Steadfast Insurance

What Steadfast Insurance does

Steadfast Insurance is an independent insurance agency headquartered in Westerville, Ohio, operating since 2019 with a team of approximately 8 employees. The agency is owned and operated by Adam and Kelly Augspurger, a married couple born and raised in Westerville who also hold designations as Certified Senior Advisor (CSA) and long-term care insurance specialist. The company is not a technology or product firm; it functions as a local advisory broker that evaluates coverage options across a network of nine carrier partners — Allstate, American Modern, Encompass, National General, Openly, Progressive, Safeco, Selective, and Travelers — and presents the optimal combination of coverage and price to each client.

The agency's product portfolio spans personal lines (homeowners, umbrella, condo/renters, auto, life, disability income, long-term care, flood, recreational vehicles, and bundled home & auto) and commercial lines (contractors, business owners policies, professional liability, commercial buildings, and commercial auto). Customer acquisition is driven by a consultative, relationship-based sales motion with touchpoints including website quote forms, phone calls, office visits, and a structured referral program. The agency supplements direct sales with a content-driven marketing approach, including a blog, YouTube channel, and the "Steadfast Care Planning" podcast hosted by Kelly Augspurger, focused on long-term care planning and longevity education.

The business model is commission-based: Steadfast earns recurring commissions from its carrier partners on policies placed and renewed, with no additional fees charged to clients. Pricing is determined per quote by the underlying carrier based on individual risk factors. There is no disclosed funding, no institutional investors, no parent company, and no subsidiary structure. Geographic reach is regionally concentrated in Central Ohio.

Name

Steadfast Insurance

Legal name

Steadfast Insurance LLC

Website

https://steadfastagents.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Steadfast Insurance is an independent insurance agency in Westerville, Ohio, owned by Adam and Kelly Augspurger, offering personal and commercial insurance products shopped across nine carrier partners for individuals, families, and small business owners in Central Ohio.

Ownership category

akta.pro rank

Headquarters

HQ city

Westerville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commission Revenue: As an independent insurance agency, Steadfast Insurance earns commissions from insurance carriers (Allstate, American Modern, Encompass, National General, Openly, Progressive, Safeco, Selective, Travelers) when clients purchase and maintain policies. There are no additional fees for customers working with the independent agency.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Steadfast Insurance is a 100% independent insurance agency based in Westerville, Ohio that shops across nine top-rated insurance carriers (Allstate, American Modern, Encompass, National General, Openly, Progressive, Safeco, Selective, and Travelers) to provide personal and commercial insurance coverage to clients. The agency offers free consultations and earns commissions from carriers when clients purchase and maintain policies, with no additional fees charged to customers.

Product overview

Steadfast Insurance is an independent insurance agency offering a comprehensive portfolio of personal and commercial insurance products from multiple top-rated carriers. As a 100% independent agency, they shop across their carrier network to find the best combination of coverage and cost for each client. Their personal insurance offerings include Homeowners, Umbrella, Condo & Renters, Disability Income, Automobile, Life, Boat/Motorcycle/RV/ATV, Long-Term Care, Flood, Rental Property, and Home & Auto bundled coverage. Their commercial insurance includes Contractors, Business Owners Policies (BOP), Professional Liability, Commercial Buildings, and Commercial Auto coverage. The agency specializes in long-term care insurance planning and offers educational resources through podcasts and videos.

Differentiator

Problem solved

Functional benefit

Products and services

• Homeowners Insurance
• Umbrella Insurance
• Condo & Renters Insurance
• Disability Income Insurance
• Automobile Insurance
• Life Insurance
• Boat, Motorcycle, RV, & ATV Insurance
• Long-Term Care Insurance
• Flood Insurance
• Rental Property Insurance
• Contractors Insurance
• Business Owners Policy (BOP)
• Professional Liability Insurance
• Commercial Buildings Insurance
• Commercial Auto Insurance

Quantifiable outcome

• Clients receive expert advice and claims assistance from dedicated account managers

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Allstate InsurancecoreChannel Partner/ Reseller/ DistributorAllstate is one of the insurance carriers represented by Steadfast Insurance. The agency offers Allstate products including billing management and account access through Allstate's online portal. Steadfast clients can manage their Allstate accounts and pay bills through the carrier's website.
• American ModerncoreChannel Partner/ Reseller/ DistributorAmerican Modern is one of the insurance carriers represented by Steadfast Insurance. The agency offers American Modern products including billing management through the carrier's online portal.
• Encompass InsurancecoreChannel Partner/ Reseller/ DistributorEncompass Insurance is one of the insurance carriers represented by Steadfast Insurance. The agency offers Encompass products including billing and account management through the carrier's website.
• National GeneralcoreChannel Partner/ Reseller/ DistributorNational General is one of the insurance carriers represented by Steadfast Insurance. The agency offers National General products including billing and account management through the carrier's website.
• OpenlycoreChannel Partner/ Reseller/ DistributorOpenly is one of the insurance carriers represented by Steadfast Insurance. The agency offers Openly products including account management through the carrier's website.
• Progressive InsurancecoreChannel Partner/ Reseller/ DistributorProgressive Insurance is one of the insurance carriers represented by Steadfast Insurance. The agency offers Progressive products including billing, account management, and policy access through Progressive's online portal.
• Safeco InsurancecoreChannel Partner/ Reseller/ DistributorSafeco Insurance is one of the insurance carriers represented by Steadfast Insurance. The agency offers Safeco products including billing and account management through the carrier's website.
• Selective InsurancecoreChannel Partner/ Reseller/ DistributorSelective Insurance is one of the insurance carriers represented by Steadfast Insurance. The agency offers Selective products including billing and account management through the carrier's website.
• Travelers InsurancecoreChannel Partner/ Reseller/ DistributorTravelers Insurance is one of the insurance carriers represented by Steadfast Insurance. The agency offers Travelers products including billing and account management through the carrier's website.
• Folds of HonorminorStrategic or Co-development PartnerSteadfast Insurance is proud to support and sit on the Young Professionals Board for Folds of Honor, a nonprofit organization that provides scholarships to spouses and children of America's fallen and disabled service members. This represents the agency's commitment to community involvement and support for military families.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Auto-Owners Insurance: Mutual insurance company distributing exclusively through independent agents across 26 states, with deep Midwest presence. Like Steadfast, its distribution thesis rests on local agents offering multiple product lines, though Auto-Owners is the carrier side of the relationship.
• Erie Insurance: Large regional P&C carrier that distributes exclusively through a network of independent agents across the Midwest, Mid-Atlantic, and Southeast. Operates with the same independent-agent model Steadfast uses, but at vastly greater scale and with proprietary underwriting.

Direct peers

• Westfield Insurance: Ohio-headquartered super-regional carrier distributing through independent agents, including in Central Ohio. Operates in the same geographies and product lines (home, auto, commercial, life) that Steadfast's carrier panel addresses, making it a directly comparable regional incumbent.
• Acuity Insurance: Midwest regional P&C carrier that distributes exclusively through independent agents. Highly comparable in its reliance on local, relationship-led independent agencies for personal and commercial lines, particularly in Ohio-adjacent states.
• Cincinnati Financial: Ohio-based holding company for Cincinnati Insurance, distributing primarily through independent agents across the Midwest, Southeast, and Mid-Atlantic. Highly comparable product mix (home, auto, commercial, life) and independent-agent distribution model.
• Central Insurance: Ohio-based regional P&C carrier using independent agents; writes personal and commercial lines including BOP, contractors, and commercial auto — directly overlapping Steadfast's product set within the same geography.
• Grange Mutual: Ohio-based mutual insurer selling personal, commercial, and life products through independent agents in 13 Midwestern and Southeastern states. Operates in the same Central Ohio market with the same independent-agent value proposition.

Regional players

• Frankenmuth Insurance: Michigan-based super-regional mutual carrier selling through independent agents across 30+ states with a personal and commercial lines portfolio closely matching Steadfast's offerings. Geographic overlap is partial but product/market overlap is strong.
• Shelter Insurance: Mutual insurer headquartered in Missouri that distributes through captive and independent agents across the Midwest and South. Comparable personal/commercial product mix and independent-agency distribution, though not active in Ohio specifically.

Emerging players

• Policygenius: Digital insurance marketplace aggregating life, disability, home, and auto quotes from multiple carriers. Represents the emerging direct/online competitive vector that traditional independent agencies like Steadfast must contend with for consumer mindshare.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCqn0cM0jLTwDTTzkrPfSkTg
• LinkedInlinkedin.com/company/steadfast-agents

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steadfast Insurance