What Sterling Industries does

Sterling Industries Inc. is a privately held, Alberta-based industrial service company that installs, maintains, and repairs rotating equipment and fluid distribution systems for municipal water/wastewater operators and oil-and-gas producers across the province. Its core technical scope covers pumps (vertical turbine, end suction, split case, submersible, frac), fire pump packages (distributed under a Ruhrpumpen partnership), flow meters, valves, level controls, generators (4–2,700 kW), and natural gas and diesel engines, with precision rebuild capabilities such as 0.005-inch bowl shaft alignment on vertical turbine pumps and full power end and fluid end rebuilds on SPM and FMC frac pumps. The company delivers this through a 24/7/365 on-site field service operation supported by fully loaded service trucks and a dedicated rebuild shop, serving as a single point of contact for turnkey project delivery from planning through commissioning, and using OEM diagnostic software for Cat, Cummins, MTU, and other major platforms.

The business operates on three intertwined revenue streams: professional service and maintenance (preventive and corrective, including emergency call-outs), hardware and parts sales (heavy equipment parts such as Triplex/Quintuplex pumps, power ends, fluid ends, and generator sets), and project-based turnkey delivery. Pricing is quote-based and not publicly disclosed, with all work performed under direct service contracts rather than through distribution intermediaries. Sterling holds a stack of safety and compliance pre-qualifications (COR, WCB, Avetta, ISN, CQN, ComplyWorks, and NFPA fire pump inspection certification) that gate access to municipal and oilfield contractor rosters in Alberta. The company is founder-led by Brandon Sterling, a Red Seal Millwright, operates from a single headquarters in Blackfalds, Alberta, and is privately owned with no disclosed institutional investors, funding rounds, or parent company.

The customer base is segmented into two primary verticals — municipal water/wastewater facilities and oil-and-gas operations (frac, cementing, pressure pumping, and engine maintenance) — with fire protection as a secondary use case. End-customer logos are not publicly disclosed, and segment mix is not quantified, but the company emphasizes relationship-driven, repeat service work supported by emergency response availability and a documented zero-incident safety record since inception.

Name

Sterling Industries

Legal name

Sterling Industries Inc.

Website

https://sterlingindustriesinc.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sterling Industries Inc. is a private Alberta-based industrial service company that installs, maintains, and rebuilds rotating equipment — pumps, generators, engines, and flow/pressure controls — for municipal water/wastewater operators and oil-and-gas producers across the province, with 24/7 field service and a dedicated rebuild shop.

Ownership category

akta.pro rank

Product category

Industrial Rotating Equipment Services

NAICS

Pump and Compressor Manufacturing (33391), Oil and Gas Field Machinery and Equipment Manufacturing (333132), Fluid Power Pump and Motor Manufacturing (333996), Fluid Power Valve and Hose Fitting Manufacturing (332912)

SIC

Pumps & Pumping Equipment (3561), Oil & Gas Field Machinery & Equipment (3533), Oil & Gas Field Services, Nec (1389)

akta.pro primary industry

Hydraulic, Pneumatic & Fluid Power Systems MRO (Cylinders, Pumps, Valves, Hoses) (TLAKAHAI)

akta.pro secondary industries

Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG), Oilfield Equipment Manufacturing & Supply (Wellheads, BOPs, Surface Equipment) (EUALABAL), Purple Pipe / Recycled Water Distribution Utilities (Networks, Pressure Zones) (EUANAGAE), Hydraulic Power Units & Systems (HPUs, Manifolds, Integrated Circuits) (IMAHAGAB)

Keywords

• Rotating equipment services
• Pump maintenance repair
• Industrial field services
• Municipal water systems
• Oil field pumping

Headquarters

HQ city

Blackfalds

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Service and Maintenance: Preventive and corrective maintenance services for rotating equipment including on-site technicians, fully loaded service trucks, and rebuild shop capabilities. Includes 24/7 emergency call services for rotating equipment such as generators, engines, and pumps.
2. Parts Sales and Supply: Supply and expedited delivery of heavy equipment parts for pumps, generators, engines, and related rotating equipment. Parts include Triplex and Quintuplex pumps from 600hp-4000hp, frac pump components (FMC, SPM power ends, fluid ends), and generator sets from 4 to 2,700 kW.
3. Turnkey Project Delivery: Concept-to-completion project solutions from planning through equipment repair, installation, and commissioning. Includes overseeing third-party contractors with a collaborative customer-first approach and single point of contact across project scope.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sterling Industries provides installation, maintenance, and repair services for fluid distribution and collection systems, including rotating equipment such as pumps, fire pumps, generators, and engines, alongside flow meters, valves, and level controls. The company delivers 24/7 emergency response across Alberta through fully loaded mobile service trucks and a dedicated rebuild shop, serving municipal water/wastewater facilities and oil and gas operators with turnkey project delivery from concept through commissioning.

Product overview

Sterling Industries is an industrial service company providing installation, maintenance, and repair of fluid distribution and collection systems. The company operates as a single unified service organization offering distinct product lines: rotating equipment (pumps, fire pumps, pressure pumping systems), flow management (flow meters, valves, level controls), power generation (generators and controls, natural gas and diesel engines), and asset management services. Supporting these core offerings are parts supply, preventive/corrective maintenance, and turnkey project services. The company serves municipal water/wastewater facilities and oil and gas operations, providing 24/7 emergency service with fully equipped mobile trucks and a rebuild shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Pumps Rotating equipment pumps for collection systems (vertical turbine pumps, end suction pumps, horizontal split case pumps, axial flow pumps) and treatment plant applications (process fluid grinders, self-priming pumps, chopper pumps, screw impeller pumps, disc pumps, submersible pumps), sold and serviced for municipal water/wastewater facilities.
• Fire Pumps Fire protection pump packages distributed from Ruhrpumpen, including electric and diesel fire pumps in horizontal (split case) and vertical (vertical turbine) configurations, available as single pumping units or complete packaged fire systems in 60 Hz, with annual NFPA inspection services.
• Flow Meters Flow measurement equipment including mag meters, ultrasonic meters, vortex meters, mass flow meters, and liquid flow meters, with installation, repair, and maintenance services for water distribution facilities.
• Valves Valve products and services including throttle, check, butterfly, ball, gate, and globe valves for water distribution systems, with monitoring, maintenance, and repair capabilities.
• Level Controls Level control systems and valves that prevent overflow in tanks, towers, and reservoirs, covering a wide range of processes for water distribution facilities.
• Generators and Controls Generator and control systems including diesel and natural gas generator sets from 4 to 2,700 kW, integrated digital controls, transfer switches from 40 to 3,000 amps, paralleling systems, sound-attenuated enclosures, and rental power solutions.
• Asset Management Planning Strategic, risk-based municipal asset management services including asset assessment, current state evaluation, asset management planning, long-term financial integration, and annual reporting for water and wastewater infrastructure.
• Pressure Pumping Oil field pressure pumping services with triplex and quintuplex pumps from 600hp to 4,000hp, including frac pump rebuilds, modifications, and hydraulic fracturing pump repair and maintenance.
• Frac and Cementing Field Service Field service repairs and rebuilds for frac pumps (SPM and FMC), fluid end swaps, tractors (CVIP), and bi-fuel equipment including power ends, fluid ends, blenders, generators, and supporting vehicles.
• Natural Gas and Diesel Engine Service Engine maintenance, troubleshooting, and repair services for natural gas and diesel engines with software diagnostic plugins for CAT, Cummins, MTU, and other manufacturers, including voltage changes, control panel installations, and load bank testing.
• Replacement Parts Supply Replacement parts for heavy equipment including pumps, pump drives, flow/pressure controls, and valves, with expedited delivery to minimize machine downtime and extend equipment longevity.
• 24/7 Field Service and Rebuild Shop Preventive and corrective maintenance services for rotating equipment including generators, engines, and pumps, with fully loaded service trucks and a rebuild shop available 24 hours a day, 7 days a week, 365 days a year.
• Turnkey Project Delivery Turnkey project services with a collaborative, customer-first approach from planning through commissioning, including oversight of pre-assessed third-party contractors for comprehensive project delivery.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• RuhrpumpencoreTechnology or IntegrationSterling Industries distributes Ruhrpumpen fire pumps, the world leading specialist in design and manufacture of fire protection pump packages. The complete range includes electric and diesel fire pumps in horizontal (Split Case Firepumps) and vertical (Vertical Turbine Fire Pumps) configurations, available as single pumping units or complete Packaged Fire Systems.
• Vaughn PumpssupportingTechnology or IntegrationEquipment manufacturer whose products Sterling Industries services and maintains as part of their rotating equipment expertise.
• Flygt (Xylem)supportingTechnology or IntegrationEquipment manufacturer whose products Sterling Industries services and maintains as part of their rotating equipment expertise.
• Caterpillar (CAT)supportingTechnology or IntegrationEquipment manufacturer whose generators, engines, and related products Sterling Industries services and maintains, with proper software tools for diagnosis and troubleshooting.
• CumminssupportingTechnology or IntegrationEquipment manufacturer whose diesel and natural gas generators and engines Sterling Industries services and maintains, with proper software tools for diagnosis.
• MTU (Rolls-Royce Power Systems)supportingTechnology or IntegrationEquipment manufacturer whose engines and power systems Sterling Industries services and maintains, with proper software tools for diagnosis and troubleshooting.
• FMC Technologies (Schlumberger)supportingTechnology or IntegrationManufacturer of frac pumps and pressure pumping equipment that Sterling Industries services, rebuilds, and performs fluid end swaps for.
• SPM (NOV)supportingTechnology or IntegrationManufacturer of frac pumps and pressure pumping equipment that Sterling Industries services, rebuilds, and performs power end repairs for.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Toromont Industries: Toromont is a Caterpillar dealer and power systems provider operating across Canada. Directly comparable to Sterling Industries in its CAT engine and generator service work, with broader geographic coverage and additional HVAC/refrigeration capabilities.
• Xylem Inc. Xylem is a global water technology company that owns Flygt (a Sterling Industries OEM partner). Comparable to Sterling Industries in its municipal water/wastewater pump services, vertical turbine pump expertise, and utility-focused service model.
• KSB SE & Co. KGaA: KSB is a global pump and valve manufacturer with established service operations. Comparable to Sterling Industries in its pump service, municipal water applications, and valve maintenance offerings, though with global scale and broader product portfolio.
• Flowserve Corporation: Flowserve is a major global pump manufacturer with a substantial installed-base service business. Comparable to Sterling Industries in its pump maintenance, repair, and overhaul (MRO) services for industrial and municipal customers, though at significantly larger global scale.
• Sulzer Ltd: Sulzer is a global pump manufacturer with extensive service operations. Comparable to Sterling Industries in its rotating equipment service, pump rebuild capabilities, and municipal/industrial customer base, though operating globally with broader product lines.
• Atlas Copco: Atlas Copco is a major global industrial equipment manufacturer and service provider with significant compressor and pump service operations. Comparable to Sterling Industries in its industrial field service model and OEM service capabilities, though at vastly larger scale.
• Wajax Corporation: Wajax is a Canadian industrial services and equipment distributor with significant presence across Western Canada. Comparable to Sterling Industries in its pump, rotating equipment, and power generation service offerings, though Wajax operates at much larger scale across multiple equipment verticals and geographies.
• Finning International: Finning is the world's largest Caterpillar dealer, providing heavy equipment sales and service across Western Canada. Comparable to Sterling Industries in its Caterpillar engine and generator service capabilities, though Finning operates at far greater scale and broader scope.

Regional players

• Rocky Mountain Equipment: Rocky Mountain Equipment is a Canadian dealer of Case IH and Case Construction equipment with service operations across Western Canada. Comparable to Sterling Industries in its Western Canadian industrial service footprint, though with different equipment focus.

Direct peers

• Peerless Industrial Group: Peerless Industrial Group is a Canadian distributor and service provider specializing in pumps and fluid handling equipment. Directly comparable to Sterling Industries' municipal water/wastewater pump services, parts supply, and field service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SterlingIndustriesInc
• LinkedInlinkedin.com/company/sterlingindustriesinc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sterling Industries