Smile Stockholm Stora Gungan

What Smile Stockholm Stora Gungan does

Tandläkarna Stora Gungan is a private multi-specialty dental clinic located at Arenavägen 33 in Johanneshov, Stockholm, founded in 1980 and operating under the 'Stora Gungan' and 'Willa Remiss Tandläkarna' brands after a 2019 merger with Willa Tandhälsa. The clinic provides the full range of general and specialized dental services — examinations, hygiene, fillings, endodontics, crowns, bridges, veneers, teeth whitening, and implant surgery — serving individual patients across all age groups (including free pediatric and youth dental care under Sweden's public framework) and acting as a referral center for endodontics, apical surgery, and implant surgery for other dental practices.

The clinic is technologically differentiated within the Swedish private dental market: it was the first practice in Sweden to 3D-print custom surgical guides in biocompatible plastic in-house, using Planmeca ProMax 3D CBCT imaging and coDiagnostiX (Dental Wings) virtual implant planning software. An in-house dental laboratory supports crowns, bridges, and prosthetic work with on-site technicians. Beyond local clinical services, the clinic operates 'My Dental Guide,' a Scandinavia-facing virtual implant planning and surgical guide production platform launched at Swedental 2013 in partnership with Dental Wings.

Revenue is generated on a unit-pricing, fee-for-service basis across clinical procedures — examinations at 990 SEK, fillings from 990 SEK, implants from 25,000 SEK — with patients able to use interest-free installment financing via Human Finans. The go-to-market is direct-to-consumer through online booking (Opus Dental Online), phone, and walk-ins, supplemented by a B2B referral channel from other dentists. The practice is management-owned (Mats Brontén as VD/CEO, Tomas Samuelli as clinic manager and My Dental Guide lead, Aida Brontén as site manager/HR/marketing) with no disclosed external funding.

Name

Smile Stockholm Stora Gungan

Legal name

Tandläkarna Stora Gungan

Website

https://storagungan.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Tandläkarna Stora Gungan is a private multi-specialty dental clinic in Stockholm offering general, cosmetic, and surgical dental services including CBCT-guided implants, with an in-house 3D-printed surgical guide capability and a referral clinic for endodontic and implant surgery.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210), Dental Laboratories (339116)

SIC

Services-Health Services (8000)

akta.pro primary industry

Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB)

akta.pro secondary industries

Implant Planning & Surgical Guide Imaging Centers (HLABAIAH), Implant Prosthodontics (Implant-Supported Restorations) (HLABAFAC), Endodontic Surgery & Periradicular Procedures (HLABADAF), Medical & Dental 3D Printing Services (patient-specific devices, dental labs) (IMAAADAG)

Keywords

• General dentistry services
• Dental implant surgery
• Cosmetic dental treatments
• Endodontic therapy
• Pediatric dental care

Headquarters

HQ city

Johanneshov, Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Dental examination and consultation fees: One-time fees for initial examinations, routine check-ups, and consultations. Standard examination priced at 990 SEK.
2. Dental treatment procedures: One-time fees for various dental treatments including fillings, root canals, implants, crowns, bridges, veneers, and tooth whitening. Prices range from 990 SEK for fillings to 25,000 SEK for implants.
3. Payment plan financing: Partnership with Human Finans offering interest-free payment plans up to 24 months, providing patients with installment payment options for treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Tandläkarna Stora Gungan is a Stockholm-based private dental clinic offering comprehensive general, cosmetic, surgical, pediatric, and specialist dental care under one roof, supported by an in-house dental laboratory, CBCT 3D imaging, and Sweden's first in-house 3D-printed surgical guides for implant placement. It also operates the Willa Remiss Tandläkarna referral sub-brand for endodontic and implant surgery, and the Scandinavia-wide My Dental Guide virtual implant planning service.

Product overview

Tandläkarna Stora Gungan is a multi-specialty dental clinic in Stockholm offering comprehensive oral healthcare services. The clinic operates as a unified practice with in-house dental laboratory and referral services. Core services include general examinations, dental implants (with CBCT-guided surgical planning), fillings, root canal treatments, dental hygiene, cosmetic dentistry (veneers, crowns, teeth whitening), and pediatric dentistry. The clinic also operates Willa Remiss Tandläkarna as a specialized referral clinic for endodontics and implant surgery. My Dental Guide provides virtual implant planning services for the Scandinavian market using coDiagnostiX technology. The practice is equipped with modern CBCT imaging, in-house 3D printing for surgical guides, and CAD/CAM dental restoration capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Willa Remiss Tandläkarna: Referral clinic for endodontics with apikal surgery and implant surgery.

Products and services

• Tandlagning (Dental Fillings)

Quantifiable outcome

• Wait time of 2-3 weeks for referral patients
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Willa Remiss TandläkarnacoreStrategic or Co-development PartnerWilla Remiss Tandläkarna merged with Tandläkarna Stora Gungan, operating together as one of Stockholm's largest private dental clinics. Specializes in referral endodontics with apical surgery and implant surgery with significantly reduced wait times of approximately 2-3 weeks compared to other referral receivers.
• My Dental Guide / Dental Wings / CoDiagnostiXcoreTechnology or IntegrationPartnership for virtual implant planning software. The clinic uses this technology for surgical guided implant operations. Mats Brontén is responsible for the My Dental Guide project launched in Scandinavia in November 2013 at Swedental.
• Planmeca / PlandentcoreTechnology or IntegrationProvider of Planmeca ProMax 3D CBCT (Cone Beam Computed Tomography) equipment used for improved diagnostics and treatment planning at the clinic.
• Human FinansminorChannel Partner/ Reseller/ DistributorFinancial services partnership offering Human Konto - a cost-free credit solution with interest-free installment payments up to 24 months for dental treatments.
• Willa TandhälsacoreStrategic or Co-development PartnerAffiliated dental practice, with Stora Gungan and Willa Remiss operating as part of the same dental care group offering comprehensive services.
• NytorgstandläkarnaminorOthersTemporary location partnership during the 2018-2019 fire renovation period. Patients were seen at Folkungagatan 96 while the main clinic was being rebuilt.
• Tandregleringen SöderminorOthersTemporary location partnership during the 2018-2019 fire renovation period. Patients were seen at Kapellgränd 9 while the main clinic was being rebuilt.
• Aqua DentalminorOthersTemporary location partnership during the 2018-2019 fire renovation period. Patients were seen at Lugnets allé 10 in Hammarby Sjöstad while the main clinic was being rebuilt.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Smile Tandvård: Swedish private dental clinic chain offering general and specialist dentistry. Comparable to Stora Gungan in service mix (preventive, restorative, implants, cosmetic) and target consumer segment in Sweden.
• Aqua Dental: One of Sweden's largest private dental clinic chains with multiple Stockholm locations. Directly comparable to Stora Gungan as a multi-specialty private dental operator serving Stockholm consumers; appeared in Stora Gungan's data as a temporary partner during the 2018 fire rebuild.
• Distriktstandvården: Swedish dental chain operating multiple clinics in Stockholm and across Sweden. Comparable to Stora Gungan as a multi-location private dental provider serving similar consumer and employer segments in the same metro.
• Colosseum Smile: Pan-European dental group with a meaningful Swedish clinic footprint. Comparable to Stora Gungan as a multi-specialty private dental operator in Sweden, though backed by institutional capital rather than founder ownership.
• Dagnelidkliniken: Larger private specialty dental clinic in Stockholm. Comparable to Stora Gungan as a multi-specialty Stockholm-based private clinic competing for the same specialist referral and implant patient base.
• Praktikertjänst: Swedish cooperative of private dental and healthcare practitioners. Comparable to Stora Gungan as a competing organizational model for independent dental clinics in Sweden, aggregating many single-site practices under one umbrella.

Broad incumbents

• Folktandvården Stockholm: Public dental care provider in Stockholm County. Comparable to Stora Gungan as the dominant broad dental services provider in the same geography, though operating under a public mandate rather than a private multi-specialty model.

Regional players

• European Dental Group: Pan-European DSO with Nordic dental operations. Comparable to Stora Gungan as a consolidator of private dental practices in Northern Europe, representing the broader competitive and consolidation backdrop in the region.

Others

• Planmeca: Finnish dental equipment manufacturer whose Planmeca ProMax 3D CBCT system Stora Gungan uses. Comparable as a technology enabler in the CBCT and digital imaging stack that supports the clinic's surgical-guide workflow.
• Dental Wings / Straumann: Provider of coDiagnostiX virtual implant planning software used by Stora Gungan for My Dental Guide. Comparable as a technology partner enabling the clinic's differentiated 3D-printed surgical guide capability.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/tandlakarnastoragungan
• LinkedInlinkedin.com/company/tandlakarna-stora-gungan

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smile Stockholm Stora Gungan