Strandafjellet Skisenter AS
Strandafjellet Skisenter AS is a privately held Norwegian ski resort in Sunnmørsalpene operating year-round mountain tourism, with a gondola, seven lifts including Norway's only Telemix, ski school, equipment rental, F&B, and summer hiking access serving individual skiers, families, and international visitors.
- Company typePrivate
- Founded-
- HeadquartersStranda, Norway
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Strandafjellet Skisenter AS does
Strandafjellet Skisenter AS is a privately held Norwegian ski resort operator headquartered in Stranda, in the Sunnmørsalpene mountain range of western Norway, operating as the DBA 'Stranda'. The resort is anchored by a gondola cable car (opened 2012) that transports visitors from 400m to a 1042m top station, complemented by seven ski lifts including Norway's only Telemix — a combination 8-seater gondola and 6-seater chair lift. The infrastructure supports 18-20 alpine slopes across two mountain peaks (Roalden and Furset) with an altitude range of 450-1,150m, 23.5 km of groomed cross-country trails, a terrain park, a children's learning area with conveyor lifts, an ice rink, and 6 km of snowmaking coverage.
The company operates year-round: winter delivers alpine skiing, snowboarding, cross-country skiing, ski school, equipment rental, ski service, and dining; summer (June-August) shifts to gondola sightseeing, hiking, mountain biking, disc golf (added 2025), and panoramic dining at the Fjord Panorama Restaurant. Revenue is generated through seven streams: lift tickets and season passes, ski and equipment rental, food and beverage (including Stova 1957 restaurant/bar/lounge opened November 2021), ski service, summer gondola operations, venue rental and corporate events, and ice-skate rentals with parking fees. Distribution is primarily direct-to-consumer via the skiperformance.com ticketing platform, the proprietary Stranda mobile app, and on-site box office sales, supplemented by the Alpepass multi-resort pass covering 9 ski destinations and partnerships with Active Ski Travel (Swedish inbound tourism) and Drege's Hotel (accommodation packages).
The business has six employees and operates under Miljøfyrtårn (Eco-Lighthouse) environmental certification. Strategic direction has emphasized infrastructure renewal and amenity diversification — gondola (2012), Stova 1957 (2021), Alpepass expansion (2024), disc golf (2025), EV charging (2026) — alongside summer season development to extend the revenue window beyond the winter ski season.
Strandafjellet Skisenter AS firmographics
Firmographics- Name
- Strandafjellet Skisenter AS
- Legal name
- Strandafjellet Skisenter AS
- Website
- https://strandafjellet.no
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Strandafjellet Skisenter AS is a privately held Norwegian ski resort in Sunnmørsalpene operating year-round mountain tourism, with a gondola, seven lifts including Norway's only Telemix, ski school, equipment rental, F&B, and summer hiking access serving individual skiers, families, and international visitors.
- Ownership category
- akta.pro rank
Strandafjellet Skisenter AS industry classification
Industry- Product category
- Mountain Resort Operations
- NAICS
- Skiing Facilities (71392), Scenic and Sightseeing Transportation (487)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)
- akta.pro secondary industries
- Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK), Mountain & Ski Luxury Resorts (THAGACAB), Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF)
Keywords
Where Strandafjellet Skisenter AS is headquartered
LocationHeadquarters
- HQ city
- Stranda
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
Strandafjellet Skisenter AS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Lift Tickets and Season Passes: Core revenue from selling daily ski passes, multi-day passes, season passes, and the Alpepass multi-resort pass. Dynamic pricing with variations based on season, day of week, and time of day.
- Ski and Equipment Rental: Rental of alpine skis, snowboards, cross-country skis, boots, helmets, poles, and other equipment. Tiered pricing (standard/premium) for different skill levels. Also offers touring/backcountry equipment rental.
- Food and Beverage: Restaurant and café operations including Fjord Panorama Restaurant at Roalden (1042m elevation), Stova 1957 (restaurant, bar, lounge), and pavilion concessions. Private venue bookings and catering for events.
- Ski Service: Workshop services including waxing, edge sharpening, normal service, full service with stone grinding, equipment mounting, and adjustment.
- Summer Gondola Operations: Year-round gondola operations for summer tourism including hiking, sightseeing, and dining. Gondol tickets sold for one-way or round trip, with day passes available.
- Venue Rental and Events: Rental of conference/meeting facilities, lounges, and restaurants for private events, corporate gatherings, teambuilding, and celebrations. Stova 1957 and Roalden pavilion available for booking.
- Ice Skating and Recreation: Free ice rink open during winter (December-April), with skate rentals available from ski rental. Parking fees during winter season with Parkly system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Summer Gondola Tickets 2026 |
| Unit Pricing | Pay-as-you-go | Winter Day Pass 2025/26 |
| Subscription | Annual | Season Passes 2025/26 |
| Unit Pricing | Pay-as-you-go | Student Discount |
| Unit Pricing | Pay-as-you-go | Ski Rental - Alpine/Snowboard |
| Unit Pricing | Pay-as-you-go | Ski Rental - Cross-country |
| Unit Pricing | Pay-as-you-go | Ski Service |
| Unit Pricing | Pay-as-you-go | Ski Bus |
| Unit Pricing | Pay-as-you-go | Ice Skating Rental |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Strandafjellet Skisenter AS product offering
Product offeringCore offering
Strandafjellet Skisenter AS operates a year-round mountain resort in Sunnmørsalpene, Norway, anchored by a gondola that transports visitors from 400 m to 1,042 m elevation. The company sells lift passes, ski rental, ski school, ski service (waxing and grinding), equipment rentals, and food and beverage at Stova 1957 and Fjord Panorama Restaurant. It also generates revenue through summer gondola operations, venue rentals for events, ice skating, disc golf, and a multi-resort Alpepass partnership covering nine ski destinations.
Product overview
Strandafjellet Skisenter AS operates as a year-round mountain resort in Sunnmørsalpene, Norway, featuring a core product of ski resort operations with gondola access to 1042m elevation. The product portfolio centers around lift passes (gondola tickets, ski passes, Alpepass multi-resort passes), complemented by equipment services (ski rental, ski service/maintenance), instruction (ski school), and dining venues (Stova 1957 restaurant/bar/lounge, Fjord Panorama restaurant). The resort also offers diverse recreational activities including terrain park, children's park with magic carpets, cross-country trails, ice skating, disc golf, and hiking/biking trails. Recent additions include EV charging infrastructure (2026) and a 9-hole disc golf course (2025), with major infrastructure investment in the gondola (2012) and Stova 1957 building (2021).
Differentiator
Problem solved
Functional benefit
Products and services
- Gondolbane (Gondola Cable Car) Cable car taking visitors from 400m to 1042m above sea level, providing panoramic views over Storfjorden and the UNESCO World Heritage area; open year-round with summer sightseeing access.
- Heiskort (Lift Passes) Day passes, multi-day passes, and season passes granting access to all ski lifts and slopes at the resort, with dynamic pricing by season and day.
- Alpepass Multi-Resort Pass Multi-resort ski pass allowing access to nine ski destinations across western Norway with one pass.
- Skiutleie (Ski and Equipment Rental) Rental of alpine skis, snowboards, cross-country skis, freeride/touring equipment, boots, helmets, and skates with tiered standard/medium/premium options.
- Skiservice (Ski Service Workshop) Workshop service providing waxing, edge sharpening, normal service, full service with stone grinding, mounting, and adjustment of ski equipment.
- Skiskole (Ski School) Ski instruction including private lessons tailored to individual needs and group lessons during school holidays.
- Stova 1957 Restaurant, Bar and Lounge Restaurant, bar, and lounge facility opened November 2021 in the main base building, offering food service and venue rental for events and celebrations.
- Fjord Panorama Restaurant at Roalden Restaurant located at the top of the gondola at 1,042 m elevation offering panoramic fjord views and food service.
- Venue and Event Rental Rental of conference and meeting facilities, lounges, and restaurants for private events, corporate gatherings, teambuilding, and celebrations at Stova 1957 and Roalden pavilion.
- Skøytebane (Ice Skating Rink) Free outdoor ice rink below the gondola, open approximately December through April, with skate rentals available.
- Strandafjellet DiscGolfPark 9-hole disc golf course on the Furset side of the resort, available to summer visitors.
- EV Charging Service EV charging stations installed in the parking lot with three hours of free parking provided alongside charging.
Quantifiable outcome
- 50 cm fresh powder in one day during season
- +2 more outcomes
Companies that use Strandafjellet Skisenter AS
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Strandafjellet Skisenter AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
Strandafjellet Skisenter AS partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- Arena OverøyeminorPartner ski resort in Alpepass multi-resort ski pass network, allowing pass holders to ski at 9 different destinations with one pass.
- Harpefossen SkisenterminorPartner ski resort in Alpepass multi-resort ski pass network.
- Ørsta SkisenterminorPartner ski resort in Alpepass multi-resort ski pass network.
- Stryn VinterskiminorPartner ski resort in Alpepass multi-resort ski pass network.
- Volda SkisenterminorPartner ski resort in Alpepass multi-resort ski pass network.
- ØrskogfjelletminorPartner ski resort in Alpepass multi-resort ski pass network.
- FjellsætraminorPartner ski resort in Alpepass multi-resort ski pass network.
- Hornindal SkisenterminorPartner ski resort in Alpepass multi-resort ski pass network.
- Active Ski TravelminorSwedish travel operator that organizes and sells trips to Strandafjellet during winter season, bringing international visitors to the resort.
- IngersTransminorLocal transport company providing ski bus service from Ålesund to Strandafjellet, including pickup at Moa and Magerholm ferry terminal.
- Drege's Hotel / Stranda HotelcoreRecommended accommodation partner located 5-6 minutes from resort. Offers Ski & Bo packages combining accommodation with lift passes. Includes swimming pool for family use.
- Visit StrandaminorRegional tourism organization promoting Stranda area including the ski resort and summer activities.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Strandafjellet Skisenter AS competitors and assessment
Company assessmentDirect peers
- Harpefossen Skisenter: Western Norwegian ski resort and Alpepass partner with similar lift infrastructure, family-focused terrain, and mountain tourism offering. Direct multi-resort pass partner, making it the closest commercial peer.
- Hemsedal Skisenter: One of Norway's larger ski resorts with extensive lift network, ski school, rental, and on-mountain F&B. Comparable in product breadth and target customer (Scandinavian families and international visitors), though larger scale.
- Geilo Skisenter: Established Norwegian mountain resort offering alpine skiing, cross-country trails, and summer activities. Comparable as a regional Norwegian ski destination, though now operated by SkiStar.
- Oppdal Skisenter: Largest ski resort in Trøndelag, Norway, with comparable lift infrastructure, alpine and cross-country skiing, and year-round mountain activities. Closely comparable as a Norwegian independent regional mountain resort targeting similar domestic ski and summer tourism markets.
- Myrkdalen Skisenter: Western Norwegian ski resort near Voss offering alpine skiing, cross-country trails, ski school, rental, and accommodation. Highly comparable geography, scale, customer mix, and product breadth to Strandafjellet.
- Stryn Vinterski: Alpepass partner resort in western Norway with lift-served alpine skiing, terrain park, and cross-country trails. Directly comparable in scale, geography, and as part of the same multi-resort pass network.
Broad incumbents
- Åre Skisenter (SkiStar): Largest ski resort in Scandinavia, operated by listed SkiStar AB, offering alpine skiing, cross-country, hotels, restaurants, and year-round activities. Comparable product offering but at substantially larger scale and with broader destination infrastructure.
- SkiStar AB: Listed Scandinavian ski resort operator running multiple major destinations (Åre, Trysil, Hemsedal, Sälen). Highly relevant as a benchmark operator with multi-resort, multi-season business model and centralized ticketing technology that competes for the same Scandinavian destination skier.
- Trysilfjellet (Trysil): Norway's largest ski resort, operated by SkiStar, with extensive lifts, terrain, accommodation, and après-ski. Comparable as a Norwegian ski destination but at a much larger commercial scale.
Regional players
- Levi Ski Resort: Major Finnish Lapland ski resort with lift operations, ski school, rental, restaurants, and winter/summer tourism. Comparable in product mix and Nordic mountain-resort positioning, but operating in a different (northern) geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Strandafjellet Skisenter AS social profiles
Digital presenceStrandafjellet Skisenter AS compliance and trust
Trust signalCompliance1 record
Strandafjellet Skisenter AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strandafjellet Skisenter AS leadership team
Management profileNumber of profiles
Strandafjellet Skisenter AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strandafjellet Skisenter AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strandafjellet Skisenter AS
What does Strandafjellet Skisenter AS do?
Strandafjellet Skisenter AS operates a year-round mountain resort in Sunnmørsalpene, Norway, anchored by a gondola that transports visitors from 400 m to 1,042 m elevation. The company sells lift passes, ski rental, ski school, ski service (waxing and grinding), equipment rentals, and food and beverage at Stova 1957 and Fjord Panorama Restaurant. It also generates revenue through summer gondola operations, venue rentals for events, ice skating, disc golf, and a multi-resort Alpepass partnership covering nine ski destinations.
Is Strandafjellet Skisenter AS a public or private company?
Strandafjellet Skisenter AS is a private company. It is classified as unknown and is currently operating.
When was Strandafjellet Skisenter AS founded?
Strandafjellet Skisenter AS was founded in -1. It employs 1 to 10 people.
Where is Strandafjellet Skisenter AS based?
Strandafjellet Skisenter AS is headquartered in Stranda, Norway, in the Europe region.
How does Strandafjellet Skisenter AS make money?
Seven revenue lines are on record. Lift Tickets and Season Passes are the primary driver. The others are ski and Equipment Rental, food and Beverage, ski Service, summer Gondola Operations, venue Rental and Events and ice Skating and Recreation.
Who are Strandafjellet Skisenter AS's main competitors?
Direct peers on record are Harpefossen Skisenter, Hemsedal Skisenter, Geilo Skisenter, Oppdal Skisenter, Myrkdalen Skisenter and Stryn Vinterski. Broad incumbents are Åre Skisenter (SkiStar), SkiStar AB and Trysilfjellet (Trysil). Levi Ski Resort is listed as a regional player.
Does Strandafjellet Skisenter AS have an API?
No public API is recorded for Strandafjellet Skisenter AS.
What industry is Strandafjellet Skisenter AS in?
Strandafjellet Skisenter AS's product category is Mountain Resort Operations. Its primary akta.pro industry code is THAAAJAB, Ski Areas & Lift Operations (Independent Mountains), with a secondary code of THAAAAAK, Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities). Its NAICS code is 71392 and its SIC code is 7000.