Sterling Hotel

What Sterling Hotel does

Sterling Hotel is a 16-room Victorian boutique hotel located at 1300 H Street in Sacramento, California. The property occupies a building originally constructed in 1894, was converted into a hotel in 1988, and was expanded in 1995 with a 10,000 sq ft addition that added guest rooms and an event ballroom. It operates as both a lodging property and an event venue, hosting weddings and private functions alongside overnight stays.

The hotel is operated and managed by Wedgewood Weddings as the operator's official venue hotel, which aligns room inventory with Wedgewood's national wedding booking pipeline. Technology infrastructure consists of Cloudbeds as the property management system, with contactless digital check-in and a digital key capability supporting self-service guest arrival. The business has approximately 45 employees.

Revenue is generated through three primary streams: overnight room revenue from the 16 keys, wedding and private-event venue rental leveraging the ballroom and historic Victorian spaces, and group/block bookings associated with wedding parties. The property sells into leisure travelers, wedding guests, couples, and small group bookings. No pricing model, RevPAR, or occupancy data is disclosed in the available input.

Name

Sterling Hotel

Legal name

The Sterling Hotel

Website

https://sterlinghotelsacramento.com

Company type

Private

Founded year

1894

Operating status

Operating

Headcount range

11–50 employees

Short description

Sterling Hotel is a 16-room Victorian boutique hotel and wedding venue in Sacramento, California, built in 1894 and operated by Wedgewood Weddings as its official venue hotel.

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Bed-and-Breakfast Inns (721191)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Boutique Inns (THAGAHAB)

akta.pro secondary industry

Heritage & Palace Luxury Hotels (THAGACAF)

Keywords

• Boutique hotel accommodations
• Wedding venue hosting
• Historic lodging services
• Event space rental
• Victorian hospitality

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Room Reservations: Primary revenue stream from overnight accommodations across 16 uniquely styled guest rooms including standard rooms, suites (Huntington Suite, Crocker Suite, Deluxe Queen Suite), and ADA-accessible options. Revenue generated through direct website booking (Cloudbeds), phone reservations, and third-party OTAs.
2. Event Venue Rental: Revenue from hosting weddings, events, and gatherings at the hotel's event spaces including The Sterling Ballroom (replacing the Glass Conservatory), The Drawing Room, courtyard ceremony site, and indoor chapel. Managed in partnership with Wedgewood Weddings as the official hotel of their ballroom, chapel, and courtyard venue.
3. Group Block Bookings: Group bookings for 5 or more rooms, offered at negotiated rates with dedicated inquiry process through the hotel's Group Block Inquiry form

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

The Sterling Hotel operates a 16-room Victorian-era boutique hotel in Midtown Sacramento offering overnight guest accommodations across uniquely styled rooms and suites, alongside a full-service wedding and event venue (The Sterling Ballroom, The Drawing Room, courtyard, and indoor chapel). The property is the official hotel of Wedgewood Weddings and provides group block bookings, contactless digital check-in, and curated historic lodging experiences for travelers, wedding guests, and romantic getaways.

Product overview

The Sterling Hotel Sacramento is a 16-room Victorian boutique hotel offering a unified hospitality experience centered on overnight guest accommodations and event venue services. The product portfolio consists of guest rooms and suites (Huntington Suite, Crocker Suite, Deluxe Queen Suite, Deluxe King, Deluxe Queen, Double Queen, King ADA) featuring Victorian-era ambiance with modern amenities including marble bathrooms and Jacuzzi tubs, plus the Wedgewood Weddings venue offering ceremony and reception spaces for up to 200 guests. The hotel also provides a contactless check-in and digital key module as an enhanced guest convenience feature. The property is operated and managed by Wedgewood Weddings for its event operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Sterling Hotel Guest Rooms & Suites A 16-room collection of Victorian-era guest rooms and suites offering accommodations ranging from Deluxe Queen and Deluxe King rooms to luxury suites with floor-to-ceiling marble bathrooms, built-in Jacuzzi tubs, and views of the Sacramento skyline. Targeted at business travelers, romantic getaways, and wedding guests.
• Huntington Suite The premium corner-position suite featuring a king bed, floor-to-ceiling marble bathroom, built-in Jacuzzi tub framed by classical pillars, a separate glass shower, and sweeping views of the Sacramento skyline. Aimed at upscale romantic getaways and VIP guests.
• Crocker Suite A versatile suite named for Sacramento's railroad baron, featuring a king bed and queen sofa bed with high ceilings and an oversized marble bathroom with built-in Jacuzzi tub, suitable for couples or families.
• Deluxe Queen Suite A spacious suite with two queen beds, exceptionally high ceilings, and a Jacuzzi tub, designed for families and groups seeking Victorian charm with modern comfort.
• Wedgewood Weddings Venue at Sterling Hotel Wedding and event venue operated and managed by Wedgewood Weddings, featuring The Sterling Ballroom (replacing the Glass Conservatory), The Drawing Room, courtyard ceremony site, and indoor chapel with a capacity of up to 200 seated guests or 325 for standing events. Targeted at engaged couples, wedding planners, and event organizers.
• Group Block Bookings (5+ Rooms) Dedicated group booking service offering negotiated rates for parties of 5 or more rooms, coordinated through a Group Block Inquiry form. Targeted at family reunions, group travelers, wedding guest blocks, and corporate group stays.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Wedgewood WeddingscoreStrategic or Co-development PartnerThe Sterling Hotel is the official hotel of the Wedgewood Weddings ballroom, chapel, and courtyard venue. Wedgewood Weddings operates and manages the hotel's wedding and event spaces. The partnership provides exclusive access to wedding clientele, on-site event coordination, and integrated wedding package offerings.
• CloudbedscoreTechnology or IntegrationCloudbeds provides the property management and online reservation system for The Sterling Hotel. The Cloudbeds integration enables real-time availability, direct online booking, contactless check-in, and digital key functionality for guests.

Scale indicators3 records

Recent moves5 records

Others

• Wedgewood Weddings: Parent strategic operating company and exclusive wedding venue partner for the Sterling Hotel. Operates a portfolio of wedding/event venues across multiple U.S. markets — provides operational support and demand pipeline to the Sterling but does not directly compete with it as a hotel.

Direct peers

• The Citizen Hotel, Autograph Collection: Boutique historic hotel in downtown Sacramento near the State Capitol, competing for the same business traveler, government, and leisure segments as the Sterling. Closest direct competitor in the Sacramento heritage-boutique category.
• Grand Island Mansion: Historic Sacramento Delta-region mansion wedding and event venue offering on-site accommodations and ceremony spaces. Directly comparable heritage-property wedding venue with lodging, competing for destination wedding couples in Northern California.
• Arden Hills Resort & Spa: Sacramento-area resort and country club with on-site lodging, spa, and extensive wedding/event facilities. Comparable hybrid hospitality + event venue model serving Sacramento regional demand for weddings and leisure stays.
• Kimpton Sawyer Hotel: Upscale boutique hotel in downtown Sacramento's Golden 1 Center district, serving business and leisure travelers with a similar premium positioning. Competes for the same Sacramento visitor market with comparable amenity standards.
• The Delta King: Historic riverboat hotel permanently moored in Old Sacramento — a heritage boutique lodging property in Sacramento's tourism core. Competes with the Sterling for tourists and experiential travelers seeking character-rich Sacramento stays.
• Park Winters: Northern California boutique wedding/event venue with on-site lodging — a directly comparable hybrid hospitality model combining intimate accommodations with wedding venue operations, similar in scale and experiential positioning to the Sterling.
• Vizcaya Pavilion: Historic Sacramento event venue and wedding location operating in the same Sacramento historic-events market as the Sterling Hotel's Wedgewood Weddings partnership. Comparable mid-size historic venue competing for Sacramento wedding and event clientele.

Broad incumbents

• The Westin Sacramento: Upscale full-service Sacramento hotel with broader amenity and group-event infrastructure than the Sterling. Represents the chain-hotel incumbent competing for the same Capitol corridor business and leisure demand at scale.
• Hyatt Regency Sacramento: Large convention-capable hotel directly adjacent to the State Capitol, competing for government-related and group travel demand. Established incumbent in the Sacramento Capitol corridor where the Sterling operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sterling-hotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sterling Hotel