What Stay KooooK does

Stay KooooK is a European aparthotel and serviced apartment brand operating a hybrid hotel-apartment model across Switzerland and Germany. The company offers two core accommodation products: Studios (fully equipped apartment-style units with kitchenettes, workspaces, and the proprietary 'The Slide' movable furniture element for flexible spatial reconfiguration) and Rooms (smart-comfort hotel rooms for short stays). Each property features 'The Flat', a communal living hub that replaces a traditional hotel lobby with shared kitchen, living/dining/workspace, gaming room, and rooftop terrace, complemented by an on-site host presence. The brand operates five locations — Bern Wankdorf, Bern City, Geneva, Leipzig, and Munich — with three additional German locations (Dortmund, Hamburg Altstadt, Bremen) planned for 2026-2027, representing a roughly 60% footprint expansion.

The company runs a fully digital guest journey through its own booking platform, mobile-based digital keys, and digital check-in/check-out with no physical front desk, and it does not sell through OTAs. Revenue is generated primarily through accommodation rentals for both short stays (city trips, weekend breaks) and longer stays (project work, workation, commuting, extended business assignments), with group bookings (9+ rooms) handled via direct email. Stay KooooK is operated as a subsidiary of SV Group, a Swiss hospitality company, with job listings appearing on the SV Group careers portal and only 12 corporate employees at the brand level, suggesting operational leverage through the parent organization. The company holds Green Key sustainability certification and positions around three primary customer segments: business travelers, leisure travelers, and families/groups.

Name

Stay KooooK

Legal name

Stay KooooK

Website

https://staykooook.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Stay KooooK is a Swiss-German aparthotel and serviced apartment brand operating a hybrid hotel-apartment model with fully digital guest journeys, communal living spaces, and flexible studios and rooms across five cities with three more planned by 2027.

Ownership category

akta.pro rank

Product category

Serviced Apartments / Aparthotel

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Serviced Apartments & Aparthotels (THAGAEAB)

akta.pro secondary industries

Extended-stay serviced apartments (weekly/monthly) (THAMACAD), Serviced Extended-Stay Apartments & Aparthotels (THAMAFAC), Extended-Stay Suites (Kitchenette/All-Suite) (THAGAEAC)

Keywords

• Serviced apartments
• Aparthotel accommodation
• Hybrid hospitality stays
• Community living hotels
• Extended stay lodging

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Accommodation rentals: Stay KooooK generates revenue through renting rooms and studios to guests for short-term and long-term stays. The company offers rooms for short stays and fully equipped studios with kitchens for longer stays. Pricing varies by location, room type, and duration. The company emphasizes direct booking for best rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Stay KooooK operates a hybrid aparthotel and serviced apartment brand offering centrally located Studios (with kitchenette and signature sliding furniture element The Slide) and Rooms for short stays, business travel, and extended stays. Each property features The Flat, a communal living and workspace hub replacing the traditional hotel lobby, and operates a fully digital guest journey with smartphone-based room keys and no physical front desk.

Product overview

Stay KooooK is a hybrid hospitality brand blending hotel, serviced apartment, and community living. The portfolio spans two product lines — Studios (fully equipped with kitchenette, The Slide sliding space element, and workspace for flexible short and long stays) and Rooms (smart-comfort hotel rooms for short stays, city trips, and business travel) — served by a proprietary Digital Guest Journey platform enabling fully digital check-in, digital key access, and check-out. Each property features The Flat, a communal living hub replacing the traditional hotel lobby with shared kitchen, living/dining/workspace, gaming room, green room, and rooftop terrace or loggia. Currently operating in 5 cities (Bern Wankdorf, Leipzig, Bern City, Geneva, Munich), with 3 locations opening by 2027 (Dortmund, Hamburg Altstadt, Bremen). An on-site café and bar (koko) operates at the Leipzig location.

Differentiator

Problem solved

Functional benefit

Brands

• The Flat: The communal living space at Stay KooooK locations - a shared living area featuring kitchen, lounge, gaming room, green room, and often a rooftop terrace, replacing the traditional hotel lobby.
• The Slide
• koko café & bar
• Digital Guest Journey
• The Backyard

Products and services

• Studios Fully equipped apartment-style accommodations with kitchenette, The Slide (signature movable space element), and workspace, designed for business trips, city stays, and extended long-stay use.
• Zimmer (Rooms) Smart hotel rooms designed for short stays, city trips, and business travel, offering comfortable beds, modern Rainshower with light and sound, and central urban locations.
• Digital Guest Journey End-to-end digital guest experience platform covering online check-in, digital key activation via smartphone, booking management, invoice access, and digital check-out through a personalized web app.
• The Flat Communal living space at every Stay KooooK property functioning as the public hub, with shared kitchen, living room, dining and workspace, gaming room, green room, rooftop terrace or loggia, and on-site hosts for guest interaction.

Quantifiable outcome

• No deposit required for long stays
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• Swiss Hands MassagesminorGTM or Marketing PartnerLocal wellness partner in Geneva offering 15% discount on all massage services for Stay KooooK guests. Enhances guest experience with relaxation offerings.
• Frédérique Ducret – Pâtisserie, Boulangerie & Chocolats ArtisanauxminorGTM or Marketing PartnerLocal artisan patisserie in Geneva offering 10% discount on purchases for Stay KooooK guests who show their Digital Journey. Provides authentic local culinary experience.

Scale indicators2 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Limehome: Digital-first serviced apartment operator in the DACH region with fully contactless check-in; directly comparable given the shared focus on technology-enabled, front-desk-free aparthotel operations in German-speaking markets.
• Adagio aparthotels: Aparthotel brand by Accor operating studios and apartments across European cities; directly comparable as a hybrid hotel-serviced-apartment concept serving both short and extended stays in urban locations.
• Zoku: Hybrid aparthotel brand offering micro-appartments with coworking and community spaces; directly comparable given the combination of compact studios, flexible furniture and a strong community/flat concept targeting bleisure travellers.
• Pillar Living: Munich-based aparthotel/serviced apartment operator; directly comparable as a regional competitor offering furnished studios and apartments for short and extended stays in the same German market.
• Citadines (The Ascott Limited): Serviced apartment/aparthotel brand operating across European gateway cities; directly comparable given studio-style accommodation with kitchenettes targeted at both business and leisure travellers.

Broad incumbents

• B&B Hotels: Large European budget hotel chain with significant DACH presence; broadly comparable as a mainstream alternative for short-stay urban travellers, though operating a more traditional hotel model.
• Staycity Aparthotels: European aparthotel group (Wild Aparthotels, Staycity) operating across major cities; broadly comparable as a larger incumbent aparthotel operator with overlapping urban European footprint.
• MEININGER Hotels: Hybrid hotel-hostel brand with strong presence in German city centres; broadly comparable as a value-oriented urban accommodation competitor combining hotel service with flexible, longer-stay-friendly room formats.
• Motel One: Design-led budget hotel chain headquartered in Munich with strong DACH penetration; broadly comparable as a German-headquartered design-driven urban accommodation competitor in overlapping markets.

Emerging players

• Bob W: Tech-enabled serviced apartment brand in Europe offering short and extended stays with digital guest experience; comparable as a digitally native aparthotel competitor pursuing a similar direct-to-consumer playbook across European cities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/staykooook
• YouTubeyoutube.com/@staykooook
• Facebookfacebook.com/staykooook
• Instagraminstagram.com/staykooook
• Pinterestpinterest.de/staykooook
• LinkedInlinkedin.com/company/staykooook

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stay KooooK