Straws ‘n Berries

Name

Straws ‘n Berries

Legal name

Straws 'n Berries

Website

https://strawsnberries.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona, Catalonia

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Event Planning & Coordination Services: Full-service event planning for corporate and private events including venue sourcing, styling, decoration, and day-of coordination. Revenue generated through service fees for planning and coordination, priced per event or package.
2. Product Sales (Decorations, Catering Items): Direct sales of event decorations (shimmer walls, balloon decorations, floral arches, event signs), catering items (grazing platters, cakes), and rental items. One-time purchase model with unit pricing.
3. Activity Bookings: Booking and coordination of activities such as cocktail workshops, yoga classes, sailing trips, wine tastings, and team-building experiences. Revenue from per-person activity fees.
4. Picnic Experience Packages: Curated luxury picnic packages including setup, decoration, food, and beverages for groups. Per-person pricing with tiered rates based on group size.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Straws 'n Berries is a creative events company that designs, styles, and executes events for groups of 2 to 500 people across Spain and the Balearic Islands. The company sells styled luxury picnic experiences, hen party packages, wedding and proposal planning, team building activities, grazing platters and catering, and event decoration rentals. Its corporate division, SNB Events Agency, handles B2B events such as product launches, office celebrations, brand activations, and conferences.

Product overview

Straws 'n Berries is a creative events company operating primarily in Spain (Barcelona, Sitges, Costa Brava, Marbella) and the Balearic Islands (Ibiza, Mallorca). The company offers a comprehensive portfolio of event services organized around two main divisions: private/social events and corporate events through its SNB Events Agency division. The core product lines include event planning and decoration services, styled picnics and celebrations (covering hen parties, kids parties, proposals, and weddings), grazing platters and catering, and team building activities. The business operates on a modular, add-on-based model where customers can purchase base services (such as picnics or event planning) and enhance them with additional offerings like balloon decorations, flower arches, champagne walls, cocktail workshops, professional photography/videography, entertainment services, and specialty catering options. The company serves groups ranging from 2 to 500 people and operates across multiple Spanish coastal and island destinations.

Differentiator

Problem solved

Functional benefit

Products and services

• SNB Events Agency — Corporate Event Planning

Quantifiable outcome

• Events for groups ranging from 2 to 500 people
• +1 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Peerspace: Online marketplace for booking event venues and unique spaces; broadly competes for event planning wallet share and overlaps with Straws 'n Berries' venue sourcing and coordination work.
• The Knot Worldwide: Wedding planning marketplace and vendor directory with strong wedding content and lead-gen; directly relevant to Straws 'n Berries' wedding and proposal planning services at a much larger scale.
• Eventbrite: Global event ticketing and discovery platform; a broader incumbent in the event services ecosystem that overlaps with promoting and managing small/medium events.
• Cvent: Enterprise event management platform for corporate meetings, conferences, and offsites — a large incumbent competing for the same SNB Events Agency corporate client budget.
• Airbnb Experiences: Hosts bookable local experiences (yoga, sailing, cocktail workshops) that overlap with Straws 'n Berries' activity offerings like cocktail workshops, yoga, sailing, and wine tastings.

Direct peers

• A Life of Leisure: Bespoke luxury picnic and event styling brand with curated add-ons for celebrations, mirroring Straws 'n Berries' experience-led, premium-pricing approach to leisure events.
• Boho Picnic Co: Specialises in styled picnics and boho-themed event setups with grazing boards and photography add-ons, directly overlapping the core picnic and celebration offerings.
• GoHen: Hen party planning specialist with curated packages, activities, and accommodation across European destinations — a direct competitor in the Barcelona/Ibiza hen party segment.
• The Pop Up Picnic: UK-based luxury picnic and event experience company offering styled setups, grazing platters, and add-ons — a direct conceptual analogue to Straws 'n Berries' picnic proposition and modular pricing model.

Emerging players

• Grazing Box Co: Specialised grazing platter and catering business with event delivery — an emerging niche player overlapping with the catering division of Straws 'n Berries.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/strawsnberries
• Facebookfacebook.com/strawsnberries
• Pinterestpinterest.com/strawsnberries
• LinkedInlinkedin.com/company/strawsnberries

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Straws ‘n Berries