IDA for studerende

What IDA for studerende does

IDA for studerende is the student membership division of IDA (Ingeniørforeningen), Denmark's largest professional association for engineers, IT professionals, and natural scientists, serving approximately 40,000 STEM students across Danish universities including Aalborg, København, Aarhus, Horsens, Herning, Esbjerg, Sønderborg, Odense, Roskilde, and Lyngby. Its product portfolio is anchored by the IDA mobile app (iOS and Android, ~37,000 downloads and 760 daily active users) and the MitIDA web portal, which together act as the central hub for member benefits, discount codes, event ticketing, and notifications. Surrounding products include IDA Campus (online learning in Python, ChatGPT, and STEM skills), IDA Studiejobfinder (a part-time job and internship board), IDA Events (1,763 events hosted annually), Studieforsikring (bundled home, travel, personal, and car insurance via IDA Forsikring), Akademikernes A-kasse (free unemployment insurance for members under 30), free psychologist support, the IDA Stress Test, and a partner discount network (Boozt, HelloFresh, PureGym, SteelSeries, ECOOKING, Sauna85). The organization employs 12 staff at its Copenhagen headquarters (Kalvebod Brygge 31-33).

The business model is a freemium membership subscription: new students join free for the first 12 months and receive a 250 DKK gift card usable at 100+ brands; after the trial, membership is 20 DKK per month. Go-to-market is event- and community-driven, combining campus presence via student ambassadors, multi-channel social engagement (Facebook, Instagram, LinkedIn, TikTok, Discord, YouTube), and 1,763 annual events across Danish universities. As a division of nonprofit IDA (CVR 21465216), IDA for studerende is funded through subscription fees, intra-group allocation from the parent association, and affiliate/partner economics from insurance and discount partners. The organization has held the #1 ranking in Loyalty Group's BrancheIndex for Danish trade unions for five consecutive years.

Name

IDA for studerende

Legal name

IDA (Ingeniørforeningen)

Website

https://studerende.ida.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

IDA for studerende is the student membership division of IDA (Ingeniørforeningen), serving approximately 40,000 STEM students across Danish universities with a freemium subscription model (free 12 months, then 20 DKK/month) bundling insurance, career counseling, events, discounts, and online learning via the IDA app and IDA Campus.

Ownership category

akta.pro rank

Product category

Professional Association / Student Membership Services

NAICS

Professional Organizations (81392), Labor Unions and Similar Labor Organizations (81393)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

STEM, Digital Literacy & Maker Education Nonprofits (BPAGADAG)

Keywords

• Student membership organization
• Professional association services
• Career counseling
• Student insurance packages
• STEM student benefits

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Student Membership Fees: Membership subscription fees from student members. Free for first 12 months, then 20 DKK per month.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

IDA for studerende is the student membership division of IDA (Ingeniørforeningen i Danmark), Denmark's largest professional association for engineers, IT professionals, and natural scientists. It sells a subscription-based student membership that bundles career counseling, contract and salary review, free home contents insurance, travel/personal/car insurance, exclusive discounts, online STEM courses, a STEM-focused job board, event access, and free unemployment fund membership (under age 30) for approximately 40,000 STEM students across Danish universities.

Product overview

IDA for studerende is a student membership organization serving approximately 40,000 STEM (science, technology, engineering, and mathematics) students in Denmark. Its product portfolio is built around a central digital platform anchored by the IDA mobile app, which serves as the primary member interface for accessing discount codes, event ticketing, notifications, and profile management. This core app is complemented by IDA Campus — an online learning platform providing free STEM and professional development courses such as Python and ChatGPT; IDA Studiejobfinder — a targeted job board for part-time jobs, internships, and project collaborations for STEM students; IDA Events — a platform for discovering and registering for study-relevant events across Denmark; and a bundled Studieforsikring (student insurance) package that includes free home contents insurance, travel insurance, personal accident insurance, and car insurance, offered in partnership with IDA Forsikring. Additional services include Akademikernes A-kasse (a free unemployment insurance fund for members under 30), career counseling and personal guidance, free psychologist support for members experiencing study-related stress, and a comprehensive member benefits portal aggregating all discount codes and partner offers. The portfolio is unified through the IDA app and the MitIDA/IDAs fordele online portal, delivering services across the full student lifecycle from study start through graduation.

Differentiator

Problem solved

Functional benefit

Products and services

• IDA App

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Boozt.comminorGTM or Marketing PartnerBoozt.com partnership provides IDA student members with up to 20% discount on fashion, shoes, accessories, and beauty products. Discount codes are distributed monthly through the IDA app.
• HelloFreshminorGTM or Marketing PartnerMeal kit delivery service partnership offering IDA members discounts on meal boxes through the member benefits program.
• Akademikernes A-kassecoreStrategic or Co-development PartnerIDA provides free access to Akademikernes A-kasse (unemployment insurance fund) for members under 30 years old, allowing students to receive unemployment benefits after graduation.
• IDA ForsikringcoreStrategic or Co-development PartnerIDA Forsikring provides student insurance products including contents insurance (free for students), travel insurance, personal insurance, and car insurance at discounted rates.
• ECOOKINGminorGTM or Marketing Partner25% discount on skincare and beauty products from the Danish brand ECOOKING for IDA members.
• PureGymminorGTM or Marketing Partner15% discount on gym memberships with free signup for IDA student members.
• SteelSeriesminorGTM or Marketing Partner20% discount on gaming equipment from SteelSeries for IDA members.
• Sauna85minorGTM or Marketing Partner20% discount on sauna experiences at Sauna85 for IDA members.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PROSA: Danish union specifically for IT professionals, with student membership offerings that overlap IDA Studerende's STEM-student target audience and similar benefits portfolios including insurance and A-kasse.
• DM (Dansk Magisterforening): Danish academic trade union for master's and PhD graduates, with a parallel student membership model offering insurance, career advice, and A-kasse access — directly comparable structure to IDA Studerende.
• Dansk Metal: Large Danish trade union with an active student division offering membership, insurance, and career services to technical and engineering students — competing for the same STEM student demographic.
• DJØF: Denmark's union for jurists and economists, providing student and professional membership with similar benefits including career counseling, insurance, and unemployment fund access — competing for the same Danish student market.

Broad incumbents

• IDA (Ingeniørforeningen): The parent professional association of which IDA Studerende is the student division — directly relevant as the broader umbrella organization sharing the same brand, governance, and member-lifecycle pipeline.
• Akademikerne: Danish umbrella organization for academic unions including IDA, DM, DJØF, and others — relevant as the coordinating body shaping policy, A-kasse access, and collective bargaining for Danish graduate employees and students.

Regional players

• TL (Teknisk Landsforbund): Norwegian trade union for engineers and technical professionals with student membership — comparable model targeting STEM students but operating in Norway rather than Denmark.
• Sveriges Ingenjörer: Swedish union for engineers with student membership and similar benefits portfolio — operates in an adjacent Nordic market with a comparable offering for engineering students.

Emerging players

• Studiz: Danish student discounts platform providing benefit codes across multiple brands — partial overlap with IDA Studerende's discount-portal functionality but without the broader union/insurance/learning ecosystem.

Others

• IDA Forsikring: Insurance arm of IDA providing the student insurance products bundled into IDA Studerende membership — strategic partner and adjacent ecosystem participant rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@idaforstuderende
• Facebookfacebook.com/IDAforstuderende
• LinkedInlinkedin.com/company/ida-for-studerende
• Instagraminstagram.com/idaforstuderende
• TikToktiktok.com/@idaforstuderende

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDA for studerende