株式会社ビーエム

What 株式会社ビーエム does

株式会社ビーエム (B.M CO., LTD.), operating under the brand "Steak House B&M" (ステーキハウスB&M), is a privately held Japanese restaurant company founded in 1977 in Ooi, Shinagawa-ku, Tokyo, by the late Aonuma Hiroshi (青沼 弘). The company runs a multi-format neighborhood dining portfolio across the Tokyo metropolitan area: five Steakhouse B&M locations (Ooi Honten, Meguro, Ikegami, Togoshi, Kamata) serving Western-style steaks, hamburger steaks, and set courses; one shabu-shabu specialty restaurant (B&M151A); and one delicatessen/takeout shop (B&M Delicatessen Beans Asagaya), plus a wholly-owned central kitchen entity (BM RCC / セントラルキッチン) that produces sauces, sausages, dressings, and processed ingredients for all stores. Pricing is per-item à la carte (steaks ¥1,600–¥5,940, hamburgs ¥900–¥2,277) with optional set-course and server-service add-ons and a late-night 10% surcharge after 22:00.

The business model is direct-to-consumer dine-in retail: customers visit brick-and-mortar locations, pay at point of sale, and there is no subscription, membership, or enterprise contracting motion. The company supplements dine-in with food delivery via Uber Eats at two locations (151A and the Asagaya delicatessen) and operates a mail-order magazine referenced on the website. Marketing is conducted through the company website (steakbm.com), a livedoor blog updated monthly with staff recommendations and seasonal menus, an email newsletter, and a single Facebook page for the Meguro store. Customer acquisition is primarily local word-of-mouth and community presence, with no formal performance marketing or sales force.

Customers are individual local residents, working professionals, and families in Tokyo seeking a handcrafted Western-style steakhouse experience at mid-market prices; the value proposition rests on 40+ years of recipe consistency, in-house sauce and sausage preparation, and direct producer sourcing of domestic and imported beef and SPF pork — recognized with the 2008 Minister of Agriculture, Forestry and Fisheries Award for stable domestic ingredient procurement. The founder's 2015 Yellow Ribbon Medal and the company's published "employee independence" program (5 alumni operators) reinforce the brand's training and quality culture, though the business remains a single-region, single-segment operation with no disclosed technology platform, mobile app, or AI capability.

Name

株式会社ビーエム

Legal name

株式会社ビーエム

Website

https://steakbm.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Steak House B&M is a privately held Japanese restaurant company founded in 1977 that operates five steakhouse locations, one shabu-shabu restaurant, and a delicatessen in the Tokyo metropolitan area, supported by its own central kitchen (BM RCC) that produces sauces, sausages, and ingredients for all stores.

Ownership category

akta.pro rank

Product category

Steakhouse Restaurant Services

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFACAE

Steakhouses & Seafood Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

Keywords

• Western-style steakhouse
• Japanese steak restaurant
• Shabu-shabu dining
• Delicatessen takeout
• Central kitchen production

Headquarters

HQ city

Shinagawa, Tokyo

HQ country

Japan

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in restaurant sales: Revenue is generated from customers dining at B&M's physical restaurant locations (steakhouse and shabu-shabu restaurants) and the delicatessen. Customers pay per menu item at point of sale. No subscription or recurring revenue model disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

株式会社ビーエム operates Western-style steakhouse restaurants, a shabu-shabu specialty restaurant (B&M151A), and a delicatessen (B&M Delicatessen) under the B&M brand in the Tokyo metropolitan area. The company sells handcrafted steak cuts, hamburger steaks, original sausages, and seasonal set courses directly to consumers at dine-in locations, with centralized food production handled by its in-house central kitchen (B.M RCC). All outlets use domestically sourced and imported beef (Brisbane, American) and SPF pork prepared using proprietary recipes developed over 40+ years.

Product overview

株式会社ビーエム operates a multi-brand restaurant portfolio consisting of 5 Steakhouse B&M locations (大井本店, 目黒店, 池上店, 戸越店, 蒲田店) serving Western-style steaks and set menus, 1 B&M151A shabu-shabu specialty restaurant, and 1 B&M Delicatessen takeout shop. The company also maintains its own central kitchen (B.M RCC) for food production and ingredient sourcing. Products include various steak cuts (シャトーブリアン, ガーリックバター, リブ, サーロイン, etc.), hamburger steaks with multiple sauce options (デミグラス, ナポリ, もろみ味噌), original sausages, side dishes, and seasonal soups/salads. The portfolio also includes a corporate mail-order magazine and online store.

Differentiator

Problem solved

Functional benefit

Products and services

• Steakhouse B&M Restaurant Locations Western-style steakhouse restaurants serving Japanese-style steak cuts (Chateaubriand, garlic butter steak, rib steak, sirloin), hamburger steaks with original sauces (demiglas, Neapolitan, moromi), handmade sausages, side dishes, and set courses. Operated across 5 Tokyo metropolitan locations (Ooi Honten, Meguro, Ikegami, Togoshi, Kamata) targeting local residents, families, and working professionals.
• B&M151A Shabu-Shabu Restaurant Western-style shabu-shabu specialty restaurant offering SPF pork hot pot, sukiyaki, and course menus. Located in the Togoshi area of Ota ward, Tokyo. Also offers food delivery via Uber Eats platform.
• B&M Delicatessen (Beans Asagaya) Delicatessen retail outlet offering prepared foods, bento boxes, takeout items including B&M handmade sausages and side dishes. Located inside JR Asagaya station's DILA shopping center (Suginami ward, Tokyo). Also offers food delivery via Uber Eats.
• B.M RCC Central Kitchen In-house central kitchen (wholly-owned subsidiary) that produces sauces, sausages, processed foods, and manages ingredient sourcing for all B&M restaurant locations. Provides centralized quality control and consistent handmade preparation across all store formats.

Quantifiable outcome

• 40+ years of continuous operation with consistent taste quality maintained since founding

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered minor.

• FanSite (ファンサイト有限会社)minorOthersFanSite Co., Ltd. is listed in B&M's links section as the business partner responsible for producing and maintaining B&M's website. This is a website development/IT services partnership.
• Uber EatsminorChannel Partner/ Reseller/ DistributorB&M 151A store and B&M Delicatessen Asagaya offer food delivery via the Uber Eats platform, making B&M menu items available for home delivery.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• 牛角 (Gyukaku / Colowide): Gyukaku, operated by Colowide, is Japan's largest yakiniku chain and shares B&M's casual, meat-focused, dine-in neighborhood positioning. It overlaps with B&M on meat-quality messaging, family-customer targeting, and Tokyo metro density.
• しゃぶしゃぶ温野菜 (Shabu-shabu On-Yasai): On-Yasai is a leading shabu-shabu specialty chain operating across Japan, directly comparable to B&M's B&M151A shabu-shabu store. Both target casual diners seeking hot-pot meals with quality meat.
• レッドロブスター (Red Lobster Japan): Red Lobster's Japan operations are a Western-casual steak-and-seafood chain that overlaps with B&M's Western-style steakhouse positioning. Both target the dine-in, multi-course, family-casual occasion in the Tokyo market.
• ブロンコビリー (Bronco Billy): Bronco Billy is a hand-cut steakhouse chain known for hand-cut grilled steaks, salad bars, and family-dining positioning in the Tokyo/Chubu/Kansai regions. Its hand-cut, family-restaurant, and neighborhood steakhouse format is closely aligned with B&M's value proposition.
• いきなりステーキ (Ikinari Steak): Operated by Pepper Food Service, Ikinari Steak is Japan's most prominent casual steakhouse chain with a Tokyo-heavy footprint. It targets the same price-conscious steak-loving diner as B&M with a faster, more casual format, making it the most directly comparable domestic peer.
• すたみな太郎 (Sutamina Taro): Sutamina Taro is a steak-and-buffet chain in the Kanto region offering grilled steaks at value prices. It competes with B&M for budget-conscious Tokyo-area diners seeking steak in a casual dine-in format.

Broad incumbents

• すかいらーく (Skylark Holdings): Skylark is the operator of Gusto, Jonathan's, and other large family-restaurant brands across Japan. It competes with B&M for casual family dining occasions in the Tokyo area at a lower price point and substantially larger footprint.
• Royal Host: Royal Host is one of Japan's largest long-established family restaurant chains with a broad Western-style menu including steaks. It competes for B&M's family-dining and casual steakhouse occasions but at a lower price point and much larger scale.

Regional players

• Steak Aoki's (アオキーズ・ピザ/steak chain operations): Aoki's group operates steak-focused casual restaurants in select regions of Japan. It shares B&M's casual steakhouse positioning but is more regionally concentrated outside Tokyo, making it a regional rather than direct Tokyo competitor.

Emerging players

• 焼肉ライク (Yakiniku Like): Yakiniku Like pioneered solo-yakiniku casual dining in Japan with a fast, technology-enabled format. It does not directly compete in the steakhouse category but represents the emerging, lower-commitment, digitally-native format that is eroding B&M's traditional dine-in base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

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Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 株式会社ビーエム