Stoops Freightliner-Western Star

What Stoops Freightliner-Western Star does

Stoops Freightliner-Western Star, doing business as Truck Country and Stoops Freightliner-Quality Trailer, is a privately held commercial truck dealership group operated under McCoy Group, Inc., a family-owned company founded in 1958 by Robert McCoy in Shullsburg, Wisconsin. The business operates 26+ locations across six Midwestern states—Iowa, Indiana, Illinois, Ohio, Michigan, and Wisconsin—and is described as one of the largest Freightliner dealership groups in the United States, employing 404 people with its operational headquarters in Indianapolis, Indiana.

The company's core product offering centers on the sale of new and used medium- and heavy-duty commercial trucks from Freightliner (Cascadia, M2 series, vocational models), Western Star (47X, 49X, 4700, 4900), Autocar (refuse and vocational), and trailers from Wabash plus multiple secondary brands. Supporting revenue streams include financing for trucks and trailers, parts sales under proprietary brands (All-In Truck Parts, Excelerator Parts), Elite Support certified maintenance and repairs, body shop services at Indianapolis/Lima/Shullsburg, trailer repair, mobile repair, technician training programs, and warranty offerings. The product roadmap includes Freightliner eCascadia and eM2 electric trucks supported by an eCertified dealership program, plus the Fifth Generation Cascadia and an online Build Your Cascadia configurator.

The business makes money through one-time vehicle sales (new and used), recurring parts and service revenue, and financing capture across a horizontal customer base of commercial fleet operators and owner-operators. Pricing is quote-based and not publicly disclosed, reflecting a B2B direct sales motion executed through physical dealerships augmented by online inventory browsing, quote requests, and service scheduling. Marketing leverages a dedicated website, separate Truck Country and Stoops social media accounts across Facebook, YouTube, Instagram, and LinkedIn, plus a podcast and community involvement.

Name

Stoops Freightliner-Western Star

Legal name

McCoy Group, Inc.

Website

https://stoops.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

251–500 employees

Short description

Stoops Freightliner-Western Star, part of McCoy Group, is one of the largest Freightliner dealership groups in the U.S., operating 26+ locations across six Midwestern states and selling, servicing, and financing Freightliner, Western Star, Autocar, and Wabash commercial trucks and trailers for fleet operators and owner-operators.

Ownership category

akta.pro rank

Product category

Commercial Truck Dealership

NAICS

Heavy Duty Truck Manufacturing (336120), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Class 7–8 Heavy-Duty Truck & Tractor Manufacturing (IMACABAC)

akta.pro secondary industries

Class 4–6 Medium-Duty Truck Manufacturing (IMACABAB), Specialty Truck Manufacturing (Fire/Rescue/Military-Commercial/Expedition) (IMACABAG)

Keywords

• Commercial truck dealership
• Heavy-duty truck sales
• Truck service and parts
• Semi-trailer financing
• Commercial fleet maintenance

Headquarters

HQ city

Shullsburg

HQ country

United States

HQ region

North America

Offices26 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Inventory and Supply Chain, Marketing or Sales, Infrastructure, Technology or R&amp, D, Others

Revenue model

1. New Truck Sales: Sales of new Freightliner, Western Star, Autocar, and Wabash commercial trucks. Revenue generated from vehicle sales at dealership locations across Iowa, Indiana, Illinois, Ohio, Michigan, and Wisconsin.
2. Used Truck Sales: Sales of pre-owned commercial trucks and trailers. Large selection of used inventory from various manufacturers.
3. Service and Maintenance: Full-service truck maintenance and repairs including Elite Support certified locations. Services include scheduled maintenance, repairs, and mobile repair options.
4. Parts Sales: Sales of truck and trailer parts for classes 6, 7, and 8 vehicles. Includes Excelerator Parts and All-In Truck Parts.
5. Financing Services: Semi-truck financing, trailer financing, and credit programs for truck purchases.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Stoops Freightliner-Western Star is one of the largest Freightliner dealership groups in the United States, operating 26+ physical dealership locations across six Midwestern states (Iowa, Indiana, Illinois, Ohio, Michigan, and Wisconsin). The company sells new and used medium- and heavy-duty commercial trucks under the Freightliner, Western Star, Autocar, and Wabash brands, alongside semi-trailers, and provides supporting parts, full-service repair (including Elite Support certified locations), body shop services, financing, warranty programs, and technician training for commercial fleet operators and owner-operators.

Product overview

Stoops Freightliner-Western Star operates as one of the largest Freightliner dealership groups in the United States, offering a comprehensive portfolio of trucks and trailers across multiple brands. The core product lineup includes Freightliner trucks (Cascadia, M2 series, vocational models), Western Star trucks (49X, 47X, 4700, 4900 series), Autocar refuse and vocational trucks, and Wabash trailers plus other trailer brands. The company differentiates through electric truck offerings (eCascadia, eM2) and the Fifth Generation Cascadia. Supporting services include truck and trailer financing, warranty programs, full-service repair (including Elite Support certified locations), body shop services, parts sales (All-In Truck Parts, Excelerator Parts), trailer services, technician training programs, and an online truck configurator tool (Build Your Cascadia). The company serves customers across Iowa, Indiana, Illinois, Ohio, Michigan, and Wisconsin from multiple dealership locations.

Differentiator

Problem solved

Functional benefit

Brands

• Truck Country: Primary brand for Iowa and Wisconsin locations, representing Freightliner and Western Star trucks

Products and services

• Freightliner Trucks
• Western Star Trucks
• Autocar Trucks
• Wabash Trailers
• Semi-Trailers (Multi-Brand)
• Freightliner eCascadia Electric Truck
• Freightliner eM2 Electric Truck
• New Truck Sales
• Used Truck and Trailer Sales
• Truck Service and Repair Full-service commercial truck repair, Elite Support certified maintenance, mobile repair, and scheduled maintenance for class 6, 7, and 8 vehicles.
• Truck and Trailer Parts Parts sales for class 6, 7, and 8 trucks and trailers, including the All-In Truck Parts and Excelerator Parts offerings.
• Truck and Trailer Financing Flexible financing solutions for new and used trucks and trailers, including credit applications for parts and service.
• Body Shop Services Collision repair and body work services for commercial trucks at the Indianapolis, Lima, and Shullsburg body shop locations.
• Technician Training Programs Three-year diesel technician training programs (Stoops Training and Truck Country Training) developing career diesel technicians.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves13 records

Expansion highlights5 records

Broad incumbents

• PACCAR: PACCAR is the parent of Kenworth and Peterbilt, the principal competing heavy-duty truck OEMs in the U.S. market. Relevant as the dominant competitor whose dealer networks (Rush, MHC, Premier) directly compete with Stoops' Freightliner-aligned franchise.
• Daimler Truck North America: Daimler Truck North America is the OEM manufacturer of Freightliner, Western Star, and Autocar brands — the core product portfolio Stoops sells. Comparable as the franchisor whose franchise agreements, allocation, incentive programs, and product roadmap directly shape Stoops' economics and competitive positioning.
• Volvo Trucks North America: Volvo Trucks North America manufactures Class 8 vocational and highway trucks and operates its own dealer network. Comparable as a competing heavy-duty OEM whose dealer groups (e.g., Premier) compete with Stoops in the long-haul and vocational truck segments.

Others

• WheelTime Network: WheelTime is a network of independent commercial truck service centers across the U.S. Comparable to Stoops' service network as an aftermarket service provider for commercial fleets, though it operates as a member network rather than a single dealer group.

Direct peers

• Velocity Vehicle Group: Velocity Vehicle Group is one of the largest Freightliner and Western Star dealer groups in the United States, operating dozens of locations across the Western and Southern U.S. Directly comparable as a Daimler-aligned full-service commercial truck dealer group offering new/used trucks, parts, service, and financing.
• Premier Truck Group: Premier Truck Group is a large multi-brand commercial truck dealership group representing Freightliner, Peterbilt, Volvo, and other OEMs across multiple states. Closely comparable to Stoops in offering integrated new/used sales, parts, service, body shop, and financing for Class 6-8 commercial trucks.
• Rush Enterprises: Rush Enterprises (NASDAQ: RUSHA) is the largest commercial truck dealer group in North America, operating ~150+ locations primarily representing Peterbilt (and other OEMs). Directly comparable to Stoops as a multi-state, multi-brand heavy-duty truck dealership group with full-service sales, parts, service, and financing operations.
• MHC Kenworth: MHC Kenworth is one of the largest Kenworth truck dealer networks in North America, operating full-service dealerships across multiple states. Directly comparable as a major single-OEM-aligned heavy-duty truck dealership group providing sales, leasing, parts, service, and financing.
• SelecTrucks: SelecTrucks is Daimler Truck's network of used commercial truck retail centers across North America. Comparable to Stoops' used truck sales and warranty operations as a branded used-truck retail channel for Class 6-8 commercial vehicles.

Regional players

• Northeast Truck & Trailer: Northeast Truck & Trailer is a multi-brand commercial truck dealership group operating primarily in the Northeastern U.S. Comparable to Stoops as a regional heavy-duty truck dealer with similar sales/service/parts/financing offerings, but geographically distinct.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TruckCountryTrucks
• Facebookfacebook.com/TruckCountryTechnicalInstitute
• LinkedInlinkedin.com/company/stoops-trucks
• Instagraminstagram.com/truckcountry_freightliner

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stoops Freightliner-Western Star