Studio Eleven, Inc.

What Studio Eleven, Inc. does

Studio Eleven, Inc. is a family-owned promotional products distributor founded in 1992 and headquartered in Fort Loramie, Ohio, operating with a headcount of 13 employees. The company sells customized branded merchandise across categories including apparel, drinkware, electronics, office supplies, awards, bags, caps, and event-themed items, with a catalog of more than 900,000 customizable SKUs sourced from a diversified set of suppliers (SanMar, Alpha Shirt Co., Gemline, Norwood, Crown Products, Corvest, Bic Graphics, and Tervis). Its technical stack is a transactional e-commerce storefront (studioeleven.net) integrated with assisted inside-sales workflows staffed by product specialists who handle design, artwork approval, and order management, supplemented by a dedicated online company store platform for managed corporate apparel programs and specialty customization services including 3D embroidery on caps and screen-printed apparel.

The company's business model is primarily transactional one-time sales of customized goods, with imprint and set-up fees layered on top, and an emerging recurring element from managed online company store subscriptions for corporate apparel programs. Pricing is quote-based with no publicly disclosed rate cards; a product specialist reviews each order and issues an invoice covering base unit price plus set-up, screen, imprint, shipping, and tax. Go-to-market is direct-to-customer via the website and inside sales (1-877-634-3499), supported by SEO/content marketing, online review management, and industry association affiliations (ASI, PPAI, NFIB). Customer segmentation is horizontal — corporate/business buyers for branded merchandise and employee apparel, plus event organizers (5k runs, picnics, trade shows, weddings) — with no vertical specialization or named enterprise logo base.

Name

Studio Eleven, Inc.

Legal name

Studio Eleven, Inc.

Website

https://studioeleven.net

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Studio Eleven is a family-owned Ohio-based promotional products distributor founded in 1992, selling 900,000+ customizable branded merchandise items (apparel, drinkware, office supplies) to corporate clients and event organizers via an e-commerce platform and assisted inside sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Loramie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Promotional Products Sales: Sale of customized promotional products including apparel, drinkware, electronics, office supplies, and more. Products are customized with customer branding through embroidery, screen printing, or imprinting.
2. Setup and Imprint Charges: Fees covering the cost of creating screens, dye, or other necessary items to imprint customer-specific logos. Additional charges for set-up, screen, imprint, shipping, and sales tax may apply to orders.
3. Corporate Apparel Program Services: Managed online company store platforms for corporate apparel programs, providing streamlined ordering and fulfillment services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Studio Eleven is a family-owned promotional products distributor that sells over 900,000 customizable branded merchandise items including apparel, drinkware, electronics, and office supplies. The company adds value through customization services (embroidery, screen printing, imprinting), inside-sales-assisted design and order management, and an online company store platform for managed corporate apparel programs.

Product overview

Studio Eleven, Inc. is a family-owned promotional products distributor established in 1992, offering a catalog of over 900,000 customizable promotional products and corporate apparel. The core offerings include a broad product catalog spanning apparel, drinkware, electronics, office supplies, and event-themed items, complemented by specialized customization services such as Custom Embroidered Caps (with 3D embroidery techniques), Custom Tervis Drinkware personalization, Screenprinted Customized Apparel, and an Online Company Store & Apparel Program platform. The company operates primarily as a product reseller and customization service rather than a software technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Promotional Products Catalog A catalog of over 900,000 customizable promotional products spanning categories such as apparel, drinkware, electronics, office supplies, bags, awards, and event-themed items, sold to business customers seeking branded merchandise.
• Corporate Apparel Branded clothing and workwear including shirts, jackets, caps, and accessories customized with company logos through embroidery or screen printing, sold to corporate buyers for employee apparel and brand reinforcement.
• Custom Embroidered Caps Custom cap embroidery service featuring proprietary 3D embroidery techniques that lift logos off caps, offering both overseas custom caps (8-10 week production) and in-stock embroidered caps (1-2 week production).
• Custom Tervis Drinkware Customization service for Tervis tumblers and drinkware products, offering unique design options and enduring quality with American-made products since 1946.
• Online Company Store & Apparel Program A hassle-free online company store platform that streamlines corporate apparel programs into a simple, effective, and stress-free ordering experience for employees, providing managed corporate apparel program services.
• Screenprinted Customized Apparel Screen printing customization service for apparel items, providing branded clothing through screen printing techniques for corporate buyers.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered minor.

• CorvestminorChannel Partner/ Reseller/ DistributorPromotional products supplier featured in Studio Eleven's catalog, providing additional product inventory for distribution.
• Crown ProductsminorChannel Partner/ Reseller/ DistributorPromotional products supplier featured in Studio Eleven's catalog.
• Bic GraphicsminorChannel Partner/ Reseller/ DistributorPromotional products supplier featured in Studio Eleven's catalog.
• GemlineminorChannel Partner/ Reseller/ DistributorPromotional products supplier featured in Studio Eleven's catalog.
• NorwoodminorChannel Partner/ Reseller/ DistributorPromotional products supplier featured in Studio Eleven's catalog.
• SanMarminorChannel Partner/ Reseller/ DistributorPromotional apparel supplier - one of the major suppliers for corporate apparel programs.
• Alpha Shirt Co.minorChannel Partner/ Reseller/ DistributorPromotional apparel supplier featured in Studio Eleven's catalog.
• TervisminorChannel Partner/ Reseller/ DistributorTervis tumblers and drinkware products available for custom branding through Studio Eleven. Tervis has been made in America since 1946.
• ASI (Advertising Specialty Institute)minorGTM or Marketing PartnerIndustry association affiliation providing credibility and access to promotional products industry network.
• PPAI (Promotional Products Association International)minorGTM or Marketing PartnerIndustry association affiliation for promotional products professionals.
• NFIB (National Federation of Independent Business)minorGTM or Marketing PartnerBusiness association membership connecting with small and independent businesses.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Discount Mugs: Discount Mugs is an online promotional products distributor specializing in customized drinkware, bags, and apparel with screen-printing and embroidery decoration services. The decoration-led offering and SMB/corporate buyer mix overlap closely with Studio Eleven's embroidered caps and Tervis drinkware services.
• Quality Logo Products: Quality Logo Products is an online-first promotional products distributor selling customizable apparel, drinkware, and accessories to businesses. Its digital-first ordering model and broad product range directly mirror Studio Eleven's e-commerce + inside sales approach.
• Crestline: Crestline is a long-running promotional products and customized merchandise distributor with a broad catalog across apparel, drinkware, and gifts. Its business model of sourcing from major industry suppliers and offering in-house decoration is highly comparable to Studio Eleven.
• ePromos: ePromos is a digital promotional products distributor offering customizable merchandise through an e-commerce platform with inside-sales support. Its go-to-market structure and product breadth are highly comparable to Studio Eleven.
• Boundless (formerly HALO Branded Solutions): Boundless is a large-scale promotional products distributor with deep enterprise account penetration, technology platforms, and managed corporate apparel programs — directly overlapping Studio Eleven's value proposition of combining distribution, customization, and online company stores.
• Totally Promotional: Totally Promotional is an online promotional products retailer offering customizable merchandise across multiple categories at value price points, with a similar SMB-oriented, quote-based ordering flow as Studio Eleven.
• Branders: Branders is an online promotional products retailer offering customizable apparel, bags, and accessories with screen-printing and embroidery decoration. Its pure-play e-commerce model for branded merchandise is directly comparable to Studio Eleven's website-led approach.
• 4imprint: 4imprint is one of the largest direct promotional products distributors in North America, offering a broad catalog of customizable branded merchandise across categories similar to Studio Eleven. Both operate e-commerce-first models serving corporate and event buyers, with inside sales support — making 4imprint the closest scale comparable.
• Hit Promotional Products: Hit Promotional Products is a long-established (est. 1965) full-service promotional products distributor offering custom-branded merchandise across hundreds of categories. Like Studio Eleven, it serves corporate and event buyers with inside sales, decoration services, and a deep catalog — a directly comparable mid-market distributor.
• National Pen: National Pen is a promotional products company specializing in customized pens, stationery, and office supplies, with a strong SMB/corporate customer base. It overlaps Studio Eleven in the branded office essentials and writing instruments category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/reviews
• LinkedInlinkedin.com/company/studio-eleven-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Eleven, Inc.