploration data forms; no AI/ML capabilities are deployed. As of 2023 the organization had certified 168 PADI SCUBA divers over 22 years and is targeting 184 alumni by 2026.

The business model is a donations-and-sponsorship nonprofit. Stay-Focused charges no participant fees; all program costs (travel, lodging, diving operations, medical staff, equipment) are covered by tax-deductible contributions in the US and in-kind support in Cayman. Cash revenue is anchored by the TCS New York City Marathon charity partnership (11 BIBs in 2024, 15 in 2025; $5,000 minimum per runner; team goals of $100,000–$125,000). The Sponsor-a-Diver initiative offers five tiers from $250 (SCUBA Diver — supplies and equipment) through $5,000 (Dive Master — two week-long trips and full certification), with intermediate Rescue Diver ($2,500), Advanced OWD ($1,000), and OWD ($500) tiers. Major in-kind contributors include The Ritz-Carlton Grand Cayman (since 2017), Grand Cayman Marriott (since 2009), Westin Grand Cayman (since 2023), Hotel Indigo (2026), Red Sail Sports (diving operations since 2004), Sunset Divers (since 2012), DART (Push Across Cayman event sponsor since 2012), and Divers Alert Network (medical research partner). The organization operates with only 9 employees, is governed by a dual-chapter board of 18 (US Chapter and Cayman Chapter), and is based at 245 East 44th Street, Suite 22B, New York, NY 10017, with programs delivered in Grand Cayman, Cayman Islands.

Name

Stay-Focused

Legal name

Stay-Focused, Inc.

Website

https://stay-focused.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Stay-Focused is a 501(c)(3) nonprofit founded in 2003 that delivers PADI SCUBA diving certification and leadership development programs to teens with physical disabilities through week-long summer programs in Grand Cayman, funded entirely by donations, sponsorships, and events such as the TCS NYC Marathon charity partnership.

Ownership category

akta.pro rank

Product category

Adaptive Recreation & Disability Services Nonprofit

NAICS

Educational Support Services (611710), Sports and Recreation Instruction (611620), Civic and Social Organizations (813410)

SIC

Services-Social Services (8300), Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO)

akta.pro secondary industry

Disability Services & Independent Living Support (BPAGACAG)

Keywords

• Adaptive scuba certification
• Disability leadership programs
• Adaptive recreation services
• Nonprofit youth programs
• Teen mentor programs

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: As a registered 501(c)(3) public charity, Stay-Focused operates entirely on donations. Contributions are tax-deductible in the United States. Primary fundraising vehicle is the annual TCS New York City Marathon charity partnership. Additional fundraising through Push Across Cayman events and direct donations.
2. Sponsorship Tiers: Corporate and individual sponsors can sponsor divers at various levels ($250-$5,000). Dive Master ($5,000) provides complete experience with two week-long trips; Rescue Diver ($2,500) sponsors one first-time diver; other tiers support specific program elements.
3. Hotel and In-Kind Sponsorships: Major hotel partners (Ritz-Carlton, Marriott, Westin, Hotel Indigo) provide in-kind support including accommodations and meals. Red Sail Sports and Sunset Divers provide diving operations. These in-kind contributions form a significant part of program delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Stay-Focused is a 501(c)(3) nonprofit public charity that empowers teens with physical disabilities through adaptive SCUBA certification and leadership development programs in Grand Cayman. The organization runs mentor programs, reunion programs, and a Caymanian internship program to support ongoing participant development. Programming is funded primarily through donations, sponsorships, and fundraising events.

Product overview

Stay-Focused is a non-profit organization offering a suite of programs for teens with disabilities centered on SCUBA diving certification and leadership development. The core offerings include the First-time Diver Program (a seven-day PADI certification), the Reunion Program (six-day skill refinement), Mentor Programs, Leadership Development (using MBTI and workshops), the Caymanian Internship Program, and the Sponsor-a-Diver donor initiative. Programs are conducted primarily in Grand Cayman, Cayman Islands, during summer months, with diving operations partners Red Sail Sports and Sunset Divers.

Differentiator

Problem solved

Functional benefit

Products and services

• Adaptive SCUBA Certification Program Adaptive SCUBA certification program for teens with physical disabilities, delivered in Grand Cayman as part of the organization's flagship offering.
• Leadership Development Program Leadership development program for teens with physical disabilities, integrated with the SCUBA certification experience in Grand Cayman.
• Mentor Program Mentor program providing ongoing support and engagement for teen participants after the core Grand Cayman SCUBA and leadership experience.
• Reunion Program Reunion program supporting alumni participants and sustaining the Stay-Focused community beyond the initial program.
• Caymanian Internship Program Internship program in the Cayman Islands providing cross-cultural and vocational exposure for program participants.

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered secondary, core and minor.

• Hotel Indigo Grand CaymansecondaryOthers · 1 January 2026Newest hotel sponsor for 2026 program (August 3-9). Working with Yann Gillet, Area General Manager of Kimpton Seafire Resort + Spa and Hotel Indigo.
• Westin Grand CaymansecondaryOthers · 1 January 2023Newer hotel sponsor hosting a program in summer 2023. Provided rooms and meals for first-time diver program August 18-24. Team includes Jim Mauer, Michael Zolcak, and Luca Minasola.
• The Ritz-Carlton Grand CaymancoreOthers · 1 January 2017Major hotel sponsor hosting first-time diver programs. Began hosting programs in 2017 and has continued supporting Stay-Focused annually with generous in-kind support including rooms and meals. Marc Langevin and team provide comprehensive hospitality support for program participants.
• Sunset DiverssecondaryStrategic or Co-development Partner · 1 January 2012Provides support through access to sea pool for first dives of first-time divers and refresher dives for reunion divers. Mel Hart and team ensure safe and fun dives.
• DARTcoreOthers · 1 January 2012Major event sponsor for Push Across Cayman events since 2012. Provided generous support for annual disability awareness campaigns. Key financial supporter of signature events.
• Pinnacle MediasecondaryGTM or Marketing Partner · 1 January 2012Media partner providing ongoing sponsorship and coverage for Push Across Cayman events and other Stay-Focused programs.
• Grand Cayman Marriott Beach ResortcoreOthers · 1 January 2009Host hotel since 2009. Hotel staff embraces Stay-Focused and creates a welcoming environment for participants. General Manager Hermes Cuello serves on Stay-Focused's Cayman board.
• Red Sail SportscoreStrategic or Co-development Partner · 1 January 2004Diving operations partner since first program in 2004. Sponsors all aspects of diving program including instructors, equipment, boat access, and dive site coordination. Essential partner enabling SCUBA certification delivery.
• Majestic TourssecondaryOthersProvides local transportation for Stay-Focused programs in Grand Cayman, supporting program logistics.
• Cayman Turtle CentreminorOthersVisit destination for program participants as part of educational activities during Cayman programs.
• Luca and Ragazzi RestaurantsminorOthersLocal restaurants supporting Stay-Focused through fundraising dinners and event catering. Owner Andi Marcher serves on Cayman board.
• Guy HarveyminorOthersFeatured in 20th anniversary celebration content and marketing materials. Artist known for marine wildlife artwork.
• Divers Alert Network (DAN)secondaryStrategic or Co-development PartnerMedical research partner. All first-time divers complete DAN Project Dive Exploration Data Forms and Daily Dive Logs as part of Stay-Focused's research program on adaptive diving safety.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Achilles International: Achilles International enables people with disabilities to participate in mainstream athletics, including running and triathlon programs with a volunteer guide model. Its marathon and adaptive athletics programs are conceptually adjacent to Stay-Focused's Push Across and Marathon charity work.
• National Ability Center: The National Ability Center provides adaptive recreation, sports, and outdoor experiences for people of all abilities, including a similar donor- and sponsor-supported nonprofit model. It is a broader incumbent that competes for the same donor and volunteer ecosystem.
• Challenged Athletes Foundation (CAF): CAF provides grants and support for adaptive sports equipment, training, and competition. It overlaps with Stay-Focused in supporting Paralympic-track athletes (alumni like Tatyana McFadden have CAF ties) and competes for the same donor audience.
• Move United (formerly Disabled Sports USA): Move United is the national umbrella for adaptive sports in the US, providing grants, program resources, and chapter coordination across many disability sports. It is the broader incumbent category leader that encompasses adaptive diving, skiing, and many other disciplines Stay-Focused participants may pursue.

Direct peers

• Diveheart: Diveheart is the closest direct peer — a nonprofit that provides adaptive SCUBA diving experiences, certification, and therapeutic programs for people with disabilities including veterans and children, using a volunteer-driven model analogous to Stay-Focused.
• SUBA (Scuba Diving for People with Disabilities): SUBA and similar regional adaptive diving charities offer PADI certification programs for divers with disabilities. They share Stay-Focused's core mission of making SCUBA accessible but typically operate at a smaller, regional scale.

Emerging players

• Challenge Aspen: Challenge Aspen provides adaptive outdoor recreation and adventure experiences for people with disabilities. Like Stay-Focused, it uses adventure experiences (skiing, etc.) as a vehicle for confidence-building and independence for people with disabilities.
• Adaptive Sports Center (Crested Butte): The Adaptive Sports Center provides year-round adaptive outdoor experiences for people with disabilities. Its mission, donor-supported model, and outcomes-driven programming are highly comparable to Stay-Focused's approach.
• Kitsap Sun (Kitsap Diving Heritage / Adaptive Diving orgs): Smaller regional adaptive diving nonprofits offer PADI certification and open-water experiences for divers with disabilities, sharing Stay-Focused's specific niche but typically without its research partnership and 22-year track record.

Others

• Cayman Islands Tourism Association: As a destination-marketing and stakeholder entity, the Cayman Islands Tourism Association is an ecosystem partner rather than a competitor — it benefits from and supports adaptive tourism initiatives like Stay-Focused but does not deliver programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/PushAcrossAmerica
• LinkedInlinkedin.com/company/stay-focused

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stay-Focused