STORAGE AND DESIGN GROUP INC.

What STORAGE AND DESIGN GROUP INC. does

Storage and Design Group, Inc. is a privately held, family-operated distributor and installer of commercial and industrial storage products headquartered at a 30,000-square-foot facility in Des Moines, Iowa. Founded in the mid-1970s, the company has operated for approximately 50 years serving customers in Iowa, Nebraska, Kansas, Missouri, and Illinois. Its core offering spans new and used lockers (corridor, athletic, emergency-response/gear-grid, plastic, phenolic, and wood/laminate), steel shelving (Z-line, Tennsco, Republic clip), pallet rack (teardrop, keystone, T-bolt), wire mesh partitions, operable and accordion walls, bathroom partitions, mezzanines, and in-plant offices sourced from 15+ authorized manufacturers including Republic Storage Systems, Lyon Workspace, Penco Products, Gear Grid, and Ideal Products.

The company's proprietary service capability is on-site electrostatic painting — a process in which metal receives a negative charge and paint a positive charge, applied with a rotating bell-shaped gun to deliver full coverage at 1/4 to 1/2 the cost of replacement. This capability, combined with in-house installation crews, locker repair, and relocation services, allows the firm to monetize the full lifecycle of the assets it sells rather than only initial unit sales.

The business model is direct-to-consumer and direct-to-SMB, with revenue generated from one-time product sales (new and used), professional installation services, electrostatic painting, and aftermarket locker repair and relocation. Pricing is unit-based and pay-as-you-go, with used lockers ranging from $40 to $600 per unit, new shelving from $125 to $553 per section, and a $50 standard delivery fee in the Des Moines metro. Customers range from schools, fire stations, athletic facilities, and warehouses to individual consumers, with no disclosed large enterprise accounts. Marketing is conducted via a physical showroom, phone-based territory sales representatives, and a basic website; no digital marketing, e-commerce platform, or API/SDK is offered. The firm carries no public ticker, has no parent company, and has reported no funding events or M&A activity.

Name

STORAGE AND DESIGN GROUP INC.

Legal name

Storage and Design Group, Inc.

Website

https://storageanddesigngroup.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Storage and Design Group is a privately held Des Moines, Iowa distributor and installer of new and used commercial lockers, shelving, pallet rack, and wall systems, plus electrostatic painting and installation services, serving schools, fire stations, warehouses, and small commercial buyers across a five-state Midwest region.

Ownership category

akta.pro rank

Product category

Commercial Storage Solutions

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Garage, Basement, Attic & Utility Storage Systems (Non-Construction) (HSAFAHAC)

akta.pro secondary industry

Tool & Hardware Organization (Workbench, Pegboard, Fasteners) (HSAFADAD)

Keywords

• Commercial lockers
• Pallet racking
• Metal shelving
• Wire partitions
• Electrostatic painting

Headquarters

HQ city

Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - New: Sale of new lockers (corridor, athletic, emergency response, plastic/phenolic, wood/laminate), shelving, pallet rack, wire partitions, operable walls, bathroom partitions, and accessories from manufacturers like Republic Storage, Lyon Workspace, Penco Products.
2. Product Sales - Used: Sale of used lockers, shelving, and pallet rack from their 30,000 sq ft warehouse inventory. Used lockers range from $40-$600 per unit depending on type and condition.
3. Electrostatic Painting Services: On-site electrostatic painting services for metal lockers, bathroom partitions, doors, file cabinets, elevator doors, railings, fences and gates. Can be done for 1/4 to 1/2 price of new replacement.
4. Installation Services: In-house installation crews for lockers, shelving, and all products they sell. Locker assembly at warehouse and delivery set up to job site.
5. Locker Repair and Relocation: Locker repairs, locker parts, and relocation services for existing installations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Storage and Design Group is a Midwest distributor and service provider selling new and used commercial lockers (corridor, athletic, emergency response, plastic/phenolic, wood/laminate), steel shelving, pallet rack, wire mesh partitions, operable walls, bathroom partitions, and accessories sourced from manufacturers such as Republic Storage, Lyon Workspace, and Penco Products. The company also offers in-house installation, electrostatic painting of metal surfaces, locker repair, and relocation services from its 30,000 sq ft Des Moines warehouse, serving commercial, institutional, and industrial customers across Iowa, Illinois, Nebraska, Kansas, and Missouri.

Product overview

Storage and Design Group is a physical products distributor and service provider specializing in commercial and industrial storage solutions. Their portfolio consists of new and used lockers (corridor, athletic, emergency response, plastic/phenolic, wood/laminate types), shelving systems (Z line, Tennsco, Republic clip), and pallet rack (teardrop, keystone, T-bolt). They also offer wall systems including wire mesh partitions, operable/accordion partitions, and mezzanines. Services include electrostatic painting, locker repairs, and professional installation. The company operates a 30,000 square foot warehouse in Des Moines, Iowa and has been in business for 50 years serving Iowa, Illinois, Kansas, Missouri, and Nebraska.

Differentiator

Problem solved

Functional benefit

Products and services

• New Lockers

Quantifiable outcome

• Electrostatic painting costs 1/4 to 1/2 of new replacement cost

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core and minor.

• Republic Storage SystemscoreChannel Partner/ Reseller/ DistributorManufacturer of corridor and athletic lockers. Storage and Design Group is an authorized distributor selling new lockers from Republic Storage Systems.
• Lyon WorkspacecoreChannel Partner/ Reseller/ DistributorManufacturer of corridor and athletic lockers. Storage and Design Group sells new lockers from Lyon Workspace.
• Penco ProductscoreChannel Partner/ Reseller/ DistributorManufacturer of corridor and athletic lockers. Storage and Design Group is an authorized distributor of Penco Products.
• Gear GridminorChannel Partner/ Reseller/ DistributorManufacturer of gear grid lockers for fire stations and emergency response personnel.
• Ideal ProductsminorChannel Partner/ Reseller/ DistributorManufacturer of wood veneer, solid wood, and plastic laminate lockers. Storage and Design Group carries their full product line.
• MasterlockminorChannel Partner/ Reseller/ DistributorMasterlock authorized distributor providing padlocks, combination locks, and key locks for lockers.
• Bradley LenoxminorChannel Partner/ Reseller/ DistributorManufacturer of plastic lockers for wet environments.
• Scranton ProductsminorChannel Partner/ Reseller/ DistributorManufacturer of plastic lockers for wet environments.
• PSISC ColumbiaminorChannel Partner/ Reseller/ DistributorManufacturer of plastic lockers for wet environments.
• SummitminorChannel Partner/ Reseller/ DistributorManufacturer of phenolic lockers.
• Folding GuardminorChannel Partner/ Reseller/ DistributorManufacturer of custom fabricated wire mesh partitions.
• Standard WireminorChannel Partner/ Reseller/ DistributorManufacturer of custom fabricated wire mesh partitions.
• WirecraftersminorChannel Partner/ Reseller/ DistributorManufacturer of custom fabricated wire mesh partitions.
• Kwik WallminorChannel Partner/ Reseller/ DistributorManufacturer of operable and accordion partitions with several styles and models.
• CoganminorChannel Partner/ Reseller/ DistributorManufacturer of mezzanines.
• PanelbuiltminorChannel Partner/ Reseller/ DistributorManufacturer of in-plant offices, custom designed and fabricated.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wirecrafters: Manufacturer of wire mesh partitions, storage lockers, and safety enclosures. Storage and Design Group distributes Wirecrafters; directly comparable in wire partition and security enclosure category.
• Penco Products: Manufacturer of steel lockers, shelving, and storage products. Storage and Design Group distributes Penco lockers and competes in the same Division 10 specification channels for institutional and commercial buyers.
• List Industries: Major US manufacturer of metal lockers (corridor, athletic, specialty) and storage products serving schools, athletics, and industrial markets — directly competes with Storage and Design Group in the locker specification and resale channel.
• Lyon Workspace Products: Manufacturer of lockers, shelving, and workspace storage products. Storage and Design Group is an authorized distributor of Lyon lockers; comparable as both an upstream supplier relationship and a directly competitive distribution channel in the Midwest.
• Hollman: Manufacturer of wood, phenolic, and specialty lockers as well as wire partitions and athletic lockers. Comparable as a direct competitor in non-metal locker categories and Division 10 supply.
• Tennsco: Manufacturer of steel shelving, lockers, and storage products. Storage and Design Group sells Tennsco shelving; directly comparable product mix and customer base.
• Republic Storage Systems: Manufacturer of corridor and athletic lockers and steel shelving. Storage and Design Group is an authorized distributor; direct overlap in product lines and customer types.
• Gear Grid: Manufacturer of gear-grid lockers for fire stations and emergency response. Storage and Design Group distributes Gear Grid; comparable in emergency-response/athletic locker segment.

Broad incumbents

• Spacesaver Corporation: Established national manufacturer of high-density storage systems, lockers, and shelving with installation services. Comparable to Storage and Design Group across locker and storage system categories but at substantially larger scale.

Regional players

• ASI Storage Solutions: Storage and material handling distributor serving the western US with lockers, shelving, and pallet rack. Comparable business model to Storage and Design Group as a regional multi-line storage distributor with installation services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/storage-and-design-group-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STORAGE AND DESIGN GROUP INC.