StretchLab Australia & New Zealand

What StretchLab Australia & New Zealand does

StretchLab Australia & New Zealand is a regional franchise operator of the StretchLab assisted-stretching brand, owned by parent company Xponential. The business delivers one-on-one and group stretching sessions (25 or 50 minutes) through trained practitioners called Flexologists, serving fitness enthusiasts, office professionals, older adults, and individuals managing chronic pain or recovering from injury across Australia and New Zealand. The underlying service stack combines a Proprioceptive Neuromuscular Facilitation (PNF) methodology, custom-designed stretching benches, and the MAPS 3D body scanning assessment tool that scores Mobility, Activation, Posture, and Symmetry to personalize and track member progress.

The technology backbone includes the proprietary Flexologist Training Program (FTP), a 50-70 hour curriculum and the only assisted-stretching certification accredited by the Institute for Credentialing Excellence, which standardizes practitioner quality across the network. Revenue is generated through tiered monthly memberships (4, 8, 12 sessions, or unlimited group access), per-session walk-ins, corporate wellness contracts, and health fund rebates via partnerships with Medibank, Bupa, Westfund, HealthPartners, and RT Health. The corporate entity is lean (9 employees) and monetizes primarily through franchise fees, royalties, training, and MAPS licensing, while individual studio revenue accrues to franchisees operating the 25+ Australian locations.

Go-to-market combines direct-to-consumer retail, franchise-driven physical expansion, B2B corporate wellness sales, and a channel partner network through Australian private health insurers. The brand has earned consecutive-year recognition on Inc. 5000 and Entrepreneur Magazine's Franchise 500 lists, and is a 2025 AUSactive finalist, supporting premium positioning versus independent stretching studios.

Name

StretchLab Australia & New Zealand

Legal name

StretchLab

Website

https://stretchlab.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

StretchLab Australia & New Zealand operates a franchise network of assisted-stretching studios across Australia and New Zealand under parent Xponential, offering one-on-one and group sessions delivered by trained Flexologists to fitness enthusiasts, office professionals, older adults, and chronic pain sufferers.

Ownership category

akta.pro rank

Product category

Assisted Stretching Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industry

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Assisted stretching services
• Wellness franchise studios
• Flexibility training memberships
• Corporate wellness programs
• PNF stretching methodology

Headquarters

HQ city

Currambine

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Monthly Membership Subscriptions: Recurring monthly memberships offering 4, 8, or 12 stretch sessions per month. Members can choose between one-on-one sessions (25 or 50 minutes) or group stretches. Monthly-to-monthly terms with 30-day advance cancellation notice. No early termination fee.
2. Unlimited Group Stretch Membership: Unlimited group stretch sessions with no cap on attendance. Group stretches have maximum 6 participants led by a trained Flexologist.
3. Per-Session Sales: Walk-in or appointment-based single stretch sessions for non-members. Session options include 25-minute maintenance stretches and 50-minute full-body stretches.
4. Health Fund Rebates: Partnership with health funds (Medibank, Bupa, Westfund, HealthPartners, RT Health) allowing eligible members to claim rebates for StretchLab services under health management benefits or extras cover.
5. Corporate Wellness Programs: B2B partnerships with corporations providing assisted stretching services to employees as part of corporate wellness programs. Revenue generated through corporate contracts.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

StretchLab Australia & New Zealand operates franchised wellness studios offering one-on-one and group assisted stretching sessions delivered by trained Flexologists. Services are sold through monthly memberships (4, 8, 12 sessions, or unlimited group access), per-session purchases, and corporate wellness partnerships, supported by the proprietary MAPS 3D body scanning assessment tool.

Product overview

StretchLab Australia & New Zealand is a wellness franchise offering assisted stretching services through two core service formats: One-on-One Stretches (25 or 50 minute personalised sessions delivered by Flexologists) and Group Stretches (guided sessions for up to 6 participants). The product portfolio is augmented by MAPS, a proprietary 3D body scanning tool that generates mobility and symmetry assessments to personalise stretch programs. Supporting the service delivery is the Flexologist Training Program (FTP), an ICE-accredited training curriculum. The company operates on a membership model with tiered plans (4, 8, or 12 sessions monthly, or unlimited group access), and also offers franchise opportunities and corporate partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• One-on-One Stretches Personalised assisted stretching session delivered one-on-one by a trained Flexologist, available in 25 or 50 minute durations and customised to the client's individual needs, problem areas, and target muscle groups.
• Group Stretches Guided group stretching session led by a trained Flexologist for up to 6 participants, including instruction on the proper use of stretching tools such as straps and foam rollers.
• MAPS (Mobility Assessment and Personalised Stretch) 3D body scanning assessment tool that uses overhead squats analysed by 3D cameras to measure Mobility, Activation, Posture, and Symmetry (MAPS), providing a personalised score and monthly progress tracking to inform customised stretch sessions.
• StretchLab Memberships Monthly subscription membership plans offering 4, 8, or 12 stretch sessions per month, or unlimited group stretch access. Sessions can be one-on-one or group format, with family sharing available on select plans and 30-day cancellation terms.
• Flexologist Training Program (FTP) Proprietary 50-70 hour assisted stretching curriculum combining online learning and in-person instruction. The only accredited certificate program for assisted stretching recognized by the Institute for Credentialing Excellence (ICE), training individuals to become certified Flexologists.
• Corporate Wellness Programs B2B corporate wellness offering where StretchLab partners with companies to deliver assisted stretching services to their employees as part of corporate wellness benefit programs.

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• MedibankcoreGTM or Marketing PartnerStretchLab services eligible for rebates under Medibank's My Choice Extras Support and My Choice Extras health fund options. Members require doctor/allied health referral for health management approval.
• BupacoreGTM or Marketing PartnerBupa provides rebates for StretchLab sessions under Health Management benefits for eligible members with Corporate Everyday Extras, Corporate Mid Extras, Corporate Advanced Extras, and Corporate Total Extras products.
• WestfundcoreGTM or Marketing PartnerWestfund provides rebates for StretchLab sessions under its Ultimate Extras health insurance plan, designed for individuals committed to proactive healthy lifestyle.
• HealthPartnersminorGTM or Marketing PartnerEligible Health Partners members with medically necessary gym and fitness programs as part of Extras policy can claim rebates for StretchLab services after serving waiting periods.
• RT HealthminorGTM or Marketing PartnerStretchLab services eligible for rebates through RT Health's RT Health Top and Smart Extras health fund options.
• AUSactivecoreStrategic or Co-development PartnerStretchLab is registered with AUSactive (formerly Australian Fitness Network), providing industry accreditation and recognition. StretchLab is also an AUSactive 2025 Finalist.
• Corporate Wellness PartnerscoreGTM or Marketing PartnerStretchLab has partnered with corporations to share services with their teams. Companies interested in corporate wellness programs contact local StretchLab to arrange employee stretching benefits.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• F45 Training: Sibling brand under Xponential Fitness; a global group fitness franchise with similar franchise economics, target customer, and studio-retail model, making it a highly relevant peer for benchmarking unit economics and franchise performance.
• Stretch Zone: Largest US-based assisted stretching franchise with hundreds of locations, offering practitioner-led stretching sessions. Closest direct competitor to StretchLab with overlapping value proposition, target customers, and franchise-based go-to-market.
• Stretch U: Direct competitor in the assisted-stretching category with multiple studio locations, offering one-on-one and group stretches comparable to StretchLab's service mix.
• StretchLab (Global / US): The global StretchLab brand under Xponential, operating 500+ studios offering the same PNF-based assisted stretching and Flexologist model. Directly comparable in service offering, pricing, and franchise structure, but operating primarily in North America.

Broad incumbents

• YogaWorks: Multi-studio yoga and wellness brand offering group classes and teacher training; broader wellness incumbent competing for the same flexibility, mobility, and mind-body consumer StretchLab targets.
• Club Pilates: Another Xponential-owned franchise and one of the largest pilates studio brands in the world. Comparable small-group, instructor-led wellness studio model with overlapping flexibility and mobility positioning for consumers.
• Massage Envy: US-based franchise offering membership-based massage, skin care, and stretch services. Targets the same wellness/mobility consumer with a subscription model, providing a comparable benchmark for membership-driven wellness services.

Regional players

• KX Pilates: Australian pilates franchise with a similar small-group, instructor-led studio model targeting wellness-focused consumers. Relevant regional peer for StretchLab's AU/NZ market given overlapping customer demographics and pricing tiers.

Emerging players

• Physitrack: Digital physiotherapy and exercise prescription platform used by allied health professionals. Adjacent in the mobility/rehab category and competes for the same chronic pain and recovery customer segments StretchLab serves.
• The Stretch Clinic: Emerging assisted-stretching brand offering one-on-one stretching sessions with similar positioning to StretchLab; meaningful overlap in target audience and service delivery model, but smaller footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/stretchlab-australia-newzealand

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StretchLab Australia & New Zealand