Storytellers Australia
Storytellers Australia is a North Sydney-based B2B content marketing and creative agency founded in 2017, serving enterprise clients in Construction, Finance and Technology with digital marketing, design, video, event management and BrandBuilder subscription services.
- Company typePrivate
- Founded2017
- HeadquartersNorth Sydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Storytellers Australia does
Storytellers Australia is a privately-held, founder-owned B2B content marketing and creative agency headquartered in North Sydney, New South Wales, founded in 2017 by Linsey Houston. The firm operates across an integrated service stack — Digital Marketing, Graphic Design, Website Design, Video Production, Event Management, and Podcast/Broadcast Studio Hire — targeting enterprise-level clients in the Construction, Finance, and Technology sectors. Its core methodology is "strategic storytelling" that combines human-centred research with data analytics to translate technical capability into brand assets.
The business operates four distinct revenue streams. BrandBuilder is a monthly subscription offering that bundles strategy, design, video, SEO, and content into an outsourced marketing team (priced as a managed alternative to a junior hire). Project-based engagements cover website builds, branding, graphic design, and corporate video on a per-engagement basis. Full-service event management is delivered for trade shows and corporate events, with documented outcomes including 459 qualified leads for TradeConnex at All Energy Expo and $21,565 raised for charity at a single golf invitational. A podcast and broadcast studio in North Sydney with LED wall technology is offered for hourly or session-based hire. The agency also produces the "Always Be Connecting" podcast (launched 2023) and runs a separate youth-focused program called Junior Storytellers.
The technology stack is non-proprietary — standard design, video, and marketing tools — with no disclosed AI, API, or platform product. Customer logos span enterprise (Lendlease, SAP, HLB, Enterprise Wide, TradeConnex) and SMB/startup clients (Aussie Flipside Coaching, Focus Fire, EQ Economics, Marble Arch, Aurora New Dawn UK). Partnerships include certified HubSpot provider status and Digital Agency Network membership. Recognition includes the 2024 APAC Australian Enterprise Awards and listings on Semrush and DesignRush agency directories. The firm is founder-led, has no disclosed funding, no parent company, and operates with approximately five employees.
Storytellers Australia firmographics
Firmographics- Name
- Storytellers Australia
- Legal name
- Storytellers Australia
- Website
- https://storytellersaustralia.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Storytellers Australia is a North Sydney-based B2B content marketing and creative agency founded in 2017, serving enterprise clients in Construction, Finance and Technology with digital marketing, design, video, event management and BrandBuilder subscription services.
- Ownership category
- akta.pro rank
Storytellers Australia industry classification
Industry- Product category
- Content Marketing Agency Services
- NAICS
- Graphic Design Services (541430), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
- akta.pro secondary industry
- Industry-Specific B2B Trade Show Organizers (THAHABAB)
Keywords
Where Storytellers Australia is headquartered
LocationHeadquarters
- HQ city
- North Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Storytellers Australia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- BrandBuilder Subscription: A comprehensive outsourced marketing team subscription service offering 50 years of combined experience, providing ongoing marketing support across multiple disciplines including strategy, design, video, SEO, and content creation.
- Project-Based Services: Individual service engagements including website design, graphic design, video production, event management, and branding projects. Charged per project or engagement.
- Studio Hire: Podcast studio and corporate broadcast studio hire in North Sydney, featuring LED wall technology, professional cameras, and production facilities. Offered as hourly or session-based bookings.
- Event Management Services: Full-service event management including planning, marketing, booth design, lead generation, and on-site coordination for trade shows and corporate events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | BrandBuilder Subscription - Full-service outsourced marketing team |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Storytellers Australia product offering
Product offeringCore offering
Storytellers Australia is a B2B creative content marketing agency that helps enterprise-level firms in the Construction, Finance, and Technology sectors communicate their technical capabilities through strategic storytelling. The agency delivers digital marketing, graphic design, website design, video production, and event management services, alongside a BrandBuilder outsourced marketing subscription and a North Sydney podcast/broadcast studio hire offering.
Product overview
Storytellers Australia is a Sydney-based content marketing and creative agency offering a integrated suite of services including Digital Marketing, Graphic Design, Website Design, Video Production, Event Management, and Podcast Studio Hire. The agency also produces original content through its Always Be Connecting Podcast and offers an outsourced marketing subscription service called BrandBuilder. Their core approach combines strategic storytelling with human-centered research and data analytics to help enterprise-level firms in Construction, Finance, and Technology sectors communicate their brand value. The company operates from a North Sydney creative hub and serves as a communications partner that turns technical capabilities into clear, high-value marketing assets.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Marketing Strategic digital marketing services including SEO, social media marketing, email campaigns, and content distribution to build brand authority and generate leads for enterprise clients.
- Graphic Design Professional graphic design services covering logos, brand guidelines, marketing materials, social media graphics, infographics, and data visualization for business clients.
- Website Design User-centric website design and development focusing on intuitive navigation, compelling design, and SEO optimization to drive conversions for business clients.
- Video Production Professional video content creation including drone videography, corporate videos, social media clips, event coverage, and explainer videos for enterprise clients.
- Event Management Full-service event management including event marketing, expo stand design, event planning, lead generation, event videography, and event photography for trade shows and corporate events.
- Podcast Studio Hire Professional podcast and corporate broadcast studio hire in North Sydney featuring LED wall technology, broadcast-quality video, professional lighting and acoustically treated environment for recording podcasts, live streams and video content.
- BrandBuilder An outsourced marketing team subscription service providing access to a full-service marketing department including SEO, social media, copywriting, design, website development, and strategy with combined team experience for mid-market and enterprise clients.
Quantifiable outcome
- 459 quality leads generated in 2 days at All Energy Expo trade show
- +2 more outcomes
Companies that use Storytellers Australia
Customer profileNamed customers11 records
Ideal customer profiles3 records
Storytellers Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Storytellers Australia partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- HubSpotcoreCertified HubSpot provider partner. Storytellers Australia holds supplier status allowing them to offer HubSpot integration services to clients and demonstrate expertise in the platform.
- Digital Agency Network (DAN)minorMember of international Digital Agency Network providing industry credibility, potential referral opportunities, and collaboration with global agency peers.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Storytellers Australia competitors and assessment
Company assessmentDirect peers
- Howatson+Co: Independent Australian creative agency providing advertising, content, and brand strategy. Comparable as an independent Australian creative shop of similar scale competing for enterprise storytelling and brand engagements.
- Cummins&Partners: Australian independent advertising and creative agency with offices in Melbourne and other cities. Comparable as an independent Australian agency offering integrated creative, content, and campaign work for enterprise clients.
- The Royals: Australian creative agency offering brand, content, and digital work. Comparable as an independent Australian creative shop serving enterprise clients with integrated storytelling and content production.
- Thinkerbell: Australian full-service creative and advertising agency operating across brand, content, and experiential work for enterprise clients. Directly comparable as a Sydney-based creative agency serving similar mid-market and enterprise clients with multi-channel storytelling services.
- Hardhat: Australian digital creative agency focused on digital experiences, content, and brand work. Comparable as a similarly sized Australian digital agency offering content production and creative services across web, video, and campaigns.
- Affinity Australasia: Independent Australian creative and content agency with a storytelling-led approach. Comparable as a mid-sized Australian agency offering branded content, video, and campaign work for enterprise clients.
- Pow Wow Media: Australian creative content agency producing video, branded content, and campaigns for brands. Comparable as a content-led Australian agency with overlapping video production and storytelling services.
Broad incumbents
- AKQA: Global digital creative agency offering brand, content, and digital experience services. Comparable as a broader incumbent offering overlapping content production, digital marketing, and design services for enterprise clients globally.
- R/GA: Global creative and digital agency with strong content, brand, and technology capabilities. Comparable as a broader incumbent offering overlapping creative production, content marketing, and campaign services for enterprise clients.
Regional players
- Slattery IT & Creative: Australian-owned creative agency with B2B and content capabilities. Comparable as an independent Australian agency offering creative and content services, with a B2B specialization that overlaps with Storytellers Australia's Construction/Finance/Technology focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Storytellers Australia social profiles
Digital presenceStorytellers Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Storytellers Australia leadership team
Management profileNumber of profiles
Profiles1 record
Storytellers Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Storytellers Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Storytellers Australia
What does Storytellers Australia do?
Storytellers Australia is a B2B creative content marketing agency that helps enterprise-level firms in the Construction, Finance, and Technology sectors communicate their technical capabilities through strategic storytelling. The agency delivers digital marketing, graphic design, website design, video production, and event management services, alongside a BrandBuilder outsourced marketing subscription and a North Sydney podcast/broadcast studio hire offering.
Is Storytellers Australia a public or private company?
Storytellers Australia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Storytellers Australia founded?
Storytellers Australia was founded in 2017. It employs 1 to 10 people.
Where is Storytellers Australia based?
Storytellers Australia is headquartered in North Sydney, Australia, in the Oceania region.
How does Storytellers Australia make money?
Four revenue lines are on record. BrandBuilder Subscription is the primary driver. The others are project-Based Services, studio Hire and event Management Services.
Who are Storytellers Australia's main competitors?
Direct peers on record are Howatson+Co, Cummins&Partners, The Royals, Thinkerbell, Hardhat, Affinity Australasia and Pow Wow Media. Broad incumbents are AKQA and R/GA. Slattery IT & Creative is listed as a regional player.
Does Storytellers Australia have an API?
No public API is recorded for Storytellers Australia.
What industry is Storytellers Australia in?
Storytellers Australia's product category is Content Marketing Agency Services. Its primary akta.pro industry code is BPAFAAAF, Content Production (Video, Design, Copy, Studio), with a secondary code of THAHABAB, Industry-Specific B2B Trade Show Organizers. Its NAICS code is 541430 and its SIC code is 7311.