Stock & Noble Fencing Solutions

What Stock & Noble Fencing Solutions does

Stock & Noble Fencing Solutions is a privately held Australian distributor of premium equine fencing products, operating as a trading name under parent entity All Terrain Group (ABN 28 619 899 053, headquartered in Swan Hill, Victoria). The company serves horse property owners across Australia and New Zealand, with a defined primary segment of premium/luxury horse property owners and a secondary segment of commercial equestrian operations (racing stables, studs, training facilities). The product portfolio is organized around six core fencing styles and a complementary paint line, including EquiRope (electric rope with eight copper conductors), Border Line (nylon sighter wire with internal memory), Legacy Rail (molecularly bonded polymer-coated high-tensile wire in Bold/Classic/Slimline profiles), Equine Mesh (Square Deal Knot and Diamond V-Mesh variants), Timber Post & Rail (Founder and Fort series), Horserail/Hottop Plus electric rail systems, and Master Blend premium fence paints (Forever Black, Forever White, primers) with anti-crib, anti-mould, and hot-weather additive technologies. Supporting accessories — Hogan recycled plastic posts, Marbo equine gates, branded insulators, tensioners, brackets, and connectors — are designed to interoperate with the core systems, with several accessories required to maintain product warranties.

The business operates a hybrid go-to-market: a direct e-commerce storefront at stockandnoble.com.au, a network of authorized stockists across Australia and New Zealand, and a consultation-led sales motion for commercial projects. Pricing is unit-based with GST-inclusive pricing visible online; products range from approximately $20 for accessory packs to over $10,000 for premium mesh rolls, positioning the company firmly in the premium segment. The company also operates two interactive digital tools — Map My Fence for property layout planning and a Paint Savings Calculator for cost-of-ownership comparison — and a content marketing engine anchored by free downloadable fencing guides and a learning hub. The company is privately held, reports 6 employees, and has no disclosed funding, M&A, or leadership changes in the source material.

Name

Stock & Noble Fencing Solutions

Legal name

All Terrain Group

Website

https://stockandnoble.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Stock & Noble Fencing Solutions is a privately held Australian distributor of premium equine fencing products, including polymer-coated rails, electric rope, mesh, timber post-and-rail, and specialty paints, serving horse property owners and commercial equestrian operations across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Equine Fencing Products

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Training, Stables & Equine Services (MPAEADAI)

akta.pro secondary industries

Equestrian Teams & Stables (Racing/Show Jumping/Eventing) (MPAKABAG), Horse Boarding, Livery & Stable Operations (AFAEAGAG)

Keywords

• Horse fencing solutions
• Equine property fencing
• Premium fence paint
• Electric fencing products
• Timber post rail

Headquarters

HQ city

Swan Hill

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Fencing Products Sales: Direct sales of premium horse fencing products including steel post and rail, flexible polymer rails (Legacy Rail, Horserail), electric fencing (EquiRope, Border Line), equine mesh, and timber fencing. Products sold through online store and authorized stockists.
2. Fence Paint and Coating Sales: Sales of Master Blend premium fence paints including Forever Black, Forever White, and primers. Water-based environmentally safe paints sold in various sizes.
3. Fencing Accessories and Components: Sales of fixtures, fittings, brackets, insulators, tensioners, and other fencing accessories required for installation of their fencing systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Stock & Noble Fencing Solutions supplies premium horse fencing systems and protective coatings for equestrian properties across Australia and New Zealand. Its core offering is a curated portfolio of branded fencing lines — EquiRope electric rope, Border Line nylon sighter wire, Legacy Rail flexible polymer rail, Equine Mesh, Horserail Hottop Plus, hardwood Timber Post & Rail, and the Master Blend paint range — sold via direct e-commerce, authorized stockists, and consultation-led sales to property owners and commercial equestrian operators.

Product overview

Stock & Noble Fencing Solutions is a provider of premium horse fencing and property boundary solutions across Australia and New Zealand. The product portfolio consists of physical fencing products organized into core categories: EquiRope (electric fence rope with copper conductors), Border Line (nylon sighter wire), Legacy Rail (impact-resistant flexible fencing in multiple profiles), Equine Mesh (wire mesh fencing with Square Deal Knot technology), Timber Post & Rail (hardwood fencing in Founder and Fort series), Horserail/Hottop Plus (electric rail systems), and Master Blend Paint (premium fence paints with primer lines). These are complemented by a comprehensive range of accessories including Hogan recycled plastic posts, Marbo equine gates, various insulators (star post, roller, pinlock, claw), tensioning systems, brackets, and joiners. The company also provides interactive digital tools including a Plan My Fence mapping tool and Paint Savings Calculator. The product ecosystem is designed to serve the equestrian property market with focus on horse safety, durability, and aesthetic appeal.

Differentiator

Problem solved

Functional benefit

Brands

• Master Blend: Premium fence paint product line including Forever Black, Forever White, Classic Black, and primer products.
• Legacy Rail
• Legacy Line
• Border Line
• EquiRope
• EquiRope Bold
• Hogan Post
• Horserail

Products and services

• EquiRope Electric Fence Rope Highly visible electric fence rope with 8 pure coated copper conductors providing excellent conductivity over long distances, finished with UV-stable electric polyester braid engineered specifically for horses; includes EquiRope and the thicker EquiRope Bold in white or black.
• Border Line Nylon Sighter Wire High-quality nylon sighter wire for any property, with internal memory that temporarily gives way on impact and then returns to original tension; UV and hot-weather resistant, available in Round, Star (ribbed), Glow (photoluminescent), and Narrow profiles.
• Legacy Rail Flexible Fencing System Impact-resistant flexible fencing with classic board aesthetics and superior horse safety, featuring flexibility, smoothness, and strength to protect horses and riders; available in Legacy Rail Bold (premium, 135mm with Ltd. Lifetime Mfg. warranty), Legacy Rail Classic (110mm workhorse), Legacy Rail Slimline (95mm), and Legacy Line (12.5-gauge high-tensile wire molecularly bonded to polyolefin) including the electrified Hot Runner variant.
• Master Blend Premium Fence Paint Premium fence paints with Anti-Rust, Anti-Mould, Anti-Crib, and Anti-Chew additives plus UV protection and Hot Weather Technology; water-based and environmentally safe, sold as Forever Black Timber (claimed to last 6x longer than standard paint), Forever Black Steel (over 10 year life expectancy), Forever White, Classic Black, and complementary Forever Timber Primer and Forever Etch Steel Primer.
• Equine Mesh Fencing Industry-leading strength and durability wire mesh formulated with specific alloy formulas and featuring Square Deal Knot or Diamond V-Mesh weave to prevent buckling, sagging, and horse injury; product range includes Black Label Equine Mesh (30m x 1.22m, 2x4 inch spacing), Diamond V-Mesh Horse Fence (50m x 1.27m, recognized worldwide as the safest for horses), No-Climb Horse Fence (galvanised, 1.22m and 1.52m heights), Yard Garden Kennel Mesh, and King Ranch Super Duty Mesh for cattle and large animals.
• Timber Post & Rail Hardwood Fencing Premium hardwood fencing in traditional, bold, timeless styles, made from sustainably sourced premium-quality timber; sold in two series — Founder Series (authentic, timeless, safe fencing with 150x150mm square posts and 150x50mm rails) and Fort Series (strong, secure statement fencing with 200x200mm square posts and 200x50mm rails).
• Horserail Hottop Plus Electric Rail System Electric rail at 4.25 inches (110mm) thick supplied in 200m rolls, electrified at both top and bottom via highly conductive carbon compound strips and backed by a 10-year warranty; complemented by Hotcote Electric Wire, Horsecote, and a full range of Horserail accessories (brackets, buckles, insulators, joiners, spoolers, rollers).
• Custom Fencing and Fence Planning Service Consultation-led service in which Stock & Noble fencing experts work one-on-one with customers to define their ideal fence, plan paddocks and property boundaries, and select appropriate products; supported by the interactive Map My Fence online planning tool.

Quantifiable outcome

• Forever Black Timber paint lasts 6 times longer than standard fence paint
• +3 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• Operation 322 (Rural Response Trust)minorOthersStock & Noble supports Operation 322 by Rural Response Trust as a Smart Supporter, contributing to relief efforts for regional and rural communities in crisis. The partnership reflects the company's connection to rural Australia and equestrian community.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Centaur Fencing Systems: Manufacturer of flexible polymer and electric horse fencing rails in North America. Competes head-to-head with Legacy Rail and Horserail product lines for equine safety and flexibility specifications.
• Horserail: US-based manufacturer of flexible polymer-coated horse fencing rail systems. Stock & Noble is the Australian/NZ distributor of Horserail products (Hottop Plus, Hotcote), so the two are tightly linked commercially with overlapping end customers.
• RAMM Fence Systems: US equine-focused retailer and wholesaler of horse fencing, stalls, and farm products. Closely comparable niche specialty retailer with similar horse-property customer base.
• HorseGuard: Specialty equine electric fencing retailer offering tape, rope and chargers for horse properties. Direct comparable on electric equine fencing go-to-market and customer base.
• Woodguard: Manufacturer of polymer-coated lumber and equine fence posts. Competes in the same 'long-lifetime, horse-safe polymer' category that Hogan's recycled plastic posts address.

Broad incumbents

• Zareba Systems: US manufacturer and retailer of electric fence systems, chargers and accessories. Overlaps with Stock & Noble's electric fencing products but serves broader agricultural and security uses.
• Bekaert: Global steel and fencing products manufacturer with equine fence lines. Operates at significantly larger scale across multiple fencing categories but competes in equine mesh and wire.
• Gallagher Group: New Zealand-based global leader in electric animal fencing and weighing/monitoring solutions. Overlaps directly with Stock & Noble's EquiRope and Border Line offerings but at far broader agricultural scale.
• Speedrite (Gallagher Animal Management): International electric fence brand under Gallagher. Overlaps with Stock & Noble's electric fencing and insulator products across livestock and equine markets.
• Red Brand Fence (Keystone Steel & Wire): Major US agricultural and equine fencing brand offering horse fence, field fence and stockade panels. Comparable end markets (horse property owners, ranches) but broader commodity positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/amacron-solutions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stock & Noble Fencing Solutions