The Stoll Foundation
The Stoll Foundation is a UK charity and housing association, founded in 1916, that provides affordable supported housing and welfare services to vulnerable, disabled, and elderly veterans of the British Armed Forces across six sites in London and Aldershot, plus a nationwide Veterans' Nomination Scheme placing ex-service personnel with partner housing associations.
- Company typePrivate
- Founded1916
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The Stoll Foundation does
The Stoll Foundation is a UK-registered charity and housing association (Registered Charity Number 207939, company limited by guarantee) founded in 1916 as the War Seal Foundation to provide supported housing for disabled and vulnerable veterans of the British Armed Forces. Operating from its headquarters at 446 Fulham Road in London, it runs six housing schemes in London and Aldershot — King's Road Park (128 new flats at Valour House opened 2025), Sir Oswald Stoll Mansions, Centenary Lodge, Chiswick War Memorial Homes, Countess of Wessex House, and Banstead Court — delivering over 250 affordable homes alongside wraparound support services covering welfare benefits, mental health, debt management, employment, and independent living. The Veterans' Nomination Scheme extends Stoll's reach across England through partnerships with more than 90 housing associations, having placed nearly 800 veterans with a reported 95%+ long-term tenancy success rate, and the organization runs a monthly Veterans' Drop-In at St Pancras Hospital.
The organization's revenue model blends social housing rental income from tenants with diversified fundraising: individual donations, corporate partnerships (Berkeley Homes, Chelsea FC, Chelsea Supporters' Trust), payroll giving, challenge events such as the Big Stamford Bridge Sleep Out, legacy giving via a partnership with Octopus Legacy, and grants from government and trust funders including the Greater London Authority, the National Lottery Heritage Fund (£172,438 for Veterans' Voices), the Armed Forces Covenant Trust Fund, and the Forces in Mind Trust. Its customer segments include vulnerable and disabled veterans, elderly veterans, military families, war widows and widowers, and veterans in transition, accessed via direct application or referral through partner military charities, NHS mental health services, and Op FORTITUDE.
Stoll is governed by a Board of Trustees chaired by Gary Lashko OBE (from December 2025), led operationally by Chief Executive Will Campbell-Wroe, and supported by Field Marshal Lord Walker of Aldringham as President and HRH The Duchess of Edinburgh as Patron. Following the 2024 sale of the original Sir Oswald Stoll Mansions site to Chelsea FC, the charity rebranded to The Stoll Foundation in 2025 and consolidated operations into purpose-built accommodation, marking the largest single investment in social-rent housing for UK Armed Forces veterans in decades.
The Stoll Foundation firmographics
Firmographics- Name
- The Stoll Foundation
- Legal name
- Sir Oswald Stoll Foundation
- Website
- https://stoll.org.uk
- Company type
- Private
- Founded year
- 1916
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Stoll Foundation is a UK charity and housing association, founded in 1916, that provides affordable supported housing and welfare services to vulnerable, disabled, and elderly veterans of the British Armed Forces across six sites in London and Aldershot, plus a nationwide Veterans' Nomination Scheme placing ex-service personnel with partner housing associations.
- Ownership category
- akta.pro rank
The Stoll Foundation industry classification
Industry- Product category
- Veteran Supported Housing
- NAICS
- Civic and Social Organizations (8134), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Social Services (8300), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO)
Keywords
Where The Stoll Foundation is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
The Stoll Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Social Housing Rent: The organization operates as a Registered Housing Association, providing affordable rental housing to vulnerable veterans. Revenue is generated through social rent payments from residents.
- Donations and Fundraising: Individual donations, corporate partnerships, challenge events (Tough Mudder, Stamford Bridge Sleep Out, running events), payroll giving, and legacy giving through wills.
- Government and Grant Funding: Funding from Veterans Capital Housing Fund, Greater London Authority for new housing developments, and National Lottery Heritage Fund for the Veterans' Voices heritage project (£172,438 grant).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Social housing rent for veterans |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
The Stoll Foundation product offering
Product offeringCore offering
The Stoll Foundation is a registered charity and housing association providing affordable, high-quality supported housing and wraparound support services to vulnerable and disabled veterans across the UK. It operates six housing schemes in London and Aldershot offering over 250 affordable homes, runs the Veterans' Nomination Scheme placing nearly 800 veterans through partner housing associations across England, and delivers tailored support plans covering welfare, mental health, employment, and independent living.
Product overview
The Stoll Foundation is a charity and housing association providing supported housing and support services to vulnerable veterans. The organization operates six housing schemes across London and Aldershot (King's Road Park with 128 flats, Centenary Lodge with 34 properties, Sir Oswald Stoll Mansions with 20 flats, Chiswick War Memorial Homes with 36 homes, Countess of Wessex House with 36 homes, and Banstead Court with 20 homes), offering over 250 affordable homes total. The portfolio also includes the Veterans' Nomination Scheme for housing veterans across England, Veterans' Drop-In monthly support sessions, and general support services including tailored support plans and Independent Living Service. Additional offerings include community hall hire and various fundraising programs.
Differentiator
Problem solved
Functional benefit
Products and services
- King's Road Park Housing Scheme Newest housing development in Fulham providing 128 flats for veterans and military families, including 1-bedroom and 2-bedroom flats with modern amenities, improved heating and insulation, meeting spaces, therapy spaces, a disabled adapted gym, and offices for front line staff. Located within the riverside King's Road Park development.
- Centenary Lodge Housing Scheme Award-winning housing scheme in Aldershot providing 34 properties with a mix of one, two, and three bedrooms. Includes community room and communal garden backing onto a nature reserve. Designed for vulnerable veterans and their families.
- Sir Oswald Stoll Mansions Housing Scheme Historic property on Fulham Road next to Chelsea Football Club with 20 flats in the modern 400 block. Features include gym, community hall, health and wellbeing room, and laundrette. Originally constructed between 1917-1923, sold to Chelsea FC in 2024 as part of relocation to King's Road Park.
- Chiswick War Memorial Homes Housing Scheme Cottages renovated in 2010 providing 36 homes in a mix of one and two-bedroom properties. Originally built in 1940 as a war memorial. Residents have access to community hub and wellbeing activities.
- Countess of Wessex House Housing Scheme Property in Hounslow completed in July 2014, providing 36 homes with level access over three floors. Named after The Duchess of Edinburgh (formerly The Countess of Wessex), who serves as Royal Patron. Mix of one, two, and three-bedroom properties with spacious communal garden.
- Banstead Court Housing Scheme 20 one-bedroom homes situated in East Acton, based within social housing scattered across three small blocks of flats. Designed for vulnerable single veteran residents.
- Veterans' Nomination Scheme Scheme finding affordable accommodation for veterans across England by partnering with over 90 housing associations and social landlords. Has found homes for nearly 800 veterans with more than 95% tenancies successful long-term. Accepts referrals from military charities but does not accept direct applications from veterans.
- Veteran Support Services Range of support services including tailored support plans covering welfare benefits, mental health, debt management, employment and training. Includes Independent Living Service and Community Connections programs. Available to all residents across Stoll housing schemes.
- Veterans' Drop-In Service Monthly session held at St Pancras Hospital on the last Thursday of every month from 5pm-7pm for veterans to access information and help from support agencies, speak with professionals, and participate in social activities like origami, chess and board games. Open to all veterans, not just Stoll residents.
Quantifiable outcome
- 329+ vulnerable veterans housed and supported
- +3 more outcomes
Companies that use The Stoll Foundation
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
The Stoll Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Stoll Foundation partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- Chelsea Supporters' TrustcoreOrganizes the annual Big Stamford Bridge Sleep Out fundraising event at Chelsea FC, raising funds for Stoll and Baron's Court Project. Raised over £30,000 in 2025.
- Octopus LegacyminorEstate planning company offering free will writing services for Stoll supporters. Stoll covers costs up to £150.
- Army Benevolent FundcoreMilitary charity providing funding and support for soldiers, veterans, and their families. Works with Stoll to support vulnerable veterans.
- Combat StresscoreUK's leading charity for veterans' mental health. Provides specialist treatment and support for veterans with mental health issues.
- Berkeley Homes / St WilliamcoreHousing developer building the King's Road Park development. Constructed 128 new flats for veterans. Partnership with BlueCo and GLA.
- The Royal British LegioncoreLeading UK military charity providing financial, social and emotional support to all who have served and their families.
- Haig Housing TrustcoreHousing association for veterans. Works with Stoll on Veterans' Nomination Scheme and accepts referrals.
- Poppy FactorycoreCharity helping disabled veterans into employment. Stoll participates in Navigator program supporting isolated veterans with complex needs.
- Riverside Housing AssociationcoreHousing association partner in Veterans' Nomination Scheme. Partners with Op FORTITUDE for homeless veteran referrals.
- SSAFAcoreArmed Forces charity providing practical advice and support to serving personnel, veterans and their families.
- Veterans' AidcoreCharity providing immediate assistance to ex-Service men and women in crisis. Listed as urgent help resource for veterans.
- Walking with the WoundedminorCharity supporting wounded, injured and sick veterans through fundraising events and support programs.
- Veterans UKminorPart of the MoD providing support and pensions services to veterans.
- Op FORTITUDEcoreNHS-funded housing referral service for homeless veterans. Partners with Riverside Housing to find accommodation.
- CobseominorConfederation of Service Charities - umbrella body coordinating the military charity sector.
- Forces SupportminorMilitary support charity.
- Mike Jackson HouseminorVeterans housing charity in Aldershot. Dave Gollop stayed there before joining Stoll.
- The Royal Hospital ChelseacoreHome for veteran soldiers. New Chair Gary Lashko OBE was previously CEO of Royal Hospital Chelsea for 8 years.
- London Borough of Hammersmith and FulhamminorLocal authority supporting veterans in the Hammersmith and Fulham area where Stoll headquarters is located.
- London Borough of HounslowminorLocal authority for Hounslow area where Countess of Wessex House is located.
- Veterans' Nomination Scheme Partners (90+ housing associations)coreNetwork of 90+ housing associations and social landlords across England partnering with VNS to provide housing for veterans.
- Chelsea FC FoundationminorFootball club foundation providing support including tablets for veterans and exercise classes via Jordan Deacon.
- Baron's Court ProjectminorLocal charity supporting those experiencing homelessness and mental illness. Co-beneficiary of Stamford Bridge Sleep Out events.
Scale indicators8 records
Recent moves11 records
Expansion highlights4 records
The Stoll Foundation competitors and assessment
Company assessmentDirect peers
- Combat Stress: The UK's leading charity for veterans' mental health, providing specialist PTSD and complex-trauma treatment. It is a strategic Stoll partner and serves a meaningful subset of Stoll's residents (those with mental-health conditions including PTSD).
- SSAFA — the Armed Forces Charity: SSAFA provides lifelong support to serving personnel, veterans and military families across the UK. It refers veterans into Stoll's housing schemes and Veterans' Nomination Scheme, and operates overlapping welfare, housing and mental-health support services for the same beneficiary base.
- Blind Veterans UK: Blind Veterans UK provides specialist support and rehabilitation for vision-impaired ex-Service personnel, including supported housing estates. It shares the supported-housing-for-veterans model and overlapping trustee network with Stoll.
- Veterans Aid: Veterans Aid provides immediate crisis assistance and pathways to housing for ex-Service men and women in distress. It is listed by Stoll as an urgent-help resource for residents and operates at the homeless-veteran end of the same support pipeline.
- Help for Heroes: Help for Heroes is a major UK military charity supporting wounded, injured and sick veterans with recovery and welfare services. It is a named referral partner into Stoll's housing and serves the same vulnerable-veteran segment with overlapping wraparound support.
- Haig Housing Trust: Haig Housing is a UK housing association providing affordable rented homes specifically for ex-Service personnel and their families. It is a core VNS referral partner for Stoll and serves essentially the same veteran-housing customer segment.
- Royal Hospital Chelsea: The home of retired British Army soldiers ("Chelsea Pensioners"), Royal Hospital Chelsea is a closely comparable veterans-focused supported-housing and welfare institution. Its former CEO Gary Lashko OBE has just become Chair of Stoll, underlining how directly the two organizations overlap in mission and population.
Emerging players
- Walking with the Wounded: A UK military charity supporting wounded, injured and sick veterans through employment, mental-health and care programs. Smaller and more program-focused than Stoll, with partial overlap in beneficiary base and fundraising channels.
- Poppy Factory: The Poppy Factory helps wounded, injured and sick veterans into employment through its Navigator programme. Stoll directly participates in the Navigator program for isolated residents, making it an enabling partner that addresses a complementary (employment) rather than housing need.
Broad incumbents
- The Royal British Legion: The UK's largest military charity, providing financial, social and emotional support to the entire Armed Forces community. It is a national-scale incumbent operating in the same beneficiary space as Stoll but across a much broader welfare remit (including PoppyFactory, holidays, care homes).
Market position
Strengths4 records
Weaknesses2 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
The Stoll Foundation social profiles
Digital presenceThe Stoll Foundation compliance and trust
Trust signalCompliance3 records
The Stoll Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Stoll Foundation leadership team
Management profileNumber of profiles
Profiles16 records
The Stoll Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Stoll Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Stoll Foundation
What does The Stoll Foundation do?
The Stoll Foundation is a registered charity and housing association providing affordable, high-quality supported housing and wraparound support services to vulnerable and disabled veterans across the UK. It operates six housing schemes in London and Aldershot offering over 250 affordable homes, runs the Veterans' Nomination Scheme placing nearly 800 veterans through partner housing associations across England, and delivers tailored support plans covering welfare, mental health, employment, and independent living.
Is The Stoll Foundation a public or private company?
The Stoll Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Stoll Foundation founded?
The Stoll Foundation was founded in 1916. It employs 51 to 100 people.
Where is The Stoll Foundation based?
The Stoll Foundation is headquartered in London, United Kingdom, in the Europe region.
How does The Stoll Foundation make money?
Three revenue lines are on record. Social Housing Rent is the primary driver. The others are donations and Fundraising and government and Grant Funding.
Who are The Stoll Foundation's main competitors?
Direct peers on record are Combat Stress, SSAFA — the Armed Forces Charity, Blind Veterans UK, Veterans Aid, Help for Heroes, Haig Housing Trust and Royal Hospital Chelsea. Emerging players are Walking with the Wounded and Poppy Factory. The Royal British Legion is listed as a broad incumbent.
Does The Stoll Foundation have an API?
No public API is recorded for The Stoll Foundation.
What industry is The Stoll Foundation in?
The Stoll Foundation's product category is Veteran Supported Housing. Its primary akta.pro industry code is BPAGADAO, Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits. Its NAICS code is 8134 and its SIC code is 8300.