StrongMe

What StrongMe does

StrongMe B.V. is a privately held Dutch nutrition company founded in 2021 by drs. Richard de Leth, a medical doctor specialized in prevention and lifestyle medicine. Headquartered in Beverwijk, Netherlands, with a 24-person team, the company sells a single core product: a plant-based protein supplement combining 100% organic brown rice protein with creatine monohydrate, flavored with Peruvian lucuma fruit and vanilla, and sweetened with stevia. The product is positioned around three differentiated claims: an amino acid profile said to be 98% similar to breast milk, the inclusion of creatine (typically absent from plant-based diets), and 100% plastic-free cardboard packaging with 18-month shelf life. The company addresses four primary customer segments: adults aged 40+ concerned about sarcopenia, vegetarians and vegans seeking bioavailable plant protein, athletes requiring higher protein intake, and health-conscious individuals struggling to meet protein targets through regular meals.

StrongMe operates a direct-to-consumer e-commerce model through its WooCommerce-powered Dutch website (strongme.nl), shipping to the Netherlands, Belgium, Germany, and France. Revenue is generated through two primary SKUs: the Maandverpakking (€43.50 for 30 servings, one-time or monthly) and the Flexibel Membership (€108 per quarter for 90 servings at €1.20/shake, with free shipping). The subscription includes access to StrongWe, a member program valued at €200+ annually that bundles masterclasses, magazines, lectures, and training. Two accessories are sold alongside the core powder: a stainless steel Shakebeker (€18.95) and a wooden measuring scoop (€4.95). The company supplements D2C sales with a Business Partner wholesale program for gyms and physical retailers, an affiliate program with referral codes, and an extensive content marketing apparatus (48+ blog pages, recipes, and the eiwitcalculator) that drives organic acquisition. The brand reports 2.4K+ active members and a 4.8/5 rating from 50+ reviews, and operates as a bootstrapped, founder-owned company with no disclosed institutional investors, funding rounds, or external M&A activity in the available data.

Name

StrongMe

Legal name

StrongMe B.V.

Website

https://strongme.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

StrongMe B.V. is a Dutch D2C nutrition company selling a plant-based protein powder that combines organic brown rice protein with creatine monohydrate, targeted at adults 40+, vegetarians and vegans, and athletes across the Netherlands, Belgium, Germany, and France. Revenue is driven by a quarterly subscription (Flexibel Membership) and one-time purchases via its own e-commerce site, supplemented by wholesale and affiliate channels.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Plant-Based Protein Shakes & Nutritional RTD (Non-Dairy) (AFAFAEAH)

akta.pro secondary industry

Natural High-Intensity Sweeteners (Stevia, Monk Fruit, Thaumatin) (AFAJAAAH)

Keywords

• Plant-based protein powder
• Creatine supplements
• Brown rice protein
• Nutrition supplements
• Protein subscription boxes

Headquarters

HQ city

Beverwijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Product Sales (One-time): One-time purchases of Maandverpakking (monthly package) at €43.50 for 30 shakes, and Shakebeker at €18.95. Also offers wooden scoop accessory at €4.95.
2. Subscription (Flexibel Membership): Recurring subscription model delivering 90 shakes (6 cans of 375g) every 3 months for €108. Most affordable option with free shipping and access to StrongWe member program worth over €200 annually in gifts.
3. Business Partner Program: B2B wholesale program allowing business partners to purchase and resell StrongMe products in physical locations like shops, practice rooms, or gyms.
4. Affiliate Partnership: Affiliate marketing program where partners receive unique referral links and discount codes to promote StrongMe products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

StrongMe B.V. produces and sells a plant-based nutritional supplement that combines 100% organic brown rice protein with creatine monohydrate, flavored naturally with Peruvian lucuma fruit and vanilla, and packaged in 100% plastic-free cardboard containers. The product is sold primarily direct-to-consumer through its Dutch website as a one-time monthly package (Maandverpakking) or a recurring quarterly subscription (Flexibel Membership) that includes access to the StrongWe member program.

Product overview

StrongMe is a Dutch plant-based nutrition company offering a core protein supplement combining organic brown rice protein with creatine monohydrate. The main product line includes two purchase options: the Maandverpakking (one-time monthly package with 30 servings at €43.50) and the Flexibel Membership (quarterly subscription delivering 90 servings at €108 with exclusive StrongWe member benefits worth over €200 annually). A complementary accessory, the Shakebeker (stainless steel shaker cup), is available for €18.95. The product portfolio is designed for health-conscious adults, particularly those over 40, vegetarians, vegans, and athletes seeking to support muscle mass maintenance and daily protein intake.

Differentiator

Problem solved

Functional benefit

Brands

• StrongWe: Exclusive membership program offering over €200 in annual gifts including masterclasses, magazines, lectures, and training sessions for StrongMe Flexibel Membership holders.

Products and services

• StrongMe Maandverpakking

Quantifiable outcome

• 15.3g protein per shake (25g serving)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Form Nutrition: UK-based plant-based nutrition brand selling protein powders, supplements, and functional foods with a strong sustainability narrative. Direct peer because of plant-based protein, sustainability/eco positioning, and DTC e-commerce model.
• MyProtein: The UK's largest sports nutrition brand, selling protein powders (including plant-based lines) via DTC e-commerce with subscription options. Direct peer because of overlapping product (protein powder), DTC + subscription GTM, and targeting of European consumers.
• Vivo Life: UK-based plant-based performance nutrition brand selling protein powders, supplements, and snacks via DTC. Direct peer because of plant-based protein powder, European DTC e-commerce model, and health-conscious target customer.
• Foodspring: Berlin-based European premium sports nutrition brand selling protein powders, shakes, and supplements via DTC e-commerce. Direct peer because of product overlap (protein shakes/powders), European DTC + subscription model, and similar health-conscious target audience.
• Vega: Plant-based protein nutrition brand (owned by Danone/WhiteWave) selling vegan protein powders, shakes, and bars. Direct peer because of plant-based positioning, protein shake product, and broad consumer target including 40+ and fitness consumers.
• Garden of Life: US-based organic and plant-based supplement brand with a strong plant protein powder portfolio. Direct peer because of organic plant-based protein positioning, certifications-led marketing, and shared target consumer seeking 'clean label' nutrition.
• Orgain: Plant-based nutritional shake and protein powder brand (owned by Nestle Health Science) selling direct to consumers online and via retail. Direct peer because of plant-based protein positioning, shake format, and DTC subscription/auto-replenish options.

Broad incumbents

• Optimum Nutrition: Global incumbent sports nutrition brand (owned by Glanbia) with a large protein powder portfolio. Broad incumbent because it competes in the same protein powder category globally with much larger distribution, but its focus is whey-based and broader sports nutrition rather than plant-based or plastic-free niches.

Emerging players

• Pulsin: Smaller UK plant-based nutrition brand selling protein powders, bars, and snacks online and through health retail. Emerging player because it is a smaller, UK-focused brand with similar plant-based positioning and DTC channel, but narrower product range and smaller reach.
• Bite Nutrition: Swedish plant-based nutrition brand selling protein powders, RTD shakes, and functional foods. Emerging player because it is a small, regional (Nordic) brand with similar plant-based protein positioning and DTC e-commerce, but limited European reach outside the Nordics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/strongme

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StrongMe