What STORAGE IDEAS PTY LTD does

Storage Ideas Pty Ltd is a privately held Australian company headquartered in Prestons, NSW, operating as an authorized distributor of Colby (Dematic) pallet racking and storage systems. Founded around 1976 and operating for approximately 48 years, the company employs approximately 9 staff and serves warehouse operators, third-party logistics providers, manufacturers, and distributors across Sydney and Australia. Its product portfolio spans a comprehensive range of pallet racking systems — selective, double-deep, drive-in, narrow aisle, push-back, satellite, cantilever, A-frame, and VNA/turret — complemented by warehouse shelving solutions, specialty products (tyre racking, carpet racking, cool room shelving), and accessories (mesh decks, workbenches, cabinets, plastic bins). Named enterprise customers include Linfox Logistics, Schenker International, Linde Refrigeration, and Premier Warehousing.

The company's technical capabilities are anchored on ColbyRACK — Australian-manufactured high-strength steel components featuring a proprietary diamond-slot beam profile, patented Cobra Clips for beam locking, and the patented Colby Protect-a-RACK impact protection system. Design work is executed using AutoCAD for warehouse layouts and RackMAN software for drive-in rack optimization. Storage Ideas is not a manufacturer itself but a value-added distribution and services partner, providing end-to-end capabilities from consultation and custom design through supply, professional installation, mandatory annual safety inspections under Australian Standard AS 4084, and ongoing maintenance and repairs.

Revenue is generated through two streams: hardware sales of Colby racking systems and shelving, and professional services covering design consulting, installation, safety inspections, and repairs. Pricing is quote-based with no publicly listed tiers, and multi-year contracts are typical for inspection arrangements. Go-to-market is consultative, enterprise field sales targeting warehouse operators, logistics providers, and manufacturers across Sydney and broader Australia. The company operates under family ownership led by Robert Burke (Director, ex-TNT Logistics) and Nathan Burke (Director/Operations Manager), with no external institutional investment or private equity backing evident. It has won Colby Distributor of the Year in 2019, 2020, and 2021.

Name

STORAGE IDEAS PTY LTD

Legal name

Storage Ideas Pty Ltd

Website

https://storageideas.com.au

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

Storage Ideas Pty Ltd is a Sydney-based authorized Colby (Dematic) distributor providing pallet racking, shelving, design, installation, and safety inspection services to logistics, manufacturing, and distribution enterprises across Australia.

Ownership category

akta.pro rank

Product category

Warehouse Storage Solutions

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Warehouse Storage & Racking Systems (Pallet Racking, Shelving, Mezzanines) (IMAHABAD)

Keywords

• Pallet racking systems
• Warehouse storage solutions
• Industrial shelving systems
• Racking installation services
• Storage equipment distribution

Headquarters

HQ city

Prestons

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Storage Systems Product Sales: Sale of pallet racking systems, shelving units, and storage equipment including selective pallet racking, double-deep racking, drive-in racks, narrow aisle racking, cantilever racks, and various shelving solutions.
2. Design and Consulting Services: Warehouse design consulting, AutoCAD drawings and layouts, space optimization planning, and custom storage solution design.
3. Installation Services: Professional installation of storage systems, including racking, shelving, raised storage areas, and structural floors.
4. Safety Inspections and Compliance Services: Rack safety inspections, compliance audits, and documentation services to ensure warehouses meet Australian standards including annual inspections required by law.
5. Service and Repairs: On-site repairs and maintenance services for existing racking installations, including mobile shelving repairs and industrial storage system maintenance.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

STORAGE IDEAS PTY LTD is an authorized Australian distributor of Colby pallet racking and shelving products (manufactured by Dematic), supplying warehouse storage hardware to commercial and industrial customers. Beyond product supply, the company delivers end-to-end services including design and consulting, professional installation, safety inspections, and ongoing repairs and maintenance for installed racking systems.

Product overview

Storage Ideas is a physical warehouse storage solutions provider offering a comprehensive portfolio of industrial storage products and services. The core offering consists of pallet racking systems (Selective, Double Deep, Drive-In, Narrow Aisle, Push-Back, Satellite, Cantilever, A-Frame, VNA/Turret) complemented by warehouse shelving solutions (Colby Static RET, Colby Heavy Duty, Colby Long Span, Boltless 123, Long Span, Mobile Shelving, Cool Room Shelving). The company also provides specialty products (Tyre Racking, Carpet Racking, Non-Pallet Storage, Live Storage Racks, Raised Storage Areas) and a full range of accessories (Mesh Decks, Workbenches, Steel Cabinets/Lockers, Plastic Bins/Louvre Panels, Colby Protect-a-RACK). All products are primarily based on the ColbyRACK and Colby brands, manufactured by Dematic in Australia. Services include Design & Consulting with AutoCAD drawings, Rack Safety Inspections, and Service & Repairs. The company operates as an authorised Colby distributor serving Sydney and surrounding areas.

Differentiator

Problem solved

Functional benefit

Brands

• ColbyRACK: Pallet racking components and systems including uprights, beams, frames, connectors and clips designed and manufactured in Australia from high strength steel.

Products and services

• Pallet Racking Systems (Colby / Dematic) Heavy-duty pallet racking systems sold under the Colby brand (manufactured by Dematic) for storing palletised goods in warehouses, distribution centres, and industrial facilities in Australia.
• Industrial Shelving Systems Industrial shelving systems for non-palletised storage needs in warehouses and industrial facilities.
• Racking Installation Services Professional on-site installation of supplied pallet racking and shelving systems, delivered by the company's installation crews to commercial and industrial customers in Australia.
• Warehouse Storage Design and Consulting Consultative design service for warehouse storage layouts, including on-site surveys and tailored racking and shelving configurations for new and existing facilities.
• Racking Safety Inspections On-site safety inspections of installed pallet racking systems to assess compliance and identify damage or compliance issues for warehouse operators.
• Racking Repair and Maintenance Services Repair and ongoing maintenance services for installed pallet racking and shelving systems to extend asset life and maintain safety compliance.

Quantifiable outcome

• Doubled storage capacity for Linfox Logistics through selective and double-deep racking configuration
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Dematic (Colby Products)coreTechnology or IntegrationStorage Ideas is an authorized distributor of Colby products, which are manufactured by Dematic. Colby is described as an industry giant with unmatched global reach. The partnership provides access to ColbyRACK pallet racking components, patented protection systems, and continuous product development support.
• Colby Storage IdeascoreTechnology or IntegrationStorage Ideas operates as Colby Storage Ideas, an authorized distributor of the Colby product range. The relationship includes access to proprietary ColbyRACK components with unique design features including diamond-slot profiles and patented Cobra Clips, as well as training and support from the manufacturer.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Dematic: Dematic is the global manufacturer of the Colby racking range that Storage Ideas distributes, and is part of the KION Group. It is comparable as the upstream supplier and parent of the Colby product line, while also competing broadly in the wider intralogistics and warehouse automation market.

Direct peers

• Interlake Mecalux: Interlake Mecalux is the North American arm of the Mecalux Group, manufacturing pallet racking and warehouse storage products. It is a direct peer as a competing global racking brand in the same product categories Storage Ideas supplies.
• Polypal: Polypal is a European manufacturer of shelving, racking, and storage systems sold through distributor networks. It is comparable as a competing branded racking and shelving supplier that Australian and regional distributors may offer as alternatives to Colby.
• Speedrack Products Group: Speedrack is a US-based manufacturer of selective and structural pallet rack systems. It is comparable as a competing racking brand whose products could substitute for Colby in select warehouse applications, particularly in retrofit and industrial accounts.
• SSI Schaefer: SSI Schaefer is a leading global provider of modular storage and racking solutions, including pallet racking, shelving, and automated systems. It is a direct competitor to the Colby product range Storage Ideas distributes, serving the same warehouse and logistics end-customers with similar hardware.
• Constructor Group: Constructor Group (formerly Constructor Group / BSS) is a European-based provider of storage and racking systems, including pallet racking and shelving. It directly competes with Colby products in the broader warehouse racking market Storage Ideas serves.
• Mecalux: Mecalux is a Spanish-headquartered global manufacturer of pallet racking, shelving, and automated warehouse systems. It competes head-to-head with Colby/Dematic in selective, double-deep, drive-in, and cantilever racking sold to logistics and manufacturing customers.

Emerging players

• Modula: Modula is a manufacturer of vertical lift modules and automated storage solutions for warehouses, parts, and distribution centers. It is an adjacent peer addressing similar space-optimization pain points Storage Ideas solves, though skewed toward higher-end automated storage.
• Kardex: Kardex is a Swiss-listed provider of automated storage, retrieval, and material-handling solutions, with growing exposure to pallet and shelving systems. It is comparable as an adjacent player targeting the same warehouse optimization use cases, though more weighted toward automated solutions.
• Hanel Büro- und Lagersysteme: Hanel is a German provider of automated storage and retrieval systems (AS/RS) and vertical lift storage. It is an adjacent/emerging peer addressing the same warehouse-space-optimization problem Storage Ideas solves, but with a more automated, higher-capex product set.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/storage-ideas-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STORAGE IDEAS PTY LTD