Studio Cycle Maglia Rosa

Name

Studio Cycle Maglia Rosa

Legal name

Studio Cycle Maglia Rosa

Website

https://studiocyclemagliarosa.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Premium Bicycle Retail

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Fit, Performance & Training Retail/Studios (CRAMAHAI)

Keywords

• Premium bicycle retail
• Custom bike building
• Bike fitting services
• Cycling workshop services
• Cycling community events

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. High-End Bicycle Sales: Sale of complete bicycles and frames from premium brands including Cervélo, Colnago, Orbea, Ridley, Chapter2, Parlee, Marinoni, and De Rosa. Prices range from approximately $3,000 to over $19,000 CAD for complete bikes.
2. Custom Bike Builds: Build-to-order bicycles assembled piece by piece based on customer consultation. Customers choose frame, groupset, wheels, and components with expert guidance. Each build is documented and tailored to the customer's morphology and riding style.
3. Workshop Services: Maintenance and repair services including tune-ups, full overhauls, drivetrain cleaning, and specialized Di2 electronic groupset programming. Uses quality replacement parts including Ceramic Speed, Wheels Manufacturing, and original equipment.
4. Bike Fitting Services: Morphological positioning sessions performed by kinesiologist Hervé. Services range from complimentary fitting with bike purchases to advanced postural analysis sessions at $125-$350.
5. Bike Bag Rentals: Weekly rental of Scicon AeroComfort travel bags for bike transportation at $90 first week and $40 per additional week.
6. Components and Accessories: Retail sale of cycling components, accessories, apparel, and consumables including tires, wheels, drivetrain parts, helmets, shoes, and house brand merchandise.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Studio Cycle Maglia Rosa is a Montreal-based high-end bicycle retailer that sells premium road and gravel bicycles from partner brands (Cervélo, Colnago, Orbea, Ridley, Chapter2, Parlee, Marinoni, De Rosa) as complete bikes or framesets. The shop assembles custom builds to customer specification, provides dynamic morphological bike fitting by a kinesiologist, and offers a full workshop for repair and maintenance, supplemented by community rides, clinics, and bikepacking tours.

Product overview

Studio Cycle Maglia Rosa is a Montreal-based high-end bicycle retailer and custom bike builder operating through a physical shop and Shopify-powered online store. The core offering centers on premium road and gravel bicycles from seven partner brands (Cervélo, Colnago, Chapter2, Orbea, Parlee, Ridley, and local Quebec builder Marinoni), sold as complete bikes or custom-assembled builds. This retail operation is complemented by three integrated service pillars: (1) a workshop providing repair and maintenance, (2) morphological bike fitting conducted by kinesiologist Hervé, and (3) a community program of group rides, cycling clinics, and guided bikepacking tours. The shop also rents Scicon AeroComfort bike travel bags, sells components and cycling apparel, and offers an in-house Maglia Rosa branded merchandise line. All offerings are coordinated through the Shopify e-commerce platform, with the shop serving as the primary touchpoint for custom builds and fitting services.

Differentiator

Problem solved

Functional benefit

Brands

• Maison Maglia Rosa: The shop's own house collection of clothing and accessories featuring the Maglia Rosa emblem, available in-store and online across Canada.

Products and services

• High-End Road Bicycles Premium road bicycles from Cervélo, Colnago, Orbea, Chapter2, Parlee, De Rosa, and Marinoni sold as complete bikes or framesets for performance, endurance, climbing, and racing. Prices range from approximately $3,000 to over $19,000 CAD.
• Gravel & Adventure Bicycles Versatile gravel bikes including Cervélo Aspero, Orbea Terra, Ridley, and Marinoni Sterrato for mixed terrain, gravel, and four-season Quebec riding.
• Custom Bike Builds Bespoke bicycle assembly where customers choose frame, groupset, wheels, and components with expert guidance. Each build is documented with specifications tailored to the customer's morphology and riding style.
• Morphological Bike Fitting Dynamic positioning service performed by kinesiologist Hervé, with real-time motion analysis on specialized stands. Includes pedaling pattern analysis, cleat adjustment, saddle/stem/handlebar adjustment, and PDF measurement reports. Sessions range from complimentary with bike purchase to $350 for triathlon and postural analysis.
• Workshop & Maintenance Services Full-service bicycle repair and maintenance including tune-ups ($65 CAD), full overhauls ($365 CAD), drivetrain cleaning ($70 CAD), full cleaning ($100 CAD), bearing replacement using Ceramic Speed and Wheels Manufacturing parts, fork suspension maintenance, and Di2 electronic groupset programming. Performed by technicians Alexis and Jimmy.
• Bike Travel Bag Rentals Scicon AeroComfort 2.0 and 3.0 bike travel bag rentals for air travel at $90 CAD for the first week and $40 CAD per additional week, with optional packing instruction. Bags designed for road bikes without saddle or handlebar disassembly.
• Group Rides & Cycling Clinics Community events including organized group rides for all levels, mechanics workshops, positioning clinics, peloton technique training, and Grand Tour viewing evenings (Tour, Giro, Vuelta) hosted in the shop.
• Bikepacking Tours Guided multi-day cycling tours including introduction weekend trips, regional touring routes in the Laurentians and Eastern Townships, and pre-trip preparation workshops.
• Bicycle Components & Accessories Full range of cycling components including wheels (Mavic, ENVE, Zipp, Shimano), drivetrain parts, brakes, tires (Continental Grand Prix 5000), saddles, handlebars, and pedals.
• Cycling Apparel & Equipment Cycling clothing and gear including helmets (POC, KASK), shoes (Shimano SH-RC300), gloves, jerseys, shorts, and protective eyewear from brands including 7MESH, Louis Garneau, and RACER.
• Maglia Rosa House Collection In-house branded merchandise including caps, water bottles, jerseys, cotton fleece, and winter accessories featuring the Maglia Rosa emblem, available in-store and online with Canadian shipping.

Quantifiable outcome

• Improved cycling comfort and performance through precise bike fitting
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Eight partnerships are on record, tiered core, emerging and minor.

• ColnagocoreStrategic or Co-development PartnerItalian bicycle manufacturer since 1954. One of the few official Colnago dealers in Canada. High-end Colnago frames are still produced and hand-painted in Italy. The shop offers expertise in Colnago's limited reseller network.
• CervélocoreStrategic or Co-development PartnerMontreal-based bicycle manufacturer founded in 1995 by McGill engineers Phil White and Gérard Vroomen. Born from aerodynamics research with Tour and Giro victories. The shop is located 30 minutes by bike from Cervélo's headquarters, creating a natural partnership.
• OrbeacoreStrategic or Co-development PartnerSpanish worker cooperative founded in 1840, producing bikes from Mallabia in the Basque Country. Official retailer offering Orbea's MyO customization program. Known for honest price-to-quality ratio in the high-end segment.
• RidleycoreStrategic or Co-development PartnerBelgian bicycle manufacturer since 1997, building bikes for cobbled classics and cyclocross. Official Ridley dealer for Quebec. Ridley builds for harsh conditions and bad weather, relevant for Quebec cycling conditions.
• Chapter2emergingStrategic or Co-development PartnerNew Zealand bicycle manufacturer since 2016, founded by former Canyon engineer Mike Pryde. Brand offers advanced aerodynamics and lateral stiffness. Niche brand in North America with strong enthusiast following.
• ParleecoreStrategic or Co-development PartnerHandcrafted carbon fiber bicycle manufacturer from Beverly, Massachusetts since 2000. Each frame is manually laminated with customizable geometry. Five hours' drive from Montreal with direct relationship without intermediaries.
• MarinonicoreStrategic or Co-development PartnerQuebec bicycle manufacturer from Terrebonne since 1974, founded by Giuseppe Marinoni who arrived from Italy in 1965. Family-run workshop producing approximately 800 steel frames per year. Simone paints the frames, Paolo runs the workshop. Local anchor for the shop's identity.
• SciconminorChannel Partner/ Reseller/ DistributorItalian travel bag manufacturer. Rent and sell Scicon AeroComfort 2.0 and 3.0 bike travel bags. Rental program at $90 first week with optional packing course.

Scale indicators4 records

Recent moves1 record

Broad incumbents

• Rapha Cycling Club: Premium cycling lifestyle brand combining apparel, clubhouses, rides, and events. Comparable as a community-driven premium cycling experience in major cities, though its core product is apparel and membership rather than bicycles.
• Competitive Cyclist: Long-standing online premium cycling retailer carrying high-end road, gravel, and mountain bikes with expert content and fitting resources. Comparable as a premium multi-brand cycling destination, but operating exclusively online rather than through a flagship store experience.
• Trek Bicycle Stores: Global bicycle manufacturer and large-scale retail chain with extensive service capabilities. Comparable as a multi-brand premium retailer and service provider, but with mass-market scale, broader price tiers, and standardized retail operations that contrast with Maglia Rosa's boutique approach.
• Specialized Retail Stores: Vertically integrated bicycle brand with company-owned retail concept stores (Specialized Retail). Comparable through premium bike sales and in-house fitting services (BG Fit / Retül), but operates at significantly larger scale and with a single-brand focus rather than Maglia Rosa's curated multi-brand portfolio.

Direct peers

• La Bicicletta: Toronto-based high-end bicycle boutique and custom builder representing premium Italian and European brands with a fitting studio and workshop. Comparable as a fellow Canadian premium retailer combining curated brand portfolio, expert fitting, and custom assembly for affluent road cyclists.
• Marinoni Bikes: Quebec-based custom steel-frame manufacturer (Giuseppe Marinoni) producing ~800 frames per year in Terrebonne. Comparable as a core partner and value-aligned local brand, with a shared Quebec cycling heritage and direct relationship that drives mutual customer flow.
• Steve's Bike Shop: Independent specialty bicycle retailer focused on high-end road and mountain bikes with full-service workshop. Comparable as an owner-operated premium bike shop emphasizing personalized consultation and community connection.
• Bicycles Quilicot: Long-established Montreal high-end bicycle retailer carrying premium road, gravel, and triathlon brands. Directly comparable as a competing specialty bike shop serving the same Montreal enthusiast customer base with similar full-service offerings (sales, fitting, workshop).

Regional players

• Cycleworks: Canadian cycling retailer offering premium road and gravel bikes with workshop and fitting services. Comparable in product mix and service-led positioning, though operating in different geographies within Canada.

Emerging players

• Cadence Cycling: Multi-location independent cycling retailer with fitting and workshop services. Comparable as a service-led specialty retailer focused on road and gravel enthusiasts with expert consultation, though operating at larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/studiocycle__magliarosa
• LinkedInlinkedin.com/company/studio-cycle-maglia-rosa

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Cycle Maglia Rosa