STILL Romania

What STILL Romania does

STILL Romania (STILL Material Handling Romania SRL) is the Romanian distribution and service subsidiary of STILL GmbH, which operates within the KION Group, one of the world's largest intralogistics providers. Registered in Romania in October 2008 and headquartered in Dragomirești Deal, Ilfov, the company sells and services a full intralogistics portfolio to Romanian enterprises, including electric and diesel/gas forklift trucks, reach trucks, pallet trucks, order pickers, narrow-aisle trucks, industrial trains, and manual handling equipment. It serves warehouse and logistics operations, manufacturing facilities, retail and distribution centers, and specialized industrial applications (cold storage, hazardous areas), with primary emphasis on warehouse/logistics and manufacturing customers.

The company's technology stack spans material handling hardware, energy systems, and digital intralogistics software. Core hardware includes electric forklifts with capacities from 1.4t to 8.0t, reach trucks (FM-X series), and automated platforms incorporating Li-Ion battery technology, fuel cell options, and Blue-Q efficiency mode. Automation is delivered through the iGo portfolio: AGVs (LTX 50 iGo, EXV iGo, MX-X iGo), AMRs (ACH iGo, AXH iGo), automated storage (iGo Cube), and Bin-to-Person fulfillment. The digital layer includes STILL Smart Portal (cloud fleet management), FleetManager (operator management, impact detection, access protection), and iGo Insights analytics. Recent 2025-2026 launches (FM-X iGo, FXR 14C-16C, EXV-CB iGo, AXL 15 iGo) demonstrate aggressive automation expansion, with the FM-X iGo winning the IFOY 2025 Mobile Robots award.

Revenue is generated through a multi-stream model: one-time new equipment sales, recurring rental contracts, second-hand/refurbished equipment sales, subscription-based service and maintenance contracts, genuine spare parts, complete intralogistics systems (racking, automation), and digital software services. Commercial activity is conducted through direct enterprise field sales with consultative selling, regional sales/service offices, an inside-sales contact center, and an e-commerce shop (ro.still.shop) for parts and selected equipment. Pricing is quote-based and not publicly disclosed. The company is certified to ISO 9001:2015, ISO 45001:2018, and ISO 14001, and holds EcoVadis sustainability certification.

Name

STILL Romania

Legal name

STILL Material Handling Romania SRL

Website

https://still.ro

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

11–50 employees

Short description

STILL Romania (STILL Material Handling Romania SRL) is the Romanian subsidiary of STILL GmbH/KION Group, distributing forklifts, warehouse equipment, automated guided vehicles, and intralogistics software to Romanian manufacturing, logistics, retail, and industrial enterprises via direct sales, rental, and service contracts.

Ownership category

akta.pro rank

Headquarters

HQ city

Dragomirești Deal

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Equipment Sales: Sale of new forklifts, pallet trucks, reach trucks, and other material handling equipment. Includes electric, diesel/gas, and specialized models for various industrial applications.
2. Equipment Rental: Short-term and long-term rental services for forklifts and material handling equipment, providing flexibility for seasonal or project-based needs.
3. Second-hand Equipment: Sale of professionally refurbished used material handling equipment, offering cost-effective alternatives for businesses.
4. Service and Maintenance: Comprehensive service contracts, repairs, maintenance, and safety inspections for material handling equipment. Includes operator training and safety checks.
5. Spare Parts (STILL Original Parts): Sale of genuine STILL replacement parts and accessories for all equipment.
6. Intralogistics Systems: Complete warehouse systems including racking solutions, automated storage systems (iGo cube), andBin-to-Person systems.
7. Smart Digital Services: Digital solutions including fleet management software, warehouse management systems (MMS), material flow management, and connectivity services.
8. Energy Solutions: Battery systems including Li-Ion technology, fuel cell solutions, and smart energy management for material handling equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

STILL Romania sells, rents, and services a full portfolio of material handling equipment and intralogistics systems under the STILL and KION Group brands. Core offerings include electric and diesel/gas forklift trucks, reach trucks, pallet trucks, order pickers, narrow-aisle trucks, and industrial trains, complemented by automation systems (AGV, AMR, iGo Cube, Bin-to-Person), energy systems (Li-Ion, fuel cell), fleet and warehouse management software, rack systems, and aftermarket services including maintenance, parts, and operator training.

Product overview

STILL Romania offers a comprehensive intralogistics portfolio centered on forklift trucks and warehouse equipment, available as new units (electric and diesel/gas), rental, or certified second-hand. The core product range includes electric counterbalance forklifts (RCE, RXE, RX series), diesel/gas trucks (RX 70, RCD/RCG), reach trucks (FM-X, FXR), transport equipment (LTX, LXT), high and low lift pallet trucks (EXV, FXV, EXP, EXH), order pickers (OPX, PXV), narrow aisle trucks (MX-X, NXV), and industrial trains. Two product sub-brands segment the market: Classic Line for value applications and Xcellence Line for premium performance. The portfolio extends to automation solutions including Automated Guided Vehicles (AGV), Autonomous Mobile Robots (AMR, iGo series), iGo Insights analytics, iGo Cube storage systems, and Bin-to-Person fulfillment. Supporting systems include STILL Li-Ion and Fuel Cell energy technology, Smart Energy Unit, Warehouse Management Systems (MMS), STILL Smart Portal/FleetManager fleet software, and complete rack/storage systems. Comprehensive services cover maintenance, repairs, safety inspections, operator training, rental, and genuine parts. The company serves as part of the global STILL/KION Group network.

Differentiator

Problem solved

Functional benefit

Brands

• STILL Shop: Online store for purchasing forklifts and equipment
• STILL Smart Portal
• iGo
• STILL neXXt fleet
• STILL Original Parts

Products and services

• Electric Forklift Trucks (RCE, RXE, RX, SXV-CB series) Electric counterbalance forklifts for indoor and warehouse operations, available from 1.4t to 8.0t capacity, including RCE 15-20, RCE 25-35, RXE 10-16C, RX 20, RX 60 (2.5-3.5t, 3.5-5.0t, 6.0-8.0t), and SXV-CB 10 models, for businesses needing emission-free material handling.
• Diesel and Gas Forklift Trucks (RX 70, RCD/RCG series) Internal combustion counterbalance forklifts for heavy-duty outdoor and industrial applications, including diesel and LPG/gas models from 1.5t to 18t capacity (RX 70 2.0-8.0t, RCD/RCG 1.5-5.0t Plus, RCD 10-18t).
• Reach Trucks (FM-X, FM-X-SE, FM-4W, FXR series) Retractable mast forklifts for narrow aisle and high-density warehouse operations, including FM-X reach trucks, FM-X-SE, FM-4W four-way reach truck, and FXR 14C-18C retractable pallet trucks, designed for high-lift pallet handling in confined aisles.
• Transport and Towing Vehicles (LTX, LXT, LXW, LTX-FF series) Electric transport and towing vehicles for horizontal movement of goods, including LTX 20, LTX 50, LTX 70, LXT 120/350, LXW 20/30, and LTX-FF 05-10 models for production and warehouse logistics.
• High Lift Pallet Trucks (ECV, EXV, FXV, EXP, SXV-CB series)

Quantifiable outcome

• Lifting capacities up to 8,000 kg for heavy-duty applications
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability7 records

Feature9 records

Partnerships

One partnership is on record.

• KION GroupcoreStrategic or Co-development PartnerSTILL is a subsidiary of KION Group, one of the world's leading intralogistics companies. The KION Group provides global scale, resources, and integration opportunities across the intralogistics ecosystem. STILL benefits from shared R&D, supply chain, and technology development within the group.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Hangcha Group: Chinese forklift manufacturer rapidly expanding in Europe with competitive pricing on counterbalance and electric trucks; represents the value-tier disruption to established European OEMs like STILL.
• AutoStore: Cube-based automated storage vendor competing for warehouse automation budgets that might otherwise go to STILL's AGV/AMR + racking solutions; adjacent rather than direct overlap, but a structural threat to traditional forklift-led intralogistics.
• Doosan Industrial Vehicle: Korean forklift OEM with growing European distribution; competes on IC and electric counterbalance trucks, increasingly present in price-sensitive Eastern European markets like Romania.

Broad incumbents

• Manitou Group: French material handling OEM with a broader portfolio spanning forklifts, telehandlers, and aerial platforms; overlaps with STILL on industrial handling but extends into construction-adjacent equipment.
• Mitsubishi Logisnext: Mitsubishi-owned forklift and logistics solutions group (including Cat, UniCarriers brands); competes globally in counterbalance trucks and warehouse equipment with comparable product breadth to STILL.

Direct peers

• Toyota Material Handling: Global market leader in forklifts and material handling equipment, competing head-to-head with STILL in electric and IC-engine counterbalance trucks, reach trucks, and pallet trucks across Romania and Europe.
• Crown Equipment Corporation: US-based forklift manufacturer with strong European presence; competes in electric counterbalance, reach, and pallet trucks, sharing key warehouse and retail-DC customers with STILL Romania.
• Jungheinrich: Major German intralogistics OEM competing across forklifts, warehouse equipment, and automation; strong direct presence in Romania and overlapping customer base with STILL in manufacturing and 3PL verticals.
• Linde Material Handling: KION Group sister brand (same parent) offering nearly identical counterbalance, reach, and pallet truck ranges — direct internal competitor sharing customers, dealer channels, and product platforms with STILL Romania.
• Hyster-Yale Group: Global forklift OEM (Hyster, Yale, UTILEV) with dealer network covering Romania; competes in heavy-duty IC trucks and increasingly in warehouse electrification, comparable to STILL's full-line portfolio.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/still-romania

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STILL Romania